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American Government and Organization. PS1301 Monday, 3 November. Examples of Gore Negative Ads. Sunday, October 15, 2000 Al Gore on Environment and Texas' Environmental Problems Sunday, September 17, 2000 Vice President Al Gore ad on Bush's Record as Texas Governor. - PowerPoint PPT Presentation


  • American Government and OrganizationPS1301Monday, 3 November

  • Examples of Gore Negative AdsSunday, October 15, 2000 Al Gore on Environment and Texas' Environmental Problems Sunday, September 17, 2000 Vice President Al Gore ad on Bush's Record as Texas Governor

  • Examples of Bush Negative AdsSunday, September 03, 2000 Gov. George W. Bush ad criticizing the record of Al Gore Sunday, September 10, 2000 George W. Bush ad on Gore's Record on Campaign Finance Reform and School Reform

  • Examples of Positive AdsSunday, October 01, 2000 Gore on Family Values Sunday, October 22, 2000 Bush on his Education Record in Texas

  • Controversial AdvertisingDemocrats accused GOP operatives of trying to send subliminal messages to voters by highlighting part of the word bureaucrats on screen for several frames.

  • Campaign MoneyA good candidate and a good message are not enough. Without money, the voters do not see the candidate or hear the message.In contemporary candidate-centered campaigns, candidates (as opposed to the party organizations) must assemble their own campaign teams, raise their own money, hire consultants and technical specialists, and design and execute their own individual campaign strategies.Recent elections reflect the rise in cost.

  • Regulating Campaign MoneyTaxpayers partially finance presidential campaigns, but most of the money spent on congressional elections comes from private sources.But money is distributed very unequally, thus its role in electoral politics threatens democratic equality and raises the suspicion that elected officials will serve as the agents of their contributors rather than their constituents.

  • Efforts to Regulate Campaign MoneyPrior to the 1970s campaign money was effectively unregulated.Congress had passed some limits on contributions and spending.The Corrupt Practices Act of 1925, which placed unrealistically low limits on spending in congressional elections, was in force for more than four decades, but no one was prosecuted under the act.

  • Efforts to Regulate Campaign MoneyAs campaigns became more candidate-centered and broadcast campaigning became the standard, costs increased the demand for money, but many began to fear that winners would favor contributors over constituents.The legal response to this situation was the Federal Election Campaign Act of 1971.

  • Federal Election Campaign Act of 1971 (FECA)Required candidates running for political office disclose an itemized accounting of all expenditures and donations of more than $100.

  • FECA 1974Instituted a system for public financing of presidential elections. Limited individuals to $1,000 and $5,000 for groups. Created political action committees (PACs)Spending limits were also set for congressional races

  • Legal ChallengesIn Buckley v. Valeo (1976) the Supreme Court upheld the reporting requirements and contribution limits, but rejected spending limits on the grounds that they interfered with political speech.

  • Soft MoneyConcerned that spending limits were choking off traditional local party activity in federal elections, Congress liberalized FECA in 1979, amending the act to allow unrestricted contributions and spending for state and local party-building and get-out-the-vote activities. These monies are commonly called soft money.In March of 2002, Congress passed a law prohibiting parties from raising and spending soft party money for federal candidates.

  • Top Hard Money PAC contributorsDemocratsInternational Brotherhood of Electrical Workers $2,536,525American Federation of St/Cnty/Mun Employees $2,457,974Teamsters Union $2,369,595Association of Trial Lawyers of America $2,301,000RepublicansNational Association of Realtors $2,026,698National Auto Dealers Association $1,687,700National Beer Wholesalers Association $1,478,500National Rifle Association $1,333,074

  • Top Soft Money ContributorsAm. Fed. St/Cnty/Mun Employees $5,949,000AT&T $4,398,920Service Employees Int. Union $4,288,096Bank of America $3,147,824Philip Morris $2,383,453Microsoft $2,316,926Enron $1,657,555

  • Bribery?Money buys time not votes. PACs give money because they want access. Contributing money is seen as an important advantage in getting policymakers to pay attention to their problems rather than someone elses. Talking to politicians is fine, but with a little money they hear you better.

  • Where does the money go?

    Money is used to buy access, so it goes to individuals who stand a good chance of getting elected. If the election is seen as a toss-up, then it goes to both parties. Usually, it goes to incumbents.

  • How money influences behaviorMoney flows to members who are either strongly in favor or strongly against. PACs through money to members who are against legislation to buy inactivity. Why dont you think of something else to do with your time. Money just changes how people spend their time.

  • Criticisms of PAC money

    Operate primarily to protect incumbentsNationalizes campaign financing and weakens the link between the representative and his or her district.Accountability. Money comes from outside the district. Overrepresentation of business interests (rapid increase in bus. related PACs)Fragmentation of American politics by encouraging groups that focus on narrow interests. Weakens the role of the individual in politics ($1000 opposed to $5000)Undermines political parties

  • The Campaign Finance Regulation SystemCampaign finance operates through two parallel systems: Money going directly to candidates is subject to limits on the size of contributions and full disclosure of sources.Presidential candidates who accept public funds also must observe spending limits. But money raised and spent outside of the candidates campaigns (soft money, issue advocacy) is lightly regulated and not subject to limits.

  • The Flow of Campaign MoneyCritical to the recent reform was the fact that the unregulated campaign finance system (soft money) outpaced the regulated system.Spending in House and Senate campaigns also has continued to grow since FECA took effect, rising by an average of about 7 percent from one election year to the next.Much variation, however, exists among congressional candidates. Some raise and spend a great deal, others do not.

  • How Money is Spent

    The dilemma then is that meaningful elections require money, but the pursuit of money can subvert the very purpose of elections.