Adverts that appeal to different needs

Self-actualization

http://www.youtube.com/watch?v=iYogGlS_aw4

Esteem

http://www.youtube.com/watch?v=p7a7K_JS1Yw

Love/Belonging

http://www.youtube.com/watch?v=9NM-riUwupM

http://www.youtube.com/watch?v=6r3PKGtvgmQ