V e r r a s s e n , V e r t e l l e n , V e r b i n d e n . . . Marketing acties

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surprise, connect, report…

Agency for live! communications

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surprise, connect, report…

We enrich communication with humour and interaction.

We produce workshops, interactions, theatrical productions and videoclips

based on your input. Discover the power of live communication…

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We have entertained Amsterdam Schiphol Airport passengers

from 2001.

Waiting at the airport during peak hours is much more enjoyable for the passengers when they are in the company of our actors. Aaaaha! The Actor Factory’s enthusiasm is contagious and leads to entertaining moments and spontaneous reactions in the departure halls every year.

Matina Barbé, Schiphol Group

s u r p r i s e , c o n n e c t , r e p o r t. . . Schiphol Airport

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s u r p r i s e , c o n n e c t , r e p o r t. . . Marketing campaign s u r p r i s e , c o n n e c t , r e p o r t. . . Marketing campaign

We know how to organise marketing campaigns at festivals, stations, airports and in shopping districts. We would love to co-create exceptional activities, together with you.

Our actors are guerrilla experts;

they have guts and flair

The Verkade girls visit the editorial offices of lifestyle magazines.

125 years of Royal Verkade: the Verkade girls welcome Her Majesty the Queen.

Our running nose promotes Kleenex tissues.STaRT SHOppING!a noticeable activity in a shopping district.

Marketing

CAMPAIGN

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1.

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Marketing

CAMPAIGN

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yummyLet’s get started!

I’ll missyou…

Bye bye!

Mmmm, tasty?!Delicious!

Alright!

Marketing

campaign

actors, quiz shows, award, and video clips trigger your colleagues. Everyone is involved: together we make the activity unforgettable.

> surprise visit Actors surprise your colleagues at work.

INTERNal

CAMPAiGN

s u r p r i s e , c o n n e c t , r e p o r t. . . Marketing campaign

COffee TaSTING: all colleagues chose the new coffee system together. Our coffee ladies surprised everybody with a blind tasting session at work.

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s u r p r i s e , c o n n e c t , r e p o r t. . . Internal campaign

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Working with The Actor Factory really feels like an ‘Aha’ moment. They think along with you and they think ahead. The organisation and actors add something special to your idea, which makes working with them extremely exciting.

Henjo Guitjens, MSL Communications Consultants

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WeNSeNGel: Uw collega’s kunnen hunwensen voor een betere werkplekmeegeven aan onze wensengel.

INTERNE

CAMPAGNEINTERNE

CAMPAGNE

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A l so perfec t for …Sustainabil i t y

Customer centr ic i t yRelocat ing

Employee sat is fac t ion sur vey

Aw ard nominationsA nd ever y thing el se

that needs to be celebr ated!

INTERNal

CAMPAign

> positive feedbAck At work This is how you show your colleagues the added value of a clean workplace.

You’ve tidied up very

nicely, sir.

> Angel of w ishe s: Your colleagues can send their New Year’s wishes to our Angel of Wishes .

> QuiZ We present a quiz at work.

We are one of the main sponsors of the Netherlands Film Festival. Two glamorous actors visited our seven offices and brought the festival to the attention of our col-leagues. The actors presented a film quiz, in which you could win film tickets. Every-body was very excited and we enjoyed working with Aaaaha! The Actor Factory. They think with us, and are quick-thinking and flexible. This is definitely something we will repeat next time. – Nicole Koster, UPC Nederland

s u r p r i s e , c o n n e c t , r e p o r t. . . Internal campaigns u r p r i s e , c o n n e c t , r e p o r t. . . Internal campaign

Tip! Engage and trigger your

colleagues and list their

best ideas.THANKS!

A compliment; very nice.We’ll surprise

them!

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> per sonAl song Based on your input, we create and sing a special song to surprise your business relation.

s u r p r i s e , c o n n e c t , r e p o r t. . . Sales campaigns u r p r i s e , c o n n e c t , r e p o r t. . . Sales campaign

actors visit your business relations. They sing a personal ode or deliver a present or invitation. Campaigns like this linger on in client memories.

SALES

campaign

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3.> incentive

We visit your dealer network and we motivate your salesmen for your incentive campaign.

> sAntA cl Aus Santa Claus surprises your clients with a personal poem/speech, based on your input, for everyone they visit.

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Mr. Jummy surprised buyers and introduced 2 new flavours.

Fruittella developed a new range of products: Fruittella Candy-jars. To bring the salesmen into contact with the field staff, we organized an original and effective activity with these candy-jars and hired Aaaaha! the Actor Factory to help us. The field staff subsequently recorded a Tell Sell commercial with great enthusiasm. We had a lot of fun making this commercial while, in the meantime, we explored the product. – Simon van Dijk, Perfetti Van Melle

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V e r r a s s e n , V e r t e l l e n , V e r b i n d e n . . . Marketing acties

We trigger your colleagues with contagious fun.We engage everyone in the strategic topics.What may seem abstract becomes concrete and personal.

Coaches

s u r p r i s e , c o n n e c t , r e p o r t. . . Kickoff

KICKOFF

s u r p r i s e , c o n n e c t , r e p o r t. . . Kickoff

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Role play

> superbr AinstorM This talkshow connects participants with each other and each other’s ideas. Together we bundle ideas for an even brighter future.

> gAMe show Based on your input we produce a compelling game show, which make you laugh at familiar situations.

> role pl Ay With great humour, our actors show you how it is NOT done. Together with your colleagues you give feedback.

> profe ssor flip vAn der wAl Our professor (comedian) makes sure that everyone is on the wrong track. He shows his refreshing view on your theme.

> worldcAfé Literally put all your ideas on the table in small groups. The best ideas are presented later on.

We already assembled a good programme, but Gregor Bak’s musical and engaging moderation that day really made it a very successful meeting! Our next meeting is in a few weeks and we will be sure to work with him again!– Aarnoud Overkamp, Takeda Nycomed

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> net working pAr Ade Everybody meets 10 other participants in 20 minutes, which creates an atmosphere of connectedness.

> perfec t M Atch! Our hostesses bring your guests into contact. She assembles business cards on her dress.

> tAilorMAde coMedy Our professional comedian was there and sums up the day with humour.

s u r p r i s e , c o n n e c t , r e p o r t. . . Congresss u r p r i s e , c o n n e c t , r e p o r t. . . Congress

Your guests want to get to know each other better and learn from each other. We bring guests into contact with each other. Workshops and talk shows ensure that everybody is actively involved.

CON-GRESs

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5.Tip! Your guests are not only there

to learn but to make valuable contacts. Bring your guests in contact with each other.

perfect Match!

c h A irMen:

Sophie van Hoytema

Gregor Bak

Erik Peekel

Rens Merkelbach

Pauline de Wilde

Heliview Conferences & Training B.V. have been working with Aaaaha! The Actor Factory since 2007. The enthusiasm and commitment in achieving our goals is characteristic for the people at Aaaaha! The Actor Factory. We use the Actor Factory for a large number of congresses every year. They trigger our guests and sponsors by providing great chairmen and several matchmaking tools, and they know how to playfully initiate the interaction between the guests and the sponsors.– Stijn van den Broek, Heliview Conferences & Training

living roadsigns

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• Reserve some time in your programme for interaction; it takes time to let the participants speak, so take that into account when making the programme. Useful discussions are often stopped because of a lack of time.• Ask an experienced chairman to lead the conversation; asking the right questions is an artform. Ask an experienced chairman who is objective and can make connections between guests’ questions, ideas and remarks.• Use themes instead of statements, because it is difficult to think of statements that clearly divide guests. Themes motivate your guests to name changes, and in this atmosphere, there is a great chance that these ideas wil lead to something new. In a built up atmosphere there is a good chance that new ideas are developed. The guests can then take part in developing a solution.• Make sure it is relevant; delve into the interests of your guests. How do you make the discussion as relevant as possible? Can you think of social interests which you can connect to the event?• Pay attention to your guests; make sure that the atmosphere is pleasant from the start. Make sure guests feel that you appreciate their support and their attendance. The right, personal text on the invitation already influences the willingness of the guests to think along with you.• Develop a useful report; make a document in which you provide the best tips and ideas.

Turn ideas into actions so that guests see that you used their input. This increases guests’ involvement.• Use technology well: voting systems are often used, but asking guests to raise their hands works just as well. Narrow down your questions and think of what you will do with the data beforehand. Using voting systems purposefully works perfectly.• Let your guests prepare 1-to-1. Our modera-tors often let the participants talk to each other 1-to-1, before asking for their input. The guests will, for example, discuss the most important developments in their sector, which will bring about many different discussions. Your input will be thought out better, because everybody has already discussed these topics.

How to trigger your guests at a conference?

Tips for inter-action at your

event!

work shop sWe organise workshops

based on your goals. Guests work actively in our workshops and

share insights and experiences with each other in small groups.

s u r p r i s e , c o n n e c t , r e p o r t. . . For the organisers of exhibitions

actors attend to the needs of your exhibition visitors. They lead innovation tours and add experience to your tradeshow. We ensure a worthwhile visit to the exhibition.

EXHIBITIONS

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6.

> flight tour s Let visitors discover the exhibition at a glance. Our ‘pilots’ take care of the guided tours.

for the orgA ni ser s of

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v e r r A s s e n , v e r t e l l e n , v e r b i n d e n . . . Voor beursorganisatorens u r p r i s e , c o n n e c t , r e p o r t. . . For the organisers of exhibitions

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> theMe pAvillions Actors bring the theme pavillions to life.

> t w it ter bird Our ‘Twitter bird’ innovatingly matches the programme to the visitors’ interests by creating and sending short messages and Tweets.

> surprise your exhibitors Our actors visit all exhibitors and wish them an enjoyable exhibition.

Professional actors can achieve a lot at an exhibition. The Actor Factory proved at HET Instrument and Electronics & Automation, in collaboration with the organising federation FHI, that they can do this in an effective and efficient way. Their added value for the exhibiting companies has already been proven. – Kees Groeneveld, FHI

Tip!Experience

prolongs the duration of

the exhibition visit.

s u r p r i s e , c o n n e c t , r e p o r t. . . For the exhibitors

for the EXHIBITORS

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7.> e xhibition pre senter

Our presenter brings your product or service to the attention of the exhibition visitors.

Your target audience walks right past your stand! What do you do? We can get you in touch with all the exhibition visitors you haven’t yet met. We have the power to stop them!

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V e r r a s s e n , V e r t e l l e n , V e r b i n d e n . . . Marketing acties

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s u r p r i s e , c o n n e c t , r e p o r t. . . For the exhibitors

The Actor Factory has helped us with a creative interpretation of our presence at the Safety & Security exhibition. The actors were very inventive and flexible. They were clearly focused on results during the exhibition. The visitors to our Securitas stand were very enthusiastic, which was partly due to The Actor Factory’s commitment. – Robin Ohm, Securitas

Tip!Use a trigger

to get the attention of the visitors, so that you can easily establish contact.

> e xhibition QuiZ Exhibition visitors can win prizes at your stand. We can provide for a computer system with your own quiz.

> perfec t M Atch! Our actresses bring exhibition visitors into contact with the staff at your stand.

> butler Our courteous butler contacts exhibition visitors. He makes sure that the right people visit your booth and meet your specialists.

s u r p r i s e , c o n n e c t , r e p o r t. . . Teambuilding

Have fun with your colleagues.Our passionate workshop leaders make the difference. Really get to know your colleagues!

8. teambuilding

> produce A coMMerciAl /lip dub/ video clip Make your own video clip. Your colleagues will battle each other in small groups.

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EXHIBITORS

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s u r p r i s e , c o n n e c t , r e p o r t. . . Client event

Tip!Choose

an activity in which

you produce a concrete

result.

> iMpro coMedy work shop Get started with the art of improvisation. You learn to make the best of unexpected situations.

> stAnd up coMedy work shop Discover how you can turn your observations into telling jokes. You battle each other in small groups, for example creating your own New Year’s conference.

s u r p r i s e , c o n n e c t , r e p o r t. . . Teambuilding

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Clientevent

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9.> vip-w elcoMe

We give your guests the welcome which Hollywood stars are accustomed to.

We would love to help you set the right tone for your client event. We ensure a warm welcome for your guests. The acts will surprise them and the actors will get your guests connected.

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Would you like an out-of-the-box activity for a team event? Then the Actor Factory is the place for you! They like to think along and they are very flexible in inventing last-minute solutions. Everything is possible! We did a commercial making contest with the marketing department during our team event. We had to divide ourselves into teams and make a commercial with 8 video cameras in 2 days. The best commercial won an award that night, which was awarded in Barcelona. We had a lot of fun and it was amazing how quickly everything was arranged! Highly recommended. – Karlijn van Ruiten, Heineken

teambuilding

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s u r p r i s e , c o n n e c t , r e p o r t. . . Client events u r p r i s e , c o n n e c t , r e p o r t. . . Client event

> perfec t M Atch! Our hostesses bring your relations together and establish meaningful meetings.

> living sofA Two of our actors dress up as this sofa and invite a number of guests to get connected.

> ode to your rel Ations Gregor Bak will write a song based on your input. This song will be the highlight of an interactive and humorous speech about the power of music.

Tip!Think of

how you will manage to

pay attention to every guest beforehand.

Our event and congress bureau has regularly worked with Aaaaha The Actor Factory since 2001. We are satisfied with our collaboration and the qualities of the actors. In a very diverse range of projects – a congress, a day with relations, a party or a show – the creatives at Aaaaha! the Actor Factory are always quick and flexible in linking a great actor to our programme. In addition, they think with us about creative and communicative interpretations of our chosen concept and in which way their services can be valuable in this specific process. We look forward to continuing our partnership with them in the near future. – Pieter Schure, PINO Evenementen & Congressen

> d e s i g n i n g t h e p r o g r A M M e Are you looking for the right trigger? We would love to help you develop a catchy programme. We can, for example, organize a super-brainstorm session to discuss opportunities in your sector and we can give you suggestions for speakers and workshops.

Clientevent

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s u r p r i s e , c o n n e c t , r e p o r t. . . Typical Dutch

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s u r p r i s e , c o n n e c t , r e p o r t. . . Typical Dutch

> delft wAre Our renowned Dutch farmer’s couple come to life with music.

> the wooden shoe circus c oMpAny An archetypal Dutch farmer’s couple perform impressive acrobatic stunts.

> profe ssor flip vAn der wAl A comedian appears as being representative of Dutch culture.

> chee se girl s Unforgettable conversations based on improvised comedy. We teach your guests their first Dutch sentences!

We promote Dutch organisations abroad and at exhibitions.We provide surprising entertainment, focusing on Dutch culture for foreign guests.

typical dutch10.

Hosted buyers get a lot of information at once when they visit the IMEX and EIBTM exhibition. So we really have to make a good impression in the few minutes that they visit our Holland meeting point. We asked Professor Flip van der Wal (comedian) to give some presentations. We achieved our goals and stood out compared to other presentations thanks to Flip’s humorous approach. – Eric Bakermans, NBTC / Holland.com

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s u r p r i s e , c o n n e c t , r e p o r t. . . Videos u r p r i s e , c o n n e c t , r e p o r t. . . Video

video

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11.We produce video clips for events. We use your input to develop a catchy screenplay. We are creative and deliver quickly and at low cost.

> video report We film your event and ask guests for their input. We deliver the edited result the same day to increase the reach of your event.

We have worked with Aaaaha! The Actor Factory for many different events and video clips. It is nice to see how creative ideas develop into masterpieces on stage or in a video clip. Even though humour is the leitmotif in every project, the underlying message remains clear. In fact, humour ensures that the message really sticks. We really enjoy working together with Aaaaha! The Actor Factory. – Mariel de Jong en Vivian Jansen, Van Gansewinkel Groep

IHave a look at our Youtube channel!

Reporting from the stadium…

This is where it will all happen.

This has been one amazing

day!

It’s fantastic!

I’m reporting live.

The busses will arrive…

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s u r p r i s e , c o n n e c t , r e p o r t. . . Videos u r p r i s e , c o n n e c t , r e p o r t. . . Video

> Mini docuMentAry We produce short documentaries based on your input.

Promoting the employee satisfaction survey: In a short clip, which can be found on the Internet, Van Gansewinkel colleagues discuss what they would do if they were CEO for one day.

We produced an invitation video clip, commissioned by The Hague Marketing.

Prince for a day

VIDEO

Extra work breaks.

Focus on the clients.

What I would do

then?

More courses!

If I were the CEO for one day?

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our procedure s • Call us and we will create a customized concept, free and

without any further obligations.

• If you like our ideas, then we work on the concept until it meets your requirements.

• We are a member of IDEA, so we ensure that invoicing

and tax remittance is correct.

• Our actors will be on site 60 minutes prior to the start of the event.

s u r p r i s e , c o n n e c t , r e p o r t. . . The ActorFactory

We love to think with you!

erik

anneke

Joep

Henriëtte

Marjolein

fundAys for young pAtients

We support the work of Stichting Opkikker. This foundation organises days full of

experiences for young hospital patients. Our actors regularly perform as princesses,

servants, thieves, and pirates, thereby fulfilling the dreams and wishes of these children. We believe in the power of these

experiences and love contributing to this wonderful cause.

We a

re a member of IDEA

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tos:

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Ray

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www.actorfactory.comE-mail: info@acteurs.nlCall: +31 70 392 1140

surprise,connect, report...

surprise

connect

report

warm welcomesales campaigns

opening actquiz

perfect match superbrainstorm

world cafEimprovisation workshop

tailormade theatrevideo clips

customised comedycreative reports