ama houston strategy sig - innovation
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accelerate your business
Leveraging Research & Strategy to Create & Market Your Company’s Next
“Big Idea”
AMA Houston Strategy SIG
Marc NathanOctober 22, 2010
INNOVATION
INSPIRATION
1
IDEATION
2
ACTION
3
Our innovation framework
Culture
FailureMetrics
Three necessities of innovation
Demographically & Psychographicly Diverse
Everyones experience has value if it contributes insight
Make Three Before Spending One. Don’t Just Build Stuff. Build Stuff That Matters.
Opportunities Lie in the Dragon Gaps. Favor Human Experience Over Anything Else
Everyone Has the Capacity for Creativity.
Talent isn’t Enough. Execution Earns Success.
Our Core Beliefs – What Gets Us Up in the Morning
- Alexander Graham Bell
The sun's rays do not burn until brought to a focus.
It can be manifested through structured creativity
Innovation is the result of Applied Learning
ClarifyConcentrate
Connect
Convey
Innovator’s Toolkit
Lean Methodology
Business Model Canvas
Each Client Represents a New Story
We question ‘knowns’ and ‘unknowns’
We craft the user narrative – first experience and subsequent interactions over time
Johari Window & Narratives
notEUREKA!KAIZE
N
New versus Better
How we’ve applied our process and expertiseSelected Case Studies
Social Recommendations For Business
Complete Mobile and Web IntegrationBusiness Strategy, Persona and Narrative Creation, UX/UI Design, Web and Mobile Development
Strategic Persona Development
“I wonder if they have a service fraternity here. I’m just not sure where to find things I like to do.
Hardware Assisted Behavior ManagementBusiness Strategy, UX/UI Design, Product Launch, Marketing
1
3
2
Key Takeaways
KAIZENSeemingly unrelated ideas can =
Inspiration
IdeationAction
Innovation
