alex bottle press kit
DESCRIPTION
Everything you have ever wanted to know about our revolutionary new twist on the water bottle; ALEX.TRANSCRIPT
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Introducing our revolutionarynew twist on the water bottle.
It all started at the sink.Chris Hotell was a simple man who loved his stainless steel
water bottle, but a smelly residue from water and smoothies
collected on the inside too quickly. When armed with dish
soap and hyper-maneuverable scrub brushes, he still
couldn’t loosen the bacteria from the bottle. Not willing to
surrender to unhealthy wasteful disposable plastic bottles,
he needed something that made sustainability simple. A
phone call to Mom yielded some ideas; a drinking vessel
designed to open up in the middle for easy cleaning that can
compact to half it’s size when empty.
Resilient and ever thirsty, Chris grabbed his sketch pad and
hacksaw. From a shower of metal filings, eraser crumbs, and
graphite smudges, Clean Seam Technology was invented
and ALEX was born.
ALEX comes equipped with Clean Seam Technology, our
patent pending sealing system that makes water taste
wetter and life more superb. As a result, ALEX is able.
CLEANableLife may be complicated, but cleaning ALEX isn’t. Just
unscrew, wash out, and go about your day. Powdered
drinks are drained and shakes are shaken off. Banish
bacteria with ease, and use the time and energy you save
to map the universe with a crayon.
comPACKableMore space means more possibilities. When empty, ALEX
is able to pack inside itself to minimize its footprint. Simply
open, invert, then twist to lock it in place. Toss ALEX in your
bag or purse with room to spare.
All thirst is not created equal. Thankfully, you can mix the
20oz ALEX with the 32oz ALEX to make a 26oz ALEX. Easily
adapt your bottle’s size and color combo for this morning’s
strategy session or an impromptu expedition to the earth’s
molten core. Look good and go with the flow.
customSIZEable
A devious do-gooder from the start, ALEX is an acronym
for “Always Live Extraordinarily”. We believe that innovation
with a conscience is an idea that people can get behind. By
personifying ALEX, it becomes more then just a water bottle,
it becomes a part of your family.
It’s sustainable, charitable, and fashionable. ALEX is our
chosen way and reminds us to challenge ourselves as we
work to improve the small things that make up the whole. We
hope that our flagship product exemplifies that idea, and like
the idea, ALEX is made to last forever.
Mission in a bottle: ALEX is dedicated to offering inno-
vative and well-designed sustainable products that provide
convenient alternatives to disposable plastic water bottles.
ALEX stands for something.
- 50% recycled stainless steel, 100% recyclable bottle
- ALEX wears eco friendly powder paint
- Cap covers bottle lip to protect from germs
- Fits cup holders in most cars and spaceships
- Smoothie, powder drink, and oatmeal friendly
- Fits ice cubes, but not rapper Ice Cube
- ALEX + Dishwaher = BFF
- Responsibly born in Indonesia
20oz_$25.9532oz_$29.95
ALEX is carried by select retailers in the USA and sold online at www.alexbottle.com
black | light grey white | dark grey
black | pink white | yellow
stainless | clearblack | teal white | blue
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ALEX stats:BPA free polypropylene #5
cap and CST
BPA free pemium grade304 stainless steel
Strap made from recycledplastic water bottles
Removable and replaceable silicone seal
Shipped to USA in comPACKable form using less space for reduced carbon footprint.
CHRIS HOTELL is able. After eight years working in marketing, consumer-product R&D, design, and sports management for global brands, his greatest achievement is working his way into the heart of his wife, Gretchen Bleiler.
GRETCHEN BLEILER is able. A professional snowboarder for ten years and environmentalist. If she wanted to impress you, she might show you her Olympic silver medal, her ESPN ESPY Award, or her National Geographic Adventurer Award.
MARTA HOTELL is able. Her credentials swell with over 20 years of senior and executive-level positions in leading tech companies, from modest start-ups to Fortune 500 mega-corps. Working for her Doctorate of Natural Health, she officially has no concept of down time.
DAVE SWEENEY is able. His bona fides include 20 years of senior executive-level experience in corporate administration and human resources positions for Silicone Valley Tech heavy hitters. Dave’s husband to Marta, Step-dad to Chris, and close friend of ALEX.
For more information or to obtain hi-res images
please contact ALEX public relations:
Kate Franklin | 818.606.9784 | [email protected]
Are you a retailer looking to re-tailor your water
bottle offering? Contact:
Need a quick pep talk? Contact:
Mother Earth | [email protected]
Who we are:
If what you’re looking for can’t be found in this press kit, drop us a line. Or, as they say, have your people get in touch with our people and we’ll do drinks.
ALEX is the first brand and product of Nice Reusables Inc, a parent company focused on creating products that make sustainability simple. Meet our team.
For more information on Nice Reusables go to: www.nicereusables.com
Anvil Studios is able. Their passionate focus on creating con- temporary, elegant and user-centric product designs is no se-
cret. This Seattle based industrial design partnership consists of
Treasure Hinds and Greg Janky, although we commonly refer
to them as awesome and amazing.
Design Awards:
alexbottle.com
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twitter.com/alex_bottle
© 2010, Nice Reusables, Inc.
Gratitude is our raddest attitude. Thanks for the support, friend.