[airbnb]드림벌룬 프로젝트 기획안

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Airbnb ( 에에에에에 ) 2014 SNS 에에에 에에에 에에 에에에에 에에에 꿈꿈 꿈꿈꿈꿈 꿈꿈 꿈꿈꿈 꿈꿈 , 2014 Airbnb Dream balloon Project 2014 크크크크크크 크크크 INVIVO 크 크크크 크크크

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Post on 26-Jan-2015

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-Mission- < airbnb SNS young challenger!> 1. 마케팅 전략 부문 : 캠페인 아이디어를 수립하고 SNS 를 통한 프로모션 방안을 제안하라. 2. 크리에이티브 광고 부문 : SNS 크리에이티브와 바이럴 영상을 제안하라.

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  • 1. , 2014 Airbnb Dream balloon Project2014 INVIVO

2. Contents 3. ?, , , Zipcar, Taskrabbit, Airbnb (revenue)(billion) $110100 500$3.5 201320202030 (years) 2013 2013 Zipcar 2008 , , , . 1) : The rise of the renting and sharing economy could have catastrophic ripple effects 2013.08 4. ! 2012 9 , , 4 , 27 IT : 2012 , Airbnb . 2) : sharehub.kr 5. , , SPA , 2030 ) , vs ! (tradingup)2030 : , Airbnb. 3) : 2013.10 6. , )Zipcar : GPS rent car P2P , Airbnb . 7. , 2013 1 1,,23 : 2013 - ,Airbnb . 4) : Extreme Risks 2013 - 2013.19 8. , (UNWTO world report 2012) , 09 7% , , , 2011 9% , . 9. 192 33,000, 50 : : Travelers( ), Hosts() : Airbnb . 10. +1300 2012 800% , 76 , 1,100% , ? . = airbnb . . = . . 11. , Bnbhero, , , . 12. !Airbnb =Airbnb 2030 / Q. / ? , / ?4.84.8 18.0 16 39.6 82.0 34.85) : 2013 2013.12 *20 13. Airbnb , ( ) . ) = Story : ReiviewBirdhouse campaign 14. ( ) : (, PC ) 2029 15. 2029 1 18 1,000 Q. ? 2 2 . /2.7%/10.6%9.3%/9.2%/11.6%58.6% 0%20%40% 60%80% *20 20(58.6%) . 5) : 2013 2013.12 16. 2029 1 18 1,000 Q. ? 2014 ? 1 2 3 4 5 TOP51 2 3 4 5 2014 8.1/8.737.116.6 11.7 17.8 , 2 . 5) : 2013 2013.12 17. 2029 1 18 1,000 Q. ? 2 2 . 15.322.5 3032.320 3010.340 50 13.5 15.616.1 / 20/ . 5) : 2013 2013.12 18. 2029 ,? , / x , / Q. , ? 66.7% 64.4%/ 42.0% 36.2% 30.3% 22.6% 17.0% 9.1% 6.1%/0%20%40%60%80% (N=1,000%) () , /? 19. 2029 ,? = , FGI Q. ? ? (22) . . , . (23) . . (23) , . . . ()Airbnb Airbnb. 20. 2029!2014Airbnb Dream balloon Project (Airballoon) Dreamballoon (image) Airbnb . 21. 2014 airbnb Dreamballoon Project 22. & 23. , () _ airbnb20 , 24. Date20146(1) ! Venue, Program / / SNS / : : /& 25. ! ! , 26. ! , () 27. ! Airbnb 2014 SNS 28. Airbnb TOP30 .ver . , . , . 29. Airbnb TOP30 .ver SNS . ( .) 30. Airbnb: Airbnb, () SNS SNS Airbnb ? Airbnb Air bed Breakfast () Airbnb 31. : Airbnb Airbnb ( ) , ( 2/3) ( , ) AirbnbSNS 32. *! (200 ) 1. 2. 1. 3 : , : 2. : benefit 3. SNS 500 : (Y/N) Airbnb 2014 SNS , (Y/N) SNS . 33. Airbnb SNS 2014 7~2014 12 -airbnb - SNS I ) TOP100 benefit - Dream balloon I 3 , TOP10 - ( ) , * - 34. 35. 36. 37.