alena klyuchnik

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Page 1: Alena Klyuchnik
Page 2: Alena Klyuchnik

The ser ies of i l lust rat ions is based

on the three basic p lots : “Tradegy”,

“The quest”, “Rags to Riches”. I t is

te l l ing the story of everyday st ress-

fu l and busy London l i fe , where the

best of the best are t ry ing hard to

gain success and mater ia l comfort .

Page 3: Alena Klyuchnik
Page 4: Alena Klyuchnik

Hand drawn let ter ing composi-

t ions , vector ised af ter in I l lust rator .

Page 5: Alena Klyuchnik
Page 6: Alena Klyuchnik

The range of d i f ferent fashion i l lust rat ions .

Page 7: Alena Klyuchnik
Page 8: Alena Klyuchnik

The sequences f rom animated v id-

eo, which are ref lect ing sounds of

London. The sounds, p lay ing on the

background of the v ideo, have been

recorded on one of the tube sta-

t ions . V isual aesthet ic s is inspi red

by patterns of the typical for g ip-

sy ’s music instrument - garmon. The

moves and the v isual s ty le ref lects

the mood, which sounds create .

Page 9: Alena Klyuchnik
Page 10: Alena Klyuchnik

The huge var iety of goods, which you

can buy on f lea market , crowded athmo-

sphere , d i f ferent sounds , I ref lected in

typography . I t is a hand drawn font made

f rom combinat ion of p layful let ter forms.

For the v isual support to the main bold

font there is a hand drawn scr ipt as a

secondary typeface. Al l the let ters are

vector ized for a more convenient use .

Page 11: Alena Klyuchnik
Page 12: Alena Klyuchnik

The beauty brand I ’ve creat-

ed promotes promotes to be

unique by stay ing yoursel f . I

want consumers to be happy

about the great opportuni ty that

nature gave to everyone to be

not l ike others , to be “not stan-

dart”. I ’ ve chosen br ight colors

in combinat ion with p layful ty -

pography and patterns to repre-

sent th is posi t ive feel ing of be-

ing yoursel f and being unique.

Page 13: Alena Klyuchnik
Page 14: Alena Klyuchnik
Page 15: Alena Klyuchnik

Var iety of logotypes

for d i f ferent c l i -

ents , most ly made in

hand drawn techique

and vector ized af ter .

Page 16: Alena Klyuchnik

Var iety of pat terns , which could

be used on fabr ic s , s tat ionary , etc .

Page 17: Alena Klyuchnik
Page 18: Alena Klyuchnik