chieftain.com

Retail Display Advertising

2017-18

Advertising Rate Policy

1. Retail display rates (non-commisionable) are applicable to local businesses, individuals or associations who sell goods or services within our market area.

2. Local classified rates (non-commissionable) are applicable to local businesses, individuals or associations who sell goods or services within our market area. Local line rates are applicable to parties residing within our market area.

3. All rates are subject to any applicable tax and are the responsibility of the customer.4. The Publisher reserves the right to review all advertising copy, supplements

containing advertising, and editorial material prior to publishing or distribution. The Publisher also reserves the right to edit, reject, or cancel any advertisement not considered to be in the best interest of the newspaper or its readers at any time.

5. Every effort will be made to accommodate position request; however, under no circumstance is position guaranteed. No adjustments, reinsertions, or refunds will be made due to positioning.

6. The Star Journal Publishing Corporation is not liable for any damages whatsoever resulting from omission of any portion of an entire insertion or for any copy errors beyond the value paid by the advertiser for the space it occupies. The company is also not liable for non-publication or non-distribution due to factors beyond its control.

7. The Publisher is responsible for errors in the first insertion only of multiple run advertising. Resposiblity for errors is limited to the part of the advertisement in error. Re-publication or adjustments will be made for that amount of space in the next available issue. Claims must be made within 30 days. The company will provide a correction letter if it has failed to correct errors clearly marked by the advertiser on returned proof.

8. The Advertiser and/or advertising agency assumes liablity for all content of advertising published and also assumes responsibility for any claims arising from said advertising.

9. Advertising set to resemble reading material will be labled “Paid Advertising” for every two columns and carry a rule on top and bottom. The Publisher also reserves the option to insert above any other copy the word “Advertisement”.

10. To insure publication, the advertiser must meet the current deadline schedules. Advanced deadlines may be in effect for advertisements due to holidays. Cancellations and changes in insertion orders will not be accepted after the closing deadline of each publication.

11. The Star Journal Publishing Corporation and the advertiser agree only to advertising placed expressly on behalf of the advertiser. Brokerage space sold to a third party is not permitted.

1. 15% commission to recognized advertising agencies on national rates.2. No cash discounts offered.

1. Advertising placed shall be on cash with copy basis until credit has been established with Star Journal Publishing Corporation.

2. Interest of 1.5% per month will be added on amounts not paid beyond 60 days.3. In the event account becomes 60 days delinquent or advertiser files bankruptcy,

The Star Journal Publishing Corporation may, at its option, reject advertising copy.

1. Ad depth will be billed in quarter-inch increments.2. Tabloid page 10.5 inches in depth.3. Make up and print sizes;

Number of columns = 6 Column width = 1.625 inches Space between columns = .15 inches Gutter between pages = 1 inch

Print Specs:100 line screen, 3 mil. dot.Double Truck = 22 inches wideDigital Specs: JPEG file format 72 dpi 100k FileQuarter Page 3 col. x10.25”=30.75”Half Page 6 col. x 10.25”=61.5”Full Page 6 col. x 20.75”=124.5”

JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember

01/1/1802/5/1803/5/1804/2/1805/7/1806/4/1807/2/1808/6/1809/3/1810/1/1811/5/1812/3/18

Start Date

1. Signed agreements are required to earn other the open rate.2. In the event the advertiser fails to use the amount of space contracted for, the

advertiser agrees to accept and remit a rate adjustment to the earned rate. If the advertiser exceeds space contracted for, The Star Journal Publishing Corporation will issue a rebate or credit for earned rate; the rebate will not exceed two contract levels. Only advertising billed at the contract rate may be short rated or rebated.

3. The Publisher reserves the right to revise advertising rates at any time upon 30 days notice in writing prior to rate revision. Advertiser may terminate the agreement, without penalty, on the effective date of the increase, provided written notice of such intention to terminate is received by The Star Journal Publishing Corporation prior to the effective date of rate revision.

General Policy

Comission & Cash Discounts

Display Ad Deadlines (Booking & Material)

Terms of Payment

Mechanical Requirements

Billing Period 2018

Advertising Rate Policy

1col. = 1.625 inches 4col. = 6.95 inches2col. = 3.4 inches 5col. = 8.725 inches 3col. = 5.175 inches 6col. = 10.5 inches

End Date

02/4/1803/4/1804/1/1805/6/1806/3/1807/1/1808/5/1809/2/1809/30/1811/4/1812/2/1812/30/18

SundayLifestyle/BusinessSundayMonday TuesdayWednesdayThursdayFridaySaturday

TuesdayThursdayFridayFridayMondayTuesdayWednesdayThursday

10:00AM10:00AM10:00AM10:00AM10:00AM10:00AM10:00AM10:00AM

Retail Display Advertising Rates Pueblo’s #1 trusted source for local news and advertising.

Put the power of The Pueblo Chieftainto work for your business

Frequency Works

The Pueblo Chieftain has options to maximize every marketing budget and can deliver the audience that makes sense for your business. In a time of rapidly evolving digital interactivity, The Pueblo Chieftain remains the primary source for local news, information, and advertising throughout the region, reaching 70% of local residents.

Advertising frequency has proven to increase consumer awareness and retention of the sales message. Taking advantage of a frequency program puts your advertising message in front of those ready to buy every day. This builds impressions which reinforce your message to improve response.

TOMA marketing is a powerful advertising method that generates first-to-mind branding via a small space and high-frequency advertising. The method is designed to make your business the first that comes to mind when consumers need your product or service.

Investing in an advertising campaign with The Pueblo Chieftain is the most effective way to invest in your own business’ success! Subscribers of the Pueblo Chieftain are educated (70% of our readers are college graduates), they’re homeowners (90% of our readers own their own home), and they’re ready to spend their hard-earned money with your business (almost 50% of our readers make $50,000+/year). In fact, 25% of our readers say that they read the Chieftain for the advertising! The Pueblo Chieftain reaches 30,466 daily readers and 32,601 readers on an average Sunday; with more than half of all readers sharing their newspaper with at least one other person. Combined with over 3 million unique monthly page views on our website, you can’t afford to not advertise with The Pueblo Chieftain.

The Chieftain: • Has been the most trusted source of local news and advertising since 1868 • Is the oldest daily newspaper in the state of Colorado • Is the most preferred source of community news and advertising

Retail Annual Contract Agreement Rates

Political Color Rates

TOMA Rates

Non-Profit & Political Rates

Color Rates

Pick-Up Frequency Rates

ContractLevel

$3,500$5,000$10,000$15,000$20,000

Ad SizeUp To

12”-31”31.25” - 64”64.25” - 129+

OneColor

$5.15 PCI$4.70 PCI$4.30 PCI

TwoColor

$6.00 PCI$5.60 PCI$4.95 PCI

FullColor

$7.25 PCI$6.70 PCI$6.10 PCI

Color 11.25” or less

$75$75$75$75$75

Color 11.75” to 64”

$150$150$150$150$150

Color 64.25” to 124.5”

$200$200$200$200$200

DailyRetail

$43.80/pci$42.75/pci$38.85/pci$37.00/pci$35.25/pci

Sun/HolRetail

$46.00/pci$44.90/pci$40.80/pci$38.85/pci$37.00/pci

8.75” or Less ..............................................$25.009” to 30” .....................................................$55.0030.25” to 60” ..............................................$75.0060.25” to 90” ............................................$200.0090.25” or Larger .......................................$350.00

7 Ads per week5 Ads per week3 Ads per week

7 Ads per week5 Ads per week3 Ads per week

$6.50/PCI$8.50/PCI$10.50/PCI

$7.50/PCI$9.50/PCI$11.50/PCI

$26.00$34.00$42.00

$30.00$38.00$46.00

$182.00$170.00$126.00

$210.00$190.00$138.00

Daily ................................................... $39.00/PCISunday/Holiday .................................. $42.50/PCI

Open Rate: Daily................................$62.10/PCISunday/Holiday .................................. $66.30/PCI

Daily ................................................................. $32.75/PCISunday/Holiday ................................................ $32.75/PCIRun 12 times in a month...................................$30.00/PCI

*Contracts above $20,000 will be customized to the client’s needs.

*Frequency and Repeat Rate does not apply.

*Color - $4/pci or $16 per insertion..

*Frequency and Repeat Rate does not apply.

*Color is limited to space available.

Minimum Color Charge $75 - Applies to Spot & Full Color(Maximum up to 11.75”)

Contractual Rates: 52-104 Week Term

Contractual Rates: 13-26 Week Term

Frequency

Frequency

Rate

Rate

Ad Cost

Ad Cost

Weekly Cost

Weekly Cost

Rate applies to any repeat ad within the 6-day period following the first insertion. Dollars apply toward contract fulfillment.

Sources: Alliance for Audited Media, Audit Report March 2017 ; Colorado Press Association and Pulse Research, Colorado Readership Survey August 2017 ; The Pueblo Chieftain and Clear Picture, Reader Survey August 2017 chieftain.com