Global Citizen Program

Winter recruitment campaignCreated by An Nguyen – Aug 2014

+

AIESEC Vietnam

LEGOS team

BUILT TO LAST

Term 14-15

A typical Vietnamese student often lives up to parents’ dreams or social common

perceptions including: graduate from university, find a well-paid job and get

married. However, during that journey, an individual would find a mismatch

between study majors with self-capacity as well as personalities.

Additionally, nowadays living or studying abroad has become such a trendy

mission ever that every parent would work as hard as possible to send their

children to countries with high quality education system. Unfortunately, there are

certain limitations in terms of academic capacity (GPA, TOEFL/IELTS/SAT), finance

and time. Furthermore, a large number of them are even unsure of reasons /

motivations why they should study/live abroad as well as where to go for career

path apart from expectations from their parents.

Hence, Global Citizen Program offers a chance for Vietnamese students as a

platform for self-discovery. In other words, experience from Global Citizen

Program is meant to "Activate individual potential as an authentic leader”.

Through Global Citizen Program, AIESEC Vietnam aims to activate a generation of

young Vietnamese leaders who are entrepreneurial, responsible and proud of

their identity.

A typical Vietnamese

student who often follows

their parents dreams or

social common perceptions

looks like a robot.

One day this robot decides

to open a door for a whole

new world

Experience in another

country activates a huge

individual transformation

which starts from

appearance.

The robot becomes more

lively as he manages to

adapt himself in a brand

new environment.

The robot completes its transformation progress after an intensive

experience within 6 – 8 weeks working and living in a foreign entity.

Now he is an authentic leader as he understands himself, realizes his

responsibilities to others and dares to take any upcoming challenges

Why a robot?

This figure is created to illustrate target customers as typical students who

are in doubt of themselves or unaware their own capacity.

It’s super easy to customize or adjust this figure in specific context in regards

to content production during a whole campaign. In other words, based on the

concept, this figure shows a continual progress of self-development.

“Activating the Authentic You”

5th Oct – 12th Oct

• Interesting facts about personal development due to changes in surrounding environment based on psychological/ scientific facts & figures

13th Oct – 19th Oct

• Release 4 parts of a virtual clip which illustrate the concept/story. Fans on social media have chance to guess what would happen in next part.

19th Oct – 2nd Nov

• Highlight on purposeful EY2EY partnerships

• Create platform for direct interaction with Hosting Entity (iGCDP side)

3rd Nov – 16th Nov

• Showcase endorsement from parents

• Safety guarantee

STAGE 1: Trigger with main question “Who do you think you are?”

STAGE 2: Call for action “Discover a new culture in your own eyes”

STAGE 3: Action to activate authentic leadership “Make a change! NOW!”

Visual materials

- At least poster + standee (used for Capstone fair)

- 1 viral clip to illustrate product values

- Endorsement clips from parents (Milenna & Quyen - EP "teacher don't go)

- Promotion clips from EY2EY partners (utilize GCDP summit this week)

-Clips from Global Citizen Award Night of FTU HCMC

Written material

- EPs stories which are highlighted on specific values as defined --> posted

on AIESEC VN Fan Page, Student E-Magazine and website

-Purposeful partnership stories

- Other contents specialized for each stage

Who are in charge of these content materials?

-Creative Team & other media club partners managed by An PR Manager

- Support from CC marketing team

(design, video editing)

- Support from LC

(required: collect images, EPs stories | optional: design if necessary)

Digital materials

- All digital materials produced from MC level will be ready 1 week in advance

so LCs can use them on your local channels

Printout materials (fairs, class talks…)

-Printout materials produced from MC level will be ready in accordance with

preparation timeline