alfresco content platform for oem

Alfresco Content Pla/orm for OEM/ISVs How Alfresco can content enable

your applica?ons

Thibaut Mallet Paul Jongen

Agenda

•  Alfresco OEM/ISV specific services o  Why a specific package o  To qualify as an OEM o  Description of these packages o  Flexible Pricing o  Marketing => solution catalogue o  Training o  Existing OEM partner

•  Alfresco content Platform (Product section)

Why a specific package

•  Normal subscription ( with SI partners) o  Alfresco sell a subscription ( product, support) o  Partner sell their implementation

A Different relationship is needed for partner bringing solutions •  OEM relationship

>Services before the product is ready o  Alfresco assist the partner during the development and the life cycle of their software

> Service during the product lifecycle o  Alfresco provide support to the partner for production issue

o  Alfresco helps to promote the partner solution o  Powered By alfresco Logo

•  Specific OEM licence agreement o  Customer access is Restricted to your application o  Can be Restricted to some functionalities

•  If you have a vertical or horizontal solution •  Your product needs to have a price list •  You want to embed Alfresco Entreprise into your product •  Your product functionalities need to complement Alfresco product

•  Your product has to bring a clear specialisation

To qualify to be an OEM

Partnership Packages

•  If your product is ready to go to market very little upfront services is needed

•  Advantage OEM/ISV Partnership o  OEM Customer production support pricing o  Annual roadmap review o  Marketing with Alfresco ( webinar) o  Alfresco Solution catalogue o  Partner enablement site access o  Developer’s assistance and on-going support throughout

development process


•  Partner need some Upfront Alfresco involvement in the solution architecture and design

•  Premier OEM/ISV Partnership o  OEM Customer production support pricing o  Prepaid element (depending on projected sales potential) o  5 days of remote quick start consultancy days o  Annual roadmap review o  Marketing with Alfresco (webinar, press release..) o  Alfresco Solution catalogue o  Partner enablement site access o  Developer’s assistance from expert dedicated ISV team and on-going

support throughout development process


•  Applicable mainly when partner has an existing customer base that he want to migrate

•  Unlimited OEM/ISV Partnership o  OEM Customer production support pricing

o  Unlimited amount of CPU’s, Platinum SLA’s o  Technical Account manager available for purchase ( Premier Level

support) o  5 days of remote quick start consultancy days o  Annual roadmap review o  Marketing with Alfresco (webinar, press release..) o  Alfresco Solution catalogue o  Partner enablement site access o  Developer’s assistance from expert dedicated ISV team and on-going

support throughout development process


Annual partnership cost are divided into two components

•  Partnership package ( price vary with the amount of requested services)

•  Prepaid element of the negotiated production support royalties

Two options

•  Volume discount on normal Alfresco price list •  Royalty based pricing ( % of your licence cost and your

maintenance cost)

Gold and Platinum SLA are available Option such as RM and cluster are also available

End user production support Flexible Pricing

Gold The Essentials Support Package

•  Two Authorised Support Contacts •  Certified Binaries •  Critical Alerts •  Enterprise Knowledgebase Access •  Phone/Web Support Access •  9x5 Support •  Access to Regular Enterprise Service Packs

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• Marketing Benefits •  Support of an Alfresco Channel Manager to help

formulate go-to-market strategy •  Leverage Alfresco brand with Alfresco partner

logo on your website •  Your company logo and listing featured in *

Alfresco's Partner Showcase •  Marketing campaign support •  Powered By Alfresco

ISV/OEM benefits : Marketing

Business Analysts,

Project Mgrs

Prospects

Discovering Alfresco

Alfresco Fundamental

s

Developers, Architects

WCM for Developers

SURF Development

Web Scripting

Share Development

Alfresco Fundamental

s

Administrators

Advanced Systems

Administration

Introductory Systems

Administration

End-‐Users

Collaboration for End Users

Records Management

for Administrators

Advanced Developer

Alfresco Workflow

Java API Advanced

Content Modelling

Performance and Tuning

Records Management for End Users

ISV/OEM benefits : Training

Existing OEM partner examples

•  NQI Project portfolio management •  Vodori Online marketing solution •  Alfamedia Media solution •  Cerner Healthcare solution •  It Frontier ERP •  Miles 33 Publishing solution •  NRI KM •  Panasonic Appliances

Content Platform for OEM/ISV Product section

Market Challenges

●  Time to market

●  Build vs. Buy

●  Content Management is commodity

●  Technology stack – Deployment

●  Building blocks – DM, search, BPM, …

●  (Open) Standards – Interoperability – Integra?on

●  Development Pla/orm

●  Serviceability

●  Support – SLA – fixes & upgrades

Do you need this?

•  Storing different types of content •  Managing large volumes of documents •  Scalable (from 100 - > 100.000 users) •  Secure (Authentication, roles & permissions) •  DM functions (version control, meta data, checkin/out (lock)) •  Search (meta data + full text) •  Business rules and actions on content •  Content transfer (& replication) •  Authentication (via external directory)

•  BPM / Workflow •  Records Management (services)

What is Alfresco? Enterprise Content Management (ECM)

Layered Architecture of Components

Your Application(s)

Platform Support – Freedom of Choice

Alfresco Enterprise Edition

•  OS - Linux, Windows, Solaris

•  Data Base - MySQL, Oracle, PostgreSQL, SQL Server, DB2

•  Application Server - Tomcat, JBoss, Oracle, Weblogic, Websphere

•  Authentication - Alfresco, OpenLDAP, NTLM, Sun One Directory Server, Active Directory, Kerberos, JASS

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Document Content and Properties

•  Manage any content (.doc .ppt .xls .jpg .mp3 .mp4)

•  Metatdata – information about the document o  Name, Title, Who created,

When Created, When modified

•  Can be extended o  Customer number, name

•  Support custom types •  Support for Aspects

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Document

Properties

Content services available via API’s

Typical DM functions (as a service)

•  Check in/out (lock) •  Version control •  Roles & Permissions •  Associations (links) •  Transform to a different

format (e.g. HTML, PDF, JPG)

•  Rules & Actions (like DB trig) o  In / outbound o  Start Workflow o  Generate rendition o  Send Notification o  Create association

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Document

Renditions

Folder

Version

Security

Lock Properties

Roles

Rules Actions

Search

•  Full Text & Properties •  Examples:

o  Type – type:document o  Property – modified:today o  Date – created:“2009-01-01” o  Text – text:“alfresco faq”

•  Can combine search criteria: AND, OR, NOT

•  CMIS Query (SQL like) o  Select … from … where …

•  Alfresco FTS •  Search API

o  Lucene o  XPath 23

Rules Actions

Workflow Search

Search services available via API’s

Scaling from department …

•  Application Server • Content Stores •  Databases •  Your Application

All on 1 server

OEM app

EHCache

Tomcat

Co

nte

nt

Sto

re

Ind

ex

Da

taBa

se

Single server

… to the enterprise

Your App

Clustered

Your App

Clustered

Load Balancer

Your App

Clustered

Your App

Clustered

… or in the cloud

OEM app

EHCache

Tomcat

Co

nte

nt

Sto

re

Ind

ex

Da

taBa

se

OEM app

EHCache

Tomcat

Co

nte

nt

Sto

re

Ind

ex

Da

taBa

se

OEM app

EHCache

Tomcat

Co

nte

nt

Sto

re

Ind

ex

Da

taBa

se

•  Amazon EC2 •  Rackspace • GoGrid

Sample Architecture: Intranet, Extranet, Publication, Cloud

Internal Tier

Internal Workers

Infrastructure Tier

RDBMS SAN

Internal Webapp

External Tier CMIS, Webscripts

Bulk injection

External Users

XAM

Transfer Service External Webapp

Infrastructure Tier

RDBMS SAN

Connecting to the content services

•  Interoperability o  CMIS (Soap, Restfull (Atom)), OpenCMIS o  Webscripts / Restfull API (extensible) o  Webservices o  Native Java API o  WebDAV o  FTP o  CIFS o  SharePoint Protocol o  iMap o  SMTP

CMIS OASIS standard

Content Management Interoperability Services

When to choose CMIS?

●  CMIS does not cover the full spectrum of ECM. ●  RM and BPM are out of scope

●  Choose CMIS to work with Alfresco when ●  Building purely content delivery applica?ons (CaaS) ●  High longevity applica?ons ●  Managing mul?ple repositories

●  Complement CMIS with Alfresco remote APIs ●  Public full blown ReST API ●  Content Management WebServices (SOAP)

●  Define and interpret custom models with CMIS ●  Define custom types ●  Interpret them you your domain model ●  Advanced features: Change logs and permissions management ●  Use Alfresco CMIS extensions

OpenCMIS (Apache Chemistry)

•  Only read section 2 (Domain Model) of the CMIS specification and ignore all other sections.

•  Rapid start. From download to listing the first folder in minutes.

•  Don’t care about the bindings. The Chemistry libraries hide the nasty details.

•  Be compliant. Chemistry libraries have been tested against many, many repositories.

Chemistry Subprojects

•  OpenCMIS (Java, server and client)

•  cmislib (Python, client)

•  phpclient (PHP, client)

•  DotCMIS (.NET, client)

Webscripts - Restfull API

•  HTTP based o  firewalls, cloud

•  Access to content services

•  Large API set available

•  Extensible

Summary

•  Several commercial packages available

•  Use Alfresco Content Platform if you have serious content requirements o  Open, secure, scalable, supported

Alfresco OEM

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Contact: [email protected]

h]p://www.alfresco.com/products/pla/orm/

Thank you Ques?ons?

RestFull Webscripts

Presentation Tier

Repository Tier

Spring

Connectors

REST

Web Scripts

FreeMarker

Disp

atc

he

r

Surf Svcs

Model Objects

Pages Templates

Components Themes

Associations

JSON

Web Scripts

Repository CMIS

Social UI

JSON

Web Scripts

Repository CMIS Social UI

Agenda

• Market challenges • Content services (repo services,

architecture, scalable) •  Integration points (interfaces, API’s) •  Pricing

Alfresco Content Services

• Content services (Caas type) o  No overhead of unused components

•  Prevent Silo’s and increase Security o  Application specific repo vs integration to

external repo’s

•  Scalability – from departmental to Enterprise o  From single server to multi-tier clustered repository

•  Serviceability o  JMX, deploy configurations, upgrades

Software editor challenges

•  Shorter time to market (contracts, opportunities, competition, investors)

•  Manage unstructured data (content/documents) in addition to structured data (DB)

•  Build vs Buy (OEM) •  Multi platform - server side and client side

o  Mixed server stack o  Multiple clients (web (FF, IE, Kiosk), desktop (Win, Linx, Mac) , mobile

(iOS, And)

•  Deployment o  Local data center o  External data center o  Cloud o  VM o  SaaS/ASP

CMIS and Alfresco

●  Alfresco is the first and most complete implementa?on ●  Since 2008 both ReST and WS bindings

●  Compa?ble with CMIS 1.0 (h]p://cmis.alfresco.com)

●  Best of breed open source stack

●  Base for any content oriented integra?on

●  Supported in the Enterprise version!

Rules and Actions

•  Rules are applied to a ‘Space’ (folder)

•  Rules make a space ‘Smart’ •  Rules are triggered by an

event o  Inbound – Content being added to

a space

o  Outbound – Content leaving a space (moved or deleted)

o  Update – Content being modified

•  Comparable to DB triggers

Rules Actions


Spring Surf

●  What Spring Surf is? 1.  A set of Spring MVC View Resolvers

•  Page, Component, Webscript 2.  A page composi?on framework

•  Modeling standard component based web engineering concepts •  Pages, Templates, regions, components

3.  Advanced remo?ng facili?es •  Remote connectors, authen?cators, endpoints

4.  A set of developer produc?vity tools •  Spring Tool Suite integra?on •  Spring Roo extensions •  Self documenta?on for Webscripts and Surf

●  What Spring Surf is NOT? ●  A Spring MVC controller (all in the view) ●  Alfresco specific

●  Your framework of choice to work with Alfresco and CMIS!