akash project[1]

8/8/2019 Akash Project[1]

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RETAILER SATISFACTION OF THE TTSLPRODUCTS

A SUMMER PROJECT REPORT SUBMITTEDFOR THE PARTIAL

FULFILLMENT FOR THE AWARD OF DEGREEINMASTER OF

BUSINESS ADMINISTRATION

SUBMITTED TO

NETAJISUBHASINSTITUTEOFBUSINESSMANAGEMENT

SUBMITTED BY

AKASHKUMAR

SESSION :-

UNDER THE GUIDANCE OF PROJECT GUIDE

MR. GOPAL KUMAR MR. RAHUL KUMARASM MARKETING FACULTYTTSL, PATNA NSIBM, JAMSEDPUR


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NETAJI SUBHAS INSTITUTE OF BUSINESS

MANAGEMENT ( JAMSHEDPUR) JHARKHAND.

TABLE OF CONTENT

S.NO. PARTICULAR PAGE NO.

1. ACKNOWLEDGEMENT IV

2. EXECUTIVE SUMMARY V to VI

3. INTRODUCTION (TATA GROUP)

Board of directors

Tata group of company mile stone

VIII to XIIVIII to XX to XII

4. TTSL INTRODUCTION

Company back ground

Company statement

Product of Tata Indicom

Organization structure

5. INTRODUCTION OF PROJECT

6. OBJECTIVE OF STUDY

7. SCOPE OF STUDY

8. PURPOSE

9. HYPOTHESIS

10. LIMITATION

11. METHODOLOGY

12. FINDINGS

13. DATA ANALYSIS AND INTERPRETATION

14. COMPARATIVE ANALYSIS15. SUGGETIONS

16. CONCLUSION

17. BIBLIOGRAPHY

18. APPENDIX


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Declaration by the Candidate

I AKASH KUMAR, Session (2009-2011), a student of MBA 2nd

Semester of NETAJI SUBHAS INSTITUTE OF BUSINESS

MANAGEMENT, under do hereby declare that the Summer

Project Report entitled TATA INDICOM PRODUCTS IN

COMPARISION WITH OTHER BRAND IN PATNA &

RETAILER SATISFACTION OF THE TTSL PRODUCTS is

the outcome of my own work and the same has not been

submitted to any University/Institute for the award of any

degree.

AKASH KUMAR

Marketing and HRM

NSIBM

Place : PATNA

Date-__________


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ACKNOWLEDGEMENT

I, with reverence, record my sincere thanks to Mr. SAKET SAHAYHR. head of TATA Indicom, Patna for giving me permission to do thissummer training project.I am also thankful to Mr. GOPAL KUMAR ASM of TATA Indicom,

Patna for introducing and helping me. And play the central Role in co-coordinating every thing and for his guidance, mentoring and giving mevaluable time out his busy schedule.

My special thanks to N P CENTER (PATNA) distributor of TATA Indicomand his salesman Abhishek Kumar for helping me throughout my project.I would also like to express my hearty gratitude to our project guide Mr.RAHUL KUMAR, Marketing Faculty in (NSIBM, JAMSHEDPUR) whogave us triggering points to think, to move ahead in our internship & directedus whenever needed.Last but not least, I would like to thank my group mate

Last but not least, I wish thanks to God, teachers, all employees ofTATA Indicom and my parents for their blessing and moral support, withoutwhich I would have not been able to complete my project in successful way.Any report is successful only when it stands the test of time and logic.Consequently its fault and errors are mine. I can only hope that its strengthwill out weight its weaknesses.


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1. A MOBILE USER WHOSE SERVICE ARE USING IN PATNA.

Total No of Retailers= 200

SI NO ALTERNATIVE NO. OF RESPONDENTS PERSENTAGE

1 AIRTEL 46 23%

2 AIRCEL 18 9%

3 SMART 28 14.00%

4 RIM 24 12%

5 TATA INDICOM 26 13%

6 IDEA 18 9%

7 VODAPHONE 20 10%

8 BSNL 24 12%

0

5

10

15

2025

30

35

40

45

50

AIRTEL

AIRCEL

SMART

RIM

TATA

INDICOM

IDEA

VODAPHONE

BSNL

1 2 3 4 5 6 7 8

NO. OF RESPONDE

PERSENTAGE


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2. WHATS REASONS FOR USING PARTICULAR COMPANYS

TELECOMMUNICATION SERVICES?


1 LOW RATE 30

2 ROMING 4

3 VALUE ADDED SERVICE 5

4 COVERAGE 20

5 REGULAR PACKAGE 11

6 FREE CALLING 10

0

5

10

15

20

25

30

35

LOW

RATE

ROMING

VALUE

ADDED

SERVICE

COVERAGE

REGULAR

PACKAGE

FREE

CALLING

1 2 3 4 5 6

Series1


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3. RETAILER SATISFACTION TOWORDS SALES PERSON COMING FROM

DISTRIBUTIOR


SI

NO. ALTERNATIVE NO. OF RESPONDENT PERSENTAGE

1 SATISFIED 150 75%

2

NOT

SATISFIED 50 25%

0

20

40

60

80

100

120

140

160

NO. OF RESPONDENT PERSENTAGE

1 SATISFIED

2 NOT SATISFIED


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4. SATISFACTION TO WORDS INFORMATION ABOUT THE NEW

PRODUCTS OF INDICOM.


SI


1 SATISFIED 140 70%

2

NOT

SATISFIED 60 30%


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0

5 0

1 0 0

1 5 0

2 0 0

2 5 0

N O . O F R E S P O N D E N TP E R S E N T A G E

2 N O T S A T I

1 S A T IS F I E

OBSERVATION:

OUT OF 200 RESPONDENT ALMOST 70% ARE SATISFIED WITH THE

INFORMATION ABOUT THE NEW PRODUCTS OF TATA INDICOM.

ONLY 10% RESPONDENTS ARE NOT SATISFIED WITH THE

INFORMATION ABOUT THE NEW PRODUCTS OF TATA INDICOM


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INTERPRETATION:

FROM THE ABOUT ANALYSIS IT HAS BEEN FOUND THAT MAJORITYOF

CUSTOMERS ARE SATISFIED WITH THE INFORMATION ABOUT THE NEWPRODUCT OF THE TATA INDICOM.

5. SATISFACTION TO WORDS GETS CLAIM.


SI


1 SATISFIED 110 55%

2

NOT

SATISFIED 90 45%


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NO.OF

RESPONDENT

PERSENTAGE

0

20

40

60

80

10 0

12 0

1 SATISFIED

2 NOT SATISFI

OBSERVATION;

OUT OF 200 RESPONDENTS ALMOST 55% ARE SATISFIED WITH GET

CLAIM.

OUT OF 200 RESPONDENTS ALMOST 45% ARE NOT SATISFIED WITH

GETTING CLAIM.

INTERPRETATION:


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FROM THE ABOVE ANALYSIS IT HAS BEEN FOUND THAT RETAILER ARE

NOT SATISFIED WITH THE TERM OF GET CLAIM.

6. SATISFACTION ABOUT THE STOCK GET PROPERLY OR NOT


SI

NO. ALTERNATIVE NO. OF RESPONDENT PERCENTAGE


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1 SATISFIED 160 80%

2 NOT SATISFIED 40 20%

NO.OF

RESPONDENT

PERCENTAGE

0

20

40

60

80

100

120

140

160

1 SA TISFIED

2 NOT SATISFIE

OBSERVATION;

OUT OF 200 RESPONDENTS 80% ARE SATISFIED WITH GETTING STOCK

PROPERLY.


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OUT OF 200 RESPONDENTS 20% ARE NOT SATISFIED WITH GETTING

STOCK PROPELY.

INTERPRETATION:

FROM THE ABOVE ANALYSIS IT HAS OBSERVED THE RETAILER GET STOCK

PROPERLY AND ONLY 20% ARE NOT SATISFIED WITH GETTING STOCK.

7. QUABYLITY OF SERVICE PROVIDED BY TATA INDICOM.


SI


1 SATISFIED 140 70%



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NO.

OF

RESPONDENT

PERCENTAGE

1 S A T IS F I E D

2 N O T S A T IS F IE D

0

2 0

4 0

6 0

8 0

1 0 0

1 2 0

1 4 0

1 S A T IS F IE

2 N O T S A T I

OBSERVATION;

OUT OF 200 RESPONDENTS 70% ARE SATISFIED WITH QUALITY OF

SERVICE BY TATA INDICOM.

OUT OF 200 RESPONDENTS 30% ARE NOT SATISFIED WITH . QUALITY

OF SERVICE BY TATA INDICOM.


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INTERPRETATION:

FROM THE ABOVE ANALYSIS IT HAS OBSERVED MOST OF THE RETAILER

ARE SATISFIED WITH SERVICE PROVIDE BY TATA INDICOM.

8. CHANCES OF SWITCH OF COMPETITOR IS PROVIDING

BETTER SERVICE



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SI


1 SATISFIED 120 60%


0

20

40

60

80

10 0

12 0

14 0

NO. OF RESPONDENT PERCENTAGE

1 SATISFIED

2 NOT SATISFIE

OBSERVATION;

OUT OF 200 RESPONDENTS 60% ARE SATISFIED WITH CHANCES OF

SWITCH OF COMPETITOR IS PROVIDING BETTER SERVICE.


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OUT OF 200 RESPONDENTS 40% ARE NOT SATISFIED WITH CHANCES

OF SWITCH OF COMPETITOR IS PROVIDING BETTER

SERVICE.

INTERPRETATION:

FROM THE ABOVE ANALYSIS IT HAS CHANCES OF SWITCH OVER FROM

TATA INDICOM TO COMPETITOR IS VERY HIGH IF COMPETITOR IS VERY

HIGH IF THE COMPETITOR IS PROVIDING BETTER SERVICE BUT THERE ARE

CUSTOMERS WHO DONT WANT TO SWITCH.

9. CHANCES OF SWITCH OF COMPETITOR IS PROVIDING

BETTER SERVICE


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SI


1 YES 110 55%

2 NO 90 45%

NO.OF

RESPONDEN

T

PERCENTAGE

1 YES

2 NO

0

20

40

60

80

100

120

1 Y E

2 NO


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OBSERVATION;

OUT OF 200 RESPONDENTS 55% ARE SATISFIED WITH CHANCES OF

SWITCH OF COMPETITOR IS PROVIDING BETTER SERVICE.

OUT OF 200 RESPONDENTS 45% ARE NOT SATISFIED WITH CHANCES

OF SWITCH OF COMPETITOR IS PROVIDING BETTER SERVICE.

INTERPRETATION:






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AWARNESS ABOUT OF ROAMING FACILITY

SI


1 YES 180 90%

2 NO 20 10%

0 50 1 0 0 1 5 0 2 0 0

N O . O F

R E S P O N D E N T

P E R C E N T A G E

2 N O

1 Y E


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OBSERVATION;

OUT OF 200 RESPONDENTS 90% ARE SATISFIED WITH AWARNESS

ABOUT OF ROAMING FACILITY.

OUT OF 200 RESPONDENTS 10% ARE NOT SATISFIED WITH AWARNESS

ABOUT OF ROAMING FACILITY.

INTERPRETATION:






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TATA INDICOM current and proposed footprint is illustrated below.


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OUR GOALS AND VALUES

CUSTOMERS :our customers are our most valued assets. we will strive to exceed

their expectations at all time by providing them with superior services that

embody value, innovation, quality and care.

PEOPLE: our people are our greatest resources. we will attract, train and retain

the best. We will challenge them to develop their full potential in the context of

our company goals.

INTEGRITY: We will maintain and strive for the highest levels of personal and

professional integrity and honesty in all ours dealings. We will keep our promises.

RESPECT: We will treat with respect & dignity all people we deal with.

EXCELLENCE: We are committed to excellence in all what we do. There will be

no place for mediocrity.

WORK: We will promote a work environment that embraces creativity, promotes

empowerment, encourages team work, innovation, prudent risk taking, honest and

open communication and respectful iconoclasm

QUALITY: the hallmark of our internal and external outputs and processes willbe quality. This will pervade every aspect of our functioning


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COMPANY PROFILE

The TATA Group comprises 98 operating companies in seven business sectors:

information systems and communications; engineering; materials; services; energy;

consumer products; and chemicals. The Group was founded by JAMSHEDJI TATA

in the mid 19th century, a period when India had just set out on the road to gaining

independence from British rule.

Consequently, Jamsedji TATA and those who followed him aligned business

opportunities with the objective of nation building. This approach remains enshrined

in the Group's ethos to this day.

The TATA Group is one of India's largest and most respected business

conglomerates, with revenues in 2004-05 of $17.8 billion (Rs.799, 118 million), the

equivalent of about 2.8 per cent of the country's GDP.
http://tata.com/0_about_us/history/pioneers/jamsetji_tata.htmhttp://tata.com/0_about_us/history/pioneers/jamsetji_tata.htm


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HISTORY

Tata Teleservices is part of the Rs. 119,000 Crore (US$ 29 billion) Tata Group that has

over 98 companies, over 289,500 employees and more than 2.9 million shareholders. With

a committed investment of INR 36,000 Crore (US$ 7.5 billion) in Telecom (FY

2006), the Group has a formidable presence across the telecom value chain.

Tata Teleservices spearheads the Groups presence in the telecom sector. Incorporated in

1996, Tata Teleservices was the first to launch CDMA mobile services in India with the

Andhra Pradesh circle.

Starting with the major acquisition of Hughes Tele.com (India) Limited [now renamed

Tata Teleservices (Maharashtra) Limited] in December 2002 the company swung into anexpansion mode, with the total Investment of Rs. 19,924 Crore. Tata Teleservices has

created a Pan India presence spread across 19 circles that include Andhra Pradesh,

Chennai, Gujarat, Karnataka, Delhi, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar,

Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W),

Kerala, Kolkata, Madhya Pradesh and West Bengal.


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TATA GROUP THE PIONER

1. Taj mahal India s first luxury hotel in Mumbai(1903)2. Tata steel jamshedpur indias first steel plant(1907)

3. Tata power indiafirst power plant(1910)

4. Tata arition services(air Indian) Indias first air line(1932)

5. Tata moters began producing commercial vehicle(1945)

6. Test Indians first software developement company(1945)

7. Tata moters launched first Indian passenger car (1998)

8. Tata moters launched first Indian chipset car Tata nano.

9. TATA GROUP CONTRIBUTION TOWARDS INDIA


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SERVING INDIAN FOR 125 YEAR.

85 DIVERTSIFIED COMPANIES

REVENUE OF OVER 54,000 CRORES.

REVENUE EQUIVALENT TO 24% OF INDIANS GDP.

ACCOUNT FOR ABOUT 6% OF INDIANS EXPORTS.

TRUSTED BY OVER 3 MILLION SHAREHOLDERS.


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Vision:-

Trusted services to 100 million happy customers by 2011.

Mission:-

To empower every Indian to connect with the world

affordably.

Values:-

Fairness through Meritocracy

Trust based on Accountability

Tenacity For Results


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ORGANISATON STRUCTURE OF TTSL


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OBJECTIVE

HIGHNETWORTH

INDIVIDUAL

CONSUMERMARKET

ACCESSBUSINESSUNIT

REGIONAL HEADpatna

BRANDRETAILBUSINESSUNIT

BUSINESS

IMPROVEMENTGROUP

(BusinessExcellence)

NETWORK

ANDTECHNOLOGY

INFORMATIONTECHNOLOGY

FINANCE

LEGALANDSECRETARIAL

HUMANRESOURCEANDSUPPORTSERVICES

MARKETINGCOMMUNICATION

IOIP

TEST

COCP

SMETC


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The objective of this training was to get an understanding of retails mindsetthat is average new connections that the outlet sells in a month, stock level ofRIM, Smart, Stel, Uninor, Airtel, BSNL, Idea, Vodaphone, TATA Docomo,

TATA Indicom at his counters, which service provider the retailers prefers tocell and why and ranking of service providersFurther the concept of this training most commonly interpreted in finding thereasons of fourth position of TATA Indicom in the given area and therebymaking strategies to make TATA Indicom the most preferred service

provider for the retail in the given areaAlso the objective of this training was to develop an understanding of depthof distribution and to know the market share of TATA Indicom in theassigned market.

Therefore in brief it can be said that the objective of this training was:-To get an idea of how big the organization TATA Indicom is, that is throughmarket share, number of towers and number of employees working there.To make an understanding of the retails mindset, ranking of service

providers at his counters, stock and positions of TATA Indicom at hiscounter.To know the market share of TATA Indicom in the assigned market byobserving the stock for seven days.

THE MAIN OBJECTIVE WERE :

To identify the awareness level of the customer/ retailer aboutOut the services they are availing.

To understand factors infusing the buying decision of customers.

To evaluate the service provided by the dealer to customer andRetailer.

Study whether the customer are satisfied with the performance of themobiles.

To find the position of Tata Indicom in today competitive world withcomparison of Strength and weakness.


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SCOPE OF PROJECT

The research was carried out Tata Indicom, which is situated in Patna Townand near town.

The customer mostly consisted of:-

Mithapur

Patnacity

Karbigahiya

Hanuman Nager

Maroon Nager

Sabal Pur

Rajendar Nager

Station Road

TIME SCOPE:-

The research is carried out the limited time of 35 Days.

The timing of the interview of the retailers was limited because ofconvenience of available of the retailer.


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TELECOMMUNICATION

The word telecommunication was adapted from the French word telecommunication. It isa compound of the Greek prefix tele-, meaning 'far off', and the Latin communicare,meaning 'to share'. Telecommunication is the transmission of signals over a distance forthe purpose ofcommunication. In modern times, this process almost always involves thesending of electromagnetic waves by electronic transmitters but in earlier years it mayhave involved the use ofsmoke signals, drums orsemaphore. Today, telecommunicationis widespread and devices that assist the process, such as the television, telephone,radiotelephone, are common in many parts of the world. There is also a vast array ofnetworks that connect these devices, including computer network, public telephonenetworks, radio networks and television networks. Computer communication across theInternet, such as e-mail and instant messaging, is just one of many examples of

telecommunication.

The basic elements of a telecommunication system are:

a transmitter that takes information and converts it to a signal for transmission

a transmission medium over which the signal is transmitted

a receiverthat receives and converts the signal back into usable information

Often telecommunication systems are two-way and devices act as both a transmitter andreceiver or transceiver. For example, a mobile phone is a transceiver. Telecommunicationover a phone line is calledpoint-to-point communication because it is between onetransmitter and one receiver, telecommunication through radio broadcasts is called

broadcast communication because it is between one powerful transmitter and numerousreceivers.

A collection of transmitters, receivers or transceivers that communicate with each other isknown as a network. Digital networks may consist of one or more routers that route data tothe correct user. An analogue network may consist of one or more switches that establish aconnection between two or more users. For both types of network, a repeater may benecessary to amplify or recreate the signal when it is being transmitted over longdistances. This is to combat attenuation that can render the signal indistinguishable fromnoise.

The shaping of a signal to convey information is known modulation. Modulation is a key

concept in telecommunications and is frequently used to impose the information of onesignal on another. Modulation is used to represent a digital message as an analoguewaveform. This is known as keying and several keying techniques exist these include,frequency-shift keying, amplitude-shift keying and minimum-shift keying. Bluetooth, forexample, uses phase-shift keying for exchanges between devices.
http://en.wikipedia.org/wiki/Transmissionhttp://en.wikipedia.org/wiki/Signal_(electrical_engineering)http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Electromagnetic_wavehttp://en.wikipedia.org/wiki/Smoke_signalhttp://en.wikipedia.org/wiki/Drum_(communication)http://en.wikipedia.org/wiki/Semaphorehttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Public_telephone_networkhttp://en.wikipedia.org/wiki/Public_telephone_networkhttp://en.wikipedia.org/wiki/Radio_networkhttp://en.wikipedia.org/wiki/Television_networkhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Instant_messaginghttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Signal_(electrical_engineering)http://en.wikipedia.org/wiki/Transmission_mediumhttp://en.wikipedia.org/wiki/Receiverhttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Transceiverhttp://en.wikipedia.org/wiki/Point-to-point_communication_(telecommunications)http://en.wikipedia.org/wiki/Broadcastinghttp://en.wikipedia.org/wiki/Telecommunications_networkhttp://en.wikipedia.org/wiki/Routershttp://en.wikipedia.org/wiki/Telephone_switchhttp://en.wikipedia.org/wiki/Repeaterhttp://en.wikipedia.org/wiki/Attenuationhttp://en.wikipedia.org/wiki/Noisehttp://en.wikipedia.org/wiki/Frequency-shift_keyinghttp://en.wikipedia.org/wiki/Amplitude-shift_keyinghttp://en.wikipedia.org/wiki/Minimum-shift_keyinghttp://en.wikipedia.org/wiki/Bluetoothhttp://en.wikipedia.org/wiki/Phase-shift_keyinghttp://en.wikipedia.org/wiki/Transmissionhttp://en.wikipedia.org/wiki/Signal_(electrical_engineering)http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Electromagnetic_wavehttp://en.wikipedia.org/wiki/Smoke_signalhttp://en.wikipedia.org/wiki/Drum_(communication)http://en.wikipedia.org/wiki/Semaphorehttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Public_telephone_networkhttp://en.wikipedia.org/wiki/Public_telephone_networkhttp://en.wikipedia.org/wiki/Radio_networkhttp://en.wikipedia.org/wiki/Television_networkhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Instant_messaginghttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Signal_(electrical_engineering)http://en.wikipedia.org/wiki/Transmission_mediumhttp://en.wikipedia.org/wiki/Receiverhttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Transceiverhttp://en.wikipedia.org/wiki/Point-to-point_communication_(telecommunications)http://en.wikipedia.org/wiki/Broadcastinghttp://en.wikipedia.org/wiki/Telecommunications_networkhttp://en.wikipedia.org/wiki/Routershttp://en.wikipedia.org/wiki/Telephone_switchhttp://en.wikipedia.org/wiki/Repeaterhttp://en.wikipedia.org/wiki/Attenuationhttp://en.wikipedia.org/wiki/Noisehttp://en.wikipedia.org/wiki/Frequency-shift_keyinghttp://en.wikipedia.org/wiki/Amplitude-shift_keyinghttp://en.wikipedia.org/wiki/Minimum-shift_keyinghttp://en.wikipedia.org/wiki/Bluetoothhttp://en.wikipedia.org/wiki/Phase-shift_keying


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Telecommunications Regulatory Authority of India (TRAI)

The Telecommunications Regulatory Authority of India orTRAI (established in 1997)

is the independent regulator established by the Government of India to regulate the

telecommunications business in India. Notwithstanding anything contained in the Indian

Telegraph Act, 1885, the functions of the Authority shall be to-

(a) Make recommendations, on a request from the licensor, on the following matters,

namely:

(i) need and timing for introduction of new service provider;

(ii) terms and conditions of license to a service provider;

(iii) revocation of license for non-compliance of terms and conditions of license:

(iv) Measures to facilitate competition and promote efficiency in the operation of

telecommunication services so as to facilitate growth in such services.

(v) Technological improvements in the services provided by the service providers.


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(vi) Type of equipment to be used by the service providers after inspection of

equipment used in the network.

(vii) measures for the development of telecommunication technology and any other

matter relatable to telecommunication industry in general;

(b) Discharge the following functions, namely:-

(i) ensure compliance of terms and conditions of license;

(ii) notwithstanding anything contained in the terms and conditions of the license

granted before the commencement of the Telecom Regulatory Authority (Amendment)

Ordinance,2000, fix the terms and conditions of inter-connectivity between the service

providers;

(iii) Ensure technical compatibility and effective inter-connection between different

service providers.

(iv) regulate arrangement amongst service providers of sharing their revenue derived

from providing telecommunication services;

(v) lay down the standards of quality of service to be provided by the service providers

and ensure the quality of service and conduct the periodical survey of such service

provided by the service providers so as to protect interest of the consumers oftelecommunication services;

(vi) lay down and ensure the time period for providing local and long distance circuits

of telecommunication between different service providers;

(vii) maintain register of interconnectagreements and of all such other matters as may

be provided in the regulations;

(viii) keep register maintained under clause (viii) open for inspection to any member of

public on payment of such fee and compliance of such other requirement as may be

provided in the regulations;

(ix) ensure effective compliance of universal service obligations:


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(c) Levy fees and other charges at such rates and in respect of such services as may be

determined by regulations.

(d) Perform such other functions including such administrative and financial functions as

may be entrusted to it by the Central Government or as may be necessary to carry out the

provisions of this act.

Provided that the recommendations of the Authority specified in the clause (a) of this sub-

section shall not be binding upon the Central Government:

Provided further that the Central Government shall seek the recommendations of the

Authority in respect of matters specified in sub-clauses (i) and (ii) of clause (a) of this sub-

section in respect of new license to be issued to a service provider and the Authority shall

forward its recommendations within a period of sixty days from the date on which that

Government sought the recommendations:

Provided also that the Authority may request the Central Government to furnish such

information or documents as may be necessary for the purpose of making

recommendations under sub-clauses (i) and (ii) of clause (a) of this sub-section and that

Government shall supply such information within a period of seven days from receipt of

such request:

Provided also that the Central Government may issue a license to a service provider if norecommendations are received from the Authority within the period of specified in the

second provision or within such period as may be mutually agreed upon between the

Central Government and the Authority.

Provided also that if the Central Government has considered that recommendation of theAuthority comes to a prima facie conclusion that such recommendation cannot beaccepted or needs modifications, it shall, refer the recommendations


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Milestones in Telecom Reforms

1984 Manufacturing of subscriber terminal equipment opened to private sector.

1985 Telecom was constituted into a separate department with a separate board.

1986 MTNL and VSNL created as corporations.

1988 Government introduces in-dialing scheme. PABX services only within abuilding, or in adjoining buildings.

1989 Telecom Commission formed.

1991 Telecom equipment manufacturing opened to private sector. Majorinternational players like Alcatel, AT&T,

Ericsson, Fujitsu, and Siemens entered equipment manufacturing market.

1992 VAS sector opened for private competition.

1993 Private networks allowed in industrial areas.

1994 Licenses for radio paging (27 cities) issued.

May 1994 New Telecom Policy announced.

September 1994 Broad guidelines for private operator entry into basic servicesannounced.

November 1994 Licenses for cellular mobiles for four metros issued.

December 1994 Tenders floated for bids in cellular mobile services in 19 circles,excluding the four metros, on a duopoly basis.

January 1995 Tenders floated for second operator in basic services on a circlebasis.

July 1995 Cellular tender bid opened.

August 1995 Basic service tender bid opened; the bids caused lot of controversy. Amajority of bids were considered low.

December 1995 LOIs issued to some operators for cellular mobile operations in

circles. January 1996 Rebidding takes place for basic services in thirteen circles. Poor

response.

The Telecom Regulatory Authority of India (TRAI) formed by ordinance.

October 1996 LOIs being issued for basic services.

March 1997 The TRAI Act passed in Parliament.


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June 1998 Several VASs available through private operators. The first privatebasic service becomes operational.

March 1999 Announcement of National Telecom Policy.

January 2000 Amendment to the TRAI Act.

August 2000 Announcement of Domestic Long Distance Competition Policy.

October 2000 Planned Corporatization of Dot.

EVOLUTION OF THE INDIAN TELECOM MARKET

Penetration and growth

The Indian cell phone market essentially started in 1992 with the sale of licenses, which

enabled the private sector to participate in the industry (COAI, 2006). In 1994, cellular

service licenses were granted for the major metropolitan areas. This then expanded to 15

circles in the following year. Services were rolled out in 1995 with Kolkata becoming

the first city to get a cellular network in August 1995. However, in December 2000 5

years after launch of cellular licenses penetration was still quite low. In fact, there were

only about 3.2 million subscribers, primarily in the major cities and large towns.

The major driver for change was the Telecom Regulatory Authority of India

(TRAI).TRAI was instituted in 1997, and soon started building policies and regulations to

push prices downward and spur competition. By December 2004, there were about 93mn

phones in the country, of which 48mn subscribers were cellular (TRAI, Dec. 2005). The

number of cellular phone users increased to about 76mn in December 2005 and about

89mn phones in March 2006 (Financial Express, Apr 2006)


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This trend indicates a CAGR of over 30%. Jorma Ollila, Chairman and CEO of Nokia,

recently commented that India is amongst the top 5 telecom markets in the world

(Light reading 2006) when he visited the country to reiterate his firms commitment to the

market. Indeed, no other country in the world has added 4-5mn mobile phones per month.

Exhibit 1 shows the growth of the postpaid and prepaid market in India, including

prediction for 2010.

Player

The Indian wireless market has both CDMA and GSM network operators. CDMA

operators entered the picture and grew rapidly Reliance, which owns about 70% of the

CDMA market currently with ~ 20.44 mn subscriptions, grew at over 114% year-on year

in 2002-03 one of the most explosive phone launches ever ( TRAI Jun 2003, Financial

Express, Apr 2006). The overall CDMA subscriber base, though, is still about 22.2% of

the market with Tata Teleservices taking up most of the remaining CDMA share.

The GSM players account for the remaining ~78% - with a market that is less dominated

by one player. Bharti, state-owned BSNL, and Hutch control the largest parts of this

market and have been adding subscribers at an impressive pace. As of April 2006, Bharti

was the largest player by far, with 30.37 mn subscribers. BSNL had a subscriber base of

20.44mn, followed closely by Hutch with 22% of the GSM market and an overall share of

15.02%.

The Telecom Regulatory Authority of India overseas the evolution of this market. Since

its establishment in 1997, this agency has made many key judgments including

statements on tariffs, quality of service, next generation networks, etc. TRAI also releasesquarterly reports on the state of the telecom industry with special emphasis on tariffs,

interoperability between networks, and usage (TRAI).


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Since Indian regulation makes it difficult for network operators to also sell phones (due to

revenue share agreements), there is a completely parallel market for users to buy phones.

In the GSM space, users go to handset providers to buy phones and then to network

operators to get network services. Most global handset manufacturers are present in India with Nokia leading the pack by far. In 2005, more than 31mn handsets were sold. Of

this, Nokia captured about 60% share over 18mn phones in one year. Motorola, which

has a smaller share, is seeing growth with the introduction of more advanced phones

including its Razr platform. Samsung, LG and Sony Ericcson all have reasonable market

share as well with LG catering almost exclusively to the CDMA space through a tie-up

with Reliance.

METHODOLOGY

Defining the Objectives: The researchers as a part of research project primarily

define the objectives of the project under the guidance of the faculty guide, so that in the

light of the project objective we can go ahead and achieve the objectives.

SOURCES OF DATA:

Primary sources of data refer to data collected directly from the market place.

There are often reliable data sources and help in overcoming limitation of secondary data.


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DATA COLLECTION:

Primary Data

o Questionnaire

o Personal Interview and Discussion

The methodology adapted for doing this project encompasses a detailed study of primary

source of information in order to find out the market shares of TTSL and its competitors in

Tata Group of companies. This was done through questionnaires filled up by the lower and

middle management employees of TATA Group of companies which included officers of:


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1. AIRTEL

2. AIRCEL

3. VODAPHONE

4. STEL

5. SMART

6. RIM

7. UNINOR

8. BSNL

Secondary Data

The secondary data was collected from the manuals, magazines, internet, annual,

quarterly report, and the like supplied by the organization and other published sources.

STEPS OF METHADOLOGY

Select the all telecomm companies in Patna.

Prepare the questionnaire.


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Visit all twenty companies and collect the information..

Analyze the data and find out the market share and revenue of TTSL and its

competitors product wise.

PRODUCT OF TATA INDICOM.

The entire range of Tata Indicom Products: Postpaid Mobile, Prepaid Mobile (True paid),

Fixed Wireless (Walky), Calling cards, Broadband & accessories.

Mobile

Walky

Landline

Internet and Broadband

NETWORK CARD

3G SIM


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Mobile

Tata Indicom advantage nationally & internationally.Tata Indicom is offering its CDMA

mobile services that will provide users with the very best in voice, data and roaming

services. In order to ensure simplicity of the offerings.

WalkIn todays world where there are more mobiles than landlines, your requirement to call

mobiles will be greater. Hence it makes sense to have a home phone that can call Mobiles

at a cheaper rate.

Features

Enjoy voice based Infotainment services

Avoid suffering dead phones or irritating linesmen

Book a connection from the comfort of your home

Bar all calls except to select numbers

Prevent misuse with the Key Pad Lock


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Dial up through an in-built modem

Surf the Internet at high speeds

Receive calls when on the Internet (not during data transfer)

See who's calling with CLI (Caller Line Identification)

Get Missed Call details

Send and receive SMS

Store family and friends numbers in the in-built phone book

Get Receiver Off-hook Alarm

Receive calls when receiver off-hook (after the alarm period)

Avail Hotline with timer facility

Make an emergency call, even if your phone is disconnected

Install the phone without disfiguring your walls

Control cost with per minute alerts

Speaker Phone


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Land Line

Tata Indicom offers you almost instant phone connections. Get Tata Indicom Landline

Phone services based on the state of the art Optical Fiber Cable-based backbone.

Global standard today, fiber-optic cables enable our network to handle highercapacities of load as compared to ordinary cables and at much higher transmission

speeds. This gives you trouble-free and faster connectivity. Enjoy greater voice clarity

and say goodbye to excessive billing.

Tata Indicom Phone Connections Advantage

Superior voice clarity

Instant and hassle - free connections

Responsive and friendly service


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24 x 7 friendly customer service

Internet and Broadband

Simple way to access internet wherever you are.

Using internet over phone connection with a modem has two disadvantages,

first the phone line is blocked and then one is subjected to pay the regular callcharges. This syndrome still exists today with the home users but they still

prefer using internet through 28.8 K-56 K modems at home. This situationmeans that there is a huge potential for Broadband service providers to attractcustomers for their services but only at prices which are affordable. Always


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on connectivity will help users (both home and corporate users) to keep theirphone lines free and avoid call charges.

Introduction of the project

A large population, low telephony penetration levels, and rise in consumer income

and spend owing to strong economic growth have contributed to making India the fastest-

growing telecom market in the world.

Collection of information: -

Collection of information was done by direct was done by direct interview of the retailer

of Tata Indicom visiting the various showrooms and mobiles shops. The emphasis was

give to primary data directly collected from the respondents.

The questionnaire was give to primary data directly collected from the respondents.


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The questionnaire was used as a tool for the collection of the information. How ever

leading questions, explanation were giving whenever need in the specific situation, nearly

180 interviews were taken.

the response were recorded properly and then edited offerwords.

Analysis of data collection: -

The collection data was systematically analyzed in two parts.

Descriptive and infer entail.

Classification and tabulation.

Frequency and percentage.

Graphical presentation


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By classification and tabulation and graphical presentation the results of the data are

more vividly presented.

By the description, the findings are more clearly explained. So both the method; are

utilized for analysis of the data.

WHY SOME RETAILERS DO NOT DEAL WITH TATA INDICOM.?

SALES PERSON ARE NOT COMING ON THE STOP

LOW PROFIT

NEW SHOP

NETWORK PROBLEM


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NOT DEMAND

LIMITATIONS OF THE STUDY

I found the following limitation during my training period. So I

could not collect every information regarding my topic.

Every research study has its own limitation. So limitation of this study

May be:

Survey is based on TATA INDICOM.

I was facing lack of time factor was one of the biggest Constraints.


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Questions might have very confused to the respondent some retailer.

The busy schedule of some professionals, Retailers, managers.

CONCLUSION: -

I have done survey in patna and concluded that the service of Tata Indicom is

very much among the consumer but they fill it is quit costly than RIM.

Patna is a good town and there is high competition also in the market so

satisfaction of consumer will help to presentation.

The customer care salutation should be easy accessible and be just in the

manner.

There is lacking of customer friendly schemes.


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Claims and grievance should be monitored as per the customer desire.

But, TTLS have transparent tariffs and billing system compare to other

operators. Other operators have a lot of hidden cost in their tariffs plan and

billing systems that is subscribers are misguided.

Productivity in Indian telecom sector will double if the government ensures a

level playing field and a stronger regulation.

There is huge investments waiting to come in India but at present there is not

much clarity on the rules and regulations.

SUGGETIONS

Reform marketing policy.

Appointed new marketing executive.

Try to launch reward scheme for retailer,s.

Try to launch more & more true value shoppe in rural areas.

Try to setup their offices district wise .

There should be regular visits by service department to corporate customers. This

will build good relationship and generate more business.


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A free SMS pack should be given to the new customers so that they could inform

there clients, friends and relatives about there new numbers without any cost.

Dual SIM set should be available in low cost so that new customers could buy

without loosing their previous numbers

There is a need to concentrate on high volume users by facilitating better network

and roaming facilities internationally.

There should be call alert facilities when mobile is switched off.

There should be awareness in corporate how they can reduce their monthly billing

by using Tata Indicom mobile with lowest tariff plan, which will reduce the over

all cost even if they buy a new hand set of Tata Indicom.

BIBLIOGRAPHY

BOOKS

Principle of Management by Philip Kotler


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Business Research by C. R Kothari

NEWS PAPER

1. THE ECONOMIC TIMES

2. THE HINDUSTAN TIMES

3. BUSINESS LINE

MAGAZINES: =

1. BUSINESS INDIA

2. BUSINESS TODAY

QUESTIONNAIRE

Type of outlet

Telecom outlet

General Store


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Mobile shop

Which SIM do you sell in your store?

GSM

CDMA

Both

Which brand current SIM stock you have in your shop?

Tata indicom

Reliance Mobile

Virgin Mobile

Mts

Others

All

Which brand 3G sim stock you have in your shop?

Tata Indicom

BSNL

Reliance Mobile

Not available

Other

All

Which brand Network USB data Card stock you have in your shop?

Tata Indicom

Reliance Mobile

Mts

All brand


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THE END

akash project[1]

Documents