ADVERTISING

Mia IštvanovićMartina Horvat

Petra HostićLora Ivanišević

Anita Ivorek

What is advertising and how do the companies advertise?

Best ways of advertising.

Examples.

Advertising = a form of communication intended to persuade an audience to purchase or take some action upon products

Most companies use advertising agencies that create advertisements

newspapers, magazines, the Internet, radio, television, cinema, posters, mail etc.

depends on the budget

What is advertising ang how do the companies advertise?

Best ways of advertising launching new product: advertising + sales

promotions + price reductions and competitions

best way: word-of-mouth advertising

today it has developed into viral marketing

new strategies: blogs, online forums, commenting on blogs and social networking websites, making podcasts, putting videos on YouTube

Examples:

COCA - COLA world`s biggest drink company

6th place in advertising

What does this remind you of?

Coca Cola Christmas advertising

"Thirst Knows No Season“ (slogan 1922.)

The Coca-Cola Company began it`s Christmas advertising in the 1920s with shopping-related ads in magazines

Most people can agree on what Santa Claus looks like. But he did not always look that way, and Coca-Cola® advertising actually helped shape this modern-day image of Santa

COCA COLA COMMERCIAL 1931.

COCA COLA COMMERCIAL 1942.

 "'Twas the Night Before Christmas"

COCA COLA COMMERCIAL 1931. -1964.

“My hat’s off to the pause that refreshes”

COCA COLA COMMERCIAL 1947.

The Coca-Cola Santa made its debut in

1931 in The Saturday Evening Post and

appeared regularly in that magazine, as well

as Ladies Home Journal, National

Geographic, The New Yorker and others

COCA COLA COMMERCIAL 1951.

Sundblom continued to create new visions of Santa Claus through 1964. For decades

after, Coca-Cola advertising has featured Santa’s image based on

Sundblom’s original works.

COCA COLA COMMERCIAL 1964.

It's a common misconception that Santa wears a red coat because red is the color of Coca-Cola. In fact, Santa appeared in a red coat before artist Haddon Sun dblom painted him for Coca-Cola advertising

In 2001, the artwork from Haddon Sundblom's 1962 original painting was used as the basis for an

animated TV commercial starring the Coca-ColaSanta. The ad was created by Academy Award-winning

animator Alexandre Petrov. 

Coca-Cola's advertising has significantly affected American culture

Coke's advertising is pervasive, as one of stated goals was to ensure that everyone on Earth drank Coca-Cola as their preferred beverage

The Coca-Cola Company purchased Columbia Pictures in 1982, and began inserting Coke-product images in many of its films

Coca-Cola has gone through a number of different advertising slogans in its long history

In 2006, Coca-Cola introduced My Coke Rewards, a customer loyalty campaign where consumers earn points by entering codes from specially marked packages of Coca-Cola products into a website

It's a common misconception that Santa wears a red coat because red is the color of Coca-Cola. In fact, Santa appeared in a red coat before artist Haddon Sun dblom painted him for Coca-Cola advertising

DID YOU KNOW?

There is no Christmas without Coca-cola

commercial!