amep brochure

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  1. 1. A MARKET DEVELOPMENT COMPANYAccelerated Market EntryProgramme (AMEP)
  2. 2. Lead Creators AcceleratedMarket Entry Programme (AMEP) focuses on greatly reducing the risks to businesseswhen developing new markets for their products or services. Developed in partnership with UKTI, AMEP helpsbusinesses with limited internal resource and budgets achieve ambitions for growth via newmarket development quicker and more coste ectively. Access to specialist in-house marketdevelopment expertise means there is no need for you to possess speci c market knowledge or employ any extra resource.WHO IS THE PROGRAMME KEY BENEFITSAIMED AT?Partnering with Lead Creators via AMEP guarantees:AMEP is ideally suited, but not exclusive, Low risk market entryto: No requirement for specialist knowledge or extraSMEs and start-ups with an annualresource, therefore no upfront new infrastructure turnover of between zero and 1costs million Avenues for potential funding or grants to supportLarge corporate that do not have new business development programmes capacity within their existing resource Reduced management time allowing you to focusCompanies with ambitions for rapid on maximising your primary market growth via new market diversi cationNo costly barriers to entryA B2B product or service in science,Fully scalable post market penetration design and technology, engineering, construction, manufacturing or IT Portability once market and income stream is sectorsacquired A virtual address and sales phone number in a newgeographical location, managed by our VirtualSales Team A completely transparent service Greatly reduced costs2
  3. 3. HOW WE EXECUTE AMEPAMEP is delivered via six separate modules, which are completely flexible so youcan choose to undertake all or just a number of them. MODULE OVERVIEW MARKET In collaboration with third party bodies, such as Business Link, Lead Creators carries out RESEARCH detailed market analysis, which includes: AND INSIGHT Clear identification of target market sectors, size and potential Overview of market conditions and dynamics Key competitor research and benchmarking POSITIONINGKey information from thorough market research and in-house expertise of the target market AND TACTICSdrives the exact positioning of your company in the marketplace and ensures: Your companys USPs are accurately positioned for new markets Clarity of your companys unique message in the marketplace Identification of the best tactics to achieve the ultimate position STRATEGY Bringing together specialist knowledge from both Lead Creators and third party DEVELOPMENTorganisations an implementation strategy is put into place that is: A detailed account of all planned activity across the entire campaign Comprehensively and thoroughly costed Utilises only the most appropriate market channels DATA The accuracy of the initial business data entering the sales pipeline is paramount to the ACQUISITIONpace of growth during new market penetration. As a result our data is: Sourced in partnership with the UKs leading suppliers Only the most suitable, accurate and high quality Makes best use of existing internal resources, such as databases, CRM systems, marketintelligence and market intelligence tools LEAD Handled by a dedicated team that are degree level educated and understand the technical CREATION nature of your company, sales pipeline management is aimed at: PIPELINE MANAGEMENT Creating real opportunities in your new market No potential lead is undeveloped or discarded Negating the need to employ extra sales resource Ensuring strict reporting procedures so you retain full control INTELLIGENTFocused on driving new market penetration, Lead Creators integrates a range of key MARKETINGmarketing tactics designed to increase the effectiveness of sales pipeline managementensuring: Investment in any marketing demands a demonstrable return Advice on production of only the most relevant tools for a specific campaign Exploits only the most relevant market channels 0844 822 3936 3
  4. 4. To find out more about how your business can benefit from AMEP or how it canbe integrated with our Virtual Sales Team (VST), please call 0844 822 3936or visit: Lead Creator territories UK Office: US Office: Horton House, Exchange Flags 1006 Wild Elm Street, Celebration E: Liverpool L2 3PF Florida 34747 USA T: +44 (0) 844 822 3936T: +1-321-939-2617A MARKET DEVELOPMENT COMPANY F: +44 (0) 151 244 5701F: +1-321-939-2617


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