amazon fastmovers best selling usinsights.profitero.com/rs/476-bcc-343/images/afm_us_beauty.pdf ·...

Best Selling Product Benchmarks

Amazon FastMovers

Best Selling USBeauty Brands Special Q1 2016 Report

Recognize how pivotal Amazon can be to your eCommerce strategy

A M A Z O N F A S T M O V E R S : B E S T S E L L I N G B E A U T Y B R A N D S Q 1 2 0 1 6

www.profitero.com

Customer reviews are key drivers of beauty sales on Amazon, with the average

number of beauty product reviews increasing by 16% to 2,620 from December 2015 to January 2016.

Did you know that an average of 3,087 customer reviews has helped ArtNaturals become the best-selling beauty brand on Amazon?

Increasingly, upstart beauty brands such as ArtNaturals are making their mark online, even if they do not have the brick-and-mortar presence of “traditional” beauty brands.

It’s this type of knowledge that is increasingly important to your brand’s success – as well as understanding what’s going on in the Amazon marketplace, because:

• Amazon continues to dominate as the world’s largest e-retailer, with Planet Retail predicting that Amazon will see the highest growth between now and 2020 against all major retailers

• Industry reports state Amazon accounted for 24% of total US retail sales growth in 2015

• 73% of consumers say that Amazon is their #1 destination for beauty products

Special Edition of Amazon FastMovers reports

This report compiles the key beauty categories on Amazon, and includes best-selling brands in:

Amazon USBeautyFeminine CareHairMake-upSkincare

03162 74052

http://totalaccess.emarketer.com/view/Article/Which-Retailers-Will-See-Highest-Sales-2020/1013446?ECID=TA1003

http://totalaccess.emarketer.com/view/Article/Which-Retailers-Will-See-Highest-Sales-2020/1013446?ECID=TA1003

http://www.emarketer.com/Article/Better-Experience-Boosting-Beauty-Product-Ecommerce/1012754


A M A Z O N F A S T M O V E R S : B E S T S E L L I N G B E A U T Y B R A N D S Q 1 2 0 1 6

www.profitero.com

Rely on our Amazon FastMovers reports for vital intelligence on the competition

73% of consumers say that Amazon is their #1 destination for beauty products According to an AT Kearney survey, 73% of consumers

said that Amazon is their

top destination for beauty

products – whether that be to

research or actually purchase

beauty products. AT Kearney

further suggests that the store

has now become more of a

‘showroom’, where shoppers

go and test beauty products

before returning to Amazon to

buy.

Sign up to receive future issues of Profitero’s Amazon FastMovers

• Monitor Amazon’s Best Sellers daily in the US (more than 4.9 million products monitored) and UK (more than 2.1 million products monitored)

• Release complimentary FastMovers reports on a monthly basis, with each report featuring the products with the best sales performance in that given month—also known as the FastMovers 100

• Show you essential sales trends, such as the fact that the fastest-moving brands and products may be emerging brands, and not necessarily the incumbent market leaders in the brick-and-mortar channel

As Amazon accelerates its growth in 2016—and further strengthens its position as a key account or strategic customer for many global brands—you need data that helps you benchmark your online performance and attain competitive advantage. That’s where Profitero comes in. Count on us to:

Use the Amazon FastMovers Beauty Report to:

• Get ahead of the competition by spotting the key trends to capitalize on for both your eCommerce and brick & mortar operations

• Understand the programs you need to be in to win online, such as Subscribe & Save

• Gain the insights you need to drive sales, by benchmarking your product's pricing and number of reviews against Amazon's best sellers



http://insights.profitero.com/amazon-fastmovers-reports.html


Amazon FastMovers

US Beauty January 2016 Report

Best-Selling US Beauty Brands - Q1 2016 | 05

FastMovers

Executive Summary

Stability

Pricing

Product Attributes

Programs

25DaysAverage Tenure

40New Arrivals

4.4Average Product Rating

$1861Average Price

66%Prime-Eligible

37%Subscribe & Save

26Max Number of Price Changes

5Average Number of Price Changes

2,620AverageReviews

6AverageImages


FastMovers

BrandsBrand Number of Products

ArtNaturals 8

Oral B 6

Pure Body Naturals 5

Gillette 4

Philips Norelco 4

Philips Sonicare 4

Insights

The average dropped 28%, from $25.96 in December 2015 to $18.61 in January, driven by 40 new arrivals with an average price of $15.38

37 FastMovers, 10 more than in December 2015, were eligible for Subscribe & Save

ArtNaturals took the #1 brand spot with eight products, four more than in December

$18.61Average

Price

37FastMovers

#1Brand Spot


FastMovers

New Arrivals

Product Title Avg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

Art Naturals Argan Oil Hair Mask, Deep Conditioner 8 Oz, 100% Organic Jojoba Oil, Aloe Vera & Keratin, Repair Dry, Damaged Or Color Treated Hair After Shampoo, Best For All Hair Types - Sulfate Free

$12.69 $12.95 $5.00 0 4.7 3,522 9

Vanicream Moisturizing Skin Cream with Pump Dispenser, 1 Pound $11.59 $11.59 $11.59 41 Y Y 4.6 1,397 2

Art Naturals Blackhead Remover Dermatologist Grade Kit, Removes Blackheads & Blemishes, BEST Extractor Tool Set - Treats Pimples, Facial Acne & Comedones -100% Hygienic, Skin Safe, Won't Cause Redness

$9.50 $9.50 $9.50 11 4.6 2,508 9

Dove Body Wash, Deep Moisture Pump 34 ounce $7.96 $8.97 $6.83 17 Y 4.6 338 4

Aquaphor Healing Ointment, Dry, Cracked and Irritated Skin Protectant, 14 Ounce $14.23 $14.26 $14.19 29 Y Y 4.7 1,146 4

Argan Oil Hair Mask, 8 oz. Hair Treatment Therapy, Deep Conditioner for Damaged & Dry Hair, Heals & Restructures Hair Shaft & Growth, Detoxifies Scalp & Nourishes, Removes Products Residue Buildup

$12.95 $12.95 $12.95 10 Y 4.7 6,748 7

Dove Beauty Bar, Sensitive Skin 4 oz, 16 Bar $16.41 $21.14 $15.19 41 Y Y 4.7 2,764 9

Art Naturals Organic 20% Vitamin C Serum 1.0 oz & 2.5% Vitamin A (Retinol) Serum 1.0 oz - Holiday Gift Set - Best Anti Wrinkle & Dark Circle Remover (Morning & Night Anti Aging Therapy)

$18.95 $18.95 $18.95 5 4.8 792 9

Argan Oil Shampoo Restores Damaged Hair - Argan Oil for Hair, Increases Shine and Deeply Nourishes - Safe for All Hair Types and Color Treated Hair - 16 oz Bottle with Pump

$14.95 $14.95 $14.95 4 Y 4.8 3,361 3

Kirkland Minoxidil 5% Extra Strength Hair Regrowth for Men, 6 Month Supply $25.83 $28.93 $24.82 49 4.1 1,882 4

Biore Deep Cleansing Pore Strips, 24 Count $12.69 $13.99 $11.19 31 Y 4.2 1,082 10

Batiste Dry Shampoo, Original, 6.73 Ounce $6.42 $8.78 $4.97 38 Y 4.4 1,540 6

Blackhead & Blemish Remover Kit - Equinox Acne Treatment - 5 Professional Surgical Extractor Instruments - Easily Cure Pimples, Blackheads, Comedones, Acne, and Facial Impurities

$9.62 $10.79 $6.14 11 Y 4.5 5,699 6

Sonimart Premium Standard Replacement Toothbrush Heads 2-pack, replaces Philips Sonicare HX7022 E-Series Standard, fits Philips Advance, CleanCare, Elite, Essence, and Xtreme Brush Handles

$14.95 $14.95 $14.95 4 Y 4.6 1,982 6

Bio-oil 4.2oz $14.92 $15.99 $13.82 50 Y Y 4.3 2,770 9

Art Naturals Tea Tree Essential Oil Pure & Natural 4 Oz Premium Melaleuca Therapeutic Grade From Australia, Use With Soap & Shampoo, Face & Body Wash, Treatment for Acne, Lice & Many Skin Conditions

$11.46 $12.50 $5.00 13 Y 4.6 4,175 8

Artnaturals Antifungal Soap with Tea Tree Oil - 100% Natural Best Foot and Body Wash 12 Oz, Helps with Nail Fungus, Athletes Foot, Ringworm, Jock Itch & Body Odor - Kills Bacteria & Relieves Itching

$14.95 $14.95 $14.95 11 4.8 1,818 9

Olay Regenerist Micro-Sculpting Cream Face Moisturizer 1.7 oz. $18.71 $20.97 $16.99 58 Y Y 4.4 1,311 8


FastMovers

New Arrivals (Continued)


Max. Price

Min. Price

3P Sellers



Oral-B Vitality Floss Action Rechargeable Electric Toothbrush 1 Count $20.17 $26.21 $19.96 0 Y 4.6 515 1

Philips Sonicare 2 Series Sonic Electric Toothbrush, Black, HX6211/07 $42.50 $60.98 $39.95 40 Y 4.1 1,692 7

It's a 10 Miracle Leave-In Product, 10-Ounce Bottle $23.96 $27.47 $21.25 107 Y 4.6 3,122 4

OZ Naturals - The BEST Eye Gel - Eye Cream For Dark Circles Puffiness and Wrinkles - This Eye Gel Treatment Addresses Every Eye Concern - 100% Natural ALLURE MAGAZINE'S Best In Beauty Eye Gel.

$17.49 $17.49 $17.49 15 4.0 3,942 7

Cetaphil Restoraderm Eczema Calming Body Moisturizer, 10-Fluid Ounces $10.94 $11.19 $10.07 32 Y Y 4.7 889 7

Aveeno Active Naturals Daily Moisturizing Lotion, 18 Ounce $7.86 $7.86 $7.86 35 Y 4.7 701 6

Eltamd UV Clear SPF 46, 48-Gram 1.7 oz. $24.47 $27.68 $20.23 48 Y 4.4 1,874 6

Majestic Pure Unrefined Organic Shea Butter, Raw Grade A, Approximately 1 lb $15.12 $15.50 $14.95 10 4.9 4,018 3

Mavala Stop - Helps Cure Nail Biting and Thumb Sucking, 0.3-Fluid Ounce $14.42 $15.50 $12.34 61 4.3 3,922 2

St Ives Scrub, Even & Bright Pink Lemon & Mandarin Orange 6 Ounce $3.82 $3.87 $3.36 34 Y 4.4 358 2

Retinol Moisturizer Cream for Face - With 2.5% Retinol, Hyaluronic Acid, Tea Tree Oil and Jojoba Oil. Best Night and Day Moisturizing Cream 1.7 Fl. Oz.

$20.60 $21.95 $19.95 8 4.7 1,341 3

100% Natural Arabica Coffee Scrub 8.8 fl. oz. with Organic Coffee, Coconut and Shea Butter - Best Acne, Anti Cellulite and Stretch Mark treatment, Spider Vein Therapy for Varicose Veins & Eczema

$14.50 $14.50 $14.50 4 4.9 1,321 7

Proactiv 3 Step Acne Treatment System (30 Day) $34.95 $34.95 $34.95 0 Y Y 3.7 201 4

6 New, High Quality, Amber, 10 ml Glass Roll-on Bottles with Stainless Steel Roller Balls - .5 ml Dropper included $7.99 $7.99 $7.99 0 4.6 66 5

Mrs. Meyers Liquid Hand Soap Refill, Basil Scent, 33 Oz. $8.22 $10.74 $6.29 58 Y 4.5 903 4

Pure Body Naturals Undiluted Essential Peppermint Oil, 4 fl. oz. $12.26 $23.99 $9.90 10 Y 4.8 3,513 2

Art Naturals Organic Argan Oil for Hair, Face & Skin 4 oz - 100% Pure Grade A Triple Extra Virgin Cold Pressed From The kernels of the Moroccan Argan Tree - The Anti Aging, Anti Wrinkle Beauty Secret

$11.69 $12.95 $5.00 4 5.0 1,333 1

Gillette Fusion Proglide Power Razor Blade Refills for Men, 8 Count $34.12 $35.09 $32.04 2 Y Y 4.5 2,671 22

Become Ageless Instantly with Premier Face Lift -5 Vials 10ml Total -Remove Wrinkles, Bags, Lines, Puffiness & Dark Circles Instantly -Powerful Clinical Anti Wrinkle Microcream -Your Facelift in a Box

$17.95 $17.95 $17.95 7 Y 4.0 1,920 8

Oral-B 3d White Power Toothbrush, 1 Count $6.19 $6.99 $5.97 2 Y 4.5 308 2

Majestic Pure Dead Sea Mud Mask 8.8 Oz - Spa's Premium Quality Facial Cleanser for All Skin Types - 100% Natural Formula, Absorbs Excess Oil and Removes Dead Skin Cells to Reveal Fresh and Soft Skin

$14.45 $14.45 $14.45 12 4.8 4,279 5

Susenstone Flat Contour Makeup Brush $2.81 $2.81 $2.80 0 4.9 106 8


FastMovers

Movers Up

Moves Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers



86


$12.69 $12.95 $5.00 0 4.7 3,522 9

71 Vanicream Moisturizing Skin Cream with Pump Dispenser, 1 Pound $11.59 $11.59 $11.59 41 Y Y 4.6 1,397 2

67


$9.50 $9.50 $9.50 11 4.6 2,508 9

59 Dove Body Wash, Deep Moisture Pump 34 ounce $7.96 $8.97 $6.83 17 Y 4.6 338 4

58 Aquaphor Healing Ointment, Dry, Cracked and Irritated Skin Protectant, 14 Ounce $14.23 $14.26 $14.19 29 Y Y 4.7 1,146 4

58Crest 3D White Luxe Whitestrips Professional Effects 20 Treatments + 3D White Whitestrips 1 Hour Express 2 Treatments - Teeth Whitening Kit

$45.05 $54.94 $43.99 10 Y 4.3 649 6

56 Dove Men+Care Antiperspirant Deodorant, Extra Fresh 2.7 oz (Twin Pack) $7.18 $7.37 $5.82 25 Y 4.5 645 3

55


$12.95 $12.95 $12.95 10 Y 4.7 6,748 7

51 Dove Beauty Bar, Sensitive Skin 4 oz, 16 Bar $16.41 $21.14 $15.19 41 Y Y 4.7 2,764 9

49Art Naturals Organic 20% Vitamin C Serum 1.0 oz & 2.5% Vitamin A (Retinol) Serum 1.0 oz - Holiday Gift Set - Best Anti Wrinkle & Dark Circle Remover (Morning & Night Anti Aging Therapy)

$18.95 $18.95 $18.95 5 4.8 792 9


FastMovers

Movers Down


Max. Price

Min. Price

3P Sellers



-88 Braun Series 7 790cc-4 Electric Foil Shaver with Clean&Charge Station, Electric Men's Razor, Razors, Shavers $182.30 $196.95 $170.97 94 Y 4.5 5,237 13

-83 Remington CI95AC2 T|Studio Salon Collection Pearl Digital Ceramic Curling Wand, 1/2-1 Inch, Pink $23.04 $24.99 $16.60 21 Y 4.4 4,494 5

-80 Nautica Blue Eau De Toilette Spray for Men, 3.4 fluid ounce $12.85 $13.77 $10.42 95 4.4 569 1

-79 Burt's Bees Everyday Essential Beauty Kit $9.93 $9.99 $9.59 53 Y 4.7 539 6

-76 Braun Series 3-340s Wet & Dry Electric Shaver, Electric Men's Razor, Razors, Shavers $54.61 $68.99 $47.13 34 Y 4.2 3,122 8

-75 Conair Infiniti Pro Curl Secret Curling Iron $79.25 $79.97 $78.00 3 Y 3.8 2,088 9

-71 Burt's Bees Tips N Toes Hands & Feet Kit $12.53 $12.79 $12.04 40 Y 4.5 519 6

-70

Art Naturals Bath Bombs Gift Set - 6 Ultra Lush Essential Oil Handmade Spa Bomb Fizzies - Organic & Natural Ingredients & Shea Butter for Moisturizing Dry Skin - Relaxation In a Box - Best Gift Idea

$22.57 $26.90 $19.50 6 Y 4.8 840 9

-70Apalus Brush Hair Straightener, Instant Magic Silky Straight Hair Styling, Anion Hair Care, Anti Scald, Zero Damage, Massage Straightening Irons, Detangling Hair Brush

$38.53 $39.99 $29.99 2 Y 3.8 1,386 8

-67 Oral-B Pro 5000 SmartSeries Power Rechargeable Electric Toothbrush with Bluetooth Connectivity Powered by Braun $112.80 $124.99 $99.97 2 Y 4.3 814 9


FastMovers

FastMovers 100 Products

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers



1

ArtNaturals Enhanced Vitamin C Serum with Hyaluronic Acid 1 Oz - Top Anti Wrinkle, Anti Aging & Repairs Dark Circles, Fades age spots & Sun Damage - 20% Vitamin C Super Strength - Organic ingredients

$10.95 $10.95 $10.95 19 4.4 6,029 7

2 Philips Norelco Multigroom Series 3100, QG3330 (Packaging may vary) $16.11 $18.99 $15.95 38 Y 4.3 3,158 13

3 Crest 3D White Luxe Whitestrips Professional Effects - Teeth Whitening Kit 20 Treatments $37.35 $38.02 $34.56 57 4.2 4,177 7

4 Oral-B Pro 1000 Power Rechargeable Electric Toothbrush Powered by Braun $39.97 $39.97 $39.97 2 Y 4.5 3,299 7

5 Gillette Fusion ProGlide Manual Men's Razor Blade Refills, 8 Count $26.91 $27.49 $25.49 2 Y Y 4.5 2,571 9

6 Braun Clean and Renew Cartridge Refills, 4 Count $19.39 $20.14 $19.32 13 Y Y 4.7 4,001 4

7

THE BEST Dead Sea Mud Mask, 250g/ 8.8 fl. oz. - Dead Sea Mud Mask Best for Facial Treatment, Minimizes Pores, Reduces Wrinkles, and Improves Overall Complexion - Dead Sea Minerals Help to Pull Toxins Out of the Skin - Facial Mask Provides Relief from Acne, Blackheads, Pimples, Acne Scars and Cellulite - Safe for Use on Face and Body - Premium Spa Quality Dead Sea Product - Skin Cleanser, Pore Reducer & Natural Moisturizer

$15.47 $29.90 $14.95 16 Y 4.6 4,489 6

8 Honest Amish Beard Balm Leave-in Conditioner - All Natural -Vegan Friendly Organic Oils and Butters $12.87 $12.87 $12.87 9 Y 4.5 2,933 2

9 Aztec Secret Indian Healing Clay Deep Pore Cleansing, 1 Pound $10.27 $13.65 $7.50 93 Y 4.5 7,293 5

10 Gillette Fusion Manual Men's Razor Blade Refills 12 Count $40.22 $40.99 $39.99 2 Y Y 4.5 1,830 9

11 HSI Professional Ceramic Tourmaline Ionic Flat Iron, with Glove, Pouch and Travel Size Agran Oil Leave-in Hair Treatment $39.88 $65.50 $35.99 7 Y 4.5 23,122 1

12 Pura d'or Premium Organic Argan Oil Anti-Hair Loss Shampoo (Gold Label), 16 Fluid Ounce $35.10 $35.99 $30.52 20 Y Y 4.4 5,436 2

13 Colgate Total Whitening Toothpaste Twin Pack (two 6oz tubes) $4.96 $4.96 $4.96 20 Y 4.6 850 6

14

Vitamin C Serum for Face with Hyaluronic Acid, 20% C + E Professional Topical Facial Skin Care Helps Repair Sun Damage, Fade Age Spots, Dark Circles, Wrinkles & Fine Lines BEST ORGANIC - 1 oz.

$15.95 $15.95 $15.95 13 4.5 5,433 4

15


$12.69 $12.95 $5.00 0 4.7 3,522 9

16 Crest 3D White Luxe Glamorous White Vibrant Mint Flavor Whitening Toothpaste Twin Pack 8.2 Oz $7.59 $7.89 $6.99 25 4.4 726 6

17BS-MALL(TM) Premium Synthetic Kabuki Makeup Brush Set Cosmetics Foundation Blending Blush Eyeliner Face Powder Brush Makeup Brush Kit(10pcs, Silver Black)

$12.53 $12.99 $11.99 2 Y 4.4 1,699 6


FastMovers


Max. Price

Min. Price

3P Sellers



18 Sensodyne Pronamel Gentle Whitening Toothpaste, Alpine Breeze, 4-Ounce Tubes (Pack of 3) $15.14 $17.97 $14.67 28 Y 4.7 691 5

19 Oral-B Floss Action Replacement Electric Toothbrush Head 3 Count $20.65 $21.99 $18.73 2 Y Y 4.6 2,345 6

20 Q-tips Cotton Swabs, Club Pack 625 ct, Pack of 3 $10.89 $10.99 $9.49 41 Y Y 4.8 811 3

21 Panasonic ER-GN30-K Nose Ear Hair Trimmer $12.25 $14.83 $10.99 197 Y 4.2 8,683 9

22 Gillette Venus Embrace Women's Razor Blade Refills 4 Count $14.00 $15.03 $12.14 3 Y Y 4.6 495 8

23 CeraVe Moisturizing Lotion, 12 oz. $8.39 $8.49 $8.06 88 Y 4.7 1,453 14

24BS-MALL(TM) Premium Synthetic Kabuki Makeup Brush Set Cosmetics Foundation Blending Blush Eyeliner Face Powder Brush Makeup Brush Kit (10pcs, Golden Black)

$12.32 $12.99 $11.99 3 Y 4.3 4,144 6

25Rogaine for Men Hair Regrowth Treatment, 5% Minoxidil Topical Aerosol, Easy-to-Use Foam, 2.11 Ounce, 3 Month Supply (Packaging May Vary)

$40.59 $45.97 $34.99 66 Y 3.8 1,257 10

26 Viviscal Extra Strength Hair Nutrient Tablets, 60-Tablets $34.00 $40.50 $27.90 52 Y Y 3.9 2,025 8

27 Elizavecca Milky Piggy Carbonated Bubble Clay Mask $9.51 $11.05 $8.80 44 4.5 666 1

28

OZ Naturals - THE BEST Hyaluronic Acid Serum For Skin - Clinical Strength Anti Aging Serum - Best Anti Wrinkle Serum With Vitamin C + Vitamin E. Our Customers Call It A Facelift In A Bottle!, 1 oz.

$15.79 $15.79 $15.79 7 Y 4.2 4,591 4

29

OZ Naturals- THE BEST Vitamin C Serum For Your Face Contains Clinical Strength 20% Vitamin C + Hyaluronic Acid Anti Wrinkle Anti Aging Serum For A Radiant & More Youthful Glow! Guaranteed The Best! (Packaging May Vary)

$22.49 $22.49 $22.49 6 4.1 7,450 4


31 KOLIGHT® 20 Pcs Pro Makeup Set Powder Foundation Eyeshadow Eyeliner Lip Cosmetic Brushes $8.44 $8.84 $6.55 6 Y 4.3 504 6

32 Philips Norelco Multigroom Series 5100, QG3364 (Packaging may vary) $31.51 $51.05 $29.95 45 4.2 837 10

33 Oral-B Glide Pro-Health Comfort Plus Mint Flavor Floss Twin Pack 80 M $5.89 $6.35 $5.77 2 Y 4.6 519 5

34


$9.50 $9.50 $9.50 11 4.6 2,508 9

35 Majestic Pure Lavender Essential Oil, Therapeutic Grade, 4 fl. Oz $13.89 $13.89 $13.89 13 Y 4.6 4,166 4

36 Nizoral AntiDandruff Shampoo, 7-Ounce Bottles $14.23 $14.39 $12.99 46 Y Y 4.6 1,462 11

37 Burt's Bees 100% Natural Lip Balm, Beeswax, 0.15 oz., 4 Count $9.68 $9.99 $8.97 58 4.7 1,607 5

FastMovers 100 Products (Continued)


FastMovers



Max. Price

Min. Price

3P Sellers



38 Wahl Chrome Pro 24 pc Haircut Kit #79524-2501 $22.97 $22.99 $22.94 60 Y 4.4 2,765 5

39 CeraVe Foaming Facial Cleanser, 12 Ounce $10.57 $11.04 $10.19 52 Y Y 4.5 2,321 14

40Crest 3D White Luxe Whitestrips Professional Effects 20 Treatments + 3D White Whitestrips 1 Hour Express 2 Treatments - Teeth Whitening Kit

$45.05 $54.94 $43.99 10 Y 4.3 649 6

41 Waterpik Complete Care Water Flosser and Sonic Toothbrush (WP-900) $69.80 $79.99 $65.99 34 Y Y 4.6 2,627 7

42 Dove Body Wash, Deep Moisture Pump 34 ounce $7.96 $8.97 $6.83 17 Y 4.6 338 4

43 Aquaphor Healing Ointment, Dry, Cracked and Irritated Skin Protectant, 14 Ounce $14.23 $14.26 $14.19 29 Y Y 4.7 1,146 4

44 Dove Men+Care Antiperspirant Deodorant, Extra Fresh 2.7 oz (Twin Pack) $7.18 $7.37 $5.82 25 Y 4.5 645 3

45 Philips Norelco 6948XL/41 Shaver 2100 (Packaging may vary) $34.86 $49.94 $29.95 112 Y 4.3 2,340 5

46


$12.95 $12.95 $12.95 10 Y 4.7 6,748 7

47

Blackhead and Pimple Remover Kit - Instructions Included - 6 Surgical Extractor Tools - Excellent for Acne Treatment, Pimple Popping, Blackhead Extraction, Zit Removing, Blemish Removal, Comedone Extracting, Whitehead Popping, and Facial Blemishes

$9.41 $11.97 $8.97 3 Y 4.5 1,870 9

48 Gillette Mach3 Base Cartridges 15 Count $31.05 $33.99 $29.37 0 Y Y 4.5 1,516 9

49 Oral-B Power Sensitive Replacement Electric Toothbrush Head,3 Count $19.57 $19.99 $18.82 2 Y Y 4.7 1,260 6

50 Dove Beauty Bar, Sensitive Skin 4 oz, 16 Bar $16.41 $21.14 $15.19 41 Y Y 4.7 2,764 9

51 Philips Norelco HQ8 Dual Precision Replacement Heads $23.88 $27.07 $21.88 73 Y Y 4.5 3,730 7


$18.95 $18.95 $18.95 5 4.8 792 9

53Argan Oil Shampoo Restores Damaged Hair - Argan Oil for Hair, Increases Shine and Deeply Nourishes - Safe for All Hair Types and Color Treated Hair - 16 oz Bottle with Pump

$14.95 $14.95 $14.95 4 Y 4.8 3,361 3

54 TheraBreath Dentist Recommended Fresh Breath Oral Rinse - Mild Mint Flavor, 16 Ounce (Pack of 2) $15.23 $15.58 $14.38 28 Y Y 4.5 1,943 2

55 Panasonic Ear & Nose Trimmer with Vacuum Cleaning System, Men's, Wet/Dry Convenience, ER430K $20.97 $20.99 $20.73 91 Y 4.5 2,286 6

56 Kirkland Minoxidil 5% Extra Strength Hair Regrowth for Men, 6 Month Supply $25.83 $28.93 $24.82 49 4.1 1,882 4

57 Personna Double Edge Razor Blades, 100 Count $12.37 $13.06 $12.19 28 Y 4.4 2,510 4


FastMovers



Max. Price

Min. Price

3P Sellers



58 Philips Sonicare 2 Series Plaque Control Rechargeable Toothbrush, HX6211/04 $41.23 $59.79 $39.95 42 Y 4.1 1,692 10

59 Biore Deep Cleansing Pore Strips, 24 Count $12.69 $13.99 $11.19 31 Y 4.2 1,082 10

60 Revlon RV544PKF 1875W Tourmaline Ionic Ceramic Dryer $18.68 $22.99 $17.99 63 Y 4.0 4,113 7

61 Batiste Dry Shampoo, Original, 6.73 Ounce $6.42 $8.78 $4.97 38 Y 4.4 1,540 6

62Blackhead & Blemish Remover Kit - Equinox Acne Treatment - 5 Professional Surgical Extractor Instruments - Easily Cure Pimples, Blackheads, Comedones, Acne, and Facial Impurities

$9.62 $10.79 $6.14 11 Y 4.5 5,699 6

63 Philips Sonicare HX6062/64 Diamondclean Replacement Brush Heads, Standard $24.51 $24.95 $21.45 11 Y Y 4.5 477 7

64ArtNaturals Peppermint Oil 100% Pure and Natural Premium Therapeutic Grade Mentha Peperita Essential 4 Oz Oil - Best Fresh Scent for Home and Work - Perfect to Repel Mice and Spiders

$11.52 $12.95 $8.50 11 4.8 4,518 8

65

Sonimart Premium Standard Replacement Toothbrush Heads 2-pack, replaces Philips Sonicare HX7022 E-Series Standard, fits Philips Advance, CleanCare, Elite, Essence, and Xtreme Brush Handles

$14.95 $14.95 $14.95 4 Y 4.6 1,982 6

66 Bio-oil 4.2oz $14.92 $15.99 $13.82 50 Y Y 4.3 2,770 9

67

Art Naturals Tea Tree Essential Oil Pure & Natural 4 Oz Premium Melaleuca Therapeutic Grade From Australia, Use With Soap & Shampoo, Face & Body Wash, Treatment for Acne, Lice & Many Skin Conditions

$11.46 $12.50 $5.00 13 Y 4.6 4,175 8

68


$14.95 $14.95 $14.95 11 4.8 1,818 9

69 Pura d'or Hair Loss Prevention Premium Organic Shampoo, Brown and Blue, 16 Fluid Ounce $22.94 $24.99 $19.99 29 Y Y 4.3 5,703 3

70 Colgate Extra Clean Toothbrush, Full Head, Soft, 6 Count $6.68 $7.00 $5.72 16 Y Y 4.1 630 4

71 Olay Regenerist Micro-Sculpting Cream Face Moisturizer 1.7 oz. $18.71 $20.97 $16.99 58 Y Y 4.4 1,311 8

72 Wahl Color Pro Haircut Kit #79300-400 $19.73 $20.18 $19.04 48 Y 4.4 6,332 6

73

The BEST ORGANIC Vitamin C Serum for Face with Hyaluronic Acid, 20% C + E Professional Topical Facial Skin Care Helps Repair Sun Damage, Fade Age Spots, Dark Circles, Wrinkles & Fine Lines -1 oz

$19.83 $19.99 $15.89 8 4.5 2,708 5

74 Oral-B Vitality Floss Action Rechargeable Electric Toothbrush 1 Count $20.17 $26.21 $19.96 0 Y 4.6 515 1

75 Philips Sonicare 2 Series Sonic Electric Toothbrush, Black, HX6211/07 $42.50 $60.98 $39.95 40 Y 4.1 1,692 7

76 It's a 10 Miracle Leave-In Product, 10-Ounce Bottle $23.96 $27.47 $21.25 107 Y 4.6 3,122 4


FastMovers



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77


$17.49 $17.49 $17.49 15 4.0 3,942 7

78 Philips Sonicare 2 Series Plaque Control Rechargeable Toothbrush, HX6211/04 $39.95 $39.95 $39.95 0 Y 4.1 1,692 10

79Apalus Brush Hair Straightener, Instant Magic Silky Straight Hair Styling, Anion Hair Care, Anti Scald, Zero Damage, Massage Straightening Irons, Detangling Hair Brush

$38.53 $39.99 $29.99 2 Y 3.8 1,386 8

80 Cetaphil Restoraderm Eczema Calming Body Moisturizer, 10-Fluid Ounces $10.94 $11.19 $10.07 32 Y Y 4.7 889 7

81 Aveeno Active Naturals Daily Moisturizing Lotion, 18 Ounce $7.86 $7.86 $7.86 35 Y 4.7 701 6

82 Eltamd UV Clear SPF 46, 48-Gram 1.7 oz. $24.47 $27.68 $20.23 48 Y 4.4 1,874 6

83 Roto Clipper Electric Nail Trimmer, White/Green $20.08 $24.99 $15.89 13 Y 2.1 393 5

84 Majestic Pure Unrefined Organic Shea Butter, Raw Grade A, Approximately 1 lb $15.12 $15.50 $14.95 10 4.9 4,018 3

85 Mavala Stop - Helps Cure Nail Biting and Thumb Sucking, 0.3-Fluid Ounce $14.42 $15.50 $12.34 61 4.3 3,922 2

86 St Ives Scrub, Even & Bright Pink Lemon & Mandarin Orange 6 Ounce $3.82 $3.87 $3.36 34 Y 4.4 358 2

87Retinol Moisturizer Cream for Face - With 2.5% Retinol, Hyaluronic Acid, Tea Tree Oil and Jojoba Oil. Best Night and Day Moisturizing Cream 1.7 Fl. Oz.

$20.60 $21.95 $19.95 8 4.7 1,341 3

88Kiloline Professional Heat Resistant Glove for Hair Styling Heat Blocking for Curling, Flat Iron and Curling Wand Suitable for Left and Right Hands

$5.86 $5.86 $5.86 2 Y 4.5 599 2


$14.50 $14.50 $14.50 4 4.9 1,321 7

90 Proactiv 3 Step Acne Treatment System (30 Day) $34.95 $34.95 $34.95 0 Y Y 3.7 201 4

91 6 New, High Quality, Amber, 10 ml Glass Roll-on Bottles with Stainless Steel Roller Balls - .5 ml Dropper included $7.99 $7.99 $7.99 0 4.6 66 5

92 Mrs. Meyers Liquid Hand Soap Refill, Basil Scent, 33 Oz. $8.22 $10.74 $6.29 58 Y 4.5 903 4

93 Pure Body Naturals Undiluted Essential Peppermint Oil, 4 fl. oz. $12.26 $23.99 $9.90 10 Y 4.8 3,513 2

94 NYX Cosmetics Make Up Setting Spray, Matte Finish/Long Lasting, 2.03 Ounce $7.93 $8.79 $5.69 43 Y Y 4.1 697 3

95

Art Naturals Organic Argan Oil for Hair, Face & Skin 4 oz - 100% Pure Grade A Triple Extra Virgin Cold Pressed From The kernels of the Moroccan Argan Tree - The Anti Aging, Anti Wrinkle Beauty Secret

$11.69 $12.95 $5.00 4 5.0 1,333 1


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96 Gillette Fusion Proglide Power Razor Blade Refills for Men, 8 Count $34.12 $35.09 $32.04 2 Y Y 4.5 2,671 22

97


$17.95 $17.95 $17.95 7 Y 4.0 1,920 8

98 Oral-B 3d White Power Toothbrush, 1 Count $6.19 $6.99 $5.97 2 Y 4.5 308 2

99


$14.45 $14.45 $14.45 12 4.8 4,279 5

100 Susenstone Flat Contour Makeup Brush $2.81 $2.81 $2.80 0 4.9 106 8


Amazon FastMovers

US FeminineCare January 2016 Report


FastMovers

Executive Summary

Stability

Pricing

Product Attributes

Programs


17New Arrivals


$1442Average Price

68%Prime-Eligible

9%Prime Pantry

46%Subscribe & Save



352AverageReviews

6AverageImages


FastMovers


Always 19

Tampax 11

Kotex 7

Playtex 7

Poise 6

TENA 6

Insights

Tampax gained two FastMovers, for a total of 11, and took the #2 brand spot#2

Brand Spot

Prime eligibility rose from 57% to 68%, and Subscribe & Save eligibility increased from 38% to 46% in January 201668%

PrimeEligible

35 product titles contained “unscented,” 26 contained “pads,” and 25 contained “tampons”35

ProductTitles


FastMovers


Max. Price

Min. Price

3P Sellers



Always Infinity Unscented Pads with Wings, Heavy Flow, 32 Count $6.97 $6.97 $6.97 0 Y 4.3 26 4

Tampax Pearl Plastic, Lites/Light Absorbency, Unscented Tampons, 18 Count $4.05 $5.29 $3.97 25 Y 4.7 54 4

Tampax Pearl Plastic Unscented Tampons, Lites/Light Absorbency, 36 Count (Pack of 2) $13.94 $13.94 $13.94 15 4.7 168 9

Pearl plastic, Super Plus Absorbency, Unscented Tampons, 36 Count Pack of 2 $17.30 $29.98 $13.94 8 Y 5.0 168 9

Monistat 3 Vaginal Antifungal Medication, 0.18-Ounce, 3 Prefilled Applicators $12.65 $12.97 $11.99 21 Y Y 3.6 52 3

Summer's Eve Cleansing Wash, Naturally Normal, 15 Ounce (Pack of 3) $13.63 $19.82 $12.72 16 Y 4.6 352 5

Replens Long-lasting Vaginal Moisturizer, 8 Pre-filled Applicators (Pack of 2) 0.24 oz $23.98 $23.98 $23.98 8 Y Y 4.4 95 9

Carefree Acti-fresh Pantiliners Regular Unscented, 120 Count $7.49 $7.49 $7.49 3 Y Y 4.3 106 5

Kotex Ultra Thin Regular Cleanwear Pads With Wings, 50 Count $9.57 $12.81 $9.27 6 Y 4.0 1 6

Pure Essence Labs Candex - Yeast Management System - Natural Enzymes To Digest Fungal Cell Walls - 120 Vegetarian Capsules $39.12 $47.99 $35.20 15 Y 4.6 223 10

Always Infinity Unscented Pads with Wings, Overnight, 28 Count $6.97 $6.97 $6.97 0 Y 4.9 17 5

Carefree Thong Pantiliners, Regular Protection, Unscented, 98 Count $7.77 $7.99 $7.49 9 4.8 130 4

o.b. Digital Tampon, Ultra, 40 Count $7.18 $8.49 $6.47 4 Y Y 4.7 129 5

Playtex Sport Tampons, Unscented, 25 Regular, 25 Super $8.68 $8.68 $8.68 9 Y Y 5.0 18 5

Tampax Regular Absorbency Tampons, Anti-Slip Grip Cardboard Applicator, 40 Count $5.47 $5.47 $5.47 0 Y 4.7 204 6

Summer's Eve Cleansing Cloths, Sheer Floral, 32 Cloths (Pack of 4) $15.06 $15.12 $13.99 15 Y 4.7 65 4

Tampax Radiant Plastic Super Absorbency Unscented Tampons, 16 Count $3.98 $4.05 $3.97 0 Y 5.0 3 1

New Arrivals


FastMovers

Movers Up


Max. Price

Min. Price

3P Sellers



59 Always Infinity Unscented Pads with Wings, Heavy Flow, 32 Count $6.97 $6.97 $6.97 0 Y 4.3 26 4

43 Tampax Pearl Plastic, Lites/Light Absorbency, Unscented Tampons, 18 Count $4.05 $5.29 $3.97 25 Y 4.7 54 4

34 Tampax Pearl Plastic Unscented Tampons, Lites/Light Absorbency, 36 Count (Pack of 2) $13.94 $13.94 $13.94 15 4.7 168 9

32 Pearl plastic, Super Plus Absorbency, Unscented Tampons, 36 Count Pack of 2 $17.30 $29.98 $13.94 8 Y 5.0 168 9

27 Tampax Pearl Unscented Super Absorbency Tampons, 96 Count $21.65 $23.61 $17.09 25 Y 4.8 53 3

26 RepHresh Vaginal Gel,, 0.07 oz., 4 Prefilled Applicators $14.08 $16.29 $12.99 20 Y 4.3 582 11

24Personal Lubricant. Lulu Lube Natural Water-Based Lubes for Men and Women. 16 oz. - Lubricants Made in USA - 100% Unconditional Money Back

$18.88 $35.00 $18.34 0 4.5 409 5

24 Monistat 3 Vaginal Antifungal Medication, 0.18-Ounce, 3 Prefilled Applicators $12.65 $12.97 $11.99 21 Y Y 3.6 52 3

24 RepHresh Pro-B Probiotic Feminine Supplement, 30-Count Capsules $26.08 $32.91 $20.34 30 Y 4.3 860 11

21 Summer's Eve Cleansing Wash, Naturally Normal, 15 Ounce (Pack of 3) $13.63 $19.82 $12.72 16 Y 4.6 352 5


FastMovers

Movers Down


Max. Price

Min. Price

3P Sellers



-34 U By Kotex Sleek Regular Tampons Full Size Applicator, Unscented, 18 Count $3.85 $4.99 $3.59 0 Y 4.9 34 2

-32 U By Kotex CleanWear Ultra Thin Heavy Flow Pads with Wings, Unscented, 16 Count $3.84 $3.84 $3.84 0 Y 4.9 31 4

-28 U By Kotex Click Super Plus Compact Tampons, Unscented, 18 Count $3.84 $3.84 $3.79 0 Y 4.5 32 2

-25 Poise Ultimate Absorbency Overnight Incontinence Pads, Long, 27 Count (Pack of 4) $44.87 $47.36 $33.58 18 Y Y 4.5 531 7

-25 Source Naturals Natural Progesterone Cream, 4 Ounce (113.4 g) $16.07 $18.95 $14.09 31 Y 4.1 642 7

-24 Mountain Ocean Mother's Special Blend All Natural Skin Toning Oil, 8-Ounce $14.72 $16.49 $11.33 44 4.6 285 3

-24 Poise Maximum Absorbency Incontinence Pads, Long Length, 39 Count (Pack of 4) $47.79 $47.96 $46.99 16 Y Y 4.6 106 6

-24 Playtex Sport Unscented Tampon, Regular Absorbency, 36 Count $9.68 $9.79 $7.32 12 Y Y 4.2 344 6

-23 o.b. Pro Comfort Digital Tampons, Regular, 40 Count $7.66 $7.79 $6.49 3 Y Y 4.5 960 5

-22 Tampax Cardboard Applicator Tampons, Super Absorbency, 54 Count (Pack of 2) $29.99 $29.99 $29.99 3 4.7 204 6


FastMovers



Max. Price

Min. Price

3P Sellers



1 Poise Ultimate Absorbency Overnight Incontinence Pads, Long, 45 Count $17.50 $18.94 $13.99 27 Y 4.5 531 8

2 Diva Cup Diva Cup 1 Pre Childbirth $27.99 $27.99 $27.99 92 Y 4.6 2 1

3 TENA Serenity Overnight Ultimate Pads, 30 Count $11.47 $11.47 $11.47 46 Y 4.4 1,323 5

4 Always Incredibly Thin Regular Daily Liners, wrapped, 120 Count , Pack of 2 $10.94 $10.94 $10.94 13 4.3 358 4

5 The DivaCup Model 2 Menstrual Cup $27.99 $27.99 $27.99 73 Y 4.4 2,815 1

6 Playtex Sport Tampons Multipack, Unscented Regular/Super Absorbency, 36 Count $7.31 $10.29 $6.99 16 Y Y 4.2 120 6

7 Poise Moderate Absorbency Incontinence Pads, Regular Length, 66 Count $11.83 $11.99 $11.59 35 Y 4.4 467 7

8 RepHresh Pro-B Probiotic Feminine Supplement, 30-Count Capsules $26.08 $32.91 $20.34 30 Y 4.3 860 11

9 Always Infinity Unscented Pads with Wings, Regular Flow, 36 Count (Pack of 2) $13.52 $13.52 $13.52 13 Y 4.6 571 8

10 Poise Maximum Absorbency Incontinence Pads, Long Length, 64 Count $18.52 $18.95 $17.09 20 Y 4.5 347 8

11 Always Radiant Infinity Regular With Wings Scented Pads 32 Count $7.02 $8.16 $6.97 21 4.6 412 11

12 U by Kotex Barely There Thin Panty Liners, Unscented, 100 Count $5.60 $7.43 $5.47 7 Y 4.2 64 2

13 RepHresh Vaginal Gel,, 0.07 oz., 4 Prefilled Applicators $14.08 $16.29 $12.99 20 Y 4.3 582 11

14 Playtex Gentle Glide Tampons, Unscented Ultra Absorbency, 36 Count $6.41 $8.39 $6.27 15 Y Y 4.7 403 4

15 Radiant plastic Regular absorbency unscented tampons 16ct $3.87 $3.97 $3.70 30 Y 4.9 461 9

16 Always Infinity with FlexFoam, Unscented Pads with Wings, Overnight, 28 Count (Pack of 2) $13.63 $13.98 $12.98 10 Y 4.6 571 11

17 pH-D Feminine Health Support, Boric Acid Vaginal Suppositories, Bottle of 14 (600mg) $25.00 $25.00 $25.00 2 Y 4.4 183 4

18 Always Xtra Protection Unscented Daily Liners, Extra Long, 34 Count $3.26 $3.29 $3.19 19 4.3 107 8

19 Discreet, Incontinence Liners, Very Light, Long Length, 44 Count $4.99 $4.99 $4.99 50 Y 4.2 435 10

20

DIM (Diindolylmethane) / Extra Strength- 200mg with BioPerine (2 Month Supply). Promotes Beneficial Estrogen Metabolism in Both Men and Women. BioPerine Allows the Body to Better Absorb the DIM. Commonly used for Estrogen-Dominance. Soy-Free, Dairy-Free, GMO-Free, Mico-Encapsulated, and Made with Veggie Capsules. The Most Superior, Natural, Safest, and Complete DIM on Amazon! A Must Have for Adults Over 40!

$18.95 $18.95 $18.95 2 Y 4.1 274 7


FastMovers


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21LENA Menstrual Cup - Made in California - FDA Registered - SMALL - Normal Flow - Medical Silicone - Alternative to Pads and Tampons

$24.97 $24.97 $24.97 0 Y 4.7 1,163 10

22 Radiant plastic Super absorbency unscented tampons 16ct $4.03 $4.89 $3.97 32 Y 4.8 461 7

23 Always Infinity Unscented Pads with Wings, Heavy Flow, 32 Count (Pack of 2) $13.94 $13.94 $13.94 13 Y 4.5 571 8

24 Tampax Pearl Regular Absorbency Unscented Tampons, 96 Count $20.28 $22.32 $17.09 30 Y 4.7 69 3

25 TENA Serenity Heavy Long Pads, 42 Count $11.47 $11.47 $11.47 40 Y 4.4 1,323 3

26 Remifemin Menopause Herbal Supplement, Estrogen Free, 120 Tablets $19.11 $19.29 $16.40 35 Y 4.0 568 9

27 FertilAid for Women: Female Fertility Supplement 90 caps $29.95 $29.95 $29.95 20 Y 3.6 782 5

28 Summer's Eve Cleansing Wash, Morning Paradise, 15 Ounce $4.39 $9.63 $3.99 11 4.5 177 5

29 Instead 12 Hour Feminine Protection Cup 24 ea $8.69 $8.69 $8.69 35 4.2 487 5

30Personal Lubricant. Lulu Lube Natural Water-Based Lubes for Men and Women. 16 oz. - Lubricants Made in USA - 100% Unconditional Money Back

$18.88 $35.00 $18.34 0 4.5 409 5

31 U by Kotex Click Super Compact Tampons, Unscented, 34 Count $6.97 $6.97 $6.97 12 Y 4.6 39 3

32 Emerita Pro-Gest Cream, 4 oz. tube (PACKAGING MAY VARY) $30.22 $30.46 $28.69 41 Y 4.4 1,058 6

33 TENA for Women Heavy Super Plus Absorbency Protection Underwear, Large, 16 Count $13.01 $19.64 $10.03 16 Y Y 4.3 553 8

34 VH Essentials Prebiotic Vaginal Suppositories, 15 Count $5.03 $8.99 $3.88 7 Y 3.8 273 8

35 Tampax Multipax Cardboard Applicator Tampons 72 Count $12.13 $12.61 $11.99 0 Y 4.7 204 7

36 Always Ultra Thin Regular Without Wings, Thin Pads 44 Count (Pack of 3) $19.30 $19.47 $18.48 6 Y Y 4.2 55 7

37 Stayfree Ultra Thin Pads Super Long with Wings, 32 Count $4.89 $4.97 $4.15 14 Y 4.4 106 4

38

BRI Nutrition 3x Strength 12,600mg CranGel Power Plus: High Potency, Maximum Strength Cranberry SoftGel Capsules With 12,600 Grams Equivalent of Cranberries Fortified with Vitamins C and Natural E - 90 Softgels

$18.27 $29.99 $17.88 4 Y Y 4.8 921 10

39 Always Extra Heavy Overnight Maxi Pads with Flexi-Wings - 20 Count $10.23 $10.78 $7.26 28 4.4 157 4

40 Kotex Lightdays Pantiliners, Regular, Unscented,135 count $8.10 $8.19 $7.60 17 4.1 311 3

41 TENA for Men Heavy Protection Underwear, Super Plus Absorbency, Medium/Large, 16 Count $11.55 $11.99 $10.04 26 Y Y 4.5 467 6

42 Always Infinity Unscented Pads with Wings, Heavy Flow, 32 Count $6.97 $6.97 $6.97 0 Y 4.3 26 4



FastMovers



Max. Price

Min. Price

3P Sellers



43 Monistat 7 Vaginal Antifungal Cream with Disposable Applicators, 1.59-Ounce Tube $10.25 $10.27 $9.99 20 Y Y 4.2 161 4

44 DivaCup DivaWash® Natural DivaCup Cleaner -- 6 fl oz $10.93 $11.03 $10.92 62 Y 4.6 295 4

45 Always Ultra Thin Pads Regular w/Flexi-Wings Unscented, 36 Count $5.47 $5.49 $5.47 0 Y 4.5 212 5

46 TENA Serenity Ultimate Pads, Regular, 36 Count $10.73 $11.47 $9.19 34 Y Y 4.4 1,323 5

47 TENA for Women Heavy Protection Underwear, Super Plus Absorbency, XL, 14 Count $10.78 $11.93 $10.02 22 Y Y 4.3 553 11

48LENA Menstrual Cup - Made in California - FDA Registered - LARGE - Heavy Flow - Medical Silicone - Alternative to Pads and Tampons

$24.97 $24.97 $24.97 0 Y 4.7 1,163 10

49 Pearl plastic Triple Pack, Light/Regular/Super Absorbency, Unscented Tampons, 50 Count $13.99 $18.89 $11.49 15 Y 4.6 144 8

50 Always Ultra Thin Regular Pads With Wings, Unscented, 96 Count $19.77 $20.74 $19.49 27 Y 4.7 90 1

51 Life-Flo Progesta-Care with Natural Progesterone Body Cream, Women's Wellness, 4-Ounce Bottle $20.96 $23.59 $19.65 58 Y Y 4.3 346 5

52 Playtex Sport Unscented Tampon, Regular Absorbency, 36 Count $9.68 $9.79 $7.32 12 Y Y 4.2 344 6

53 Playtex Gentle Glide Tampons Multipack, Unscented Regular/Super Absorbency, 36 Count (Pack of 2) $12.84 $21.73 $12.54 10 Y Y 4.8 46 6

54 U By Kotex Click Super Plus Compact Tampons, Unscented, 18 Count $3.84 $3.84 $3.79 0 Y 4.5 32 2

55 Tampax Pearl Unscented Super Absorbency Tampons, 96 Count $21.65 $23.61 $17.09 25 Y 4.8 53 3

56 Poise Incontinence Ultra Thins, Long, Light Absorbency, 24 Count (Pack of 6) $33.99 $33.99 $33.99 7 Y Y 4.8 161 6

57 U By Kotex Sleek Regular Tampons Full Size Applicator, Unscented, 18 Count $3.85 $4.99 $3.59 0 Y 4.9 34 2

58 Tampax Pearl Plastic, Lites/Light Absorbency, Unscented Tampons, 18 Count $4.05 $5.29 $3.97 25 Y 4.7 54 4

59 Always Xtra Protection Regular Daily Liners 50 Count (Pack of 6) $16.76 $24.17 $16.47 10 4.4 45 5

60 Always Incredibly Thin Liner, Regular Daily, 120 Count $5.47 $5.47 $5.47 0 Y 4.6 22 3

61 Replens Long Lasting Vaginal Feminine Moisturizer - 14 Applications and One reusable applicator 1.23 OZ ea $16.45 $17.98 $8.85 24 Y 4.1 131 3

62 o.b. Pro Comfort Digital Tampons, Super, 40 Count $5.88 $6.49 $5.79 18 Y Y 4.5 960 6

63 Always Always Wipes Refill Lightly Scented 45 Count (Pack of 4) $13.08 $13.08 $13.08 22 Y 4.8 153 4

64 IsoSensuals TIGHT | Vaginal Tightening Gel - 1 Bottle $49.78 $49.95 $44.59 3 Y 4.3 1,118 5


FastMovers



Max. Price

Min. Price

3P Sellers



65 Sliquid Organics Natural Lubricating Gel, 8.5 Ounce $13.82 $14.40 $13.03 25 Y 4.2 225 4

66 Always Maxi Overnight Extra Heavy Flow With Wings, Unscented Pads 20 Count (Pack of 2) $18.78 $20.49 $17.98 19 Y 4.6 138 3

67 Tampax Pearl Plastic Unscented Tampons, Lites/Light Absorbency, 36 Count (Pack of 2) $13.94 $13.94 $13.94 15 4.7 168 9

68 Playtex Sport Tampons, Unscented Super Plus Absorbency, 36 count $8.24 $9.79 $6.97 16 Y Y 4.2 344 7

69 Pearl plastic, Super Plus Absorbency, Unscented Tampons, 36 Count Pack of 2 $17.30 $29.98 $13.94 8 Y 5.0 168 9

70 Source Naturals Natural Progesterone Cream, 4 Ounce (113.4 g) $16.07 $18.95 $14.09 31 Y 4.1 642 7

71 Sasmar Conceive Plus Multi-Use Fertility-Friendly Personal Lubricant for TTC Couples, 2.5 Fluid Ounce $18.94 $18.94 $18.92 11 Y Y 4.0 386 4

72 Always Ultra Overnight With Wings, Unscented Thin Pads 76 Count $21.12 $21.95 $20.53 37 Y 4.4 88 3

73 Playtex Gentle Glide Tampons, Unscented Regular Absorbency, 40 Count $6.29 $6.60 $6.27 13 Y 4.7 403 6

74 Monistat Vaginal Antifungal Medication 1- day, 0.16-Ounce Prefilled Applicator $14.04 $16.44 $13.27 17 Y Y 3.9 76 4

75 Estroven - Menopause Relief Maximum Strength - 60 Capsules $22.99 $23.99 $20.98 25 Y 4.3 120 4

76 ORGANYC Hypoallergenic 100% Organic Cotton Internal Tampons with Applicator, REGULAR, 16-count Box $4.97 $4.99 $4.50 11 4.2 87 6

77 Monistat 3 Vaginal Antifungal Medication, 0.18-Ounce, 3 Prefilled Applicators $12.65 $12.97 $11.99 21 Y Y 3.6 52 3

78 Always Infinity Unscented Pads with Wings, Regular Flow, 36 Count $6.97 $6.99 $6.97 0 Y 4.7 15 5

79 Stayfree Maxi Pads Super, 66 Count $6.88 $6.88 $6.88 5 Y Y 4.6 139 4

80 Summer's Eve Cleansing Wash, Naturally Normal, 15 Ounce (Pack of 3) $13.63 $19.82 $12.72 16 Y 4.6 352 5

81 Clotrimazole 3 -Day Vaginal Cream - 0.74 Oz $12.34 $12.49 $10.84 7 Y 4.3 152 4

82 U by Kotex Click Regular Compact Tampons, Unscented, 34 Count $7.03 $7.99 $6.64 0 Y 4.6 39 2

83 Replens Long-lasting Vaginal Moisturizer, 8 Pre-filled Applicators (Pack of 2) 0.24 oz $23.98 $23.98 $23.98 8 Y Y 4.4 95 9

84 K-Y Liquibeads Feminine Vaginal Moisturizer Liquid Beads, Ovule Inserts, 6 Count $15.11 $15.26 $13.95 22 Y 4.0 150 7


FastMovers



Max. Price

Min. Price

3P Sellers



85 Carefree Acti-fresh Pantiliners Regular Unscented, 120 Count $7.49 $7.49 $7.49 3 Y Y 4.3 106 5

86 Kotex Ultra Thin Regular Cleanwear Pads With Wings, 50 Count $9.57 $12.81 $9.27 6 Y 4.0 1 6

87 Always Ultra Thin Overnight Deodorizing Pads With Wings 24 Count $6.99 $6.99 $6.99 5 Y 4.5 31 6

88 Pure Essence Labs Candex - Yeast Management System - Natural Enzymes To Digest Fungal Cell Walls - 120 Vegetarian Capsules $39.12 $47.99 $35.20 15 Y 4.6 223 10

89 Always Infinity Unscented Pads with Wings, Overnight, 28 Count $6.97 $6.97 $6.97 0 Y 4.9 17 5

90 Poise Maximum Absorbency Incontinence Pads, Long Length, 39 Count (Pack of 4) $47.79 $47.96 $46.99 16 Y Y 4.6 106 6

91 Carefree Thong Pantiliners, Regular Protection, Unscented, 98 Count $7.77 $7.99 $7.49 9 4.8 130 4

92 WaterWorks Natural Vaginal Cleansing System $29.96 $29.99 $29.95 13 Y Y 4.5 535 5

93

Natural Estro-life Cream (Estrogen cream) Used During All Stages of Menopause. Commonly used for Hot Flashes, Mood Swings, Vaginal Dryness, Insomnia, Wrinkles, Weight Loss, Low Libido, Hormonal Acne, Energy, Irritability, and PCOS. Non-GMO, Fragrance-Free, Soy-Free, and Bio-Identical Estriol USP from Wild Yams. Three times the Estriol at half the price than any competitor. Money Back Guarantee!

$23.95 $23.95 $23.95 0 Y 4.0 629 3

94 Poise Incontinence Liners, Long Length, Very Light Absorbency, 44 count (Pack of 6) $33.99 $33.99 $33.99 8 Y Y 4.5 229 12

95 o.b. Digital Tampon, Ultra, 40 Count $7.18 $8.49 $6.47 4 Y Y 4.7 129 5

96 Playtex Sport Tampons, Unscented, 25 Regular, 25 Super $8.68 $8.68 $8.68 9 Y Y 5.0 18 5

97 Tampax Regular Absorbency Tampons, Anti-Slip Grip Cardboard Applicator, 40 Count $5.47 $5.47 $5.47 0 Y 4.7 204 6

98 Summer's Eve Cleansing Cloths, Sheer Floral, 32 Cloths (Pack of 4) $15.06 $15.12 $13.99 15 Y 4.7 65 4

99 Monistat Soothing Care Chafing Relief Powder-Gel, 1.5-Ounce Tube $9.75 $9.75 $9.75 13 Y 4.7 458 6

100 Tampax Radiant Plastic Super Absorbency Unscented Tampons, 16 Count $3.98 $4.05 $3.97 0 Y 5.0 3 1


Amazon FastMovers

US Hair Care January 2016 Report


FastMovers

Executive Summary

Stability

Pricing

Product Attributes

Programs


30New Arrivals


$2158Average Price

77%Prime-Eligible

22%Subscribe & Save



2,026AverageReviews

5AverageImages


FastMovers


ArtNaturals 6

AMERICAN CREW 4

Conair 4

Maple Holistics 3

Pura d'or 3

Remington 3

The Wet Brush 3

Insights

The number of FastMovers eligible for Subscribe & Save increased from 11 to 22, and the number eligible for Prime increased from 69 to 77

With six FastMovers, one more than in December 2015, ArtNaturals took the spot of #1 brand

14 product titles referenced “argan” (for argan oil), and 13 referenced “organic”

22FastMovers

#1Brand

14Product

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FastMovers


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3P Sellers



Art Naturals Scalp18 Coal Tar Therapeutic Anti Dandruff Shampoo 16 oz - Helps clear symptoms of Psoriasis, Eczema, Itchy Scalp & Dandruff - Made in USA with Natural & Organic Ingredients-Sulfate Free

$13.34 $14.95 $12.95 11 Y 4.5 2,168 9

Art Naturals Thermal Hair Protector 8.0 Oz - Best Protective Spray against Flat Iron Heat - Contains 100% Organic Argan Oil Preventing Damage, Breakage & Split Ends - Made in the USA - Sulfate Free

$13.69 $13.95 $6.00 4 4.8 1,508 9

Clairol Shimmer Lights 16 oz. Shampoo + 16 oz. Conditioner (Combo Deal) $16.89 $18.20 $16.50 28 Y 4.1 463 1

Layrite Super hold Pomade, 4 oz $15.40 $15.99 $14.18 29 Y 4.5 666 4

Tolco Empty Spray Bottle 8 oz. Frosted Assorted Colors $4.64 $5.21 $4.60 9 Y 3.8 524 1

Nioxin System 2 Cleanser and Scalp Therapy Conditioner, 33.8 Ounce $36.82 $37.00 $36.28 43 Y 4.4 622 1

American Crew: Classic Fiber, 3 oz $11.22 $12.02 $10.99 44 Y 4.4 157 1

Olaplex Hair Perfector No 3 Repairing Treatment, 3.5 Ounce $22.72 $23.25 $20.82 34 Y 4.4 73 1

Goody Ouchless Elastics, Black, 17 Count $2.87 $3.63 $2.60 4 Y 4.0 221 2

ORIBE Hair Care Dry Texturizing Spray $43.94 $44.00 $42.00 4 Y 4.3 556 7

Proteove Hair Straightener Brush 2.0,Anion instant Magic Silky Straight Hair Styling, Anti Scald Teeth,Anti Static Ceramic Heating Detangling Hair(Blue)

$34.49 $39.00 $29.99 5 Y 5.0 18 6

Sexy Hair Big Sexy Hair Powder Play Volumizing and Texturizing Powder, 0.53 Ounce $9.90 $10.39 $8.69 30 Y 4.1 860 5

DevaCurl DUO - One Condition 32oz + No-Poo 32oz $52.92 $56.05 $51.50 24 Y 4.4 652 1

Aquaphor Baby Gentle Wash & Tear Free Shampoo, Fragrance Free Mild Cleanser, 13.5 Ounce $6.97 $6.97 $6.97 20 Y 4.6 198 3

Moroccanoil Treatment 3.4 Oz $36.92 $39.99 $28.28 47 Y 4.9 80 4

BEST ORGANIC Argan Oil for Hair, Face, Skin and Nails - 100% Pure Certified Organic Argan Oil - GUARANTEED to Provide Beautifully Healthy, Nutrient-Rich Moisture... Known as Liquid Gold for the HUGE list of Uses & Benefits - Anti Aging, Vitamin E - Cold Pressed, Unrefined, Virgin, Eco Cert & USDA Certified Organic - Use Alone or Infuse Moisturizers, Lotions, Serums and More! Purchase backed by Amazing Guarantee 2oz

$14.97 $14.97 $14.97 8 Y 4.8 2,288 6

Proteove Hair Straightener Brush 2.0,Anion instant Magic Silky Straight Hair Styling, Anti Scald Anti Static Ceramic Heating Detangling Hair(Black) $34.59 $39.99 $29.99 8 Y 5.0 21 6

HairAnew (Unique Hair Growth Vitamins with Biotin) - Tested - For Hair, Skin & Nails - Women & Men - Addresses Vitamin Deficiencies That Could Be The Cause of Hair Loss / Lack of Regrowth * 60 VCaps

$29.71 $29.71 $29.71 3 Y Y 4.4 3,362 7

Hair Straightener, Pro Detangling Hair Brush Electric Comb Hair Straightening Irons,Instant Magic Silky Straight Hair Styling, Anion Hair Care, Anti Scald, Zero Damage-Pink

$26.43 $36.99 $24.99 3 Y 4.3 225 8

New Arrivals


FastMovers



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Min. Price

3P Sellers



Deva Curl Ultra Creamy Daily Conditioner, One Condition, 32-Ounces $29.86 $34.99 $27.87 74 Y 4.3 694 5

Conair 1875 Watt Hair Dryer $11.73 $14.83 $10.49 38 Y 4.3 382 2

Cetaphil Baby Wash and Shampoo with Organic Calendula, 7.8 Ounce $5.87 $5.99 $5.47 13 Y 4.4 226 8

Neutrogena Shampoo, Anti-Residue Formula, 6 Ounce $4.94 $4.97 $4.83 44 Y 4.7 1,009 8

Nylea Hair Straightener Brush - Best Electric Ceramic Heating Straightening for Women - Anti Scald, Static, Detangling and Silky Straight [Black with Pink]

$41.66 $49.99 $39.99 2 5.0 92 7

Argan Oil Shampoo from Majestic Pure Offers Vitamin Enriched Gentle Hair Restoration Formula for Daily Use, Sulfate Free, Moroccan Oil & Potent Natural Ingredients, for Men and Women 16 fl. oz

$14.99 $14.99 $14.99 3 Y 4.9 1,861 5

American Crew Firm Hold Styling Gel, 33.8-Ounce Bottle $21.75 $25.10 $17.01 67 Y 4.6 723 4

TIGI Catwalk Curl Collection Curlesque Curls Rock Amplifier, 5.07 Ounce, Packaging May Vary $9.89 $10.68 $9.21 77 4.5 543 3

K + S Salon Quality Men's Shampoo - Tea Tree Oil Infused To Prevent Hair Loss, Dandruff, and Dry Scalp (16 oz Bottle) $19.05 $21.99 $14.99 4 Y Y 4.7 1,370 7

Suave Professionals Men Shampoo, Daily Clean Ocean Charge 12.6 oz (Pack of 6) $12.70 $15.72 $12.00 9 Y 4.6 48 5

Maple Holistics Sage Shampoo for Anti Dandruff with Jojoba, Argan, and Organic Tea Tree Oil - Natural, Sulfate Free Treatment for Women and Men - Safe for Color Treated Hair

$15.44 $16.75 $12.55 6 Y 4.3 1,868 2


FastMovers

Movers Up


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68


$13.34 $14.95 $12.95 11 Y 4.5 2,168 9


$14.95 $14.95 $14.95 4 Y 4.8 3,361 3

64


$13.69 $13.95 $6.00 4 4.8 1,508 9

62

Art Naturals Organic Daily Argan Oil Shampoo 16 oz, Best Moisturizing, Volumizing Sulfate Free Shampoo for Women, Men & Teens - Used for Dry, Damaged, Colored For All Hair Types - Anti Aging Hair Care

$14.92 $14.95 $13.95 13 Y 4.7 2,722 9

58 Clairol Shimmer Lights 16 oz. Shampoo + 16 oz. Conditioner (Combo Deal) $16.89 $18.20 $16.50 28 Y 4.1 463 1

57 Layrite Super hold Pomade, 4 oz $15.40 $15.99 $14.18 29 Y 4.5 666 4

52


$12.95 $12.95 $12.95 10 Y 4.7 6,748 7

49 Tolco Empty Spray Bottle 8 oz. Frosted Assorted Colors $4.64 $5.21 $4.60 9 Y 3.8 524 1

48 Nioxin System 2 Cleanser and Scalp Therapy Conditioner, 33.8 Ounce $36.82 $37.00 $36.28 43 Y 4.4 622 1


FastMovers

Movers Down


Max. Price

Min. Price

3P Sellers



-83 Disney Minnie Brush and Comb Set $4.77 $4.99 $4.47 27 Y 4.5 253 1

-72 Aveeno Baby Wash & Shampoo with Natural Oat Extract 18-Ounce $8.94 $14.36 $7.99 32 Y 4.6 1,143 5

-68 Conair 1875 Watt Tourmaline Ceramic Hair Dryer $27.99 $27.99 $27.99 0 Y 4.3 1,342 3

-63 Honest Amish Original Beard Wax - All Natural and Organic $12.77 $12.77 $12.77 4 Y 4.2 781 4

-54 Detangling Brush - Glide Thru Detangler Hair Comb or Brush - No More Tangle - Adults & Kids - Pink $10.81 $11.97 $10.77 0 Y 4.3 2,873 7

-51 Infiniti Pro by Conair Hot Air Spin Styler, 2-Inch $43.67 $47.99 $39.99 69 Y 3.9 2,675 3

-48 20pcs 3" Boutique Hair Bows Girls Kids Children Alligator Clip Grosgrain Ribbon Headbands 20 Color (20pcs) $5.09 $5.60 $4.87 13 Y 4.5 332 9

-46 Conair Infiniti Pro Curl Secret Curling Iron $79.25 $79.97 $78.00 3 Y 3.8 2,088 9

-45 WEN by Chaz Dean Sweet Almond Mint Cleansing Conditioner, 16 fl. oz. $32.00 $32.00 $32.00 0 Y 3.7 624 3

-44 BaByliss Pro BAB2000 Ceramix Xtreme Dryer $36.30 $37.41 $35.53 9 Y 4.3 1,807 6


FastMovers



Max. Price

Min. Price

3P Sellers



1 Pura d'or Premium Organic Argan Oil Anti-Hair Loss Shampoo (Gold Label), 16 Fluid Ounce $35.10 $35.99 $30.52 20 Y Y 4.4 5,436 2

2 HSI Professional Ceramic Tourmaline Ionic Flat Iron, with Glove, Pouch and Travel Size Agran Oil Leave-in Hair Treatment $39.88 $65.50 $35.99 7 Y 4.5 23,122 1

3


$12.69 $12.95 $5.00 0 4.7 3,522 9

4Rogaine for Men Hair Regrowth Treatment, 5% Minoxidil Topical Aerosol, Easy-to-Use Foam, 2.11 Ounce, 3 Month Supply (Packaging May Vary)

$40.59 $45.97 $34.99 66 Y 3.8 1,257 10

5 Viva Labs Organic Extra Virgin Coconut Oil, 32 Ounce $15.79 $15.79 $15.79 3 Y Y 4.8 14,464 4

6 Viva Labs The Finest Organic Extra Virgin Coconut Oil, 16 Ounce $10.79 $10.79 $10.79 5 Y Y 4.8 14,464 4

7 Viviscal Extra Strength Hair Nutrient Tablets, 60-Tablets $34.00 $40.50 $27.90 52 Y Y 3.9 2,025 8

8 Nizoral AntiDandruff Shampoo, 7-Ounce Bottles $14.23 $14.39 $12.99 46 Y Y 4.6 1,462 11

9 Wahl Chrome Pro 24 pc Haircut Kit #79524-2501 $22.97 $22.99 $22.94 60 Y 4.4 2,765 5

10 Kirkland Minoxidil 5% Extra Strength Hair Regrowth for Men, 6 Month Supply $25.83 $28.93 $24.82 49 4.1 1,882 4


$14.95 $14.95 $14.95 4 Y 4.8 3,361 3

12 Revlon RV544PKF 1875W Tourmaline Ionic Ceramic Dryer $18.68 $22.99 $17.99 63 Y 4.0 4,113 7


14


$12.95 $12.95 $12.95 10 Y 4.7 6,748 7

15 It's a 10 Miracle Leave-In Product, 10-Ounce Bottle $23.96 $27.47 $21.25 107 Y 4.6 3,122 4

16Kiloline Professional Heat Resistant Glove for Hair Styling Heat Blocking for Curling, Flat Iron and Curling Wand Suitable for Left and Right Hands

$5.86 $5.86 $5.86 2 Y 4.5 599 2

17 Roto Clipper Electric Nail Trimmer, White/Green $20.08 $24.99 $15.89 13 Y 2.1 393 5

18 Pura d'or Hair Loss Prevention Premium Organic Shampoo, Brown and Blue, 16 Fluid Ounce $22.94 $24.99 $19.99 29 Y Y 4.3 5,703 3

19 Kent - 73 mm Fine Toothed Moustache and Beard Comb Model No. 81T, 7.75 cm L $7.34 $7.78 $5.90 19 Y 4.5 2,541 9

20 Xtava Allure 2200w Professional Ionic Ceramic Hair Dryer, 2 Speeds, 3 Heat Settings $36.00 $36.00 $36.00 6 4.5 1,656 8


FastMovers


Max. Price

Min. Price

3P Sellers



21

Art Naturals Organic Daily Argan Oil Shampoo 16 oz, Best Moisturizing, Volumizing Sulfate Free Shampoo for Women, Men & Teens - Used for Dry, Damaged, Colored For All Hair Types - Anti Aging Hair Care

$14.92 $14.95 $13.95 13 Y 4.7 2,722 9

22 Remington CI95AC2 T|Studio Salon Collection Pearl Digital Ceramic Curling Wand, 1/2-1 Inch, Pink $23.04 $24.99 $16.60 21 Y 4.4 4,494 5

23

Silk18 Natural Conditioner By Maple Holistics - Sulfate Free Treatment for Dry and Damaged Hair - 18 Silk Amino Acids, Argan, Jojoba, and Botanical Keratin - All Hair Types - Men, Women and Teens - Safe for Color Treated Hair - 100% Money-Back Guaranteed By Maple Holistics, 8 Oz, 236 ml

$13.36 $25.00 $12.97 8 4.4 2,754 7

24 Rogaine for Men Hair Regrowth Treatment, Original Unscented, 2 Oz, Three Month Supply $40.05 $40.99 $38.99 34 Y Y 3.9 444 9

25 TRESemme Thermal Creations Heat Tamer Protective Spray 8 fl oz (236 ml) $6.95 $7.04 $6.79 28 4.3 795 2


$38.53 $39.99 $29.99 2 Y 3.8 1,386 8

27 Hairfinity Healthy Hair Vitamins Supplements 60 Capsules $29.68 $31.92 $25.35 9 Y 4.2 2,205 3

28

Art Naturals Detangling Hair Brush Set (Pink & Black) - glide the Detangler through Tangled hair - Best Brush / Comb for Women, Girls, Men & Boys - Use in Wet and Dry Hair - Top Detangling Brush

$13.95 $13.95 $13.95 12 Y 4.5 1,343 9

29 American Crew Forming Cream, 3 Ounce $11.18 $11.51 $9.99 95 Y 4.5 513 3

30 Lipogaine for Men: Intensive Treatment & Complete Solution for Hair Loss / Thinning $25.50 $25.50 $25.50 7 Y 4.3 1,471 6

31 Remington CI9538 T|Studio Salon Collection Pearl Digital Ceramic Curling Wand, 1-1 1/2 Inch, Pink $25.30 $29.99 $16.09 28 Y 4.4 4,496 5

32 It's a 10 miracle leave -in Plus Keratin 10oz $24.38 $27.71 $23.00 59 Y 4.5 2,021 4

33


$13.34 $14.95 $12.95 11 Y 4.5 2,168 9

34

Argan Oil Shampoo, Sulfate Free, 8 oz. - With Argan, Jojoba, Avocado, Almond, Peach Kernel, Camellia Seed, and Keratin - 100% Safe for Color Treated Hair - For Men, Women, and Teens - All Hair Types - Most Beneficial Haircare Product Available

$11.28 $12.97 $8.97 8 4.4 2,276 7

35 Bed Head Deep Waver $23.13 $24.86 $20.79 75 Y 4.2 1,707 5

36 Neutrogena T/Gel Therapeutic Shampoo, Original Formula, 16 oz. $15.14 $15.99 $13.59 30 Y Y 4.4 1,021 7

37


$13.69 $13.95 $6.00 4 4.8 1,508 9



FastMovers



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3P Sellers



38 Remington S5500 Digital Anti Static Ceramic Hair Straightener, 1-Inch, Purple $16.13 $19.96 $14.72 31 Y 4.5 2,800 4

39 pura d'or Premium Organic Argan Oil Hair Conditioner, 16 Ounce $17.79 $19.99 $15.99 22 Y Y 4.4 1,825 4

40 Babyliss Pro BABNT5548 2000 Watt Ionic Nano Titanium with Integrated Ion Generator Hair Dryer $55.40 $61.99 $54.90 65 Y 4.5 1,073 4

41 XTAVA Professional 5-in-1 Curling Iron - Hair Curler - Curlz (Black) $40.02 $40.99 $39.99 5 Y 4.4 788 7

42 American Crew Hair Stlying Pomade, 3 Ounce $12.03 $12.77 $10.07 27 Y 4.3 452 1

43 Clairol Shimmer Lights 16 oz. Shampoo + 16 oz. Conditioner (Combo Deal) $16.89 $18.20 $16.50 28 Y 4.1 463 1

44 Layrite Super hold Pomade, 4 oz $15.40 $15.99 $14.18 29 Y 4.5 666 4

45Mousand Pink Brush Hair Straightener 29W Digital Anti Scald Anti Static Ceramic Heating Detangling Hair Brush For Instant Magic Silky Straight Styling Massage Straightening Iron

$30.09 $32.99 $29.99 3 Y 4.0 1,998 9

46 Pureology Hydrate Shampoo 8.5oz and Hydrate Conditioner 8.5 oz duo $40.99 $42.50 $36.29 57 4.5 784 2

47 Braun Series 3-340s Wet & Dry Electric Shaver, Electric Men's Razor, Razors, Shavers $54.61 $68.99 $47.13 34 Y 4.2 3,122 8

48 Pantene Daily Moisture Renewal Shampoo, 25.4 Fl Oz $7.02 $7.49 $6.99 9 Y 4.7 389 6

49

Art Naturals Brush Hair Straightener, Best Anti Scald Anti Static Ceramic Heating Brush, Instant Magic Silky Straight Hair Styling, Ion Hair Care, Massage Straightening Irons, Detangling Hair Brush

$31.40 $39.95 $22.95 4 Y 3.6 442 9

50 John Frieda Salon Shape 1.5 Inch Hot Air Brush $28.05 $34.95 $24.99 0 Y 4.0 2,809 4


$38.67 $39.99 $29.99 0 Y 3.8 1,386 6

52 Tolco Empty Spray Bottle 8 oz. Frosted Assorted Colors $4.64 $5.21 $4.60 9 Y 3.8 524 1

53 Nioxin System 2 Cleanser and Scalp Therapy Conditioner, 33.8 Ounce $36.82 $37.00 $36.28 43 Y 4.4 622 1

54 Conair Infiniti Pro Curl Secret Curling Iron $79.25 $79.97 $78.00 3 Y 3.8 2,088 9

55 American Crew: Classic Fiber, 3 oz $11.22 $12.02 $10.99 44 Y 4.4 157 1

56 Olaplex Hair Perfector No 3 Repairing Treatment, 3.5 Ounce $22.72 $23.25 $20.82 34 Y 4.4 73 1

57 Goody Ouchless Elastics, Black, 17 Count $2.87 $3.63 $2.60 4 Y 4.0 221 2

58 Andis T-Outliner Trimmer with T-Blade, Gray (04710) $48.90 $55.43 $45.98 102 4.2 1,964 6

59 Fairy Tales Repel Conditioning Spray, Rosemary, 8 Fluid Ounce $9.00 $9.39 $8.48 53 4.6 377 5


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Min. Price

3P Sellers



60 ORIBE Hair Care Dry Texturizing Spray $43.94 $44.00 $42.00 4 Y 4.3 556 7

61 Hydrating Argan Oil Hair Mask and Deep Conditioner By Arvazallia for Dry or Damaged Hair - 8.45 Oz $12.95 $12.95 $12.95 5 Y Y 4.6 2,564 3

62Proteove Hair Straightener Brush 2.0,Anion instant Magic Silky Straight Hair Styling, Anti Scald Teeth,Anti Static Ceramic Heating Detangling Hair(Blue)

$34.49 $39.00 $29.99 5 Y 5.0 18 6

63 Sexy Hair Big Sexy Hair Powder Play Volumizing and Texturizing Powder, 0.53 Ounce $9.90 $10.39 $8.69 30 Y 4.1 860 5

64 The Wet Brush Detangling Shower Brush, Colors Vary $8.85 $8.98 $8.16 24 Y 4.5 2,034 6

65 Salon Sundry Professional Hair Salon Nylon Cape with Snap Closure - 50" x 60" Black $9.29 $9.29 $9.29 2 Y 4.5 1,012 4

66 DevaCurl DUO - One Condition 32oz + No-Poo 32oz $52.92 $56.05 $51.50 24 Y 4.4 652 1

67 Aquaphor Baby Gentle Wash & Tear Free Shampoo, Fragrance Free Mild Cleanser, 13.5 Ounce $6.97 $6.97 $6.97 20 Y 4.6 198 3

68 Moroccanoil Treatment 3.4 Oz $36.92 $39.99 $28.28 47 Y 4.9 80 4

69 Suavecito Pomade Original Hold, 4 oz $12.86 $13.95 $11.58 28 Y 4.4 789 3

70


$14.97 $14.97 $14.97 8 Y 4.8 2,288 6

71Proteove Hair Straightener Brush 2.0,Anion instant Magic Silky Straight Hair Styling, Anti Scald Anti Static Ceramic Heating Detangling Hair(Black)

$34.59 $39.99 $29.99 8 Y 5.0 21 6

72 Suavecito Pomade Firme Hold 4 oz $14.06 $14.95 $11.84 28 Y 4.5 720 4

73


$29.71 $29.71 $29.71 3 Y Y 4.4 3,362 7

74Hair Straightener, Pro Detangling Hair Brush Electric Comb Hair Straightening Irons,Instant Magic Silky Straight Hair Styling, Anion Hair Care, Anti Scald, Zero Damage-Pink

$26.43 $36.99 $24.99 3 Y 4.3 225 8

75 Conair Pro Styler Ionic Conditioning Hair Dryer $19.70 $21.99 $17.59 0 Y 4.4 443 3

76HSI PROFESSIONAL Thermal Protector 450 with Argan oil for Flat Iron, infused with vitamins a, b, c, & d, sulfate free, Made in USA, 8oz

$14.18 $14.95 $12.95 4 Y 4.7 2,437 3

77 The Wet Brush 2 Pack! Blue & Pink, Value Pack! $15.23 $17.96 $14.41 19 Y 4.6 846 3

78 Batiste Dry Shampoo, Clean and Classic, 6.73 Ounce $8.53 $8.62 $8.11 45 Y 4.4 1,540 1


FastMovers



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79

Molivera Organics Castor Oil 16 oz. Premium Cold Pressed 100% Pure Castor Oil, Best Moisturizer for Skin & Hair, Eyelashes and Hair Growth, Triple Filtered, Great for Acne, UV Resistant BPA Free Bottle

$15.23 $16.47 $14.97 3 4.8 399 9

80 Deva Curl Ultra Creamy Daily Conditioner, One Condition, 32-Ounces $29.86 $34.99 $27.87 74 Y 4.3 694 5

81 Conair 1875 Watt Hair Dryer $11.73 $14.83 $10.49 38 Y 4.3 382 2

82 Cetaphil Baby Wash and Shampoo with Organic Calendula, 7.8 Ounce $5.87 $5.99 $5.47 13 Y 4.4 226 8

83 Lipogaine Big 3 Premium Hair Loss Prevention shampoo for Men and Women (2 in 1 formula)- 8 oz. $25.00 $25.00 $25.00 6 Y 4.6 1,344 3

84 BaByliss Pro BAB2000 Ceramix Xtreme Dryer $36.30 $37.41 $35.53 9 Y 4.3 1,807 6

85 Neutrogena Shampoo, Anti-Residue Formula, 6 Ounce $4.94 $4.97 $4.83 44 Y 4.7 1,009 8

86Nylea Hair Straightener Brush - Best Electric Ceramic Heating Straightening for Women - Anti Scald, Static, Detangling and Silky Straight [Black with Pink]

$41.66 $49.99 $39.99 2 5.0 92 7

87 Vidal Sassoon Bobby Pins, Brown, 60 Count $1.75 $2.69 $1.48 2 Y 4.3 180 4

88

Argan Oil Shampoo from Majestic Pure Offers Vitamin Enriched Gentle Hair Restoration Formula for Daily Use, Sulfate Free, Moroccan Oil & Potent Natural Ingredients, for Men and Women 16 fl. oz

$14.99 $14.99 $14.99 3 Y 4.9 1,861 5

89 20pcs 3" Boutique Hair Bows Girls Kids Children Alligator Clip Grosgrain Ribbon Headbands 20 Color (20pcs) $5.09 $5.60 $4.87 13 Y 4.5 332 9

90 EQLEF® Green sandalwood no static handmade comb，Pocket comb (beard) $9.83 $9.99 $9.79 2 Y 4.5 569 2

91 American Crew Firm Hold Styling Gel, 33.8-Ounce Bottle $21.75 $25.10 $17.01 67 Y 4.6 723 4

92 Hot Tools Professional 1110 Curling Iron with Multi-Heat Control, Mega 1-1/4" $29.13 $29.95 $27.68 89 Y 4.2 3,620 6

93 The Wet Hair Brush, Metallic Purple $8.95 $8.98 $8.13 34 Y 4.7 2,239 8

94 TIGI Catwalk Curl Collection Curlesque Curls Rock Amplifier, 5.07 Ounce, Packaging May Vary $9.89 $10.68 $9.21 77 4.5 543 3

95 K + S Salon Quality Men's Shampoo - Tea Tree Oil Infused To Prevent Hair Loss, Dandruff, and Dry Scalp (16 oz Bottle) $19.05 $21.99 $14.99 4 Y Y 4.7 1,370 7

96 Conair Velvet Touch Paddle Hair Brush $5.01 $5.99 $4.43 13 Y 4.4 610 2

97 WEN by Chaz Dean Sweet Almond Mint Cleansing Conditioner, 16 fl. oz. $32.00 $32.00 $32.00 0 Y 3.7 624 3

98 Detangling Brush - Glide Thru Detangler Hair Comb or Brush - No More Tangle - Adults & Kids - Pink $10.81 $11.97 $10.77 0 Y 4.3 2,873 7


FastMovers



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Min. Price

3P Sellers



99 Suave Professionals Men Shampoo, Daily Clean Ocean Charge 12.6 oz (Pack of 6) $12.70 $15.72 $12.00 9 Y 4.6 48 5

100Maple Holistics Sage Shampoo for Anti Dandruff with Jojoba, Argan, and Organic Tea Tree Oil - Natural, Sulfate Free Treatment for Women and Men - Safe for Color Treated Hair

$15.44 $16.75 $12.55 6 Y 4.3 1,868 2


Amazon FastMovers

US Makeup January 2016 Report


FastMovers

Executive Summary

Stability

Pricing

Product Attributes

Programs


31New Arrivals


$1305Average Price

56%Prime-Eligible

19%Subscribe & Save



966AverageReviews

5AverageImages


FastMovers


Maybelline New York 6

EmaxDesign 4

L'Oreal Paris 3

Real Techniques 3

Wunderbrow 3

Insights

The average price dropped by $2.07 to $13.05

EmaxDesign entered the list of top brands in January 2016 with four products

The top Mover Up was the “Susenstone Flat Contour Makeup Brush,” which climbed 74 spots to #11

$13.05Average

Price

4FastMovers

#11Mover Up


FastMovers


Max. Price

Min. Price

3P Sellers



Ben Nye Banana Luxuary Powder 1.5oz Bottle Authentic Luxury Face Makeup (42 gm) $22.75 $35.00 $15.00 21 3.9 65 1

Binmer(TM)Pro Cosmetic Makeup Face Powder Blusher Toothbrush Curve Foundation Brush $2.56 $3.50 $2.42 4 4.8 82 4

L'Oreal Paris The Super Slim Eyeliner by Infallible, Black, 0.034 oz. $7.67 $8.49 $5.99 16 Y Y 4.4 439 7

Urparcel Makeup Black Waterproof Eyeliner Liquid Eyeliner Pen Pencil Cosmetic $2.01 $2.18 $1.95 7 3.9 457 7

Wunderbrow- Perfect Eyebrows in 2Mins- Black/brown $22.00 $22.00 $22.00 4 Y Y 4.0 299 8

Etude House Drawing Eye Brow, No.1 Dark Brown, 0.2 Ounce $5.14 $5.29 $3.87 27 Y 4.4 632 4

OPI Nail Envy Original, 0.5 Ounce $10.33 $11.20 $9.25 59 4.5 1,143 4

The Balm Mary-lou Manizer Aka The Luminizer Shimmer, Highlighter and Eyeshadow, with Twinbeauty Brush $21.51 $21.60 $20.99 3 Y 4.7 752 3

Revitalash Advanced Eyelash Conditioner, 3.5 ml/0.118 Fl Oz $77.63 $98.99 $67.00 27 4.3 440 1

Maybelline New York Great Lash Clear Mascara for Lash and Brow 110, 0.44 Fluid Ounce $4.46 $4.49 $4.44 12 Y 4.0 563 5

City Color Contour Effects TWO $6.68 $6.79 $6.67 23 Y 3.6 104 1

Wunderbrow Eyebrow Make Up, Blonde $22.00 $22.00 $22.00 4 Y Y 4.0 299 8

Pout Lips Tools Make You Look More Pouting Lips and Look Sexy but It Only Lasts 2 Hours At Most $5.86 $9.99 $3.99 0 4.8 45 4

Cream Contour Kit - Premium Contouring Foundation, Concealer and Contour Palette for Most Flawless Look $21.64 $24.95 $14.95 0 Y 4.8 328 5

30Pcs Mixed Colors Rolls Striping Tape Line Nail Art Tips Decoration Sticker from Y2B $2.08 $2.08 $2.08 78 4.0 1,698 5

Set of 12 Chic Precision Lip liner, Travel Size (5.9inches)Ultra Fine Pencils, Professional Waterproof Longwear Lipliner Pencils, 12pcs Hot Colors by Sinsun

$9.01 $9.59 $8.90 2 Y 5.0 5 6

CoverGirl Queen Collection Perfect Point Plus Eyeliner Black Onyx 200, 1 Count $4.86 $4.94 $4.74 21 4.1 350 6

Generic White Peel Off Liquid Tape & Peel Off Base Coat Nail Art Liquid Palisade $4.08 $5.32 $3.38 10 3.5 41 3

LKE 1 Set Pro Clipper Trimmer Thinning Haircutting Hairstyling Salon Cutting Tools Kit DIY Hair Styling $4.41 $7.90 $3.60 3 4.2 103 5

E.l.f. Hydrating Face Primer, 0.47 Fluid Ounce $5.82 $6.00 $5.76 16 Y Y 4.1 112 1

[New Arrival] EmaxDesign 10 + 1 Pieces Makeup Brush Set, 10 Pieces Professional Foundation Blending Blush Eye Face Liquid Powder Cream Cosmetics Brushes & 1 Piece EmaxBeauty Blender Makeup Sponge

$13.12 $14.99 $11.99 0 Y 4.8 369 7

New Arrivals


FastMovers



Max. Price

Min. Price

3P Sellers



Sinsun Professional Manicure Nail Art Decorations Set-1000 Pcs Mixed Colors Rhinestones ,1000pc Mixed Sliver Crystal Gemstones + 240pcs 3D Gold And Silver Metal Studs

$6.87 $7.29 $6.69 2 Y 5.0 5 6

Anself Professional 15 Colors Women Cosmetic Makeup Neutral Nudes Warm Eyeshadow Palette $2.35 $2.35 $2.35 0 4.3 47 4

L'Oreal Paris Double Extend Beauty Tubes Mascara, Black, 0.17-Fluid Ounce $9.30 $9.99 $8.97 14 Y Y 4.4 772 5

2 BOTTLES Seche Vite Dry Fast Top Coat .5 oz PROFESSIONAL Clear High Gloss 83005 $8.08 $8.99 $7.54 27 Y 4.7 634 1

Outop Change Makeup Tools Foundation Brush Bamboo Handle Brush $2.13 $2.98 $2.09 28 4.5 604 8

ISAGENIX NATURAL ACCELERATOR 60 Capsules $28.44 $31.17 $23.14 21 Y 3.8 125 5

LKE 3pcs/lot Women Fashion Hair Styling Clip Hair Braider Twist Styling Braid Tool Magic Wonder Holder Clip DIY French $4.90 $4.99 $4.66 2 Y 3.8 26 6

EmaxDesign 3 Piece Makeup Blender Sponge Set, Foundation Blending Blush Concealer Eye Face Powder Cream Cosmetics Makeup Sponges. latex free, non-allergenic and odour free.

$13.18 $14.99 $12.99 0 Y 5.0 295 6

Eyelash Growth Serum 3.5 ml - Thicker, Longer Eyelashes & Eyebrows Enhancer with Myristoyl Pentapeptide-17 & Swiss Apple Stem Cells - No Irritation, Dermatologist Tested - BEST Eyelash Growth Product

$22.55 $39.95 $21.50 4 Y 4.3 638 8

Sankuwen 4pcs Flawless Makeup Blender Foundation Puff Multi Shape Sponges $2.36 $2.37 $2.36 2 4.3 142 8


FastMovers

Movers Up


Max. Price

Min. Price

3P Sellers




68 Ben Nye Banana Luxuary Powder 1.5oz Bottle Authentic Luxury Face Makeup (42 gm) $22.75 $35.00 $15.00 21 3.9 65 1

58 Binmer(TM)Pro Cosmetic Makeup Face Powder Blusher Toothbrush Curve Foundation Brush $2.56 $3.50 $2.42 4 4.8 82 4

57 L'Oreal Paris The Super Slim Eyeliner by Infallible, Black, 0.034 oz. $7.67 $8.49 $5.99 16 Y Y 4.4 439 7

55 Susenstone®20 pcs/set Makeup Brush Set (Gold) $5.71 $9.40 $5.40 0 4.2 115 2

54 Creative Nail Design Vinylux Nail Lacquer, Weekly Top Coat, 0.5 Fluid Ounce $5.78 $7.39 $2.99 69 4.3 975 1

51 U-beauty 15 Colors Contour Face Cream Makeup Concealer Palette + 4pcs Powder Brushes With Free Makeup Sponge Blender $4.18 $6.98 $3.99 2 4.5 138 6

51 Urparcel Makeup Black Waterproof Eyeliner Liquid Eyeliner Pen Pencil Cosmetic $2.01 $2.18 $1.95 7 3.9 457 7

48 Wunderbrow- Perfect Eyebrows in 2Mins- Black/brown $22.00 $22.00 $22.00 4 Y Y 4.0 299 8

47

ArtNaturals Eyelash Growth Serum (3.5ml) - Thicker, Longer Eyelashes & Eyebrows Enhancer with LUSH, No Irritation, Dermatologist Tested Product, Revolutionary Pentapeptide-17 & Swiss Apple Stem Cells

$31.19 $31.50 $22.00 11 Y 4.2 2,629 9


FastMovers

Movers Down


Max. Price

Min. Price

3P Sellers



-72

#1 PRO Makeup Brush Set With Gorgeous Designer Case - Includes 5 Professional Makeup Brushes. Lifetime Guarantee. Best Quality Brushes for Eye Makeup and Face - Top Choice of Pro Makeup Artists

$19.95 $19.95 $19.95 0 Y 4.8 933 7

-70 Hot Designs Glitz and Glam Nail Art Pens $10.98 $16.75 $4.90 33 Y 3.6 173 1

-69 8pc Nabi Cosmetics Professional Selected Lipstick set of 8 Amazing Colors $9.45 $11.80 $7.90 15 4.0 731 4

-68 Kleancolor Nail Polish - Awesome Metallic Full Size Lacquer Lot of 12-pc Set $17.61 $18.48 $16.44 12 Y 4.2 910 2

-67 e.l.f. Cosmetics 12 Piece Brush Set $14.85 $23.49 $12.00 11 Y 4.2 1,002 1

-66 SHANY Glamour Girl Makeup Kit - 48 Eyeshadow / 4 Blush /2 Powder $18.82 $18.95 $14.95 5 Y Y 4.4 286 20

-65 Coastal Scents 22 Piece Brush Set $28.91 $29.95 $25.66 17 Y Y 4.6 1,417 6

-54 Disney's Frozen Beauty Cosmetic Set for Kids $20.18 $21.00 $15.97 12 Y 4.2 263 2

-50 SHANY All In One Harmony Makeup Kit - Ultimate Color Combination - New Edition $38.67 $62.84 $34.95 4 Y 4.2 571 15

-49 iLoveCos Makeup Brushes Make up Brushes Professional Wool Cosmetic Makeup Brush Set Kit--24 PCS $12.26 $12.72 $11.53 41 Y 4.3 815 3


FastMovers



Max. Price

Min. Price

3P Sellers



1BS-MALL(TM) Premium Synthetic Kabuki Makeup Brush Set Cosmetics Foundation Blending Blush Eyeliner Face Powder Brush Makeup Brush Kit(10pcs, Silver Black)

$12.53 $12.99 $11.99 2 Y 4.4 1,699 6

2BS-MALL(TM) Premium Synthetic Kabuki Makeup Brush Set Cosmetics Foundation Blending Blush Eyeliner Face Powder Brush Makeup Brush Kit (10pcs, Golden Black)

$12.32 $12.99 $11.99 3 Y 4.3 4,144 6

3 KOLIGHT® 20 Pcs Pro Makeup Set Powder Foundation Eyeshadow Eyeliner Lip Cosmetic Brushes $8.44 $8.84 $6.55 6 Y 4.3 504 6

4

Biotin (High Potency) 5000mcg Per Veggie Softgel; Enhanced with Coconut Oil for better absorption; Supports Hair Growth, Glowing Skin and Strong Nails; 120 Mini-Veggie Softgels; Made In USA.

$14.95 $14.95 $14.95 12 Y 4.7 3,592 6

5 Mavala Stop - Helps Cure Nail Biting and Thumb Sucking, 0.3-Fluid Ounce $14.42 $15.50 $12.34 61 4.3 3,922 2

6 real Techniques Core Collection Set $12.27 $12.89 $11.00 56 Y Y 4.7 2,110 1

7 stila Stay All Day Waterproof Liquid Eye Liner $20.69 $20.90 $20.48 11 Y 4.3 2,363 4

8Amope Pedi Perfect Electronic Nail Care System-Pedicure/Manicure-File, Buff and Shine Nails Effortlessly-3 Refills and AA Battery Included

$36.75 $36.99 $35.87 3 Y 3.5 517 5

9 KingMas® Oval Makeup Brush Cosmetic Foundation Cream Powder Blush Makeup Tool $4.42 $5.70 $3.62 3 4.4 233 4

10[Update Version] BESTOPE Premium Makeup Brushes Set Cosmetics Synthetic Kabuki Foundation Blending Blush Eyeliner Face Powder Makeup Brush Kit

$11.02 $11.99 $10.99 2 Y 4.5 1,705 6


12 Neutrogena Makeup Remover Cleansing Towelettes, Refill Pack, 25-Count (Pack of 6) $24.25 $31.71 $24.00 18 Y Y 4.8 262 4

13 Onyx Professional Soak Off Shellac and Gel Nail Polish Remover, Coconut Scented, 16 oz $3.47 $3.47 $3.47 6 4.3 199 1

14 Maybelline New York Eye Studio Master Precise Liquid Eyeliner, Black, 0.037 fl. Oz. $6.64 $6.99 $6.25 24 Y Y 4.2 1,723 4

15 U-beauty 15 Colors Contour Face Cream Makeup Concealer Palette + 4pcs Powder Brushes With Free Makeup Sponge Blender $4.18 $6.98 $3.99 2 4.5 138 6

16 First Botany Cosmeceuticals Australian Tea Tree Oil, 4 fl. oz. with Glass Dropper $11.69 $12.50 $10.50 5 Y 4.8 1,879 7

17 L'Oreal Paris Voluminous Original Mascara, Carbon Black, 0.26 Fluid Ounce $5.89 $5.89 $5.89 11 Y 4.2 1,087 5

18 Maybelline New York Baby Skin Instant Pore Eraser Primer, 0.67 Fluid Ounce $5.42 $5.99 $4.79 24 Y 4.0 857 5

19 L.A. Girl Pro Conceal Set Orange, Yellow, Green Correctors $9.99 $11.99 $8.29 27 4.3 144 2


FastMovers


Max. Price

Min. Price

3P Sellers



20 350Buy Rhinestones 2400 Piece 12 Color Nail Art Nailart Manicure Wheels $1.59 $1.60 $1.58 13 4.0 2,661 3

21

EmaxDesign 12 Pieces Makeup Brush Set Professional Bamboo Handle Premium Synthetic Kabuki Foundation Blending Blush Concealer Eye Face Liquid Powder Cream Cosmetics Brushes Kit With Bag

$13.79 $14.99 $12.80 0 Y 4.6 1,910 5

22 OCuSOFT Lid Scrub Plus, Pre-Moistened Pads, 30 Count $13.86 $13.93 $13.83 29 Y 4.5 498 6

23 Younique Lashes New Mascara Mood Struck 3D Fiber $14.98 $17.79 $12.82 13 Y 3.7 816 1

24 real Techniques Starter Set $12.89 $14.39 $10.99 32 Y Y 4.7 1,330 9

25 Real Techniques Miracle Complexion Sponge (quantity of 1) $8.00 $8.62 $7.52 29 Y 4.4 602 5

26 GrandeLASH MD Eyelash Enhancing Conditioning Treatment $43.15 $43.30 $42.47 19 Y 4.2 1,495 2

27 Contour Effects Palette $6.81 $6.99 $6.02 27 Y 3.7 1,143 4

28 Seche Vite Dry Fast Top Nail Coat, 0.5 Ounce $5.50 $5.99 $4.85 159 4.6 3,904 1

29 DHC Deep Cleansing Oil, 6.7 Fluid Ounce $26.38 $28.00 $24.95 57 Y 4.7 1,467 1

30 OPI Natural Nail Base Coat & Top Coat COMBO FULL SIZE .5 $10.90 $11.79 $9.54 48 4.6 803 1

31 Maybelline New York Instant Age Rewind Eraser Dark Circles Treatment Concealer, Light 120, 0.2-fluid Ounce $7.02 $7.94 $6.99 17 Y 4.3 1,264 4

32 W7 - 'In The Buff' Natural Nudes Eye Colour Palette $11.14 $15.19 $6.45 10 Y 4.5 1,353 1

33 Ben Nye Banana Luxuary Powder 1.5oz Bottle Authentic Luxury Face Makeup (42 gm) $22.75 $35.00 $15.00 21 3.9 65 1

34 Rapidbrow Eye Brow Enhancing Serum, 3ml /0.1 Fl Oz $26.87 $27.99 $25.99 31 Y 4.4 572 4

35


$29.71 $29.71 $29.71 3 Y Y 4.4 3,362 7

36

ArtNaturals Eyelash Growth Serum (3.5ml) - Thicker, Longer Eyelashes & Eyebrows Enhancer with LUSH, No Irritation, Dermatologist Tested Product, Revolutionary Pentapeptide-17 & Swiss Apple Stem Cells

$31.19 $31.50 $22.00 11 Y 4.2 2,629 9

37Aesthetica Cosmetics Cream Contour and Highlighting Makeup Kit - Contouring Foundation / Concealer Palette - Vegan, Cruelty Free & Hypoallergenic - Step-by-Step Instructions Included

$34.68 $35.00 $24.95 3 Y 4.4 591 8

38 Susenstone®20 pcs/set Makeup Brush Set (Gold) $5.71 $9.40 $5.40 0 4.2 115 2

39 Aveeno Ultra Calming Makeup Removing Wipes, 25 Count $5.74 $5.99 $5.24 35 Y 4.6 167 3

40 obmwang New Waterproof Eye Liner Eyeliner Shadow Gel Makeup Cosmetic + Brush Black $1.58 $1.70 $1.56 17 3.2 1,144 4

41 Neutrogena Cleansing Oil-Free Eye Makeup Remover, 5.5 Ounce $6.34 $6.47 $6.16 40 4.5 458 3



FastMovers



Max. Price

Min. Price

3P Sellers



42 Lime Crime Velvetines - Cashmere $20.02 $20.55 $20.00 21 Y 4.4 1,936 1

43 Binmer(TM)Pro Cosmetic Makeup Face Powder Blusher Toothbrush Curve Foundation Brush $2.56 $3.50 $2.42 4 4.8 82 4

44 L'Oreal Paris The Super Slim Eyeliner by Infallible, Black, 0.034 oz. $7.67 $8.49 $5.99 16 Y Y 4.4 439 7

45 niceEshop Professional 15 Color Concealer Camouflage Makeup Palette $8.63 $8.99 $6.89 3 3.5 5,648 9

46 Creative Nail Design Vinylux Nail Lacquer, Weekly Top Coat, 0.5 Fluid Ounce $5.78 $7.39 $2.99 69 4.3 975 1

47 CoverGirl Lashblast Mascara, Black, 0.44 oz. $6.27 $6.94 $5.49 22 4.4 826 6

48 Maybelline New York Eye Studio Lasting Drama Gel Eyeliner, Blackest Black, 0.106 oz. $7.95 $7.99 $7.94 19 Y Y 4.3 1,220 4

493D Fiber Lash Mascara: Natural Lashes: Eye Lash Enhancer. Thickening & Lengthening Gel Extension. Free Shipping for Prime. Sensational Eyelashes By Bella Eleganze.

$11.42 $12.97 $10.97 2 Y 4.1 2,011 9

50 Urparcel Makeup Black Waterproof Eyeliner Liquid Eyeliner Pen Pencil Cosmetic $2.01 $2.18 $1.95 7 3.9 457 7

51 Bliss Kiss Simply Peel Latex Skin Barrier 15 ml (Patent Pending) $14.82 $14.99 $14.24 0 Y 4.5 341 1

52

Luxury Anti Aging Skincare Treatment for Face, Organic Vitamin C Serum 20% + Hyaluronic Acid for Men and Women by One Life Vest. Dark Spot, Fine Lines and Wrinkles Removal. Can be used under the Eyes. EMMY AWARD Sponsor Product. Loved by Celebrities!

$28.88 $28.88 $28.88 9 4.2 651 9

53 Wunderbrow- Perfect Eyebrows in 2Mins- Black/brown $22.00 $22.00 $22.00 4 Y Y 4.0 299 8

54 Etude House Drawing Eye Brow, No.1 Dark Brown, 0.2 Ounce $5.14 $5.29 $3.87 27 Y 4.4 632 4

55 Moodstruck 3D Fiber Lashes+ Fortified with uplift+Enrichi en uplift $9.53 $13.95 $6.37 24 3.8 281 6

56

Makeup Brush, Oval Cosmetic Cream Powder Blush Makeup Tool, Glove MakeUp Washing Cleaning Brush Scrubber Board and Light Green Mini Size Makeup Sponge Puff - A MONEY SAVING SET By SySrion®

$9.89 $11.99 $8.99 3 5.0 30 4

57 AiSi 12 Pcs Bamboo Handle Makeup Brushes Kabuki Powder Foundation blusher Cosmetic Brushes With Box $18.99 $18.99 $18.99 2 4.2 133 6

583D Fiber Lash Mascara by Mia Adora - Premium Formula with Highest Quality Natural & Non-Toxic Hypoallergenic Ingredients - FREE Bonus Eyelash ebook with Pro-Tips Included

$19.97 $19.97 $19.97 2 Y 4.5 2,576 3

59 Maybelline New York The Nudes Eyeshadow Palette 0.34 Ounce $9.98 $9.99 $9.98 26 Y 4.3 955 5

60 Beautyblender - Original Beauty Blender $20.22 $22.85 $18.49 15 3.9 181 1

61 OPI Nail Envy Original, 0.5 Ounce $10.33 $11.20 $9.25 59 4.5 1,143 4


FastMovers



Max. Price

Min. Price

3P Sellers



62 Lowpricenice Cleaning Glove MakeUp Washing Brush Scrubber Board Cosmetic Clean (Pink) $2.82 $4.99 $1.89 6 4.6 214 4

63 The Balm Mary-lou Manizer Aka The Luminizer Shimmer, Highlighter and Eyeshadow, with Twinbeauty Brush $21.51 $21.60 $20.99 3 Y 4.7 752 3

64 Maybelline New York The Falsies Volum' Express Washable Mascara, Blackest Black, 0.25 Fluid Ounce $5.98 $6.99 $5.94 16 Y 4.3 768 4

65

[New Arrival] EmaxDesign 12+1 Piece Makeup Brush Set,12 Pcs Professional Bamboo Handle Foundation Blending Blush Eye Face Liquid Powder Cream Cosmetics Brushes & 1 EmaxBeauty Blender Makeup Sponges

$16.80 $16.99 $15.99 2 Y 4.8 217 6

66 Revitalash Advanced Eyelash Conditioner, 3.5 ml/0.118 Fl Oz $77.63 $98.99 $67.00 27 4.3 440 1

67 Maybelline New York Great Lash Clear Mascara for Lash and Brow 110, 0.44 Fluid Ounce $4.46 $4.49 $4.44 12 Y 4.0 563 5

68 Generic 32 Pcs Professional Cosmetic Makeup Brush Set Kit with Synthetic Leather Case,Black $11.94 $12.20 $11.91 23 Y 3.9 1,105 5

69 Wunderbrow Eyebrow Make Up, Brunette $22.00 $22.00 $22.00 2 Y Y 4.0 299 8

70 Bare Escentuals BareMinerals MATTE SPF 15 Foundation, Medium Beige $22.36 $28.42 $18.00 59 4.4 935 2

71Professional High Quality Manicure 3D Nail Art Decorations Wheel With Gold And Silver Metal Studs In 12 Different Shapes By VAGA®

$2.99 $2.99 $2.99 0 4.3 182 4

72 City Color Contour Effects TWO $6.68 $6.79 $6.67 23 Y 3.6 104 1

73 Wunderbrow Eyebrow Make Up, Blonde $22.00 $22.00 $22.00 4 Y Y 4.0 299 8

74 Pout Lips Tools Make You Look More Pouting Lips and Look Sexy but It Only Lasts 2 Hours At Most $5.86 $9.99 $3.99 0 4.8 45 4

75Aesthetica Cosmetics Contour and Highlighting Powder Foundation Palette / Contouring Makeup Kit; Easy-to-Follow, Step-by-Step Instructions Included

$29.95 $29.95 $29.95 2 Y 4.3 908 9

76 NYX Cosmetics Studio Finishing Powder, Translucent Finish, 0.21 Ounce $10.31 $12.95 $9.98 20 Y Y 4.3 219 3

77 Mess No More! Liquid Tape for Pretty Nails $13.76 $14.85 $13.44 13 4.0 452 2

78 Cream Contour Kit - Premium Contouring Foundation, Concealer and Contour Palette for Most Flawless Look $21.64 $24.95 $14.95 0 Y 4.8 328 5

79 30Pcs Mixed Colors Rolls Striping Tape Line Nail Art Tips Decoration Sticker from Y2B $2.08 $2.08 $2.08 78 4.0 1,698 5

80Set of 12 Chic Precision Lip liner, Travel Size (5.9inches)Ultra Fine Pencils, Professional Waterproof Longwear Lipliner Pencils, 12pcs Hot Colors by Sinsun

$9.01 $9.59 $8.90 2 Y 5.0 5 6

81 Bare Escentuals Flawless Application Face Brush $8.78 $10.00 $6.94 52 Y 4.1 234 1


FastMovers



Max. Price

Min. Price

3P Sellers



82 3D Fiber Lash Mascara, 300X Fiber Mascara by Lash Factory - Our Best 3D Fiber Lashes $19.97 $19.97 $19.95 2 Y 4.2 2,452 7

83 CoverGirl Queen Collection Perfect Point Plus Eyeliner Black Onyx 200, 1 Count $4.86 $4.94 $4.74 21 4.1 350 6

84 Generic White Peel Off Liquid Tape & Peel Off Base Coat Nail Art Liquid Palisade $4.08 $5.32 $3.38 10 3.5 41 3

85 LKE 1 Set Pro Clipper Trimmer Thinning Haircutting Hairstyling Salon Cutting Tools Kit DIY Hair Styling $4.41 $7.90 $3.60 3 4.2 103 5

86 E.l.f. Hydrating Face Primer, 0.47 Fluid Ounce $5.82 $6.00 $5.76 16 Y Y 4.1 112 1

87

[New Arrival] EmaxDesign 10 + 1 Pieces Makeup Brush Set, 10 Pieces Professional Foundation Blending Blush Eye Face Liquid Powder Cream Cosmetics Brushes & 1 Piece EmaxBeauty Blender Makeup Sponge

$13.12 $14.99 $11.99 0 Y 4.8 369 7

88Sinsun Professional Manicure Nail Art Decorations Set-1000 Pcs Mixed Colors Rhinestones ,1000pc Mixed Sliver Crystal Gemstones + 240pcs 3D Gold And Silver Metal Studs

$6.87 $7.29 $6.69 2 Y 5.0 5 6

89 Anself Professional 15 Colors Women Cosmetic Makeup Neutral Nudes Warm Eyeshadow Palette $2.35 $2.35 $2.35 0 4.3 47 4

90 L'Oreal Paris Double Extend Beauty Tubes Mascara, Black, 0.17-Fluid Ounce $9.30 $9.99 $8.97 14 Y Y 4.4 772 5

91 iLoveCos Makeup Brushes Make up Brushes Professional Wool Cosmetic Makeup Brush Set Kit--24 PCS $12.26 $12.72 $11.53 41 Y 4.3 815 3

92 It's So BIG Volumizing Mascara (Black) by Elizabeth Mott Net Weight 0.33 fl oz/10ml $15.00 $15.00 $15.00 2 Y 4.2 2,741 4

93 2 BOTTLES Seche Vite Dry Fast Top Coat .5 oz PROFESSIONAL Clear High Gloss 83005 $8.08 $8.99 $7.54 27 Y 4.7 634 1

94 Outop Change Makeup Tools Foundation Brush Bamboo Handle Brush $2.13 $2.98 $2.09 28 4.5 604 8

95 Cosmetic Brushes Liquid Cream Foundation Concealer Sponge Lollipop Brush Women $2.09 $2.10 $2.05 6 3.9 178 5

96 ISAGENIX NATURAL ACCELERATOR 60 Capsules $28.44 $31.17 $23.14 21 Y 3.8 125 5

97 LKE 3pcs/lot Women Fashion Hair Styling Clip Hair Braider Twist Styling Braid Tool Magic Wonder Holder Clip DIY French $4.90 $4.99 $4.66 2 Y 3.8 26 6

98EmaxDesign 3 Piece Makeup Blender Sponge Set, Foundation Blending Blush Concealer Eye Face Powder Cream Cosmetics Makeup Sponges. latex free, non-allergenic and odour free.

$13.18 $14.99 $12.99 0 Y 5.0 295 6

99

Eyelash Growth Serum 3.5 ml - Thicker, Longer Eyelashes & Eyebrows Enhancer with Myristoyl Pentapeptide-17 & Swiss Apple Stem Cells - No Irritation, Dermatologist Tested - BEST Eyelash Growth Product

$22.55 $39.95 $21.50 4 Y 4.3 638 8

100 Sankuwen 4pcs Flawless Makeup Blender Foundation Puff Multi Shape Sponges $2.36 $2.37 $2.36 2 4.3 142 8


Amazon FastMovers

US Skin Care January 2016 Report


FastMovers

Executive Summary

Stability

Pricing

Product Attributes

Programs


27New Arrivals


$1578Average Price

60%Prime-Eligible

2%Prime Pantry

36%Subscribe & Save



2,289AverageReviews

6AverageImages


FastMovers


ArtNaturals 5

CeraVe 5

Aveeno 4

Cetaphil 4

Majestic Pure 4

Radha Beauty 4

Insights

Subscribe & Save eligibility increased from 22% in December 2015 to 36% in January 2016

The average review count increased 12% to 2,289

Cetaphil gained two FastMovers, for a total of four, and joined the list of top brands4

FastMovers

36%S&S

Eligible

2,289AverageReviews


FastMovers


Max. Price

Min. Price

3P Sellers



Art Naturals Organic 20% Vitamin C Serum 1.0 oz & 2.5% Vitamin A (Retinol) Serum 1.0 oz - Holiday Gift Set - Best Anti Wrinkle & Dark Circle Remover (Morning & Night Anti Aging Therapy)

$18.95 $18.95 $18.95 5 4.8 792 9

ArtNaturals - The Best Eye Wrinkle Cream / Gel 1 oz, 100% Natural, Ageless Looking Skin, Good For Dark Circles, Puffiness, Fine Lines - From Organic Aloe, Hyaluronic Acid & More - For Men & Women

$15.23 $15.50 $7.00 10 4.4 3,055 9

St Ives Scrub, Even & Bright Pink Lemon & Mandarin Orange 6 Ounce $3.82 $3.87 $3.36 34 Y 4.4 358 2

Millenium Tanning New Solid Black Bronzer Tanning Bed Lotion, 100x, 13.5-Ounce $14.00 $17.39 $13.35 19 Y 4.3 1,897 3


$14.50 $14.50 $14.50 4 4.9 1,321 7

St Ives Apricot Scrub, Blemish Control 6 oz $3.09 $3.09 $3.09 41 Y 4.6 1,150 6

Cotton Washcloths-Hand-Face Towels Pack - 100% Extra Soft Ring Spun Cotton Washcloths, Highly Absorbent, 12-Inch x 12-Inch, 24-Pack, Brilliant White wash cloth / face towels - by Utopia Towels，

$12.32 $13.45 $11.95 8 Y 4.6 2,230 9

- $19.83 $21.50 $18.95 5 - - 4.9 786 0

Cetaphil Daily Advance Lotion, Ultra Hydrating, 16 Ounce $11.51 $12.79 $10.99 15 Y Y 4.7 447 5

[MIZON] Snail Repair Intensive Ampoule 30ml (1.01 fl.oz.) $12.83 $15.99 $9.47 18 Y 4.4 138 4

InstaNatural Eye Gel - Cream with Hyaluronic Acid, Organic Jojoba Oil, MSM, Peptides & More - Best for Wrinkles, Dark Circles, Puffiness & Bags - Anti Aging Gel for Men & Women - 1.7 OZ

$16.97 $16.97 $16.97 7 Y Y 3.9 4,099 6

MY SCHEMING Blackhead Acne Removal Activated Carbon 3 Steps Mask Set $17.20 $17.99 $15.90 3 Y 4.0 163 4

CeraVe Hydrating Cleanser, 12 Ounce $8.52 $8.59 $8.16 44 Y 4.5 2,321 14

TUCKS MED PADS 100 EACH $10.03 $10.99 $9.07 50 Y 4.4 409 6

InstaNatural Hyaluronic Acid Serum - Best Anti-Aging Skin Care Product for Face - With Vitamin C Serum, Vitamin E & Green Tea - Reduces Wrinkles, Fine Lines & More - For Youthful & Radiant Skin - 2 OZ

$14.97 $14.97 $14.97 5 Y Y 4.4 3,809 6

Aquaphor Lip Repair, 0.35 Ounce $3.79 $3.79 $3.79 42 Y 4.5 251 1

Aveeno Active Naturals Daily Moisturizing Body Wash with Natural Oatmeal, 18 Ounce $6.61 $6.64 $6.59 30 Y 4.7 255 5

Cetaphil Moisturizing Cream, Fragrance Free, 16 Ounce (Pack of 2) $23.43 $23.98 $21.58 23 Y Y 4.7 583 4

Elizavecca Milky Piggy Carbonated Bubble Clay Mask 100g $10.44 $11.00 $9.04 14 4.9 102 1


$9.50 $9.50 $9.50 11 4.6 2,508 9

New Arrivals


FastMovers



Max. Price

Min. Price

3P Sellers



Skin Medica TNS Essential Serum, 1 Ounce $153.68 $157.00 $139.97 61 4.4 631 1

Boots No7 Protect & Perfect Intense Advanced Anti Aging Serum Bottle - 1 oz $30.94 $35.99 $28.79 40 Y 4.3 242 1

Neutrogena Rapid Wrinkle Repair Night, 1 Ounce $17.48 $17.99 $16.75 38 Y Y 4.3 548 10

Rosehip Oil for Face, Nails, Hair and Skin From Majestic Pure - 100% Pure, Organic Cold Pressed Premium Rose Hip Seed Oil, 4 oz $13.95 $13.95 $13.95 10 4.7 2,672 3

Gold Bond Ultimate Healing Skin Therapy Lotion Family Size, Aloe, 20 Ounce $9.35 $10.89 $8.61 13 Y Y 4.5 886 4


$14.97 $14.97 $14.97 8 Y 4.8 2,288 6

Frownies Forehead & Between Eyes, 144 Patches $16.64 $20.90 $14.99 37 Y 3.8 798 3


FastMovers

Movers Up


Max. Price

Min. Price

3P Sellers




$18.95 $18.95 $18.95 5 4.8 792 9

59


$15.23 $15.50 $7.00 10 4.4 3,055 9

54 NOW Foods Organic Jojoba Oil, 4 ounce $8.14 $8.14 $8.10 50 4.6 756 9

53


$17.95 $17.95 $17.95 7 Y 4.0 1,920 8



$9.62 $10.79 $6.14 11 Y 4.5 5,699 6

44 Millenium Tanning New Solid Black Bronzer Tanning Bed Lotion, 100x, 13.5-Ounce $14.00 $17.39 $13.35 19 Y 4.3 1,897 3



$14.50 $14.50 $14.50 4 4.9 1,321 7

40 St Ives Apricot Scrub, Blemish Control 6 oz $3.09 $3.09 $3.09 41 Y 4.6 1,150 6


FastMovers

Movers Down


Max. Price

Min. Price

3P Sellers



-92 Burt's Bees Everyday Essential Beauty Kit $9.93 $9.99 $9.59 53 Y 4.7 539 6

-87 Burt's Bees Tips N Toes Hands & Feet Kit $12.53 $12.79 $12.04 40 Y 4.5 519 6

-79 Willow Tree Nativity Set $68.13 $75.01 $63.31 42 Y 4.9 1,797 2

-72 EOS ~ Holiday 2015 Limited Edition Decorative Lip Balm Collection $10.69 $12.72 $9.00 52 4.9 51 1

-63 Kiss Naturals DIY Lip Balm Making Kit $19.95 $19.95 $19.95 13 Y 4.4 72 1

-62 Olay Pro-X Microdermabrasion Plus Advanced Cleansing System, 1-Kit $29.23 $29.99 $27.49 47 Y 4.2 1,225 6

-56 Miibox 100% Raw Unrefined Organic Shea Butter-African Grade A Ivory 1 Pound (16oz) $11.68 $21.49 $7.90 27 4.2 2,178 1

-54 Burt's Bees Hand Repair Gift Set $12.80 $12.99 $12.68 26 Y 4.5 183 2

-53 ProX by Olay Advanced Cleansing System with Facial Brush $22.39 $23.99 $21.01 51 Y 4.3 4,599 8

-49ArtNaturals Peppermint Oil 100% Pure and Natural Premium Therapeutic Grade Mentha Peperita Essential 4 Oz Oil - Best Fresh Scent for Home and Work - Perfect to Repel Mice and Spiders

$11.52 $12.95 $8.50 11 4.8 4,518 8


FastMovers



Max. Price

Min. Price

3P Sellers



1

ArtNaturals Enhanced Vitamin C Serum with Hyaluronic Acid 1 Oz - Top Anti Wrinkle, Anti Aging & Repairs Dark Circles, Fades age spots & Sun Damage - 20% Vitamin C Super Strength - Organic ingredients

$10.95 $10.95 $10.95 19 4.4 6,029 7

2

THE BEST Dead Sea Mud Mask, 250g/ 8.8 fl. oz. - Dead Sea Mud Mask Best for Facial Treatment, Minimizes Pores, Reduces Wrinkles, and Improves Overall Complexion - Dead Sea Minerals Help to Pull Toxins Out of the Skin - Facial Mask Provides Relief from Acne, Blackheads, Pimples, Acne Scars and Cellulite - Safe for Use on Face and Body - Premium Spa Quality Dead Sea Product - Skin Cleanser, Pore Reducer & Natural Moisturizer

$15.47 $29.90 $14.95 16 Y 4.6 4,489 6

3 Aztec Secret Indian Healing Clay Deep Pore Cleansing, 1 Pound $10.27 $13.65 $7.50 93 Y 4.5 7,293 5

4 Thayers Alcohol-free Rose Petal Witch Hazel with Aloe Vera ~ 12 oz $9.81 $11.43 $9.17 65 Y 4.7 4,763 3

5

Vitamin C Serum for Face with Hyaluronic Acid, 20% C + E Professional Topical Facial Skin Care Helps Repair Sun Damage, Fade Age Spots, Dark Circles, Wrinkles & Fine Lines BEST ORGANIC - 1 oz.

$15.95 $15.95 $15.95 13 4.5 5,433 4

6 NOW solutions Sweet Almond Oil, Moisturizing Oil, 16 ounce $10.82 $10.99 $8.49 53 Y 4.7 3,346 3

7 CeraVe Moisturizing Lotion, 12 oz. $8.39 $8.49 $8.06 88 Y 4.7 1,453 14

8 Alaska Bear - Natural silk sleep mask & blindfold, super-smooth eye mask $9.99 $9.99 $9.99 2 Y 4.7 3,139 5

9 Viva Labs The Finest Organic Extra Virgin Coconut Oil, 16 Ounce $10.79 $10.79 $10.79 5 Y Y 4.8 14,464 4

10

Majestic Pure Fractionated Coconut Oil 16 Oz - 100% Pure & Natural - One of the Best Aromatherapy Carrier Oils - Moisturizer & Softener, Excellent as a Massage Oil with Numerous Skin & Hair Benefits

$13.33 $22.51 $12.99 21 Y 4.7 2,707 4

11 Seventh Generation Thick & Strong Free and Clear Baby Wipes, 384 Count $14.99 $14.99 $14.99 23 Y Y 4.3 1,503 13

12 Elizavecca Milky Piggy Carbonated Bubble Clay Mask $9.51 $11.05 $8.80 44 4.5 666 1

13 Aveeno Baby Daily Moisture Lotion, Fragrance Free, 18 Ounce $6.59 $6.59 $6.59 31 Y 4.7 789 6

14 Viva Labs Organic Extra Virgin Coconut Oil, 32 Ounce $15.79 $15.79 $15.79 3 Y Y 4.8 14,464 4

15 Burt's Bees Mama Bee Belly Butter, 6.5 Ounce $10.38 $10.38 $10.38 46 Y 4.3 1,319 7

16

OZ Naturals - THE BEST Hyaluronic Acid Serum For Skin - Clinical Strength Anti Aging Serum - Best Anti Wrinkle Serum With Vitamin C + Vitamin E. Our Customers Call It A Facelift In A Bottle!, 1 oz.

$15.79 $15.79 $15.79 7 Y 4.2 4,591 4

17

OZ Naturals- THE BEST Vitamin C Serum For Your Face Contains Clinical Strength 20% Vitamin C + Hyaluronic Acid Anti Wrinkle Anti Aging Serum For A Radiant & More Youthful Glow! Guaranteed The Best! (Packaging May Vary)

$22.49 $22.49 $22.49 6 4.1 7,450 4



FastMovers


Max. Price

Min. Price

3P Sellers



19 Burt's Bees 100% Natural Lip Balm, Beeswax, 0.15 oz., 4 Count $9.68 $9.99 $8.97 58 4.7 1,607 5

20 CeraVe Foaming Facial Cleanser, 12 Ounce $10.57 $11.04 $10.19 52 Y Y 4.5 2,321 14


$18.95 $18.95 $18.95 5 4.8 792 9

22 Bio-oil 4.2oz $14.92 $15.99 $13.82 50 Y Y 4.3 2,770 9

23

Blackhead and Pimple Remover Kit - Instructions Included - 6 Surgical Extractor Tools - Excellent for Acne Treatment, Pimple Popping, Blackhead Extraction, Zit Removing, Blemish Removal, Comedone Extracting, Whitehead Popping, and Facial Blemishes

$9.41 $11.97 $8.97 3 Y 4.5 1,870 9

24 Olay Regenerist Micro-Sculpting Cream Face Moisturizer 1.7 oz. $18.71 $20.97 $16.99 58 Y Y 4.4 1,311 8

25


$14.95 $14.95 $14.95 11 4.8 1,818 9

26 Cetaphil Restoraderm Eczema Calming Body Moisturizer, 10-Fluid Ounces $10.94 $11.19 $10.07 32 Y Y 4.7 889 7

27 Eltamd UV Clear SPF 46, 48-Gram 1.7 oz. $24.47 $27.68 $20.23 48 Y 4.4 1,874 6

28 Biore Deep Cleansing Pore Strips, 24 Count $12.69 $13.99 $11.19 31 Y 4.2 1,082 10


$9.62 $10.79 $6.14 11 Y 4.5 5,699 6

30


$17.49 $17.49 $17.49 15 4.0 3,942 7

31 Aveeno Active Naturals Daily Moisturizing Lotion, 18 Ounce $7.86 $7.86 $7.86 35 Y 4.7 701 6

32Bedtime Bliss® Contoured & Comfortable Sleep Mask & Moldex® Ear Plugs. Includes Carry Pouch for Eye Mask and Ear Plugs - For Travel, Shift Work & Meditation.

$12.97 $12.97 $12.97 2 Y 4.4 4,361 9

33 Aveeno Eczema Therapy Moisturizing Cream, 7.3 oz. $10.02 $11.67 $9.36 69 Y Y 4.6 1,025 7

34 Proactiv 3 Step Acne Treatment System (30 Day) $34.95 $34.95 $34.95 0 Y Y 3.7 201 4

35

The BEST ORGANIC Vitamin C Serum for Face with Hyaluronic Acid, 20% C + E Professional Topical Facial Skin Care Helps Repair Sun Damage, Fade Age Spots, Dark Circles, Wrinkles & Fine Lines -1 oz

$19.83 $19.99 $15.89 8 4.5 2,708 5

36Retinol Moisturizer Cream for Face - With 2.5% Retinol, Hyaluronic Acid, Tea Tree Oil and Jojoba Oil. Best Night and Day Moisturizing Cream 1.7 Fl. Oz.

$20.60 $21.95 $19.95 8 4.7 1,341 3

37 Cetaphil Gentle Skin Cleanser, For all skin types, 16-Ounce Bottles (Pack of 2) $19.54 $19.78 $18.70 35 Y Y 4.5 897 4



FastMovers



Max. Price

Min. Price

3P Sellers



38 Majestic Pure Unrefined Organic Shea Butter, Raw Grade A, Approximately 1 lb $15.12 $15.50 $14.95 10 4.9 4,018 3

39 NYX Cosmetics Make Up Setting Spray, Matte Finish/Long Lasting, 2.03 Ounce $7.93 $8.79 $5.69 43 Y Y 4.1 697 3

40


$17.95 $17.95 $17.95 7 Y 4.0 1,920 8

41 CeraVe Moisturizing Facial Lotion PM, 3 Ounce $10.19 $10.19 $10.19 59 Y Y 4.6 2,313 7

42


$15.23 $15.50 $7.00 10 4.4 3,055 9

43 Cottonelle Fresh Care Flushable Cleansing Cloths Tub, 42 Count $2.09 $2.59 $2.02 0 Y 4.7 254 3

44 [TONYMOLY] I'm Real Mask Sheet Pack of 11 $10.69 $11.40 $9.80 49 Y 4.7 195 7

45 NOW Foods Organic Jojoba Oil, 4 ounce $8.14 $8.14 $8.10 50 4.6 756 9

46 St. Ives Timeless Skin Facial Moisturizer, Collagen Elastin 10 oz $4.86 $5.09 $4.79 61 Y 4.4 2,405 6

47 Eucerin Intensive Repair Extra-Enriched Hand Creme, 2.7 Ounce $3.32 $4.29 $2.29 34 4.7 435 3

48 Nexcare Acne Absorbing Cover, Two Sizes, 36 Count $8.63 $17.99 $7.99 11 Y Y 3.9 860 5


50

Bulgarian Lavender Essential Oil with a Glass Dropper - Big 4 fl. oz - 100% Pure and Natural Lavender Oil with Premium Quality & Therapeutic Grade - Ideal for Aromatherapy, Massages for Pain Relief, Anxiety and Stress Relief, Hair Care and Skin Care, Bug Repellent , Head aches and Migraines, Acne Treatment and more

$13.78 $14.95 $13.45 2 4.8 1,571 7

51

#1 BEST Skin Cleansing FACE and BODY BRUSH Microdermabrasion Exfoliator System - Pore Minimizer - Acne Spots and Acne Scar Treatment - Body Acne Remover - Dark Spot Corrector - Perfect Skin Brushing System for Women and Men by ESS

$26.93 $27.77 $25.57 3 Y 4.4 907 4

52 Neutrogena Make-up Remover Cleansing Towelettes Refill, 25 Count $4.91 $4.99 $4.67 0 Y 4.5 690 4

53 Pura d'or 100% Pure & USDA Organic Argan Oil (4 fl. oz.) For Face, Hair, Skin and Nails $20.77 $22.49 $15.04 26 Y 4.7 5,550 4

54 NOW Solutions Castor Oil, 100 % Pure, 16 ounce $10.52 $11.29 $7.92 47 4.6 1,609 8

55

Best-Selling Hyaluronic Acid Serum for Skin- 100% Pure-Highest Quality, Anti-Aging Serum-- Intense Hydration + Moisturizer, Non-greasy, Paraben Free, Vegan-Best Hyaluronic Acid Serum (Pro Formula)

$14.95 $14.95 $14.95 19 4.3 3,268 5


FastMovers



Max. Price

Min. Price

3P Sellers



56 Eye Cream for Dark Circles, Puffiness, Bags & Wrinkles - The most effective eye gel for every eye concern - All Natural - .5 fl oz $14.95 $14.95 $14.95 10 Y 4.6 1,469 2

57 Millenium Tanning New Solid Black Bronzer Tanning Bed Lotion, 100x, 13.5-Ounce $14.00 $17.39 $13.35 19 Y 4.3 1,897 3

58


$14.45 $14.45 $14.45 12 4.8 4,279 5


$14.50 $14.50 $14.50 4 4.9 1,321 7

60

Vitamin C serum 22 by serumtologie-Anti Aging Moisturizer-Evidence Based Pro Formula 22% Vit. C + 5% HA + 1 % Vit. E + 1% Ferulic Acid=Max. Concentration of Clinically Proven Active Ingredients 1.15oz

$34.99 $35.00 $34.59 4 Y 4.4 1,942 9

61 St Ives Apricot Scrub, Blemish Control 6 oz $3.09 $3.09 $3.09 41 Y 4.6 1,150 6

62 RoC Retinol Correxion Deep Wrinkle Night Cream, 1 Ounce $16.51 $19.93 $14.58 62 Y Y 4.1 1,589 7

63 Proactiv Renewing Cleanser, 6 Ounce (90 Day) $34.95 $34.95 $34.95 0 Y Y 4.6 216 3

64

AWARD WINNING & DERMATOLOGIST RECOMMENDED. Alina Skin Care Vitamin C Serum with Hyaluronic Acid and Green & White Tea Extracts-with patented Inflacin® and Qsomes®-delivers the most effective anti-aging serum on the market today.

$24.95 $24.95 $24.95 11 Y 4.7 3,987 8

65Cotton Washcloths-Hand-Face Towels Pack - 100% Extra Soft Ring Spun Cotton Washcloths, Highly Absorbent, 12-Inch x 12-Inch, 24-Pack, Brilliant White wash cloth / face towels - by Utopia Towels，

$12.32 $13.45 $11.95 8 Y 4.6 2,230 9

66 Biore Deep Cleansing Pore Strips , 14 Count $7.40 $7.49 $7.11 17 Y 4.2 960 8

67VITAMIN C Serum for Face - 2 fl. oz - 20% Organic Vit C + E + Vegan Hyaluronic Acid - Professional Facial Skin Care Formula - Radha Beauty

$13.89 $13.89 $13.89 10 4.6 3,323 3

68 - $19.83 $21.50 $18.95 5 - - 4.9 786 0

69 Aveeno Positively Radiant Skin Daily Moisturizer SPF 15, 4 Ounce $12.90 $14.27 $12.36 27 Y Y 4.2 1,213 7

70 Cetaphil Daily Advance Lotion, Ultra Hydrating, 16 Ounce $11.51 $12.79 $10.99 15 Y Y 4.7 447 5

71Radha Beauty Rosehip Oil - 100% Pure Cold Pressed Certified Organic 4 fl. oz. - BEST moisturizer to heal Dry Skin & Fine Lines - Virgin Rose Hip Seed Oil For Face and Skin

$12.47 $13.95 $11.95 7 4.6 3,403 3

72 [MIZON] Snail Repair Intensive Ampoule 30ml (1.01 fl.oz.) $12.83 $15.99 $9.47 18 Y 4.4 138 4

73InstaNatural Eye Gel - Cream with Hyaluronic Acid, Organic Jojoba Oil, MSM, Peptides & More - Best for Wrinkles, Dark Circles, Puffiness & Bags - Anti Aging Gel for Men & Women - 1.7 OZ

$16.97 $16.97 $16.97 7 Y Y 3.9 4,099 6

74 MY SCHEMING Blackhead Acne Removal Activated Carbon 3 Steps Mask Set $17.20 $17.99 $15.90 3 Y 4.0 163 4


FastMovers



Max. Price

Min. Price

3P Sellers



75Kleem Organic VITAMIN C SERUM for Face with 10% Hyaluronic Acid. PROFESSIONAL Anti Aging Serum, Anti Wrinkle Treatment, Skin Tightening and Dark Spot Removal. Doctor Trusted

$31.20 $35.01 $28.88 9 4.8 4,333 9

76 Pixnor P2016 Facial Brush 7 in 1 Facial Massager Face Brush with 7 Brush Heads - Rosy $12.99 $12.99 $12.99 3 Y 4.0 1,815 9

77Unrefined Ivory Shea Butter by Better Shea Butter - Best Rated Ingredient for DIY Skin Care Recipes - For Dry or Acne-Prone Skin, Eczema, , Stretch Marks, Delicate Baby Skin - 1 LB (16 oz)

$19.24 $25.00 $14.50 2 Y 4.8 3,879 7

78 CeraVe Hydrating Cleanser, 12 Ounce $8.52 $8.59 $8.16 44 Y 4.5 2,321 14

79 ProX by Olay Advanced Cleansing System with Facial Brush $22.39 $23.99 $21.01 51 Y 4.3 4,599 8

80 TUCKS MED PADS 100 EACH $10.03 $10.99 $9.07 50 Y 4.4 409 6

81

InstaNatural Hyaluronic Acid Serum - Best Anti-Aging Skin Care Product for Face - With Vitamin C Serum, Vitamin E & Green Tea - Reduces Wrinkles, Fine Lines & More - For Youthful & Radiant Skin - 2 OZ

$14.97 $14.97 $14.97 5 Y Y 4.4 3,809 6

82BEESWAX PELLETS, YELLOW-1LB-Must Have For Many Different Projects-Including Lotions, Salves, Body Butters, Deodorant, Lip Balm, Candle Making, and Furniture Polish

$12.04 $13.79 $10.69 2 Y 4.4 713 4

83 Aquaphor Lip Repair, 0.35 Ounce $3.79 $3.79 $3.79 42 Y 4.5 251 1

84 Dermal Korea Collagen Essence Full Face Facial Mask Sheet, 16 Combo Pack $12.14 $12.38 $9.99 28 Y 4.6 464 1

85 Aveeno Active Naturals Daily Moisturizing Body Wash with Natural Oatmeal, 18 Ounce $6.61 $6.64 $6.59 30 Y 4.7 255 5

86 Olay Pro-X Microdermabrasion Plus Advanced Cleansing System, 1-Kit $29.23 $29.99 $27.49 47 Y 4.2 1,225 6

87 O'Keeffe's Working Hands & Healthy Feet Combination Pack of Jars $12.46 $12.68 $12.38 18 Y 4.6 1,096 9

88 Cetaphil Moisturizing Cream, Fragrance Free, 16 Ounce (Pack of 2) $23.43 $23.98 $21.58 23 Y Y 4.7 583 4

89 Elizavecca Milky Piggy Carbonated Bubble Clay Mask 100g $10.44 $11.00 $9.04 14 4.9 102 1

90


$9.50 $9.50 $9.50 11 4.6 2,508 9

91 Skin Medica TNS Essential Serum, 1 Ounce $153.68 $157.00 $139.97 61 4.4 631 1

92 Boots No7 Protect & Perfect Intense Advanced Anti Aging Serum Bottle - 1 oz $30.94 $35.99 $28.79 40 Y 4.3 242 1

93 Neutrogena Rapid Wrinkle Repair Night, 1 Ounce $17.48 $17.99 $16.75 38 Y Y 4.3 548 10

94 CeraVe Moisturizers, Moisturizing Cream, 16 Ounce $15.89 $17.99 $11.79 47 Y Y 4.6 2,313 13


FastMovers



Max. Price

Min. Price

3P Sellers



95 Rosehip Oil for Face, Nails, Hair and Skin From Majestic Pure - 100% Pure, Organic Cold Pressed Premium Rose Hip Seed Oil, 4 oz $13.95 $13.95 $13.95 10 4.7 2,672 3

96 Gold Bond Ultimate Healing Skin Therapy Lotion Family Size, Aloe, 20 Ounce $9.35 $10.89 $8.61 13 Y Y 4.5 886 4

97 Miibox 100% Raw Unrefined Organic Shea Butter-African Grade A Ivory 1 Pound (16oz) $11.68 $21.49 $7.90 27 4.2 2,178 1

98


$14.97 $14.97 $14.97 8 Y 4.8 2,288 6

99

Vitamin C Serum 20% with Retinol 2.5%, Salicylic Acid 2%, Hyaluronic Acid, Niacinamide, Tea Tree Oil and MSM - Anti Aging AND Skin Clearing Serum for Face, Acne & Blemishes - Best For Men and Women For All Skin Types - Also Reduces Appearance of Fine Lines, Winkles, Sun Spots, Age Spots, & Skin Discoloration

$23.95 $23.95 $23.95 11 Y 4.9 26 3

100 Frownies Forehead & Between Eyes, 144 Patches $16.64 $20.90 $14.99 37 Y 3.8 798 3


FastMovers

Data Collection and Methodology

In each country, Amazon updates its 100 best-selling products in each category hourly. Profitero monitors these best sellers lists in the US (more than 4.9 million products) and the UK (more than 2.1 million products) daily and analyzes products’ performance over specific time periods to produce a cumulative ranking of best-selling products. We release these FastMovers reports monthly. Categorization is Taken Directly From Amazon’s Product Taxonomy:

•New Arrivals identifies products that appear in a given month’s FastMovers ranking and did not appear in the previous month

•FastMovers 100 identifies the products with the best cumulative sales performance during each month, calculated as a function of rank and tenure on Amazon’s public best sellers lists

•Movers Up refers to products that ascend the most spots in Profitero’s calculated ranking of best selling products during a specific time period

•Movers Down refers to products that descend the most spots in Profitero’s calculated ranking of best selling products during a specific time period

•S & S refers to Amazon’s “Subscribe & Save” program

About Profitero Profitero is a global provider of eCommerce intelligence for retailers and brands, collecting data on more than 300 million product pages at more than 4,000 online retailers every day. Profitero provides retailers with their competitors’ prices, promotions and full product assortment information. More than 50 global retailers and brand manufacturers including Waitrose, Morrisons, and Ocado rely on Profitero’s accurate and timely intelligence to make more informed decisions, helping them to increase sales and margins. Profitero also supplies brand manufacturers with critical eCommerce intelligence including price and promotions, search rankings, product content, ratings & reviews, and more, helping to improve online sales and market positioning. For more information, email [email protected] visit www.profitero.comor call +1 844 342 7464

Use the Amazon Fastmovers Reports to: • Identify strong-selling new products in your category, including launches from competitors • Benchmark high-performing products’ pricing, pack configuration, ratings & reviews, and other attributes • Gauge the importance of participating in Amazon programs such as Subscribe & Save and Prime

Disclaimer: Amazon FastMovers reports are an independent publication of Profitero and have not been authorized, sponsored, or otherwise approved by Amazon. All trademarks, service marks, trade names, trade dress, product names and logos appearing in these reports are the property of their respective owners. Profitero does not endorse consumer products, and product mentions in the FastMovers reports cannot be construed as an endorsement or recommendation.

To receive future updates to this report, please visit our blog: http://insights.profitero.com/amazon-fastmovers-reports.html



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Amazon FastMovers reports available from Profitero

Countries

United Kingdom United States

Categories

BabyBeautyChocolateClothingElectronicsGrocery & Gourmet FoodHealth & Personal Care Office ProductsPet FoodPrime Pantry (Amazon US only) Toys & GamesWatches


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