aima oct. 2016 search sig event

#atlantaima #SEMPOAtl

October

AiMA Search Marketing SIG &

SEMPO Cities Atlanta Event


AiMA & SEMPO Working Together

AIMA and SEMPO Atlanta are teaming up for this event to re-introduce SEMPO as an

active organization for digital marketers in Atlanta. Our goals are to unify Search

Engine Marketing Professionals in the Greater Atlanta Area and grow the networking

potential of our community.


Upcoming AiMA Eventswww.atlantaima.org/events

2016 AIMA Scholarship ClassicTuesday, October 18 | 11:00am – 8:00pm | Golf Club of Georgia

How Marketing Analytics Is Helping Atlanta Brands Compete – Analytics SIG ’16Wednesday, November 9 | 11:03am – 1:30pm | Atlanta Tech Village

Augmented and Virtual Reality and the Human ExperienceWednesday, November 16 | 6:30pm – 9:00pm | Nebo


Membership

Become a part of our AIMA community!

Meet and collaborate, traditional and bleeding-edge, new graduates and industry veterans.

We love to have fun together while working our tails off to do amazing work.

Join us. For more info visit:

Atlantaima.org/membership


Volunteer

We are looking for talented

and passionate professionals to

join our AIMA team!

Cultivate the community! For more info email us:

[email protected]


Tweet along with us!

Win cool prizes!

#atlantaima #sempoatl


Your Feedback is Important to Us

and Actionable!

Please take our survey online immediately after today’s event.

We’re constantly evolving and appreciate your input to advance/enhance the AIMA community!


Thank You To Our Sponsors


Welcome to the Google Machine: The

Knowledge Graph, Machine Learning & the

Future of Search

Google is forever changing the landscape of SEO with things like the Knowledge Graph,

Semantic Search, Voice Search and Machine Learning / Rank Brain. How will this impact

SEO in 2017 and beyond? What are the key emerging trends?

Our panel will cover:

• Search trends and prioritizing updates to the search landscape

• Voice Search & Natural Language as the new norm

• Google’s Knowledge Graph & Answer Box

• Machine Learning & Rank Brain

• What are Amplified Mobile Pages and how does this impact you?

• App Interactions & App Indexation


Agenda: Lunch Event

11:30 – 12:00 PM: Registration, Lunch & Networking

12:00- 1:00 PM: Panel Discussion

1:00 - 1:30 AM: Q&A & Additional Networking


Welcome to the Google Machine: The Knowledge Graph, Machine

Learning & the Future of Search

Panel Speakers:

• Scott Nickels, Director of Audience & Engagement at Hearst Autos & SEMPO Co-Chair

• Jordan Silton, Director of SEO & Marketing at CoStar Group

• Nate Shivar, Owner at Shivar Web Consulting

Moderator:

• Stephanie Wallace, Senior Director of SEO at Nebo Agency; Co-Chair of AiMA Search Marketing SIG & SEMPO Co-Chair

Search SIG Co-Chair:

• Jake Aull, Professor of Social Media Marketing/SEO, GSU; Head Honcho, ZenFires Digital Marketing; Author, WordPress SEO Success; Co-Chair of AiMA Search Marketing SIG


Moderator: Stephanie Wallace

Senior Director of Search Engine Optimization

As Senior Director of SEO at Nebo, Stephanie oversees

the SEO department and is responsible for planning and

implementing effective campaigns and being in the know

on all the trends in the space. Stephanie has worked in

digital marketing since 2010 and enjoys bringing

marketing ideas to the online environment. In 2015,

Stephanie spoke at MozCon along with some of the

brightest minds in digital marketing. In 2014 & 2015, she

was recognized as a finalist for the Up & Coming Marketer

of the Year at TAG's Tech Marketing Awards.

@SwallaceSEO |


Panelist: Jordan Stilton

Director, SEO Marketing

Jordan Silton is Director, SEO Marketing at CoStar Group

(Nasdaq: CSGP), the leading provider of commercial real

estate information, analytics and online marketplaces. He

is responsible the organic growth of the Apartments.com

Network of sites including Apartments.com,

ApartmentFinder.com and ApartmentHomeLiving.com.

Jordan holds a Bachelors in Business Administration with a

concentration in Marketing from the Goizueta Business

School at Emory University.

@JSilton |

http://Apartments.com

http://Apartments.com

http://ApartmentFinder.com

http://ApartmentHomeLiving.com


Panelist: Nate Shivar

Owner, Shivar Web Consulting

Nate Shivar is a marketing educator & SEO consultant in

Atlanta, GA. Nate has worked in digital marketing since

2010. He's run high-performance campaigns for companies

ranging from enterprise ecommerce brands to specialist

publishers to local businesses. Nate lives in the Grant Park

neighborhood with his wife, Shannon, and two young sons.

@NShivar |


Panelist: Scott Nickels

Director of Audience & Engagement

As the Director, Audience & Engagement for Hearst Autos

– a newly-formed division of Hearst – Scott is helping to

lead the efforts to transform the consumer car-buying

experience. Hearst Autos brings together the company’s

industry-leading automotive media businesses, including

consumer brands Car and Driver and Road & Track and

business-to-business ad tech solutions company Jumpstart

Automotive Media. Previously, Scott has held leadership

positions in various agencies and brands, including

heading the SEO efforts for The Home Depot.

@Scott5Cents |




Future of Search




Future of Search

@Jsilton

@Nshivar

@Scott5Cents

@SWallaceSEO


Questions & Networking


Thank You!


Upcoming AiMA Eventswww.atlantaima.org/events

2016 AIMA Scholarship ClassicTuesday, October 18 | 11:00am – 8:00pm | Golf Club of Georgia

How Marketing Analytics Is Helping Atlanta Brands Compete – Analytics SIG ’16Wednesday, November 9 | 11:03am – 1:30pm | Atlanta Tech Village

Augmented and Virtual Reality and the Human ExperienceWednesday, November 16 | 6:30pm – 9:00pm | Nebo


AIMA Scholarship Classic

• Registration is now open!

o AtlantaIMA.org/Events

• Sponsorships still available!

o Email [email protected] for more information

3rd Annual AIMA Scholarship ClassicDate: Tuesday, October 18Time: 11:00 a.m. – 8:00 p.m. Venue: The Golf Club of Georgia (Alpharetta)*All donations are tax deductible*