am i really taking advantage of seasonality in affiliate marketing - tina judic, tim jessop, charlie...

Am I really taking advantage of Seasonality in Affiliate Marketing?

On the panel today:

ZAK EDWARDS

MANAGING DIRECTOR

PREZZYBOX

GILLIAN MAKEPEACE

AFFILIATE MARKETINGMANAGER

DEBENHAMS

CHARLIE RANGER

ONLINE MARKETING MANAGER

TUI UK

TIM JESSOP

MARKETING MANAGER

TESCO

• Weekly unique terms represented as share of all search terms to All Categories• US trend

9 weeks

14 weeks

16 weeks

Christmas planning is starting earlier every year Consumers are actively researching Christmas shopping sooner and sooner

Source: Experian Hitwise UK 2011

Early snow affected online behaviours As did the ash cloud


Most searched-for products on Cyber Sunday 2010 Snow shoes?


Flight searches begin to increase mid-December but really take off in January


Mother’s Day caused the biggest spike in Spring

• Sunday 27 March was the single biggest day in online retail this Spring • Saturday 2 April was the single biggest day for Footfall with a last minute rush for gift buying


Easter weekend faired better online than offline

• Easter Sunday, 24 March, was the single lowest day for footfall in spring• Easter Monday, 25 April, saw traffic peak for online retailers above the traditional weekly spike on Sunday.


• The Royal Wedding led to a Footfall Index score 33% lower than on 29 April 2010• There was a significant dip in online traffic to retail websites that day, representing the worst day

for online retail in April

The Royal Wedding caused drop-offs in online & offline


• Increase in “compare” related terms across all industries including travel, telecoms and utilities• Reflects increased price-sensitive consumers and appetite to find the best deals online

“Compare travel insurance” Experienced a 1,676% increase


However, comparison sites are losing market share… to vouchers and social shopping


Group-buying is really taking hold… Groupon’s traffic has grown 350% in the last year


• In September 2009, just 0.02% of all UK web traffic originated from a mobile device• In January 2011 this figure was a staggering 8.09% (representing a growth of over 4000%)!• This figure has exceeded 10% already

Our online access is changing…


Considerably…

How will this shift affect seasonal norm?Source: Prosper Mobile Insights 2011

Over to the panel:Are we really taking advantage of Seasonality in Affiliate Marketing?

am i really taking advantage of seasonality in affiliate marketing - tina judic, tim jessop, charlie...

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