aecom - from service delivery to experience design
TRANSCRIPT
FROM SERVICE DELIVERY TO EXPERIENCE DESIGN:
IMAGINING A WORLD WHERE PEOPLE, PROCESSES AND PLACE ARE TRULY JOINED UP
CHANGING EXPECTATIONS
PEOPLE INCREASINGLY FOCUSED ON:
» Connectivity
» Ease of use / immediacy
» Personalisation
» Control
» Choice
» Convenience
RISKS OF NOT BEING USER EXPERIENCE DRIVEN
» End up constraining the employee through poorly design processes
» Duplication / re-work in some areas whilst there are gaps in others
» Disconnected and conflicting messages
» Change doesn’t stick in the long term
» Confused experience for employees
THE EMPLOYEE EXPERIENCE MATTERS MORE THAN EVER
WHY?
» Attraction/retention
» Loss of knowledge and opportunity
» Efficiency
» Innovation
“Focus on the user and all else will follow…”
Replacing a member of staff = £30,614 per employee*
*The cost of brain drain
Oxford Economics
Feb 2014
WHAT IS EXPERIENCE DESIGN?
“The practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience and culturally relevant solutions”
BUT WE KNOW, IT IS NOT EASY…
£1Priority Budget Time Skills
WHERE ARE WE NOW?
TRADITIONAL & SHARED SERVICE MODELS
» 90%* of organisations reported implementing various iterations of shared services structures
CHALLENGES:
» Internal specialisation – low agility
» Long term efficiencies missed
» We forget to upskill our people
» Service partners/capabilities not maximised
» Integration at only one level of the organisation
» Metrics that drive the wrong behaviours or focus
FUTURE DESIGN
WHAT MIGHT IT LOOK LIKE?
» Employee Experience Hub as the service provider for end to end employee interactions or services
How does this differ from Shared Services:
» Single touch point (working cross functionally)
» Relationship not contract management approach
» Specialist partners developing strategy
» KPIs integrated and Rewards shared
» Processes reduced (what adds value?)
WHERE SHOULD WE BE?
» RIGHT SOURCING
» CONSOLIDATION
» BEST PRACTICE PRINCIPLES
» INTELLIGENT CLIENT FUNCTION
» INTERCONNECTED
WHERE DO WE NEED TO GET TO?
CHANGING EXPECTATIONS:
» CONNECTIVITY
» EASE OF USE / IMMEDIACY
» PERSONALISATION
» CONTROL
» CHOICE
» CONVENIENCE
» FM needs to become more of a strategic driver within the organisation
» The workplace needs to shape the experience of the employees and customers it serves
» FM providers need to become experience managers
HOW DO WE GET THERE?
» Stop focusing on cost reduction and operational day to day tasks
» Think strategically and contribute to strategic decisions / business planning
» Increased outsourcing of tactical delivery, allowing more focus on strategy
» Shift the primary focus from the building to the employee experience
» We need to change the way that FM is perceived
A FUTURE DAY IN THE LIFE?
• I just used an App to find out what the lunch options are today
• I take leave when I need it – there’s no fixed limit
• I don’t have fixed hours – I work when my team and customer needs me
• I get to work on my hobby at work
• My access pass works anywhere in the world
• I have a single device for work and home
• My team meetings are done in a virtual meeting room
• My workspace reflects the personality of my team – no-one’s afraid of a bit of mess!
• I can change the lights and move furniture around as needed
• I walk up to the experience hub and grab an iPad and a cheeseburger (or sushi!)
ALIGNMENT OF PEOPLE, PROCESS AND PLACE – SOME QUESTIONS
» Do we truly put the employee experience at the heart of what we do?
Or is it cost or ‘this is how we have always done things’?
» What are the barriers to getting there?
» Should FM functions be driving strategy?
» Would an aligned view reduce or increase costs?