agile ux, lean start up and design thinking-how it all aligns
TRANSCRIPT
The following slides are a brief excerpt from my talk on Lean UX in a CrossFunctional World. The focus was to help engineers understandhow Design Thinking, Agile and Lean Start Up all beautifully align to create products/services that customers love. dave landis Transformation Team Coach for Lean UX & Design [email protected] | 425 387 5391 | LitheSpeed [email protected] | https://www.linkedin.com/in/dlandis
BUSINESS WANT CUSTOMER WANT
CONCEPTDIRECTION
Water Fall – Focuses on Business Wants
REQUIREMENTS
FEATURES
SPEC IT
PROGRAM IT
SHIP IT
How come noone is using it?
Too LongToo much wasteToo many misses for the customerMust use for extreme life threating and National Security projects
Dave [email protected]
How do they align?
Design Thinking Discovers Customers NeedsAgile Discovers a SolutionLean Startup Discovers a ProblemLean Discovers Efficiencies
Dave [email protected]
CONCEPT
PA IN POINT RESOLVEC U S T O M E R E X P E R I E N C E
DIRECTION
Breaking it down quadrants
Dave [email protected]
CONCEPT
PA IN POINT RESOLVEC U S T O M E R E X P E R I E N C E
DIRECTION
Agile Discovers a Solution
EXPLORE
A G I L EDave [email protected]
CONCEPT
PA IN POINT RESOLVEC U S T O M E R E X P E R I E N C E
DIRECTION
EXPLORE
Lean Startup Discovers a Problem
PAIN POINT RESOLVEC U S T O M E R E X P E R I E N C E
A G I L ELEAN START UP
Dave [email protected]
CONCEPT
PA IN POINT RESOLVEC U S T O M E R E X P E R I E N C E
DIRECTION
Design Thinking Discovers the Need
EXPLORE
Clear Need
Research Observe
Prioritize Insight
EXPERIMENT
A G I L ELEAN START UP
DESIGN THINK
HypothesisBrainstormConcepts
Revise Hypothesis
Dave [email protected]
CONCEPT
PA IN POINT RESOLVEC U S T O M E R E X P E R I E N C E
DIRECTION
EXPLORE
Clear Need
Research Observe
Prioritize Insight
EXPERIMENT
A G I L ELEAN START UPDESIGN THINK
Hypothesis
BrainstormConcepts
Revise Hypothesis
Dave [email protected]
How they align
appendix
Getty Images: Global Sr. UX Manager MICROSOFT Lead UX Designer & ResearcherSinclair Broadcast Group: National UX Director
My UX journey…Over 20 years crafting innovative experiences delivering B2B & B2C and entertainment solutions;From a boutique design agency serving fortune 500 company’s brand, design and marketing strategiesto in-house global enterprise UX studios, developing software & device apps, all the way to Hollywood films futuristic UX experiences.
SAP, SinclairDigital, Getty Images, Microsoft, Adobe’s PictureIQ, WRQ, Warner Bros., Paramount and Cendant Software
dave landis
Surface Hub
Workshops& Seminars
Guest Speaker - equipping engineers, innovation teams, designers, researchers experience makers on…Design Thinking, Agile UX, Lean UX and the building of high performance teams
TechReady Global Conference
“One of our top highlights of the event is Dave Landis’ talk on UX Design. This is a must see for every Microsoft employee. After this session, I had the feeling of ah-I-get-it now… - PRINCIPAL PROGRAM MANAGER
“I am in the single most inspiring technical/design session I have attended in 15 years. Metro maries my love of design and typography with my love of software. Geeking.” - NATIONAL DIRECTOR PRODUCTIVITY US EPG
"Awesome presentation! Love the passion that you transmitted on the importance of design in our products - thanks a lot for this inspirational session!” - SR PROGRAM MANAGER
dave landis
experiences
by dave land is425 387 5391
ds land is@out look .com