AIESEC BRAND

WHAT IS BRAND?Video

ESSENCE

PROGRESS

BRAND ELEMENTS

• Misalignment:

• Disconnected elements: compilation of brand elements without a clear purpose or link to each other.

Challenges

Concept

Brand Positioning – what is AIESEC?

•The international platform for developing responsible young leaders through leadership and exchange opportunities.

Brand Promise – benefits nad external values

Brand Promise

Brand characteristics that influence how we communicate externally.

BRAND ATTRIBUTES:

• Daring.

• Diverse.

• Inclusive.

• Dynamic.

• Impactful.

Desired external reputation based on the attributes that define us as an organization.

BRAND MANIFESTATIONS:

• Responsible leadership.

• Global.

• Collaborative and democratic.

• For youth by youth.

• Social entrepreneurship.

Visual BrandToolkit

The AIESEC Brand Refreshhas developed a concept for additional visual elements to give all AIESEC members and programs maximum

freedom,

flexibility &

adaptability.

The concept consists of five very simplistic but strong visual elements that reflect the strength of AIESEC born from the brand attributes:

• IMPACTFUL

• INCLUSIVE

• DARING

• DYNAMIC

• DIVERSE

PLAY, EXPERIMENT AND CREATE.

The shapes are the simplification of theletters A-I-E-S-E-C. However, theshapes are not replacing the AIESEClogo, but support the individualchapters in giving them the creativefreedom to

PLAY, EXPERIMENT AND CREATE.

DO’S & DONT’S

USING COLORS

Feel free to use anycolor you like.

USING

TYPOGRAPHYThere are two fonts you can usefor your design. You can use

Helvetica (regular, italic, bold

and bold italic) and you can use

Georgia (regular, italic, bold

and bold italic).

PLAY, MAKE AND SHARE.

Inspirational examples

• You may use the long logo or short logo

• AIESEC text signatures can be used for AIESEC Sub-brands (ex. Y2B, ELD Programmes)

AIESEC LOGOThe logo can be used as a powerful tool for communication if communicated consistently and with repeatedly. Follow the rules which are written down for the AIESEC logo.

• Colour Combinations

AIESEC LOGO

• Always preserve the logo’s proportion

• Use the logo only in horizontal or vertical form

• The logo should always be distinctly identifiable and should not be altered in any way.

• Logos without backgrounds are allowed.

• The “AIESEC” letters on the logo should always have solid color that is aligned with the logo color combination

• The AIESEC “Blue Man” can be used for Social Media Page Profile Photos

AIESEC IMAGE BANK

ImplementationBrand Experience

Checklist• The international platform for developing

responsible young leaders through leadership and exchange opportunities.

• Network - Interpersonal Skills – Opportunities -Practical knowledge and skills. Is it reflecting at least 2 benefits?

• Professional – International – Inclusive –Responsible – Impactful. Are we showing at least 2 Brand Attributes?

• Is it adhering to the visual guidelines?

Let’s Summ It Up •What is Branding - Share your story

•GCP: Connecting with People - Google Brand

What is a Brand?

AIESEC Brand is whateach of us does daily.

LIVE AIESEC VALUES.

Once an AIESECer, always an AIESECer!

Questions?Question everything. Assume nothing.