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Alireza Holding Profile

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Confidential1

2www.alirezaholding.com

TABLE OF CONTENTS

ABOUT US 3

ALIREZA HOLDING CO. 4

GENERAL OVERVIEW 5

OUR COMPANIES 6• TOKYO GAMES - RETAIL 7• IZONE - RETAIL 8• IZONE - BUSINESS 9• MI.ZONE - RETAIL 10• ALIREZA HOLDING CO. - DISTRIBUTION 11• ICON - DISTRIBUTION 13• BRASH BRANDS - AD AGENCY 14• REEM - RACETRACK 15

CONTACT DETAILS & MEDIA RELATIONS 17

About Us

3www.alirezaholding.com

4www.alirezaholding.com

Alireza Holding is a Multifaceted organization and is one of Saudi Arabia’s most recognized and respected firms. Conceived in 1997, Alireza Holding Co, a privately held company, has gone on to grow successful businesses in sectors ranging from retail, electronics, fashion, insurance and motor sport. Our goal is simple, to provide quality products and services in the the Middle East and beyond.

We believe in making a difference! Alireza Holding Co stands for quality, innovation, fun and a sense of competitive challenge. We deliver a quality service by empowering our employees and we facilitate and monitor customer feedback to continually improve the customers experience through innovation, and thinking outside the box.

“Learn to create not compete”

5www.alirezaholding.com

GENERAL OVERVIEW

OUR COMPANIESCORE BUSINESS

Alireza Holding Co is a privately owned company, established in 1997 with the vision to provide quality international products and services to the people of the Middle East.

SNAPSHOT

Headquartered in Jeddah, Saudi Arabia, with offices in Riyadh

Offices in Dubai: SectionTek

Offices in Lebanon: TEKNO S.A.L.

Leading Apple Premium Reseller in Saudi Arabia: I.ZONE

Leading Video Game retailer in Saudi Arabia: Tokyo Games

Leading Gadget accesory brand in Middle East: ICON

Leading Branding Agency in Middle East: Brash Brands

250+ employees across the Middle East

Alireza Holding Co. sells products that stand out as a unique blend of function, style, and joy in a consumer market place filled with many ordinary & familiar items.

Our Companies

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7www.alirezaholding.com

Tokyo Games stores around Saudi Arabia are exciting places to be. From teens and young adults to parents and grandparents, our customers come from all different countries and continents, with interests ranging from sword fighting to soduku, and from drag racing to football. But they all have two things in common: a passion for video games and Tokyo Games.

Tokyo Games is Saudi Arabia’s largest video game and entertainment software retailer. The company operates more than 33 retail stores kingdom wide, and enjoys 70% market share.

We offer customers the most popular new software, hardware and game accessories for next generation video game systems.

To learn more about Tokyo Games and things that are important to us, we invite you to take a minute and browse our site at

www.tokyogames.com.

TOKYO GAMES

8www.alirezaholding.com

IZONE is, Saudi Arabia’s leading APPLE Premium Reseller! IZONE’s principal activities are to market and sell personal APPLE computers, related software and communication solutions. We offer a range of personal computing products including desktops and notebooks, related devices and accessories alongside various third party hardware products. IZONE also markets and sells digital music players, IPhones and speakers along with related accessories.

Our customers include educators, creative professionals, consumer and business sectors. We sell our products through our retail stores across Saudi Arabia and through our Business Solutions Division. (See I.ZONE Business)

I.ZONE now has 10 showrooms across the country and is the first to launch online e-commerce to its customers across the Middle East.

To learn more about IZONE and things that are important to us, we invite you to take a minute and browse our site at

www.izone-stores.com.

I.ZONE - Retail

9www.alirezaholding.com

I.ZONE Business Solutions gets you competitive pricing and manages that investment so that you can focus on your core business.

At I.ZONE Business, we believe Apple makes a platform that is robust, secure and easy-to-use for any size company. It’s highly scalable and with the additional extendibility via the iPad and iPhone, your business can go anywhere you need it to be.

We serve clients across the kingdom of Saudi Arabia, and we offer corpo-rate gifts as part of this division. Please ask us to see example industries that I.ZONE Business Solutions support. We don’t list every industry, although we pretty much touch them all. The purpose here is to give you the keys to a high performing car that we teach you how to drive with skill and precision. From photgraphers to design houses from architect firms to Hospitals we cover almost all industries. see some below:

. Government

. Education

. Healthcare

. Design

. Mediaand much more...

To learn more about IZONE’s Business Solutions and things that are im-portant to us, we invite you to take a minute and browse our site at :

www.izone-stores.com.

I.ZONE - Business

10www.alirezaholding.com

MI.ZONE

Mi.ZONE is our latest concept! Launched in the 4th quarter of 2010 in Saudi Arabia. Mi.ZONE, as the name implies, is a smaller version of our I.ZONE stores. Not limited to APPLE products however, MI.ZONE ranges from Computing, to APPLE products, Soundwear to Gaming and from limited edition collector items to the latest and greatest gadgets.

For more information on getting your products on our shelves, please feel free to contact us directly at [email protected].

To learn more about MI.ZONE’s Business Solutions and things that are important to us, we invite you to take a minute and browse our site at :

www.izone-stores.com.

11www.alirezaholding.com

AH Co. Distribution - About Us

Today Alireza Holding Co. is one of the largest retail and distribution companies in the Middle East and has a long-standing history of successful partnerships with the world’s leading brands across a diverse range of business activities. Alireza Holding Co is committed to the long-term development and strategic growth of it’s companies and it’s partners.

At Alireza Holding Co. we strive to be innovative market leaders in all areas that we operate in and our consistent market share results are proof of our success and market leadership.

As a Regional company Alireza Holding Co works to international standards and as a result the company has gained an impeccable reputation, with excellent public and private sector relationships and most importantly customer satisfaction across each of the Group’s business divisions.

The Middle East is experiencing phenomenal growth, and with this presents a wealth of opportunities for business growth and expansion. Alireza Holding Co. has expertise in a number of fields and is not averse to breaking new ground through strategic liaisons with world-class service-providers.

Alireza Holding Co. is financially sound and with an enviable business reputation amongst principals, retailers and customers the Group will continue to enjoy exceptional growth, matching that of the region. Alireza Holding Co is pro-active in seeking new opportunities, new products, new partnerships and joint ventures and welcomes enquiries from companies interested in partnering with a local leader who has global vision.

For more information, please email [email protected] for a PDF presentation on our Distribution division and the brands we represent.

Sportband

OUR BRANDS

Our Brands

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Launching 2011

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ICON

ICON is our venture into Private Label accessories. Launched in January 2011, ICON is now distributed in over 215 stores across the Middle East, including all duty free shops in the airports in Saudi Arabia and Lebanon.

ICON is designed by gadget lovers.

14www.alirezaholding.com

Brash Brands is a creative and strategic consultancy that helps companies and individuals get the most from their brand and reputation.

We specialise in developing high end creative that is backed by a rigorous strategic approach using a tried and tested methodology, which means we can deliver everything from company identities to exhibitions/events to digital and retail environments. In fact everything to manage the perception of you brand locally or internationally.

This is why we have been appointed to work with the likes of: Savola Group, Dohaland, the UAE Federal Government, Emaar, Mubadala, TDIC, Dnata, Averda and Logica on a regional and global basis, launching firsts such as the Burj Khalifa, Dubai Mall andSaadiyat Island.

We have a client list unlike any other because we are trusted to deliver high quality solutions to business challenges.

BRASH BRAND - Saudi Arabia

15www.alirezaholding.com

The Reem International Circuit is the number 1 venue for motorsports in Saudi Arabia. It is located 80km west of Riyadh city. The Reem circuit has been classified as an FIA Grade 3 license. Grade 3 circuits can hold events as big as Porsche A1, GP2, and even Formula 3. The Track is 3.8 kilometer long ranging from 12 to 18 meters in width and it consists of several track combinations. Adding value to the venue is a 1.2 kilometer Karting track, the 1.4 kilometer drag strip and an off-road track.

Excluding the race events and other championships that took place, the management has decided to give all members the opportunity to be part of the circuit history be competing and recording the fastest possible times in different categories. This is a project in its early stages, but plans to expand are well underway due to the rapid response of members who have already joined. Furthermore, the races held at our track, Porsche series, and the Mini cup are nationally televised. We are truly excited to be a part of this project.

SAUDI SABK - REEM RACETRACT

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ACT- Academy, Club, Racetrack.

Academy: The REEM academy is the first international Academy in the Middle East. It has specialized world-renowned trainers to prepare and develop young aspiring drivers and to act as a stepping stone to introduce them to the local, regional and international motor sports arenas.

Club: One of the pillars of success is belonging to an entity. REEM’s club is no less than a thriving society that welcomes our members into a whole new world of luxury and lifestyle in which they can profoundly express their driving essence. An elite society in which our enthusiasts will finally set their finger on what they have been missing. The REEM club caters to the whole family entertainment while satisfying challenges continuously met.

Track: Our 3.8 International Grade 3 FIA homologated track is where our motor enthusiasts and professional race drivers can demonstrate their excellence, superiority and expertise. It is where skill dominates speed.

REEM’s track is considered one of the most technical tracks in the region and can be divided into various configurations that suit different types of races for different cars and different challenging skills.

In addition, this sophisticated circuit attracts great events that were not possible in the near past. Reem is the ideal venue for manufacturers to launch their products in the ideal environment and luxurious atmosphere.

SAUDI SABK - REEM RACETRACT (continued)

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CONTACT DETAILS & MEDIA RELATIONS

Head Office:

Alireza Holding Company 10th Floor, Alireza Tower, Medina Road P.O.Box: 23612 Jeddah 21463 Saudi Arabia Tel: +966(2)-650-4000 Fax: +966(2)-650-0006 www.Alirezaholding.com

Press Inquiries [email protected] Tel: +966(2)-650-4000 ext. 61 Fax: +966(2)-650-0006

For general, non-press related inquiries, please [email protected]

Sales: [email protected]

Lebanon Office:

TEKNO salT: +961 9 212 258F: +961 9 212 258E: [email protected], Zouk MosbehTurk Bldg, 1st floorP.O.Box 557 Zouk Mikael, BeirutLebanonwww.teknosal.net

Dubai Office:

Section Tek LLCT: +971 4 2830911F: +971 4 2828507E: [email protected] 49533 Dubai United Arab Emirateswww.sectiontek.com

To delight. Enrich. Amaze. Engage. Inspire