Hype Machines 101

How to ride the Hype Train

What is a Hype Machine?

Creates Excitement about an event or product

Does so by giving people a reason to share the hype. The benefit can be either emotional or physical.Emotional: Sharing a funny video with your friendsPhysical. Get $5 when you refer a friend.

Methods to build Hype

• Use OK GO.• https://www.youtube.com/watch?v=MejbOFk

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Why OK GO?

• OK GO has 793,000 Twitter followers, 502,000 likes on Facebook, and 197,846 Subscribers on Youtube.

• The video linked in the previous slide had received over 22 million views. The film was funded by Chevy in order to bring attention to their new Chevy Sonic.

Why did Chevy do it?

• Chevy spent $1,000,000 making the video and received 22 million views.

• They paid 5 cents per person.• To make up the money they paid on this

commercial they needed to sell 67 Sonics at $15,000 a pop.

• Or have 1 person buy a car for every 328,259 thousand views.

Hype Train

What is a Hype Train

• A Hype Train is a tool used to apply something else’s popularity to another product or event.

• Typically done with minimal effort.

Guru’s on Youtube

• emilynoel83• https://

www.youtube.com/user/emilynoel83?feature=CAoQwRs%3D

• Bebexo https://www.youtube.com/user/bebexo?feature=CA4QwRs%3D

Examples of Youtube Hype

• Viral Hype Trains• Friday – Thecomputernerd01 – Funnyz– Dashie xp.

• OK Go’s treadmill video– Penn & teller– The Simpsons

Rokform

• Rokform jumped on a different kind of Hype Train, the hype building up for Iphone 5.

• Google trends shows that iPhone has been reaching the peak search volume.

Tools to Find Hype Trains

• Google Trends, http://www.google.com/trends/explore#cmpt=q

• Youtube Trends, http://youtube-trends.blogspot.com/

• Channelmeter.com (need account)• http://trendsmap.com/ (more for fun and

hilarious)

How to Hype Train

• So you found yourself a nice Train and are awaiting to get on the station.

• And it happens to be the ridiculously photogenic guy.

The dude in the purple

He gets popular

So you Jump on the Train

• And do this.Slip the address Where you “found”the image, and presto, jump on thehype Train

Final Stats

• That’s 2747 people interacting with this for no effort.