Alison Morey857-221-2596117 Foxhill Dr. Holden, MA 01520

Alimorey1979@gmail.com

Career Summary Seasoned Merchandiser and Manager leading projects thoughtfully and deliberately, committed to providing an ideal customer experience while keeping the needs of the business top of mind.

Work History June 2015 - PresentProgram Manager | Omnichannel Marketing, Staples, Framingham, MA

Develop and implement customer retention & acquisition marketing strategies to drive top line revenue, specifically across multiple channels & vehicles.

Represent the voice of the customer through shared learnings that provide a strategic view of the customer’s needs and tactics to improve a multi-platform shopping experience.

Manage an annual marketing budget of 200K, partnering with key stakeholders on allocation & prioritization to best support the business needs.

Re-branded the 1 hour pickup and endless aisle programs to create a consistent marketing program aligned with the Staples brand which drove a 10% increase in customer engagement with marketing assets.

April 2014 – June 2015Project Specialist | Digital Storage, Staples, Framingham, MA

Strategized and lead all sales driving activities across retail and ecommerce channels, which drove a 20% increase in brand share from previous quarter.

Acted as internal liaison for vendor, securing internal support, flexibility and fostering an ‘outside the box’ approach across various departments for all projects.

Managed $3M vendor funding annually, monitoring expenses, forecasting available funds and suggesting sales and margin driving activities which contributed to yearly budgeted sales increase of 8% and margin dollars increase of 45%.

Built out Digital Storage microsite and marketing plan delivering an enhanced customer experience and increasing conversion and sales.

Championed category management strategy and execution, creating new process and new signage which reduced costs by 75%.

April 2012 – April 2014Product Specialist | Technology, Staples, Framingham, MA

Drove execution of all product lifecycle activities including pricing, merchandising, advertising and clearance through mastering time management and workload prioritization.

Managed Digital Imaging category, developing and implementing exit plan for $10M of inactive inventory while meeting budgeted margin and sales goals.

Developed strong working relationships with multiple vendors as well as internal partners, resulting in ease of execution across all projects.

June 2006 – April 2012Store Manager, Pier 1 Imports, Brookline, MAManaged HR, Ops, and Sales totaling 2.5M annually.

Increased store’s average ticket to #1 in the region by analyzing department sales, adjusting assortment based on seasonal market demand and developing a passionate and educated staff.

September 2005 – May 2006Visual Merchandising Associate, Boston Interiors, Stoughton, MAMaintained & trained 3 store teams on visual standards

Enhanced visual presentation and accessory stock in three of the company’s six stores by training stores on visual standards and monitoring maintenance techniques.

Education B.S. Textiles, Fashion Merchandising & DesignUniversity of Rhode IslandSouth Kingston, RI

June 2001