Alexandra Elizabeth Holzworth Digital Creative Strategy

alexandraeholzworth@gmail.com ⦁ 404-578-4156 705 Ambur Cove Way, Lawrenceville, GA, 30043 ⦁ https://alex-holzworth.squarespace.com

EDUCATION University of Georgia, Athens, Georgia January 2012-December 2014 Bachelor of Arts in Journalism: Advertising, Bachelor of Arts in Communication Studies Overall GPA: 3.94; Dean’s List: August 2011- December 2014 Google/Performics Scholars Program December 2013-April 2014

Google Fundamentals Certified; Display Advanced Certified; Search Advanced Certified

RELEVANT EXPERIENCE Cox Media Group, Sales Assistant January 2015-present

Uncover valid business reasons to present to potential clients through researching marketing trends via trade publications Organize Cox Media Group’s bi-monthly SEO Seminars through pulling WooRank and DynamiX website analysis reports Create and customize digital proposals/contracts for GDN, PPC and display marketing Cultivate fluency in digital and terrestrial software/platforms such Microsoft’s Marketron, V-Creative, AdCentral, DFP,

Google Analytics, Google AdWords, and CMG Pipeline GRM, Intern June 2014-August 2014

Create content for client Milani’s social media channels and website leading to over $49,000 in online sales Develop GRM and the University of Georgia’s Social Media Marketing for Business Program website

Design social media marketing images using low cost design for GRM clients

Research /analyze social media and social media marketing's direct effect on GRM clients’ online sales

theSkimm, University of Georgia Brand Ambassador February 2014-May 2014 Create/implement an extensive targeted marketing campaign/presentation to increase the young daily newsletter’s brand

awareness across UGA’s campus (Shameless plug—subscribe here: http://www.theskimm.com/?r=2KEFT) Urban Enterprises, Brand Ambassador February 2014-Present

Provide direct marketing for a myriad of client brands at various promotional events Creative Circus, Intern September 2013-January 2014

Contribute to the portfolio materials used in campaigns by multiple advertising agencies Participate in forum events featuring speakers from various global agencies

Athens Area Habitat for Humanity, Public Relations Intern August 2013-January 2014 Manage a public relations and SEM campaign to promote East Area Habitat for Humanity ReStore using social media

Impellam North America, Intern/Project Manager May 2013-August 2013 Develop Quick Reference Guides and End User materials for the implementation of Microsoft: Dynamics CRM Pre-test a multitude of systems for end users including Microsoft: Dynamics, Talent Brew Job Distributor, SharePoint, ESS Manage relationships with CareerBuilder, Indeed, Snagajob, Monster and LinkedIn Generate company brand standard and training materials using Microsoft Publisher, Adobe Connect and IrfranView Design, implement and monitor Impellam North America’s CareerBuilder hosted website

Mother Plug Music, Franchise Owner December 2012-Present Manage content marketing on website and social media platforms (i.e. Twitter, Facebook, Instagram) Conduct interviews with musicians; write music reviews, daily postings and articles for online web usage Assist in planning and facilitating concert events presented by Mother Plug Music (www.motherplugmusic.com)

COLLEGIATE ACTIVITIES Volunteer University of Georgia (VUGA), Habitat for Humanity Representative January 2014-Present UGA Ad Club, VP of Professional Programming April 2013-Present American Advertising Federation (AAF), Member August 2013-Present Undergraduate National Communication Association (UNCA), Member August 2013-Present National Society of Collegiate Scholars, Member August 2012-Present Kappa Kappa Gamma Sorority, Member August 2012-Present Habitat for Humanity, 2013 VP of Campus Outreach Board Member/Club Member August 2008-Present

HONORS & AWARDS Scripps Howard Foundation Internship Scholarship Recipient April 2014 Kappa Kappa Gamma Foundation Scholarship Recipient June 2013, June 2014

SKILLS Microsoft Office Suite (Excel, Word, Powerpoint etc.) Picasa, Pixlr, Keynote Basic HTML Wordpress/Squarespace