Training for Nonprofits

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Getting the most out of The Amazing Raise

1. Learn why your nonprofit should participate

2. Encourage Donations—be creative!3. Plan a Fundraising Strategy

Why Should Your Organization Participate?

of nonprofits reported new donors contributing for the first time.

Why Should You Participate?of donors reported giving to an organization for the first time

of donors will use GiveRichmond to research nonprofits in the future

of donors said they would participate in the Amazing Raise again

Why Should You Participate?

distributed

donations

nonprofits received donations

Why Should You Participate?

It’s INEXPENSIVE. Did you know that it only

costs 7 cents to acquire a new donor online?*

*source Kimbia

Why Should You Participate?

Everyone will be talking about it with as much excitement as a Justin Beiber concert. And not only online… they’ll talk about it in person, too!Yeah. It’s that good.

Why Should You Participate?

You will raise money. That’s right. Effort = $$$. And if you do a few simple things, you’ll raise a lot of it. Contact your donors, board, and volunteers and ask them to ask their friends to support your cause!

The Amazing Raise 2012

Rules: No changes from 2011Prizes: $100,000 from TCF to fund

incentive grant pool.– Larger grand prizes– Fewer early birds– More bonus prizes

The Amazing Raise 2012

• Technology Enhancements: – Alpha view of leaderboard– Greater search capacity– Retention of donor contact information in same

session– Twitter feed

The Amazing Raise 2012

Fees:$50.00 Gross amount shown on NPO report

- 1.50 (2.99% to website processor)

- 1.38 (2.75% to credit card processor)

- 0.57 (flat fee to credit card processor)

$46.55 Amount NPO receives

Steps for Success1. Set a goal – donors, $ or prizes.2. Offer a matching grant, if possible.3. Get creative!4. Consider hosting a live event.5. ENGAGE everyone you know to make the ask

– email, Facebook, Twitter, word of mouth.

The 5 Top Things to Remember1. Personalize your ask; Help donors relate to your

work.• Send e-mails to individuals, or call them on the phone.• Tell stories about how your organization makes a

difference.• Use concrete examples to describe your work and how

their donation will bring about future good.2. Get an early start.

• Approach key donors about matching grants.• Add a page to your website; highlight in your newsletter.• Provide reminders and events.

Encourage: Be Creative!3. Take advantage of your organization’s strengths.

• Tap into your networks – students, subscribers, volunteers, etc.

• Show off a great space with a live event– Host a party or happy hour– Invite people into your office

4. Be creative!• Use pictures and videos • Brainstorm ideas with creative

people in your network • Start a friendly competition

Encourage: Be Creative!5. Update your portrait to optimize search

results. • Review former names, DBA names, keywords,

mission statement and NTEE code.• Submit your changes to Michael Jones no later

than August 17th.• Take advantage of The Amazing Raise 2012

Nonprofit Toolkit.

DATES TO REMEMBER!DATES TO REMEMBER!GiveSouthsideVA Training

July 11, 9:30 - 11:30am (Orientation at Cameron)July 18, 10:00am – 12:00pm (Lab at Hopewell Library)

GiveRichmond TrainingJuly 17, 9:00 – 10:30am (at The Community Foundation)

Portrait Submission DeadlineAugust 17

The Amazing Raise 20126am, September 19th to 6pm, September 20th

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