akash roy report

Factors affecting IBS faculties use of Facebook

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REPORT

ON

“Factors Affecting IBS (Hyderabad)

Faculty’s Use of Facebook”

By

Name - Akash Roy

Enrolment Num -13BSPHH010036

Seat number - 23

Section - G


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INDEX PAGE

1) Executive Summery………………………………………………… 3

2) Table of Content……………………………………………………… 4

3) List of Figures………………………………………………………….. 5

4) Appendix ………………..………………………………………………. 17

5) Reference ………………………………………………………………… 18


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Executive Summery

The following report is dedicated to the issue of what factors affect the use of IBS faculty

member’s use of Facebook. Here we have tried to interact with a group of students and

teachers with a small set of questions mostly rapid fire here we see that the basic reason is the

perspective and generation gap that is making us to stick with a traditional ways of teaching,

although there are (minority) some who feel that because there is a need to interact and reach

out to the students outside the classic class room culture , so many teachers are actually using

face book to connect to the students.


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Table of Content

1) Acknowledgement………………………………………………… 6

2) Introduction …………………………………………………………. 7

3) Literature survey…………………………………………………… 8

4) Analysis ……………………………………………………………….. 9to14

5) Inference ……………………………………………………………… 15

6) Conclusion…………………………………………………………….. 16


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List of Figures

1) Figure 1…………………………………………………………. 9

2) Figure 1.1………………………………………………………. 9

3) Figure 2…………………………………………………………. 10

4) Figure 2.1………………………………………………………. 10

5) Figure 3…………………………………………………………. 11

6) Figure 3.1………………………………………………………. 11

7) Figure 4…………………………………………………………. 11

8) Figure 5…………………………………………………………. 12

9) Figure 6…………………………………………………………. 12

10) Figure 7……………………………………………………… 14


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Acknowledgement

I would like to extend warm gratitude towards our Marketing professor Dr. Hyma Ch for

allowing me to work on this survey .I would also like to thank numerous IBS staff members and student

friends who have helped me with patience to analyze that transcripts and help me in putting the

information in order for preparing the report. I truly feel this has been a through and through learning

experience and I shall always try to make the most of such an opportunity


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INTRODUCTION

It is very intruding to find that at times the smallest of the things can have a huge implication

and the realization will struck only when you are in the that position or otherwise being informed .the

marketing project deals with it one such situation where in I had the opportunity to get in to the huge

turmoil that is unseen yet very much exists in our society.

Facebook’s just a opportunity to study this very phenomenon that existed ever since there is

an advent of social media in our day to day life in case of “linked in” or “orkut” or “twitter” , in-fact not

only that its we can say rises from the basic way our society functions.

Coming back to our title which is “Factors influencing IBS faculty’s usage of FACEBOOK” .

To understand we shall have to go through some of the basic fundamentals of human behavior , build

our way through public relation ,networking , perception of students , different age groups of

teachers and students, ethnic background and their implication in IBS Hyderabad and then we connect

them to that presence of face book to arrive at a final conclusion


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LITRATURE SURVAY

As the report title by and large deals with the mindset, and personal perspective of the teachers

in the present society so I decided to best start from the scratch and pull the fundamental of that calls

for a research . This section we shall try to see through two major things , the first being the record of

student teacher relation in India and match it in IBS since its inception the second os the ways in which

face book came to be a , let’s say matter of Social Quotient

STUDENT-TEACHER RELATION

“History is that evidence that in India there was a very pious guru-shishya culture where

the guru or teacher used to transmit spiritual, Vedic, moral as well as academic teachings to his students.

The word guru itself means a person who can enlighten the individual stuck in darkness (gu means

darkness and ru means light). The objective of the entire education at that time was to transform a blank

mind into a knowledgeable mind, balanced personality with high moral values. Students in return used to

help gurus in their household work and the one who could afford it used to pay money as gurudakshina.

This mutual relationship was based on the intellect of the teacher and obedience of the student. In such

a guru-shishya relationship, everything was left on the shoulders of an able guru who, by acting as a

creator, used to shape his disciples or students.” reference no1

If we critically analyze this culture of submission to your teacher as far as human behavior goes

, we can relate that this is that reason that in India still it is considered an taboo to openly contradict that

teacher and express disagreement. For many places in India it leads to retrogressive or decline in the

connection of students with the teachers .with the advent of internet and globalization there is a massive

so called aping of the westernized cultures , leading to a lot of intercultural practices , the new

cosmopolitan atmosphere we find practices like ours as barriers as a result as I was mentioning there was

a need to connect to the students so that the learning experience could be enhanced from the prevalent

Class room culture .

Along with the various changes the present scenario commands us to do there are some perils that

the changes of this era has brought on us . the whole idea is to be acceptable , if not being followed ; you

should be in line with what people like . the other word is the herd mentality the run for acceptability has

some of the corporate faces as well. The term public relation is used to define those activities that a

company does or gets done through a third party so as to create maintain or improve its brand image. The

reason that in today’s world retrospection is very important is because it matters what people think about

us , it is so much important that if somehow we come to find that the people we are surrounded with are

not compatibles or are not “liking” us or your actions the 9 out of 10 times we end up losing our self-

esteem . There is another thing called Networking and more than often it is mistaken to be as the number

of supporters you have than being the definition of how many people you are connected with or

acquainted to .


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ANALYSIS

As per our understanding of the various human values we shall try to see how we are going to set and

select the parameters so that we can analyze the situation further, so here we shall try to see the present

scenario and draw the inference from the situations that we come across. The data collection method was

in the form of primary data as small set of questions were asked to (25) students and (25) teaching

faculties at the IBS campus, some in the form of rapid fire and some in the form of short transcripts. The

compiled results are presented below, for the detailed questions and response rate please refer to the

Appendix in the end.

Present situation

To start with let us see the replies to these selected questions as they were asked to random volunteers

both students and teaching staff at IBS Hyderabad.

BRAND RECALL of FACE BOOK

Reply from a student-

Figure 1

Reply from a teaching faculty in IBS

Figure 1.1


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Face book vs Personal space invasion

Reply of a student

Figure 2

Reply of a teaching faculty in IBS (below 50 years)

Figure 2.1

Student teacher relation through Face book

Answer of a student


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Figure 3

Reply from teaching faculty in IBS ( below 50 years)

Figure 3.1

Facebook vs. Other Social media

Asked only to students

Figure 4


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Teachers perception about students using face book

Asked only to students

Figure 5

Teachers opinion of Facebook’s involvement in an ideal students life

Asked only to teaching faculty at IBS

Figure 6

Use of face book in our day to day life continued to increase as and when new features kept on

coming in the system. It is evident that there is a substantial amount of infiltration of face book in to life

of specially the students , as mentioned earlier this situation coupled with the need of communicating

beyond the class room walls has lead to the eventual situation where we find that there are many teachers

that have students as their friends , besides it is very easy to stay connected because of easy chat

personalized messages and video conferencing all available in the face book .


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There are special application that are easily accessible to all the smart phones and even the basic

phones are having the Facebook application so most youngsters are connected 24X7 on face book . The

scenario is such that in this digital age even some of the companies are making a mandatory check about

the Facebook profile of their candidates teachers are more inclined to have a face book account if it is in

their mind to have connection with the students.

Besides anyone who studies marketing knows that social influence is a primary factor in

consumer decision making. If you want to influence others in any meaningful way, you must provide

value within their social circles. Granted, the kind of value faculty may offer students via social media are

questionable. That said, what makes a good friend is often just being there. If you’re not there and not

aware of what’s going on in their lives, you will have a harder time relating to them. But, most of us

teaching in upper-level courses have students in a dedicated major with relatively high overlap with our

interests.

Faculty already on Facebook tend to post comments, articles, and highlights related to the

discipline and that provides an instant connection with our students. This leads to the next reason to

connect with students through social media. We can post job openings, graduate news (like congrats on

new positions), and activities within the major all in one place. A huge plus is that current students can

connect with grads from prior years in the Facebook group for networking purposes.

But not everything works in favor of Facebook many of the faculty believe that there is a need

that a line has to be drawn between the friendship and student teacher relation, and most often than not the

teaching faculty are more matured than the students and one more variable comes in to play that is the

generation gap as a result the faculty find little more than difficult to keep their private life away from

comments of student because of them being on face book.

As mentioned in the questionnaire that most of the volunteers that had participated in the research

questioner were below 50 years of age that being so because almost all the senor faculties are rather

against the use of face book to connect to the students and more over most of them do not have ant face

book account !

There is surprising similarity between the result obtained here at IBS Hyderabad to that of a

similar (Larger scaled) survey that was done at the Northeastern Ohio Universities Colleges of Medicine and

Pharmacy last year. The similarity ranges from the response rate to the reasons cited in their reactions,

unfortunately both on the lower side in fact the same reply was quoted “don’t have interest for

maintaining a face book profile” and “I don’t have time for face book”. Even the response rate was

discouraging.

Another factor that influence the use of face book (surprisingly similar to the previous finding) is

the way teachers respond to the friend request , unlike the students who add any one and every one more

so if the request has come from an IBS students is a free entry to the friend list , most faculty members are

not very comfortable in handling the friend request from students , none of them are in the habit of

accepting the request from students they don’t know , even among those who are in the friend list most

faculty members are not in the habit of initiating conversation . It is also very intruding that none of the

teachers ever have the habit of sending friend request to students. Here is where the aspect of age group


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comes it is because those on the later age groups have their preconceived notions regarding the way

communication flows and that is in fact a bottleneck.

The following is the simple graphical year wise approximate mapping of how the usage of face book has

increased over the years for communication among the students, among teachers and the interaction that

happens between students and teachers

Figure 7


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Inference

As per the collected data and the discussion presented in the previous section we can pic the basic result

of the survey which was conducted in the basis of short interviews with the students and teaching faculty

of IBS can be presented , the following facts as provide the picture for the present generation in india as a

whole and also in the campus of IBS Hyderabad as a whole .

In General

Students LOVE using face book; most are addicted to face book.

Use of face book is more appealing to the younger generation be it academic or non-academic

reason.

Social factors heavily affect the use and perception of face book.

Teachers all over the world are trying to change their image and feel that it is a new way of

communicating to students

Specific to IBS Hyderabad

Wi-Fi in campus main reason for use of social media in IBS

The plethora of Club events can be tracked through face book thereby boosting the use of

Facebook

93% of students and teachers are having the Smart phones resulting in easy access to Facebook

Teachers are averse in responding to the friend request from students

Teachers not in the habit of sending friend request to the students

Students strongly feel that student-teacher relationship can be boosted through Facebook

friendship.

Generation gap leading to a specific age group of teachers above 50 years of age against the use

of Facebook at IBS


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CONCLUSION

The silver lining would most probably be that a few among the teaching faculty really feel that face book

is ideal in keeping them up to date with the generation and with the students as well. So there is a ray of

hope that in the coming years we might see there is enough time and enthusiasm shown by the teachers so

that they can spend time on line on face book and embrace the student teacher relation through face book

for the betterment of the teaching environment

I conclude saying that just like any change need time Facebook use by teachers is probably in the final

gestation period, with more of the young age faculty members having different non-conventional ideas of

teaching . We will surely find greater involvement in the social media in the coming years


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APPENDIX

Following are the set of questions that were asked to the volunteers, some were as rapid fire some as in

the form of short transcripts.

The following questions were asked to both teachers and students at IBS

1) Do you have a smart phone that is configured to synchronize Facebook?

2) What comes to your mind when you hear Facebook?

3) Do you think face book is crunching your private space?

4) Do you think student teacher relationship will be boosted if they connected through Facebook?

5) Facebook vs any other social media what will you choose?

6) Do you think the social media is a necessary obligation?

These questions were asked to only to students/teachers

1) What is your opinion about what the teachers thinks when he finds a student using Facebook?

2) What is your opinion about the role of Facebook in an ideal students life?

3) Do you send friend request to students on/off campus?

4) How often do you start conversation with a student on Facebook?

These were precisely the questions that were asked to the students and teachers at the IBS campus

As far as the response rate is concerned the following chart can be made use off

Volunteer (student/

teacher)

Number of volunteers

approached

Number of volunteers

responded

Response rate %

Students 25 22 88%

Teachers 25 12 48%


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References

1. http://link.springer.com/content/pdf/10.1007/978-1-4614-2435-2_17.pdf

2. https://www.facebook.com/Blinglane

3. http://turbulence.org.uk/turbulence-5/life-in-limbo/

http://link.springer.com/content/pdf/10.1007/978-1-4614-2435-2_17.pdf

https://www.facebook.com/Blinglane

http://turbulence.org.uk/turbulence-5/life-in-limbo/

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