advertising techniques · advertising techniques advertisers use many techniques to try to convince...

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Advertising Techniques Advertisers use many techniques to try to convince you to buy into their ideas. Your job is to try and get people to come to Bridgewater to work. Testimonials: Reports and reviews are given by people who have had one of the jobs being advertised Star Power: The idea is associated with someone famous. Facts and Figures: Included in the ad are all kinds of technical facts and numbers. The Expert: Researchers, scientists, and experts are quoted to give the job and research credibility. Weasel Words: Ads include words such as almost, virtually, most, may, without a doubt. Dream World: Advertisers make their ideas look better than reality. Fear Factor: Advertisers take advantage of your fears to convince you that something bad might happen if you don’t “buy” in. Join the Group: The ad makes you feel as if everyone else is “doing” or “buying” it, so you should too.

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Page 1: Advertising Techniques · Advertising Techniques Advertisers use many techniques to try to convince you to buy into their ideas. Your job is to try and get people to come to Bridgewater

Advertising Techniques Advertisers use many techniques to try to convince you to buy into their ideas. Your job is to try and get people to come to Bridgewater to work. Testimonials: Reports and reviews are given by people who have had one of the jobs being advertised Star Power: The idea is associated with someone famous. Facts and Figures: Included in the ad are all kinds of technical facts and numbers. The Expert: Researchers, scientists, and experts are quoted to give the job and research credibility. Weasel Words: Ads include words such as almost, virtually, most, may, without a doubt. Dream World: Advertisers make their ideas look better than reality. Fear Factor: Advertisers take advantage of your fears to convince you that something bad might happen if you don’t “buy” in. Join the Group: The ad makes you feel as if everyone else is “doing” or “buying” it, so you should too.

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