adwords shopping-advertising-exam-answers-july-edition-2017

www.onlineseotrainer.com ADWORD SHOPPING ADVERTISING EXAM ANSWERS


ONLINESEOTRAINER

Copyright © 2017 By A. Yoganand

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1. What does Google Merchant Center use as the primary way to contact users

with important messages, such us feed disapprovals?

Messaging in Adwords overview page

Email contacts listed in account settings

Automated phone message to account owner

Messaging in Google Merchant Center overview page

Explication: You need to provide different information related to your business

while setting up a Merchant Center account. One of them is your primary email.

Updates regarding your Merchant Center account as well as feed errors and

warnings will be sent to this email address, unless indicated otherwise. Your

contact information won’t be displayed publicly.

2. Sally is promoting her online store that sells vintage goods and custom artwork.

What does she need to include for unique product identifiers?

Put 'unavailable' in the 'gtn' attribute

Put 'false' in the 'identifier exists' attribute

Submit '1' as the 'mpn' attribute

Submit a randomly generated number in the 'gtn' attribute

Explication: Unique product identifiers go beyond the id attribute to define the

product you're selling in the global marketplace. Common unique product

identifiers include Global Trade Item Numbers (GTINs), Manufacturer Part

Numbers (MPNs), and brand names. Providing unique product identifiers,

especially GTINs, can make your ads richer and easier for users to find. For

products without a GTIN and brand nor mpn and brand, submit identifier_exists.



3. Campaign priority should be used when:

You want to lower the bid for product group

You want to separate your inventory by brand

You have multiple campaigns advertising the same products

You have multiple sales to promote within the same campaign

Explication: Campaign Priority determines which products you want to get

displayed from in case you have multiple Shopping campaigns running with

similar products. In that case the deciding factor will not be a bid, but the

campaign priority if you set it to High

4. What should Brian take into account when optimizing the 'title' attribute for his

new line of bicycles?

Use special characters such as exclamation points

Include the bike style name only

Add additional keywords at the end of the title

Include relevant attributes in the title such as brand, size, and color

Explication: Submitting your product data to Google in the right format is

important for creating successful ads for your products Accurately describe your

product and match the title from your landing page

5. When preparing to submit a new data feed, you should:

Submit multiple feeds to process everything at once

Include all items in your inventory

Submit a test data feed

Give all feeds the same name for consistency

Explication: The test data feed option allows you to debug your data feed by

uploading it to Merchant Center without making these items available in the

search results. With a test data feed, you can upload your data feed in order to



check and fix feed errors as many times as you want. Once you are happy with the

feed processing results, you can upload the same file as a normal feed.

6. Jane is planning to add a popular brand of watches to her online store. To help

differentiate her products from her competitors, Jane should do which of the

following:

Use promotional text to highlight any deals

Include her store name on all watch images

Charge the price on the ad to be lower than the actual product price

Include bundled accessories in the product image

Explication: Your content for Shopping campaigns and Shopping ads needs to

comply with the Google Shopping Explication Policies, which are different from

the AdWords Advertising Policies. Promotional text highlighting deals or special

offers is a good practice while other given answers are against Google Shopping

rules.

7. Vivian owns an art supply store and traffic for her "painting" product group is

increasing. What is one thing Vivian should do to optimize the performance of her

painting product?

Update the inventory by removing certain products

Remove subdivisions from the product group

Increase the maximum cost-per-click (max. CPC) bid for all products

Subdivide the product group and move budget allocation to the best performing

products

Explication

You can subdivide up to 7 levels for each product group in any order you want.

You can have a product group for all your products and bid the same amount for



all of them. In the opposite way, you can also have smaller product groups

organized by brand or product category. Keep in mind that you can't set a bid on a

product group that has been subdivided--you'll set bids on the product groups

without subdivisions.

8. The attribute 'identifier exists' and value 'FALSE' should be used for:

New books for pre-order

Items as part of a bundle

Custom-made clothing

Used electronics

Explication: Unique product identifiers go beyond the id attribute to define the

product you're selling in the global Explication marketplace. Common unique

product identifiers include Global Trade Item Numbers (GTINs),Manufacturer Part

Numbers (MPNs), and brand names. Providing unique product identifiers,

especially GTINs, can make your ads richer and easier for users to find. In the rare

situation where your product has neither a GTIN nor MPN (for example, made-to-

order or handmade items), set ‘identifier exists’ to ‘FALSE’ to indicate that you

have no identifier for the product.

9. Ben is creating product images. A common best practice is to:

Include brand names in the images

Display the merchant website name over all image

Ensure all images are high-quality

Include all varieties of a product in one image

Explication: Recommended image size is at least 800 x 800 pixels in height and

width. Always use the largest, highest resolution, full-size image you have for the

product, up to 16MB file size is accepted.



10. Which is a reason why Annie's Google Merchant Center account would get

suspended?

She's only been updating her data feeds every 10 days

Her landing page lead to error messages or non-existent pages

Her website doesn't have a mobile version

She is only selling used products

Explication: There are many specific minimum requirements for landing pages in

shopping campaigns. One of them is that your landing page can't be under

construction or link to an error page.

11. Bob is seeing low traffic for one of his product groups and daily spend is low.

What could he do to help increase impressions and traffic?

Add negative keywords to the product group

Increase the campaign's daily budget

Remove any bid modifiers

Increase bids on products groups

Explication: Increasing bids on product groups will lead to more impressions and

will increase traffic. However finding an optimal bid is just one factor optimizing

your adwords campaigns.

12. What's the best way to indicate in a feed that a product in on sale for a limited

time?

Upload the same item twice, once with lower price

Include "Sale" in the title of the item

Update the description of the specific item

Use the 'sale price' attribute

Explication: Sale price attribute should be used in your product feed if your

product is on sale. Submit the sale_price in addition to the price attribute with the

non-sale price.



13. How could you increase the number of conversions your Shopping campaign

receives for about the same total cost?

Decrease bids for product groups with a low cost per conversion, and increase bids for

product groups with a high cost per conversion

Increase bids for product groups with a low cost per conversion, and decrease bids for

product groups with a high cost per conversion

Increase your campaign priority

Remove product group subdivisions and bid on broader group of products.

Explication: Low cost per conversion is good. If your budget is limited you should

focus on well performing products to get even more conversions

14. You're currently targeting all inventory in one campaign through an "All

products" group. How should you find campaign optimization opportunities?

Check impressions for each product in Merchant Center

Understand which creatives perform best in the "Ads" tab

See query-level product performance in the "Keyword" tab

Segment performance by various shopping views in the "Dimensions" tab

Explication: The Dimensions tab lets you slice and dice your data by the dimension

of your choice across an adExplication group, a campaign, or your entire

account. You can use Dimensions to view statistics that cut across other AdWords

tabs. For example, you can view your total stats by month, hour, or geographic

region. You can customize your table to compare your total clicks in January

across ad groups, or see individual cities where your clicks came from.

15. What is a best practice to reduce the processing time of a new feed?

Create a new Google Merchant Center account for each new AdWords

campaign

Divide the group of products into multiple data feed segments



Submit the feed at midnight

Upload both xml and csv files of the same products

Explication: Keep in mind that if you submit your items for the first time to a

particular target country for Google Shopping, it may take up to 3 business days

for your items to be reviewed. Dividing groups of Explication products in feed

segments is one off good practices trying to reduce this time.

16. Enhanced cost-per-click (ECPC) bidding should be used to:

Drive engagement with product brand

Optimize bids using converted clicks

Bid for a target cost per acquisition (CPA)

Increase total impressions

Explication: Enhanced cost-per-click (ECPC) is a bid strategy that automatically

adjusts your manual bids for clicks that seem more likely to lead to a sale or

conversion on your website. Unlike Target CPA, which targets the cost per

conversion, ECPC uses your max CPC bid to target conversions. Compared with

Target CPA, ECPC is constrained by your manual bids, but can still help you

optimize for conversion.

17. Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to

easily:

Manage multiple domains with a single in

Access multiple AdWords accounts

Share products between accounts

Combine reporting on all data feeds across domains

Explication: Merchant Center multi-client accounts allow a single person or

company to submit data feeds for multiple domains. Each client may have a

distinct store name and URL. When you request a multi-client account, your



current Google Merchant Center account will become a sub-account in your new

multi-client account.

18. Catherine is preparing to release a new line of toys that's currently available

for pre-order only on the landing page. Why Catherine's data feed getting

disapproved for incorrect availability?

The availability attribute is set as 'out of stock'

The 'availability' attribute is set as 'in stock'

The 'availability' attribute is set as 'preorder'

The 'availability date' attribute is set as the toys' release date

Explication: Feed was disapproved because items that she provided had an

availability in product data that was different from that on your website. These

items have been temporarily disapproved for up to 4 days Explication or until you

have updated these items with the correct information. Too many items with

incorrect availability can lead to account suspension.

19.When creating a file to upload to Merchant center, what format is accepted?

Excel File Format

Tab Delimited File Format

Database file

Google Document File

Explication: XML and Text (Spreadsheet) or Tab Delimited formats both are

accepted.

20. You can use custom labels in a product data feed to:

Add supplemental image URL's

Submit product brand descriptions

Provide additional description information for shoppers in search results



Tag products you'd like to group in a Shopping campaign by values of your choosing

Explication: With Shopping campaigns, you can use custom labels when you want

to subdivide the products in your campaign using values of your choosing. For

example, you can use custom labels to indicate that products are seasonal, on

clearance, best sellers, etc. These values can then be selected to use for

monitoring, reporting, and bidding in your Shopping campaign.

21. Which is a required attribute when submitting a product to Google Merchant

Center?

Mobile landing page URL

Additional image URLs

Title

Availability date

Explication: Title is a required attribute. Failure to provide a required attribute

may prevent that particular item from showing up in Google Shopping results,

whereas failure to provide recommended attributes may result in items showing

up less frequently.

22. Which devices can Shopping ads appear on?

Mobile phones

Tablets and desktops

Mobile phones and desktops

tablets, mobile phones and desktops

Explication: Of course shopping ads can appear on tablets, mobile and desktops.

Just note that shopping ads are still not available in all countries.

23. What does impression share indicate about a product group?



It provides an average benchmark of all similar products from other retailers

It provides your product group's future impressions

It shows your product group impressions relative to other product groups in the same

campaign

It shows how many impressions your product group has received divided by the

estimated number it was eligible to receive

Explication: Impression share (IS) is the number of impressions you’ve received

divided by the estimated number of impressions you were eligible to receive.

Eligibility is based on your current ads’ targeting settings, approval statuses, bids,

and quality. Data is available at the campaign, ad group, product group (for

Shopping campaigns), and keyword levels.

24. Suzie owns an apparel store and has decided to sell her products online.

When Suzie creates a Google Merchant Center data feed, what unique product

identifiers will be accepted?

'mpn' and 'gtn'

'gtn' and 'brand'

'gtn' only

'brand' only

Explication: In Apparel category ‘brand’ is required. Additionally, for the

categories listed below, you must submit Explication at least 1 out of ‘gtin’ or

‘mpn’.

25. If a product doesn't have an image available, you should:

Submit a placeholder image with a message, such as 'Coming Soon'

Submit an image of a similar product

Submit a full color version of your store's logo

Wait to submit the product until an image is ready

Explication: Landing pages with no image or placeholder images that do not show

the actual product are not allowed.



26. How should Chris estimate how a different bid amount would impact his

stores's online traffic?

Download campaign performance data

Check the 'Diagnosis' tab in Google Merchant Center

Review the benchmark cost-per-click (CPC) in AdWords

Use the Bid Simulator tool

Explication: The Bid Simulator can help bring clarity to how different product

group bids could affect your traffic by estimating what your advertising results

could’ve been over the previous seven days, if you’d set different bids.

27. In Google Merchant Center, a target country is the country where:

The products are shipped from

The products are sold and will be shipped to

The products are manufactured

The retailer is located

Explication: A target country is the country where the products included in your

data feed are sold and will be shipped. The items uploaded to a selected target

country must meet the requirements for the target country you submit to,

including the feed specifications and policies.

28. Google Merchant Center is used to:

Monitor the performance of Shopping campaigns

Host website images

Manage bidding for Shopping campaigns

Submit product information



Explication: Google Merchant Center is a tool that helps you upload your store

and product data to Google and make it available to Google Shopping and other

Google services.

29. Which can you sell on Google Shopping?

Hotel and travel fares

Business services such as plumbing or locksmithing

Residential real estate

Used goods

Explication: You can sell also used goods on Google Shopping. Google shopping

ads are for "physical' products, you cant sell services via shopping campaign.

30. You can use campaign priority to:

Make your Shopping ads more competitive in the auction

Have Google prefer certain inventory in query matching and ad serving

Speed up how fast a campaign's budget is spent throughout the day

Tell Google which campaign's bid to use for a product when the same product is

included in multiple campaigns

Explication: Campaign Priority determines which products you want to get

displayed from in case you have multiple Shopping campaigns running with

similar products. In that case the deciding factor will not be bid, but the campaign

priority if you set it to High. Your campaigns already have a priority: Low. But you

can change this priority to Medium or High. These priorities determine the bid for

any product that the campaigns share.

31. Shopping ads can be targeted to:

Only countries where Google.com/shopping is available

North America only



All countries where AdWords is available

Select countries, listed in Google Merchant Center and AdWords Help Centers

Explication: Shopping ads are currently available in Australia, Austria, Belgium,

Brazil, Canada, Czechia,Denmark, France, Germany, India, Ireland, Italy, Japan,

Mexico, New Zealand, Norway, Poland, the Netherlands, Russia, Singapore, South

Africa, Spain, Sweden, Switzerland, Turkey, the UK, and the US. There are a list of

countries where beta version is already available also.

32. Michael was notified that his products were disapproved due to incorrect

prices. Which of the following may have caused the disapproval?

The shipping rates for the products were updated to $0.00

The availability for the products are listed as 'out of stock'

The landing page price is different from the feed price

A 'sale price' attribute is blank

Explication: Your products will be disapproved if landing page doesn't match a

feed price. These items are temporarily disapproved for up to 4 days or until you

have updated these items with the correct information. Too many items with

incorrect prices can lead to account suspension.

33. How can Helen provide free shipping for a small group of promotional

products?

Remove all shipping options from the Google Merchant Center account

Update the 'shipping' attribute to a fixed delivery price of $0.00 for only the

promotional products

Add "Free shipping" to the Shopping campaign promotional text

Set the default shipping for all products to flat rate of $0.00

Explication: Set up your shipping costs based on how you charge shipping. The

costs that you submit to Merchant Center must match the costs that you charge

on your website. If you want provide free shipping only for promotional products,

you need to specify shipping price for these products separately.



34. Which email contact does Google use to notify merchants about account

warnings?

Google Merchant Center technical contact

AdWords primary contact

Both Google Merchant Center technical contact and primary contact

Google Merchant Center primary contact

Explication: Google uses Merchant Center technical contact email to notify about

account warnings.

35. To subdivide products in Shopping campaigns using your own set product

structure, you should use:

Starred items

Custom labels

AdWords labels

Multple data feed

Explication: You can run your Shopping campaign using just the “All products”

product group, or subdivide it into as many product groups as you want using

product attributes like category, product type, brand, condition, item ID, and

custom labels.

36. To maintain an active data feed, you must update the feed every:

6 month

24 hours

1 year

30 days

Explication: Product feed is the main feed for your online product data for Google

Shopping and should be Explication submitted at least every 30 days. Every time

you submit a new product feed, it overwrites any previous submissions of an

online product inventory update feed.



37. Why can't Ellen see any benchmark data for her new Shopping campaign?

There aren't enough comparable products from other advertisers

She doesn't have enough products in the campaign to compare to others

She is already outbidding her competitors

Her campaign has reached its daily budget limit

Explication: Benchmark data could be unavailable if there are not enough

comparable products from other Explication advertisers. Benchmark data is

important factor optimizing your campaigns and finding an optimal bid.

38. Ruth is going to sell products that Google considers adult-oriented. How should

she label her content?

Include the text "adult" in the product description

Identify products using the 'adult' attribute and in Google Merchant Center settings

Mark 'adult' in a separate custom label attribute as part of the data feed

Email the support team through the Google Merchant Center Help Center

Explication: If your website generally targets an adult audience and contains

adult-oriented content with or without nudity, you are responsible for labeling

your site as intended for an adult audience by ticking the checkbox “This site

contains adult products as defined by our policy” in the “General settings” section

of the Merchant Center account. Where you fail to do so, Merchant Center

accounts containing product data considered as “adult” will be suspended.

39. You want to prevent your ads from appearing for certain search terms. How

would you do it?

Remove the related search terms from your product titles in your product data

Remove products from your product data

Put shorter descriptions in your product data

Add negative keywords to your campaign or ad group



Explication: It's important to add negative keywords to your campaigns to

optimize your ads and reach only very targeted audience. Negative keywords can

help you reach the most interested customers, reduce your costs, and increase

your return on investment. When you add terms as negative keywords, your ad

won’t show to people searching for those terms.

40. Product groups are eligible for the Bid Simulator:

Once the average cost-per-click (CPC) is close to the maximum cost-per-click (max. CPC)

bid

When Shopping ads have been included in enough auctions or accrued enough

impressions

Once a budget cap has been reached for a product group

Anytime after a product group is created in a Shopping campaigns

Explication: The Bid Simulator is available when Shopping ads for a product group

have been included in enough auctions or accrued enough impressions to

generate a sufficient estimate of potential performance Explication with a

different bid amount. If you don’t see the Bid Simulator, you probably need to let

your ads run for a little while longer or try to participate in more auctions by

increasing your bids or providing higher quality product data.

41. Custom labels can be a great way for you to:

Subdivide products into specific product groups in Adwords

Identify the shipping method used for your products

Tell Google Merchant Center what products to avoid when uploading data

Set the country in which your products will be sold

Explication: In a Shopping campaign, you subdivide your products based on

existing data from the category, brand, item ID, condition, product type, and

custom label attributes. You can use custom labels if you want to subdivide the

products in your campaign using values of your choosing



42. Google Merchant Center can be used to:

Manage shipping settings for a store

Set campaign priority for products

Update mobile bids for products

View competitive benchmarks for shopping campaigns

Explication: You will find a wrong answer given by almost all online answer. A

correct answer is no1. GoogleMerchant Center is a tool that helps you upload

your store and product data to Google and make it Explication available to Google

Shopping and other Google services. You can set shipping settings when

uploading data feed.

43. Nicole's analysis shows that 5 brands currently in her "All products" group are

performing especially well. What can she do to capture more traffic on these

valuable brands?

Subdivide by brand and set more competitive bids for the brands individually

Increase her "All product" bid

Set her budget to "accelerated" delivery

Change the campaign priority to "high"

Explication: Its a good idea to raise your bids for well performing

products/brands. To do that you need to subdivide your products and set bids

individually.

44. How can you lose your claimed URL?

You remove all data feeds from your Merchant Center account

Another authorized owner of the website successfully verifies and claims your website

URL

Your claimed URL authorization expired from Webmaster tools

Your website is updated but includes the same identifying meta tag or HTML file



Explication: If another authorized owner of the website successfully verifies and

claims the website URL, you’ll be notified by email that your claim has been lost.

To resolve this issue, you may verify and claim the same website URL at a higher

level in the domain path or contact support.

45. How are product groups used in Shopping campaigns?

To organize products within a data feed

To create a list of keywords used to target Shopping ads to shoppers

To bundle items sold as a package, like a camera and tripod stand

To bid on organized inventory in an ad group

Explication: Inside a Shopping campaign’s ad group, you’ll work with your

inventory to place bids using product groups instead of keywords. A product

group is just a subset of your inventory that you define, and all the products

inside it use the same bid.

46. Peter has finished subdividing the product groups in one of his Shopping

campaign's ad groups. What bid should Peter not use for the remaining

"everything else in all products" product group?

Continue subdividing until there are no products in this group

A bid of zero

A bid that's the average of the subdivisions

A bid lower than the subdivisions

Explication: The products within the product groups you don’t subdivide remain in

an “Everything else” product group. You then set bids for each product group

depending upon your campaign goals.

47. Shopping campaigns use:

A combination of text ads and Shopping ads formats

Shopping ads created from product data in Google Merchant Center

Keywords-targeted rich media ads



Ads promoting local and nearby services

Explication: Shopping campaigns use product data not keywords. You will need an

AdWords account that is linked to your Merchant Center account in order to set

up your Shopping campaign. This allows your Shopping campaign to use the

product data you submit in your Merchant Center account.

48. Brian is expanding his store to include antique goods. What should he do if

there isn't a unique product identifier available?

Add 'unique' to the 'brand' attribute

Use the exemption attribute 'identifier exists'

Include the word "antique" in the titles of all products

Leave all unique product identifiers blank

Explication: In the rare situation where your product has neither a GTIN nor MPN

(for example, made-to-order or handmade items), set ‘identifier exists’ to ‘FALSE’

to indicate that you have no identifier for the product.

49. If Sam doesn't enable conversion tracking for his Shopping campaigns, which

bidding option below will be available to him?

Enhanced cost-per-click (ECPC) bidding

Maximum cost-per-click (max; CPC) bidding

Maximum cost-per-acquisition (max; CPA) bidding

Target cost-per-acquisition (Target CPA) bidding

Explication: Maximum CPC doesn't require conversion tracking. You simply set

your maximum bid for your ads.

50. Marie's new camera product falls into two different Google product

categories. What should she use for this attribute?

Include only one category



Include both categories in the attribute

Submit the product twice using a different category each time

Use the 'custom label' attribute

Explication: If your items fall into multiple categories, include only one category

which is the most relevant.

51. For a Shopping campaign, you can use AdWords to:

Submit product information

Upload additional product images

Manage ad group bids

Manage and validate a website URL

Explication

In adwords you can manage bids and use other available tools to manage your

shopping campaigns. You should link your Google Merchant Center account with

Adwords account

52. Google Merchant Center is used for:

Editing your Shopping campaign's product groups

Uploading product data feeds

Managing conversion tracking

Setting up campaigns bidding priorities



Google services.

53. Which AdWords campaign settings should Sarah choose in order to sell

products to California residents only?

Set either the country of sale to United States or location to California

Set location to California only



Set the country of sale to United States only

Set both the country of sale to Unites States and location to California

Explication: With location option you can choose specific location to target your

ads. You should choose both country and location to show ads on specific

location.

54. Matt is preparing for his store's big holiday sale. What should Matt do to make

sure the products that are on sale are organized on Google Shopping

Add "holiday sale" to 'Title' attribute of all items

Change the 'brand' attribute of sale items to 'holiday'

Use a custom label to denote items included in the holiday sale

Classify the products under the "holiday' Google Product Category

Explication: In a Shopping campaign, you subdivide your products based on

existing data from the category, brand, item ID, condition, product type, and

custom label attributes. You can use custom labels if you Explication want to

subdivide the products in your campaign using values of your choosing. For

example, you can use custom labels to indicate that products are seasonal, on

clearance, best sellers, etc. These values can then be selected to use for

monitoring, reporting, and bidding in your Shopping campaign.

55. Merchants use Google Merchant Center for which purpose?

Set mobile bids on specific products

Set campaign priority

Manage Shopping campaign bids

Upload product data through feeds or an API



Google services.



56. You should use multiple ad groups when you want to:

Link products from a different Merchant Center account

Use a different bid modifier for products in the same Shopping campaign

Set a different priority on bidding within the same Shopping campaign

Target a different country within the same Shopping campaign

Explication: Dividing your products into groups lets you set different bids in the

same Shopping Campaign and manage your campaign more effectively.

57. Ryan's shoe store sells a variety of shoes. His 'active shoes' campaign is

reaching the daily budget cap by the early afternoon. What should Ryan do to get

more traffic for his products?

Increase the budget cap of the campaign

Lower the maximum cost-per-click (max. CPC) for all product groups

Increase the maximum cost-per-click (max; CPC) for all groups

Remove underperforming items from the inventory

Explication: if a budget is not limited the most straightforward solution is just to

increase budget cap.

58. In order to offer products in different countries, you should:

List the products in the local language

Use one feed for all products

Use the same landing pages globally

Always set prices in USD

Explication: The items or data feed uploaded to a selected target country must

meet the requirements for the target country you submit to, including the feed

specifications and policies. For example, your data feed needs to list the products

in the local language, the product landing pages need to be in the local language,

and your prices need to be in the currency for the target country.



59. What information do you need to enter in Google Merchant Center to create

a shopping campaign?

Verified and claimed website URL

Local business data feed

Business address

Promotion text

Explication: Before you can upload product data to Merchant Center for Google

Shopping, you must verify and claim your store’s website URL. Verification lets

Google know that you are an authorized owner of a

website URL. Claiming associates the verified website URL with your Merchant

Center account.

60. Ricky is an online golf equipment merchant who just created a new Google

Merchant Center account. When Ricky creates his first data feed, he must add

unique product identifiers for his products. Which combination of 'gtn', 'mpn' and

'brand' is valid?

Only 'brand' is required

Only 'mpn' is required

Both 'gtn' and 'mpn' must be included

Two identifiers from 'gtn', 'mpn', and 'brand' must be used

Explication: For any items with ‘new’ condition and GTINs assigned by the

manufacturer, submit unique product identifiers using these attributes:

‘gtin’ required

‘brand’ required

‘mpn’ recommended

61. Why is it a best practice to set a bid for the "everything else in all products"

product group?



To be able to have one product group for mobile devices

To control the websites on which your Shopping ads appear

To make it easier to target a location for certain products

To include items not part of other product group in your campaign

Explication: Bidding on 'everything else in all products" group lets you include

these items in your campaign It's self explanatory question.

62. Shopping ads should be used for:

Promoting brands

Driving phone call to a business

Promoting products online

Promoting services

Explication: Shopping campaigns is a great way to promote and sell your products

online.

63. May is in the process of expanding her store to support more territories.

May's Google Merchant Center account was suspended after adding new data

feeds. Why was her account suspended?

The shipping attributes for a small number of items have different pricing than the

default shipping at the account level

The data feed includes products with the availability status "out of stock"

The language on the landing pages doesn't match the language of the target country

The data feed weren't updated for 10 days

Explication: The language on landing pages must be match the language of target

country. For countries that support multiple languages, keep in mind that your

product landing pages must be in the same language as your product data.



THANK YOU!!!

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