Air Liquide

in Middle East & Africa

元 team

• Facts & figures

• Middle East

• Africa

• Establishment strategy

World leader in gases for industry, health and the environment.

Air Liquide: a world leader

Turnover: 12 billion

22% market share

43,000 people in 75 countries

Financial specificities:

40% of shareholders are private

Capital intensive industry

Facts & figures

World leader in gases for industry, health and the environment.

Facts & figures

The different trades of the company

Large industries > plants directly connected to pipes

Industrial customers > Sales of bottled gas and gas liquid

Healthcare > medical gas / therapy gas

Electronics > pure gases (semiconductor, photovoltaic)

Related activities > specialty chemicals, welding, diving,…

World leader in gases for industry, health and the environment.

Main competitors:

Strengths and strategy:

Strong presence in Europe (especially Western Europe)

Strong presence in Asia (No. 2 in Japan)

Strategy: racing for new geographical areas and different fields.

Facts & figures

World leader in gases for industry, health and the environment.

Middle East

Characteristics:

Low demography

High purchasing power

Oil & Gas oriented

Air Liquide’s development:

Mostly recent (last 10 years)

Based on large industries

World leader in gases for industry, health and the environment.

Characteristics:

High demography

Low purchasing power

Raw material oriented

Africa

Air Liquide’s development:

Historical zone (colonies) + recent development

Based on industrial customers and healthcare

World leader in gases for industry, health and the environment.

Establishment strategy

Air Liquide golden rules:

Be open, curious, travel, meet local people.

Have locals in the Board of Directors

Relationship with the IFRI, the Chamber of Commerce in Paris, embassies, missions economiques

Few expatriates

sets up gradually (easier to leave in necessary)

World leader in gases for industry, health and the environment.

Establishment strategy

Specific challenges

Electricity consumption

Local financial resources

Human resources

No need a lot of space

World leader in gases for industry, health and the environment.

Establishment strategy

Few failures:

Mexico: poor internal analysis + external condition (devaluation)

In other countries (Algeria, China, Iran, ...): threw out

World leader in gases for industry, health and the environment.

Thank you for your attention!

Any questions?

元 team