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Name : Vishveshwar T V Class & Section : B.Tech 1/4 Mech-1Roll No : 2451-14-736-024Beauty is not enough !!

Alfa Romeo Automobiles S.p.AType: Societa per azioni.Industry: Automotive ( Luxury Vehicles )Predecessors: Societ Anonima Italiana Darracq (SAID).Founded: 24 June 1910 inMilan, Italy.Founders: Alexandre Darracq / Ugo Stella Nicola Romeo.Headquarters: Milan,Italy.Area served: Worldwide.Key people: John Elkann(President),Harald J Wester(CEO),Reid A Bigland(CEO NAFTA).Production output: 101,000 units(2012).Owners: Fiat Chrysler Automobiles, NV.Parent: Fiat Group AutomobilesWebsite: www.AlfaRomeo.com

Alexandre Darracq and Nicola Romeo

History Timeline : ALFA Genesis :It all started by building cars in 1910.... A.L.F.A Anonima Lombarda Fabbrica Automobili. ALFA started racing in 1911.... Quite often victorious.It won 1st World Championship in Monza 1925 with Gastone Brilli Peri.It won 1st ever Formula 1 World Championship Grand Prix in 1950 with Nino Farina.

History Timeline : Contd.And this too

1951 Spanish Grand Prix with Juan Manuel Fangio in Alfa Romeo 159.Dominated 1975 and 1977 World Championship with Alfa Romeo 33SC12S

And took all these .. - 11 Mille Miglia Races 1928 1929 1930 1931 1932 1933 1934 1935 1936 1937 1938.And these too..-10 Races at Targa Florio 1923 1930 1931 1932 1933 1934 1935 1959 1971 1975

History Timeline : Contd.All Victories across the globe racked up....- 2 British Touring Car Championships- 6 Italian Super Turismo Car Championships- 5 Spanish Touring Car Championships- 2 French Touring Car Championships - 7 Historical Gran Turismo Championships - 4 European Classic Touring Championships - 3 Bathurst Unique Fuel Championships - 9 Makes Championships - 4 Drivers Championships - 10 Italian F3 Championships- 10 European F3 Championships - 5 European F3 Cups- 8 French F3 Championships - 3 German F3 Championships - 1 GiroD'ITALIA (1988) - 2 Trans AM Championship(1966, 1970) and many more

Finally in 1987 Fiat S.p.A acquired control of Alfa Romeo and began adding their convergence processes to drive train and architectures which led to Fiat Alfa profusion.

Current Models:

Alfa Romeo GuiliettaPrice : 24,00,00 INR

Alfa Romeo MitoPrice : 21,00,000 INRWhen I see an Alfa Romeo go by, I tip my hat. Henry Ford

5 Key Attributes of Alfa Romeo : Advanced , Innovative Engines and drive train systems.Perfect 50 50 weight distribution.A set of unique technical features like characteristic front grille.Modified class exclusive of Power-to-weight ratios.Ground breaking and truly ITALIAN .

Alfas most successful Twin Cam Engine

Alfas Signature Front Grille

Alfas All New D N A Technology:Derived from Alfa Romeos Racing Experience, Perfectly adapts the vehicles performance to suit the drivers style and the road conditions providing a choice of three modes - Dynamic ( Sports Mode ) :- Better Drive Control, accelerated engine response, over-boost on petrol, extreme braking control.- Natural ( Urban) :- lively engine, smooth functioning, optimized fuel consumption, better braking and control.- All Weather ( low grip ) :- Enhanced Braking Control coordinated with ABS , EBD and VDC.

DNA

Alfas Production and Sales Analysis :

Fig.1.1 - Alfa Romeo Mito and Giulietta Sales FiguresFig.1.2 - Alfa Romeo Mito and Giulietta Production Figures

S W O T Analysis:

Conclusion:I picked up the torch laid down by Alfa Romeo in 1937. - Enzo FerrariI lived with you for twenty years: How many deeds, events and men went by ! Today I remember each and everyone. I still have, for ALFA , the tenderness of first love. The pure affection of a child for his mother. - Enzo FerrariFinally, Many companies emerge and terminate everyday but only few influence the world, strive for success like legend and achieve the unachievable and Alfa is surely one of them!!

Thank You For Your Attention !!Any Questions ?