Bharti Airtel Limited.

• Established- July07,1995,as a Public Limited Company.

• Sunil Bharti Mittal - Chairman & Managing Director since October 2001 and Board of Director since –July 1995

• Sunil has been honoured with one of India's highest civilian award – Padma Bhushan.

• Revenue- Rs.369,615 million(Year ended March 31,2010-Audited)

Business Discription

• Provides GSM mobile services in all the 23 telecom circles in India, and was the first private operator to have an all India presence. Provides telemedia services (fixed line and broadband services through DSL) in 95 cities in India.

Bharti Airtel

• Largest Private Integrated Telecom Company in India

• 3rd Largest Wireless Operator in the World

• Largest & Fastest Growing Wireless Operator in India

• Largest Telecom Company listed on Indian Stock Exchange

Integrated Telecom CompanyWireless Services– 2G/3G– Rural Market

Telemedia Services– Fixed Line– Broadband– DTH

Enterprise Services– Carrier– Corporate

Passive Infrastructure– Bharti Infratel– Indus Tower

AIRTEL SLOGAN

Bharti Airtel

• Bharti Airtel, India's leading private integrated telecom company, has been at the forefront of the telecom revolution and has transformed the telecom sector with its world-class services built on leading edge technologies. Bharti has been a pioneering force in the telecom sector and today enjoys a strong nationwide presence.

Bharti Airtel• Bharti Airtel has grown successfully in partnership

with various leading companies of the world - Singapore Telecom, Vodafone, Warburg Pincus, British Telecom to name a few.

Bharti Group has joint ventures with AXA for financial services, with Wal-Mart for retail, and with Del Monte for its agri-business. Beetel Teletech, another group company, is India's largest manufacturer and exporter of telephone terminals.

Organizational Structure

LOGO

GROUP 7 10

TAGLINES OF BRAND.

'Power to keep in Touch‘ (1995)

'Touch tomorrow‘ (1999)'Touch tomorrow‘ (1999)

'Live Every Moment' (2002)'Live Every Moment' (2002)

'Express yourself‘ (2003)

'Express yourself‘ (2003)

WHAT WERE THE REASONS FOR CHANGING THE TAGLINES?

'Power to keep in Touch‘

(1995)

'Touch tomorrow‘

(1999)

'Live Every Moment'

(2002)

'Express yourself‘ (2003)

1st tagline signifies Brand Promise with the Airtel Customers.

2nd tagline signifies to captures the new customers at that time i.e Premium class to middle class segment. Airtel started establishing itself as a brand that improved the quality of life. 3rd tagline signifies the new look of airtel by changing its tagline.Airtel wants to have the EMOTIONAL BONDING with their customers.During this period, Airtel signed A.R REHMAN, who then gives the signature tune for airtel.

4th tagline Changed to give more clear picture of airtel. This tagline was changed to show its more emotional attachment with the customers.

For this Airtel comes up with campaign with Shahrukh Khan and nokia

“Kuch Bandhan Atoot Hote Hain”

'Express yourself‘ (2003)

BRAND AMBASSADORS 2002

3 OCT, 2003

2006Vidya/Madhvan, 23rd april/2nd feb,08

Signed as B.A for Airtel

Vision 2010

• By 2010 Airtel will be the most admired brand in India:– Loved by more customers–Targeted by top talent–Benchmarked by more businesses

Mission

• “ We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more”

Performance till date• Bharti Airtel has enjoyed an excellent run

ever since the telecom sector opened.• It has managed to hold on to its leadership

position inspite of the presence of other players with deep pockets – Ambani’s, Tata’s, Birla’s and Vodafone.

• Has coped well with regulatory changes.• Continues to attract and delight customers.

CONCLUSION

After analysis of all slides, I conclude that Airtel is best service provider in India.

Network of airtel is spread in all over India.Airtel also update technology with

innovation.Airtel network cover maximum area of

Indian villages ,towns and highway.

GROUP 7 19

Submitted to- Mrs. Sweta sethPresented By- RAJIV RANJAN Winter09 Batch Section-B Delhi Business School, New Delhi

THANK YOU & EXPRESS YOURSELF