agile seo - infrastructure innovation by iteration
Post on 21-Oct-2014
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DESCRIPTION
Originally presented on the "The Really Complicated Technical SEO Infrastructure Issues" panel at SMX Advanced 2011 in Seattle, Washington. The panel included Maile Ohye of Google, Todd Nemet of Nine by Blue, and was moderated by Vanessa Fox of Search Engine Land. This presentation is a quick introduction to Agile SEO development, a methodology that can help you deliver more value to your customers more quickly. We'll take a look at a few of REI's SEO technical infrastructure optimizations, as well as see what the results were from making these optimizations. One of the controversial points of discussion in the presentation was REI's use of the "rel=canonical" element to reduce duplicate content caused by pagination. Download the slide show and see the speaker notes for more information. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/TRANSCRIPT
Source: Ross Land/Getty Images, http://www.zimbio.com/pictures/5W4OMo-A8o9/New+Zealand+Training+Press+Conference/2sZt6VRG3mT
AGILESEO Infrastructure Innovation by Iteration
Jonathon Colman, in-house SEO for REI: www.REI.comTwitter @jcolman
Source: SEOmozhttp://www.seomoz.org/blog/
4-essential-seo-infographics
Source: Rugby Rebels, http://www.nowrugby.com/jimmy-cowan-recommits-to-new-zealand-rugby/983.htm
You’ve got strong metrics, top-notch analysis, a smart business case, and best practices for implementation.
Wow! You are an SEO Rockstar, baby.
Source: Ross Land/Getty Images Europe, http://www.zimbio.com/pictures/yp6IeahtpSr/New+Zealand+Training+Autograph+Session/hNjEpbD_pR7
FAIL
Enter Agile – a way to deliver value to customers and get SEO done as part of a team.
Source: Conversational Rugby, http://conversationalrugby.wordpress.com/2010/07/09/improving-scrums-in-the-short-term/
URL indexation from XML sitemaps
Duplicate content reduction
Performance: improving page load time
Crawl budget: increase in crawling activity
Stand as a team,Source: Ross Land/Getty Images, http://www.zimbio.com/pictures/mwAlE2nLH3H/Wales+v+New+Zealand/zfXvkYQVdSO
Work as a team,Source: Ross Land/Getty Images, http://www.zimbio.com/pictures/5W4OMo-A8o9/New+Zealand+Training+Press+Conference/2sZt6VRG3mT
Celebrate as a team, and…Source: Ross Land/Getty Images, http://www.zimbio.com/pictures/0hvMKX59MJ3/Australia+v+New+Zealand+Bledisloe+Cup/cYdZp2jIKCW
What happens on the team stays on the team.Source: Ross Land/Getty Images, http://www.zimbio.com/pictures/HCFNB-GugmA/New+Zealand+Training+Session/8z7HEDMQyLA
Source: Ross Land/Getty Images, http://www.zimbio.com/pictures/5W4OMo-A8o9/New+Zealand+Training+Press+Conference/2sZt6VRG3mT
THANK YOU!Jonathon Colman, in-house SEO for REI: www.REI.com
Twitter @jcolman