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Green Packet, Packet One & WiMAX

AIESEC 2009 International Congress 22nd August 2009

Going Beyond Broadband

• Founded in Silicon Valley, California

• Established Headquarters in Malaysia year 2000

• Listed on the main board of the Malaysian Bourse

• ~ 800 employees

• Holding Company of Packet One

• Malaysia

• China

• Taiwan

• Middle East

• US

• Singapore

• Australia

Packet ONE

• First WiMAX Operator in South East Asia

• One of the largest & most successful WiMAX networks worldwide

• Provides the wireless broadband service P1 W1MAX

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What is WiMAX?

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WiMAX

Worldwide Interoperability for Microwave AccessBlah Blah Blah…-_-

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The real question is…

what can WiMAX do for me?

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The next generation WiFi

Everything WiFi does, WiMAX does betterWhat WiFi wants to be when it grows up

WiFi on SteroidsWiFi’s Wet Dream

Bigger, Wider, Better, Faster, Badder WiFi

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The City will be your HotspotThe Internet will be your playground

Wherever you are.

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In the last ONE year….

Launched the FIRST WiMAX Network in SEA

Launched the LARGEST City WiFi Network in Malaysia

FREE

1500+ hotspots in KL

Became the FIRST operator in SEA to be invested into by INTEL

Won the Red Herring Asia’s MOST INNOVATIVE Private Company Award

Services in 9 out of 12 states in Peninsular Malaysia

Kelantan

Terengganu

Kedah

Perak

Pahang

Johor

Melaka

Negeri Sembilan

Selangor

Perlis

Kuala Lumpur

Pulau Pinang

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So…

what makes the Green Packet Group and Packet One different?

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PEOPLEChoose Different

MINDSETThink Different

PASSIONLive Different

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For example…

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BroadbandWhen others said…

There’s already 1.8m broadband subscribers in Malaysia. A strong monopoly with >90% market share. And 3 mobile companies with more

than 15 years experience & with very deep pockets. YOU CANNOT COMPETE.

We saw…27 million people. 6 million households. ONLY 1.8m broadband users

We did…ONE THIRD of total new fixed broadband subscribers in Q1 2009

With less than 1/4th of the coverage. With less than 1/10th of the resources.

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Social MediaWhen others said…

Social networks are a fad. Twitter makes no sense. You can never be as good as Facebook, Myspace or Friendster. You can never EVER make

money. No way.

We saw…Social Networks will BE the Internet. Social Networks will enable online

currency, start online marketplaces, and go beyond advertising

We did…First in Malaysia to launch a social network with built-in virtual currency.

Ranked top local social network in Malaysia in July 2009 by Alexa. Available both on computer and mobile.

ruumz. get in.www.ruumz.com

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DevicesWhen others said…

We are not in the device game. People want the performance, they don’t care how it looks. It’s called a USB dongle, a 802.16e mobile WiMAX

modem

We saw…Wireless broadband is more than just a technology. It will be an inseparable

part of our lifestyle. And everybody wants to look good

We did…We designed it ourselves. We made it smaller. We made it sexier. We made

it cool. We called it the WIGGY

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ContentWhen others said…

The local creative content industry doesn’t understand business. We don’t need to support them. No justifiable returns on investment. They need us

more than we need them.

We saw…Content is what people use broadband for. Without content, there would

be no need for broadband. We all want good local content, but we just can’t get to them. We need to support local content creation.

We did…We developed & launched P1 Malaysian Filmmakers Showcase presents

15malaysia.15 top directors. 15 films. 15 views. On 1 Malaysia. Exclusively Online.

15 films 3-5 mins each, released over 6 weeks<300,000 streams. 80,000 downloads. In the first 5 days. For the first 3 films.

> 70% views by non P1 WiMAX users

www.p1.com.my/15my and m.ruumz.com on your phone

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What We’ve Learned…

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Begin with the END in MindStephen R. Covey

But what is YOUR end?

Find it and LIVE it

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Some see things as they are and ask why? I see things as they could be and ask, why not?

George Bernard Shaw

Ask your questions. Create your different future.

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Learn to Learn, and Learn to UnlearnA lot of smart & successful people we’ve met

The way things has always been, is almost always never the way how things will be.

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Enough talk. Now Watch.

http://james.ruumz.com/Videos/View.aspx?id=44117&returnurl=/Videos/Default.aspx

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Be HungryBe FoolishBe Brave

Ask…Why Not?(from various sources, over the years)

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james.ruumz.comwarbaby on twitter & Facebook

www.p1.com.my * www.ruumz.com

thank you