affiliate marketing basics for merchants

Developing the Right Merchant Mindset

Andy Rodriguez, President, Andy Rodriguez Consulting Inc.

What is an Affiliate Marketing Program?

One of the fastest growing channels in One of the fastest growing channels in e-commerce, an affiliate marketing e-commerce, an affiliate marketing program is a contractual agreement program is a contractual agreement

between an affiliate and a merchant to between an affiliate and a merchant to acquire targeted traffic, new acquire targeted traffic, new

customers, generate sales leads, customers, generate sales leads, and/or sell products. and/or sell products.

AndyRodriguez.com ~ Affiliate Program Management & ConsultingO: 305-412-3512 ~ C: 305-785-4524 ~ [email protected]

mailto:[email protected]

Managing a Virtual Sales Team

Affiliates work when they wantAffiliates work when they wantand for whom they want.and for whom they want.

Once you understand this concept, Once you understand this concept, you are on your way to building you are on your way to building

successful, long lasting, profitable successful, long lasting, profitable relationships.relationships.



Managing a Virtual Sales Team

Affiliates can not be fired, they are not your employeesAffiliates can not be fired, they are not your employees Affiliates do not work for you, they work along with youAffiliates do not work for you, they work along with you Affiliates have no fixed work hours, no time requirementsAffiliates have no fixed work hours, no time requirements Affiliates have no fear of loss of compensation or sick daysAffiliates have no fear of loss of compensation or sick days Affiliates have more work than they have hours in the dayAffiliates have more work than they have hours in the day Affiliates don’t need you, you need themAffiliates don’t need you, you need them Affiliate’s most important asset and ROI is TIMEAffiliate’s most important asset and ROI is TIME Merchant’s most important asset and ROI is TRUSTMerchant’s most important asset and ROI is TRUST Build the relationships, the sales will followBuild the relationships, the sales will follow



What does it take to manage a successful affiliate marketing program?

Creative Inventory Creative Inventory Maximizing Link PerformanceMaximizing Link Performance Clear Call to ActionClear Call to Action Deep LinkingDeep Linking Keep Links in ContextKeep Links in Context Tools of the Trade Tools of the Trade Link OptionsLink Options Commission Structure FlexibilityCommission Structure Flexibility Affiliate RelationshipAffiliate Relationship Trust FactorTrust Factor

Merchant’s Mindset Merchant’s Mindset Affiliate’s First Impression Affiliate’s First Impression Program InformationProgram Information Registration / ApplicationRegistration / Application Approval LetterApproval Letter Rejection LetterRejection Letter Creating Links, Make it Simple Creating Links, Make it Simple What is in it for the Affiliate? What is in it for the Affiliate? Commission RateCommission Rate Return DaysReturn Days



Why You Need to Become an Affiliate Marketer

A successful merchant, affiliate manager has A successful merchant, affiliate manager has

first hand experience as an affiliate and is first hand experience as an affiliate and is able to help partners improve conversions, able to help partners improve conversions,

drive traffic and motivate them.drive traffic and motivate them.

How can you guide or help someone with a How can you guide or help someone with a problem if you know nothing about what they problem if you know nothing about what they

are doing, going through or talking about?are doing, going through or talking about?



Thank You For Your TimeThank You For Your Time

Any Questions or Comments?Any Questions or Comments?



affiliate marketing basics for merchants

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