aiesec canada global talent and global citizen branding guidelines

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GLOBALTALENT

visual BRANDING GUIDELINE

GLOBALCITIZEN

aiesec canada

TABLE OF CONTENTS

global citizen & global talent .....................................3

brand ...............................................................................................................4

logoS ...............................................................................................................5

typography ...............................................................................................6

colour ............................................................................................................7

sub-products ........................................................................................8

icons ..................................................................................................................9

aiesec brand ...........................................................................................11

brand refresh .......................................................................................12

aiesec logo ..............................................................................................13

creative direction .........................................................................14

ELEMENTS ......................................................................................................15

do’s & don’ts ..........................................................................................16

inspiration ..................................................................................................18

resources ...................................................................................................19

GLOBAL CITIZEN & GLOBAL TALENT

BRAND

The OGX programs, GIP (Global Internship Program) and GCDP (Global Cultural Development Program) has been rebranded as Global Talent and Global Citizen by AIESEC International. AIESEC Canada will no longer be using the terms GIP and GCDP as we have adopted the international brand. To provide a better understanding of our exchange programs to potential EPs, we are promoting sub-products under each of the two brands.

Build a global resume by working abroad and developing professional skills.

• Sales• Marketing• Teaching • Information Technology

Challenge yourself by volunteering abroad for a social cause to impact local communities.

• Culture• Education• Social Entrepreneurship• Health• Environment

GLOBAL talent

GLOBAL CITIZEN

4

The typeface for Global Citizen and Global Talent cannot be altered in any way. Usage of icons are optional.

GLOBALCITIZEN

GLOBALTALENT

GLOBALCITIZEN

GLOBALTALENT

LOGOS

Offical icons may be used in any opacity or colour.

GLOBAL CITIZEN & global talent logos

official icons

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TYPOGRAPHY

NOVECENTO WIDE light

NOVECENTO WIDE book

NOVECENTO WIDE normal

NOVECENTO WIDE medium

NOVECENTO WIDE demibold

NOVECENTO WIDE bold

The typeface used for all Global Citizen and Global Talent material is called Novecento Wide.

Select the typeface that best fits with your promotional materials. It is recommended to use two different weights to enhance text and visual appearence. One other typeface may also be used concurrently.

TIP: USE A HEAVY WEIGHT TO EMPHASIZE IMPORTANT WORDS

TYPEFACE

6

COLOUR

Any colour may be used for Global Citizen and Global Talent materials. Select the colours that best fit your promotional materials.

TIP: USE TWO CONTRASTING COLOURS for visual impact

#29A7DF #DE4A78 #E8972A #094D8C #75C046

#E4CD30 #BE1E2D #2A388F

suggested colours

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sub-products

SUB-PRODUCT ICONS

The sub-product logos cannot be altered in any way. All logos must be accompanied by sub-product name.

ENVIRONMENT SOCIAL ENTREpreneURSHIP

HEALTH culture EDUCATION

GLOBAL CITIZEN icons

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SUB-PRODUCT ICONS

The sub-product logos cannot be altered in any way. All logos must be accompanied by sub-product name.

INFORMATIONTECHNOLOGY

SALES marketing teaching

GLOBAL TALENT icons

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aiesec brand

BRAND refresh

Incorporate the brand refresh shapes into your materials. Any colour or opacity may be used.

AIESEC BRAND REFRESH

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All materials should include the AIESEC logo in one form or another. Logos cannot be altered in any way.

SHORT LOGOSHORT LOGO

(NO BACKGROUND)LONG LOGO

Signature must be acoompanied by logo. Typeface (Helvetica Oblique) cannot be altered in any way.

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AIESEC logo

AIESEC LOGO

AIESEC SIGNATURES

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creative direction

elements

Be creative and create your own regular and irregular banners. Any colour or opacity may be used.

Use lines in any direction to compliment the shapes in your design. Here are some examples:

TIP: USE DASHED LINES TO OUTLINE YOUR BANNERS

REGULAR AND IRREGULAR BANNERS

DASHED LINES

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do’s & don’TS

1 All materials should have the AIESEC logo and/or signature. They cannot be altered in any way.

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2 Global Citizen and Global Talent logos cannot be altered in any way.

GLOBALCITIZEN

GLOBAL

TALENTGLOBALCITIZENGLOBALCITIZEN

3 Avoid using more than two typefaces. Typefaces used by AIESEC:

Helvetica NeueNovecento Wide

GeorgiaPT Sans

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4 AIESEC brand refresh shapes cannot be replaced or stylized as the AIESEC logo.

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5 Utilize the Flickr pages of AIESEC International, AIESEC Canada, and the AIESEC Global Gallery when compiling images for graphics. Choose images that correspond to your message.

6 Do not have excessive amounts of writing on one page as it is not inviting to read. Convert your message into a point-form format.

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do’s & don’TS

inspiration

Use AIESEC creative elements within your graphics and always remember the main message you are trying to convey. Keep in mind the first thing your audience will see. There should be a balance between text and images. Examples of brand-aligned graphics for inspiration:

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Global Citizen and Global Talent Logos and Sub-Products: http://www.myaiesec.net/content/viewfile.do?contentid=10277681

AIESEC Brand Refresh Shapes: http://www.myaiesec.net/content/viewfile.do?contentid=10255523

Novecento Wide Font: http://www.myaiesec.net/content/viewfile.do?contentid=10235157

Helvetica Neue Font: http://www.myaiesec.net/content/viewfile.do?contentid=10278043

AIESEC Short Logo: http://www.myaiesec.net/content/viewfile.do?contentid=10077263

AIESEC Short Logo (No Background): http://www.myaiesec.net/content/viewfile.do?contentid=10198701 AIESEC Long Logo: http://www.myaiesec.net/content/viewfile.do?contentid=10078714 AIESEC Long Logo (Descriptor): http://www.myaiesec.net/content/viewfile.do?contentid=10077247

Global Visual Branding Guideline (AIESEC International): http://www.myaiesec.net/content/viewwiki.do?contentid=10067369

Brand Refresh Guideline (AIESEC International): http://www.myaiesec.net/content/viewfile.do?contentid=10250773

Youth to Business Branding Guideline (AIESEC International): http://www.myaiesec.net/content/viewfile.do?contentid=10283959

AIESEC Canada Flickr: http://www.flickr.com/photos/aieseccanada/ AIESEC International Flickr:http://www.flickr.com/photos/aiesecinternational/ AIESEC Global Gallery Flickr: http://www.flickr.com/groups/aiesecglobalgallery/

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RESOURCES

e-mail: [email protected]

alice kimnational brand manager

student marketing

QUESTIONS?