Monitoring Your Brand

Andy Beal, Founder, Trackur.com

Who is Andy Beal?

Internet marketing consultant:Online reputation management

Search engine marketing

Social media marketing

Editor at MarketingPilgrim.com

Founder of Trackur.com

Coauthor of online reputation management book “Radically Transparent”

Why Should You Monitor?

Benefits to Affiliate Marketers

Merchant news & announcementso That new “iPhoAndroBerry” is a hot item

Be the first to find new merchantso Track industry phrases, look for new merchants

Keep an eye on other affiliateso Track their affiliate marketing efforts

Watch for gaps in official marketingo Someone asked a question on Twitter? Offer the

answer…..and a tinyurl.com link ;-)

Why Should Merchants Monitor?

Brand copycatso Pretending to be the official company

Law breakerso Using your brand in violation of your T&C

Rogue affiliateso Hurting your reputation with their actions

Thieving affiliate b@$t@rd$!!!o Diverting your brand to someone else’s

The Tools of the Trade

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Google Alerts

google.com/alerts

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Social Media

technorati.com8

Page Changes

copernic.com/en/products/tracker

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Twitter

search.twitter.com10

Comment Monitoring

backtype.com11

usernamecheck.com

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Thanks!

oTrackur.com o Merchants monitor your

brand - just $18 a month!o Affiliates earn 35% on all

payments:otrackur.com/affiliates.php

oNeed help?o andy@trackur.como 919-816-2106

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