Attaining Sustainable Growth Through CSR

Rama Mishra Sri Sathya Narayanan G Yogeshkumar Tripathi

TRIPLE BOTTOM LINE

PROFIT

PEOPLEPLANET

Social Challenges

C

Hunger

Environmental Challenges

Economic Challenges

Corporate Social Responsibility

Continuing commitment by business to behave ethically and contribute towards economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.

Opinion Poll

Levels of CSR

SWOT analysis

Concept of ‘ethical giving’ rooted in our history.

Huge intellectual Capital

Lack of a proper understanding in the broader & strategic point of view.

Lack of a common measure of performance

Destructive Criticism of companies

Burden of stringent complianceand monitoring

Infinite issues - ‘Spoilt for choice’ when it comes to choosing focus area & whom to benefit Happy Society

Types of CSR

Understand current value position

Anticipate stakeholders expectations

Set sustainable value goals

Design value creation

Develop compelling business case

Capture value

Validate results

Build capacity

How to go about CSR

Case Study

De-addiction campaign by ESSAR as a CSR activity in local community

Case Study (Continued ….)

Case Study

Automobile Cement Banking

Electronics

Construction

Chemicals

Pharmaceuticals

Case Study (Continued…)

Oil & GasPaperSoftware

Iron & Steel

Financial Services

Heavy Engineering

FMCGMetal

Way forward

Way forward

Benefits

Risk Management

Access to New Market and Capital

Cost Savings and

Profitability

License to

Operate

Tangible Benefits

Better quality product & processes

Intangible Benefits

Challenges CSR as a tool Survey – Results Levels of CSR SWOT Analysis Case study – ESSAR How to go about CSR Successful CSR practices CSR in the future Benefits

Recap

Conclusion

What do you want ? What do you want ? Will you shape the future or ….. Will you shape the future or …..

Will you let future shape you ??? Will you let future shape you ???

Profits are about ‘What you do’ ; CSR is about ‘Who Profits are about ‘What you do’ ; CSR is about ‘Who You Are’; You Are’;

Be ready for a responsible revolution ….Be ready for a responsible revolution ….

Thank you