PowerPoint-presentatie

Why our Galvin Beats SiriHow the Studio-team is preparing for the futureTom De Ruyck, the Visionary, InSites Consulting

Stef Nimmegeers, the Geek, InSites ConsultingKen Vanderbeken, the Codemaster, InSites ConsultingJilke Ramon, the Coach, InSites Consulting

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GALVANIZE Ibiza 2016WHY OUR GALVIN

Automation and Artificial Intelligence

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Automation and Artificial Intelligence will, over a period of time, replace the worst 75% of market research, leaving just the best as having a significant human component.

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Ray Poynter NewMR

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automation3

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Automation does indeedsubstitutefor labor. However, automation alsocomplementslabor, raising economic outputs in ways that often lead to higher demand for workers.Irving Wladawsky Berger

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Given the continuing automation of so much human work over the past couple of centuries, why are there still so many jobs left?The answer isnt very complicated, althoughfrequently overlooked. As Prof. Autor succinctly puts it: tasks that cannot be substituted by automation are generally complemented by it. Automation does indeedsubstitutefor labor. However, automation alsocomplementslabor, raising economic outputs in ways that often lead to higher demand for workers.4

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Artificial IntelligenceIntelligence Augmentation

VERSUS

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MOST INNOVATIVE AGENCY.For now?

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DISAPPOINTMENTEXPERIMENTS

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Linear versus Exponential growth

TIMETECHNOLOGY CAPABILITY

AMAZEMENTBUSINESS GROWTH

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WHAT DOES THIS MEAN FOR THEInsight Activation Studio?

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YOURE EITHER THE ONE THAT CREATES THE AUTOMATION OR YOURE

getting automatedTom Preston-Werner Founder GitHub

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AUTOMATION1.

Automation = Drip programs send emails to targeted groups at specific intervals based on time or activities9

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IMPROVED ACTIVATION FLOWTHE RIGHT MESSAGEAT THE RIGHT TIME

Improve e-mail activation flow personal approach, tracking, A/B testing, be relevantBe relevant at the best times in-app messages (very personal)

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ARTIFICIAL2.INTELLIGENCEConversational interfaces will replace apps

Mark Zuckerberg CEO Facebook

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Quote Mark zuckerberg11

Meet Galvin Our very own Chatbot

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LUIS AI

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FIND ME SOME TILES ABOUT PACKAGINGWhen in a meeting or youre working on a specific project youre able to find out what your consumers and colleagues think about that topic.Case 3LETS MEET THE CONSUMERWe can give the employees the feeling that theyre talking with their consumer while theyre actually interacting with user personas based on predetermined consumer segments. Case 1SHOW ME THE LATEST NEW TILESYou can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind.Case 2

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BEATS SIRIMeet Galvin Our very own Chatbot

Case 1: Meet your consumerMC- PersonaLets meet Anna, she will tell you a little more about herself13

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BEATS SIRIMeet Galvin Our very own Chatbot

FIND ME SOME TILES ABOUT PACKAGINGWhen in a meeting or youre working on a specific project youre able to find out what your consumers and colleagues think about that topic.Case 3LETS MEET THE CONSUMERWe can give the employees the feeling that theyre talking with their consumer while theyre actually interacting with user personas based on predetermined consumer segments. Case 1SHOW ME THE LATEST NEW TILESYou can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind.Case 2

WHY OUR GALVIN

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Meet Galvin Our very own Chatbot

FIND ME SOME TILES ABOUT PACKAGINGWhen in a meeting or youre working on a specific project youre able to find out what your consumers and colleagues think about that topic.Case 3LETS MEET THE CONSUMERWe can give the employees the feeling that theyre talking with their consumer while theyre actually interacting with user personas based on predetermined consumer segments. Case 1SHOW ME THE LATEST NEW TILESYou can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind.Case 2

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WHY OUR GALVIN

BEATS SIRI

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WHAT CAN THIS

BOT DO FOR UStoday

ANSWERQUESTIONSPROVIDEINSPIRATION

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WHAT CAN THIS

BOT DO FOR UStomorrowVOICE CONTROL

MEMORY

ANSWER QUESTIONS 2.0

PERSONALITY

PROACTIVE SUGGESTIONS

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GALVANIZE Ibiza 2016Ok Samantha, Inspirationgive me some

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TOTAL IMMERSION IN THEconsumer world

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THE END OF THE Powerpoint reportsIS NEAR!

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Challenge accepted?