AMA Marketing Personality TestReport

Thank you for taking the AMA Marketing Personality Test, TARA! We’veanalyzed your results and created this report just for you. You’ll learn aboutyour personality traits, how you compare to the 1000+ marketers who havealready taken the assessment, and how to use your personality traits to youradvantage.

Please NoteThere are no “right” and “wrong” answers here

Your answers say something about your natural preferences, what makesyou comfortable or anxious, and how you solve problems. Based on thisinformation, you’ll get advice to help you communicate effectively withpeople who are different from you and excel in your marketing career.

All kinds of people can succeed in marketing

In our research, we have seen marketing professionals of all types. There’sno one type that is best suited for marketing. Still, some personality typeshave an easier time with certain aspects of marketing, and this reportexplains what this means for you.

You can go against your natural tendencies

This test describes what you prefer to do, not what you have to do. Forexample, if you naturally want to play it safe, you can still take big risks. Butyou probably will feel uncomfortable if you do.

Some unusual marketing traits to keep an eye onIf you are more pessimistic than your colleagues in marketing, you'llget advice about being a Skeptic.

If you think collaboration is less effective than following one vision,we'll tell you about being a Maverick.

If competition makes you uncomfortable, you'll learn about thriving asa Pacifist.

If you think rules get in the way more than they help, you'll find outabout being a Free Spirit.

Your Results

TURTLE OR SOCIAL BUTTERFLY?

77.5%

Leaning toward Social Butterfly

You are usually a Social Butterfly, but you aresometimes a Turtle.

This means you are more of an extrovert than an introvert. You are morelikely to prefer working in a group than working alone. You tend to thrive inworking environments that encourage collaboration and teamwork. Youare likely to have good communication and interpersonal skills. However,there will be some occasions when you may find yourself shying awayfrom public attention. At these times, you may prefer being by yourself andworking on your own terms.

Many marketers, like you, are outgoing, sociable, and collaborative, butmay need solitude from time to time.

As a Social Butterfly, you are likely to have high self-esteem. You may alsobe a fluent communicator. Your good interpersonal and communicationskills may help you in establishing a good rapport with your teammembers and widen your career prospects. However, try not to get toocaught up in yourself or you may come across as being distracted andshallow. Try listening to other peoples’ views on matters instead ofdominating every conversation. Listening can help you gain better insightinto a problem and the different ways of resolving it.

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mini=true&url=http://bit.ly/ama-mkt-test&title=Leaningtoward Social Butterfly&summary=I’m usually a SocialButterfly, but sometimes a Turtle. Find out your uniquepersonality traits at http://bit.ly/ama-mkt-test&source=)

STRATEGIZER OR IMPLEMENTER?

48.9%

Mix Of Strategizer /Implementer

You are balanced between being a Strategizer and anImplementer.

This means that you may be as good at strategizing as you may be atimplementing. You may pay attention to detail, and you may also likedelegating work to others. You may not like to micromanage, but you maytake pride in seeing a project all the way through to completion. You maygo either way, depending on the situation. Sometimes, you may preferlooking at the bigger picture and letting others handle the specifics. Atother times, you may be quite happy to do the work and implementsomeone else’s ideas.

You fall into a majority group—most marketing professionals are balancedbetween being Strategizers and Implementers.

This balance of strategizing and implementing abilities will help youbecome a successful marketer. Strategizing and implementing skills areequally desirable in the marketing industry. Those in the marketing industryhave always held creativity and innovation in high regard, and so, as aStrategizer, your ability to conceive ideas and formulate plans may see youthrough your marketing career. Your implementation or application skillsmay also be vital to your growth and success in marketing. Payingattention to and developing a passion for the miniscule details of a projectmay ensure that it progresses smoothly all the way through to completion.However, take care to note that other Strategizers may not understandyour nature. They may find you too finicky about the specifics of a project.They may accuse you of wasting time or fussing over things that are notthat important. Also remember that as a Strategizer, you may get criticismfrom Implementers. Your tendency to disregard the details of a project maybe mistaken for neglect, and your peers may resent you for steering clearof the challenges that arise during the execution phase of a strategy.

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LOGICIAN OR INTUITER?

70.0%

Mix Of Logician / Intuiter

You are balanced between being a Logician and beingan Intuiter.

This means that you are both intuitive and logical. You are as likely toresort to logical thinking as you are to using your intuition. You may baseyour decisions completely on the facts at hand or you may simply trustyour gut feelings. You have struck a fine balance between logic andintuition.

Being both a Logician and an Intuiter may help you in makingtransformative business decisions. The marketing industry demands agreat deal of creativity, and a mix of logical and intuitive skills may helpyou in analyzing a situation well before deciding on the best course ofaction. You are less likely to let facts and figures hold you back fromfollowing a “hunch.” Even so, you are also unlikely to allow your feelings tocloud your reasoning. In short, you may have what it takes to face theever-changing market industry and to meet your business goals inpioneering ways, while still playing it safe—by having data and statisticsready at hand to back your decisions.

However, note that other Logicians may perceive you as beingunreasonable. They may not be able to understand why you choose to acton hunches when you can do research to find out the best course ofaction instead. Likewise, Intuiters may perceive you as being too rigid.They may not be able to understand why you do not adopt a new idea orcourse of action just because research says otherwise, or why you spendso much of time gathering data instead of just following your gut instincts.Try to lay out the logical basis for your conclusions when you can, andexplain the limits of relying solely on logic when you need to make anintuitive leap.

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DAREDEVIL OR SAFETY OFFICER?

53.3%

Lean Toward SafetyOfficer

You are usually a Safety Officer, but you aresometimes a Daredevil.

This means that you tend to avoid taking risks. You tend to favor control.You tend to prefer doing things that you know will work rather than tryingyour luck at something that may or may not bring you great success.However, every once in a while, you may be willing to step out of yourcomfort zone and take a risk, if you deem it necessary. In such situations,you may put a plan into action when there is no guarantee for success andwhen things could end badly.

Many marketing professionals, like you, want to be in constant control ofwhat happens to them, but are willing to surrender that control for achance at a great reward.

Your tendency to take risks some of the time and avoid taking risks mostof the time may help you in making wise business decisions. You are likelyto choose the safest option at hand, but you may be ready to take a risk ifthe situation demands it. You can leverage your strengths by placingyourself in situations in which avoiding disaster is more important than anypotential gains from gambling. Daredevils may find you too timid, andsometimes they may have a point, but when you’re confronted with achallenge, do your best to assess the situation before deciding whether toplay it safe by surrendering the challenge or to take a risk by accepting it.

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Toward Safety Officer&summary=I’m usually a SafetyOfficer, but sometimes a Daredevil. Find out your uniquepersonality traits at http://bit.ly/ama-mkt-test&source=)

BALANCER OR PARTISAN?

70.0%

Balancer

You are a balancer.

This means that you tend to consider all sides of an argument. You arelikely to be open to new ideas and views, and you are likely to explore asituation well before making a decision. You are likely to give other peoplea chance to put their opinions forward, and you are likely to try to view thesituation from their perspectives. You tend to give equal importance toeveryone’s point of view, and you are likely to change your mind when newevidence arises.

Many marketers, like you, are high on ambivalence. They have a tendencyto assess an argument from different angles and believe that issues aremore problematic than they appear. However, others like to make adecision early and stick with it.

As a Balancer, you are likely to be open to considering alternative solutionsto a problem. This may give you a better insight into an issue and thedifferent ways in which it can be resolved. These tendencies may help younotice things that you might have otherwise dismissed or overlooked. Theymay serve you well in making decisions in situations involving a great dealof uncertainty. People are likely to think that you will give their views a fairhearing. However, your disposition to think in shades of gray may make itdifficult for you to feel confident about whether you are making the rightdecision. Other people may even find you indecisive. Keep doing your bestto see both sides of the issue, but try to figure out when it’s time to make adecision.

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mini=true&url=http://bit.ly/ama-mkt-test&title=Balancer&summary=I’m a Balancer. Find outyour unique personality traits by taking the AMAMarketing Personality Test - http://bit.ly/ama-mkt-test&source=)

EXPERIMENTER OR ABIDER?

60.0%

Mix Of Experimenter / Abider

You are balanced between being an Experimenter andan Abider.

This means that you are as likely to try something new and unfamiliar asyou are to stick to old regimes. New opportunities and ideas may stimulateyou, and you may find yourself seeking such changes and opportunities.At other times, you may demonstrate an aversion to change, and a fear ofthe unknown may keep you from stepping out of your comfort zone.

Many marketing professionals, like you, share both experimenter andabider-like qualities. They may be receptive to new ventures, methods, orideas in some situations, but may also be averse to such changes in othersituations.

As an Experimenter, your innovative skills and your ability to adapt tochanging environments may help you become a valuable asset to thecompany. Your superiors may view you as someone who is easy to workwith because you are versatile and willing to adapt yourself to anysituation or job role. Your multi-faceted nature may help you receive betteropportunities, allow you to work on new things, and even land youpromotions. As an Abider, your tendency to stick to a familiar method orfield will allow you to become an expert in that field or niche. Working onthe same process or job for months on end will make you proficient in thatline of work and will help sharpen your expertise. However, otherExperimenters may view you as a “stick-in-the-mud.” They may not beable to understand why you choose to stick to your old, routinized regimesinstead of experimenting with new procedures and methods. Considerstepping out of your comfort zone every once in a while to attemptsomething new and different. Likewise, Abiders may find your behaviorerratic and unstable. They may wonder why you want to try somethingnew and unfamiliar when you are already safe and settled. Considerholding back from changing or replacing processes or procedures that arealready effective and work well.

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STEAMROLLER OR COMPROMISER?

63.3%

Lean toward Compromiser

You are usually a Compromiser, but you aresometimes a Steamroller.

This means that you are less likely to force your views on others. You aremore likely to sit back and allow other people to contribute their ideas to adiscussion. You are also more likely to listen to people and respect theirfeelings. Occasionally, you may choose to take a firm stand on an issue. Inthese situations, you may push forth your views, even if you faceopposition, and may even override other people’s suggestions orcontributions.

Many marketing professionals, like you, respect other people’s feelingsand interests but are also concerned about achieving their own goals andstrategies.

As a Compromiser, you will be respected for your “fair-mindedness” anddiplomacy. Your respect and concern for other people’s views and feelingswill help strengthen your interpersonal relationships and help you developbetter people management skills. Listening carefully to other people’spoints of view may also give you a better insight into the problems at handand the different ways of resolving them. However, if you are tooaccommodating and unwilling to speak up for yourself, your contributionsto a discussion will be ignored or overridden. Steamrollers in particularmay not appreciate the skills and ideas that you bring to the table unlessyou stand up for yourself sometimes.

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toward Compromiser&summary=I’m usually aCompromiser, but sometimes a Steamroller. Find outyour unique personality traits at http://bit.ly/ama-mkt-test&source=)

Thank you for your participationThanks again for taking the AMA Personality Test! We hope you foundit fun and informative. Remember, there are no right and wronganswers here. It’s all about learning about yourself and helping youbuild your career in marketing.

To learn more about how the American Marketing Association canhelp you move your career forward visit www.ama.org/membership(http://www.ama.org/membership) or view our online membershipbrochure (http://www.jointheama.com/prospect/index.html) to learnabout all the benefits we have to offer.

About The American Marketing Association

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