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Zack

AIGA Statewide Pivot: Crossro Aug. 2

e Science of UX Design

Saturday, August 20, 2011


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Art is not DesignNot for us anyway.



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Art aims to

Inspire

http://3.bp.blogspot.com/_PvnAJNEr__c/TUIqWcUJdVI/AAAAAAAAAoA/F1pPI5hZFt4/s1600/napoleon2g.jpg

http://3.bp.blogspot.com/_PvnAJNEr__c/TUIqWcUJdVI/AAAAAAAAAoA/F1pPI5hZFt4/s1600/napoleon2g.jpghttp://3.bp.blogspot.com/_PvnAJNEr__c/TUIqWcUJdVI/AAAAAAAAAoA/F1pPI5hZFt4/s1600/napoleon2g.jpg


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Desigso

Problem



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Art is

Interpreted

http://www.davidlester.net/abstract%20and%20interpretive.htm

http://www.davidlester.net/abstract%20and%20interpretive.htmhttp://www.davidlester.net/abstract%20and%20interpretive.htm


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Not all Design is created equal.



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Not all Design is created equal.

Nor is any design philosophy universallyappropriate.



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Self Design

Genius Design

User Centered Design



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Self Design

Solves your own problem.



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Self Design

Solves your own problem.

I hope.



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Self Design

When is Self Design appropriate?

When YOU are the user.



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Genius Design

Draws from your experience.



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Genius Design

Draws from your experience.

Meh.



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Genius Design

When is Genius Design appropriate?

...not really ever...



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Genius Design

...except ...when you have sufficient domaiexperience with

both the product & users



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Focuses on behavior, use & context .



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Focuses on behavior, use & context .

Winner, winner, chicken dinner.



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User centered development process shifts from focus onthe way the product is made, to how the product is used .

- Mike Kuniavsky Observing the User Experience



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We call it

User Experience Design(UX) for short



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A UX processstarts withunderstanding the problem

instead of de ning the solution



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A successful design is the perfmarriage of user needsand

business goals.



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Perfect marriage of business needs and user needs + picture

User Needs Business Goals



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The Nerdery Embedded UX



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Physical Device Constraints




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Physical Device Constraints Integration Constraints




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Software Constrai




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Software ConstraiUser Constraints




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Software ConstraiUser Constraints Budget Constraints




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You don't know what youdon't know, until you know that you didn't know it



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How do we make informeddesign decisions?



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Research



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Just like science.

http://reeleyes.wordpress.com/2011/07/28/309-back-to-the-future/

http://reeleyes.wordpress.com/2011/07/28/309-back-to-the-future/http://reeleyes.wordpress.com/2011/07/28/309-back-to-the-future/


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a type of inductive theory , in that its content (i.e. empirical data ) could beexpressed within some formal system of logic whose elementary rules (i.e.

scientic laws) are taken as axioms.

Scienti c theory:



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Scienti c Method:1. Dene a question2. Gather information and resources ( observe )3. Form an explanatory hypothesis4. Perform an experiment and collect data , testing the hypothesis5. Analyze the data6. Interpret the data and draw conclusions that serve as a starting pointfor new hypothesis7. Publish results8. Retest (frequently done by other scientists)



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UX Method:1. Dene a question2. Form a hypothesis3. Observe4. Collect data5. Analyze the data6. Report results7. Create a solution8. Retest (often done by the same designer/team)



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Young, Indi. 2008. Mental Models: Aligning Design Strategy with Human Behavior.



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Young, Indi. 2008. Mental Models: Aligning Design Strategy with Human Behavior.



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Why do research?



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Why do research?Build empathy .

Inform decisions.



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Why do research?

oroughly de nes the problem .



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Why do research?

Design for the end user.



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Deductive Reasoning:1. Men are mortal .2. Zack is a man.3. Therefore, Zack is mortal.



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Inductive Reasoning:1. Small text is hard to read .2. Most people can understand larger text.3. Therefore, we can assume larger text will be easier to read.



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Abductive Reasoning:1. I ve seen people have a hard time reading small text .2. Sometimes, people understand a message better if it s a picture.3. We can abduct , people may understand our content better with pictures.



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Abductive Reasoning:1. I ve seen people have a hard time reading small text .2. Sometimes, people understand a message better if it s a picture.3. We can abduct , people may understand our content better with pictures.

This is the good stuff



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Were now using scienti ctheory , applied to creative

process in order to solveproblems through design.



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www.zacknaylor.com

@zacknaylor

http://speakerrate.com/talks/8176

Sources :

Observing the User Experience- Mike Kuniavsky

http:// www.uie.com/articles/ve_design_decision_style s/ Jared Spool

Ment al Models - Indi Young

Thoug hts on Interaction Design - Jon Kolko

http://en.wikipedia.org/wiki/Inductive_reasoning

http://en.wikipedia.org/wiki/Deductive_reasoning

http:// en wikipedia org/wiki/Abductive reasoning

ank s
http://en.wikipedia.org/wiki/Abductive_reasoninghttp://en.wikipedia.org/wiki/Deductive_reasoninghttp://en.wikipedia.org/wiki/Inductive_reasoninghttp://www.uie.com/articles/five_design_decision_styles/http://en.wikipedia.org/wiki/Deductive_reasoninghttp://en.wikipedia.org/wiki/Deductive_reasoninghttp://en.wikipedia.org/wiki/Abductive_reasoninghttp://en.wikipedia.org/wiki/Deductive_reasoninghttp://en.wikipedia.org/wiki/Deductive_reasoninghttp://en.wikipedia.org/wiki/Inductive_reasoninghttp://en.wikipedia.org/wiki/Inductive_reasoninghttp://www.uie.com/articles/five_design_decision_styles/http://www.uie.com/articles/five_design_decision_styles/http://speakerrate.com/talks/8176http://speakerrate.com/talks/8176http://www.zacknaylor.com/http://www.zacknaylor.com/

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