Created by-Manash Kumar Das & Arnav Kumar Roy(Trainee of CRP course)Supported by-Neha Agarwala(Trainer of CRP course)

What is ADVERTISING??

Advertising-An Overview of Advertising Industry in India

Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Advertising involves the process where in a message is designed so as to promote a product, a thought, an idea or even a service. The concept of advertising has assumed a dynamic form with the use of the various mediums of communication. Advertising is a form of communication used to promote products and services of a company primarily to generate sales and secondary to create a brand identity, introduce new products and services, communicating a change in the existing product line. Reference-Advertising-An Overview of Advertising Industry

in India TS Ezaz Ahmed Research scholar Sri Krishnadevaaraya Institute of Management,

Anantapur,www.ijstm.com

Top Advertising & Marketing Companies

Reference-http://www.triplepundit.com

Advertising as we understand today has its origin in the early historical period. It has made steady progress over centuries. Its need or importance is growing along with the growth and expansion of business activities. Many significant changes have taken place during the process of evolution of advertising. Like other countries, advertising has a long history in India. However, advertising was officially recognized as a medium of mass communication only in the 18th century.

The first newspaper “BENGAL GAZETTE” was published in India in 1780. By 1786, there were four weekly newspapers and monthly magazines published in Calcutta. Advertising on radio started in India in 1950‟s. Advertising on radio proved to be a powerful medium useful for creating new markets. Commercial Broadcasting has informed and entertained people for more than 40 years. In 1928, two advertising agencies were started in India. The importance of advertising started increasing only after the Second World War. The Association of Advertising Agencies of India (AAAI) was established in 1945.The Audit Bureau of Circulation (ABC) was started in 1948. T.V. started in India in September 1959.In addition to DD Metro now we also many other channels on television like Zee T.V., STAR PLUS, COLORS, ETC. cable T.V. and many more such channels for Advertising purpose. Introduction of satellite T.V. has made a revolution in the advertising field in India. The progress of advertising in terms of quality, creativity and coverage is extremely fasten India since 1950 due to the introduction of new advertising media. Ample of scope is available for advertising due to industrial growth.

Growth of Advertising in India

Reference-Advertising-An Overview of Advertising Industry in India TS Ezaz Ahmed Research scholar Sri Krishnadevaaraya Institute of Management,

Anantapur,www.ijstm.com

Reference-Advertising in India – Estimates for 2015By Nikhil Pahwa on February 3, 2015

Scope of Advertising Industry in India

The advertising industry in India has several competitive advantages:

1. India has a rich pool of strategic planning, creative and media services personnel: Indeed, Indian advertising industry has been exporting senior-level talent to many countries, particularly to the Gulf, South-East Asia, China, the UK and the US. Indian talent is recognized and respected in global agency networks.

2. No other country has access to so many trained management graduates who can provide strategic inputs for brand and media planning.

3. Indians are multicultural: we learn at least two languages and that gives us a head start in understanding cultural diversity

Reference-Advertising-An Overview of Advertising Industry in India TS Ezaz Ahmed Research scholar Sri Krishnadevaaraya Institute of Management,

Anantapur,www.ijstm.com

Participants in Integrated marketing Communication Process

Reference-Shillong-Sultans: Chapter 3: Organizing for Advertising 

Advertising Career Possibilities

Advertising agencies handle a broad range of marketing tasks requiring people with experience and ability in overall management and specialized skills. In all agencies, the jobs usually fall into five categories:Account ManagementCareer Opportunities,An entry-level position in account management usually leads to account executive and then to more senior positions, with responsibility for more than one account and for the work of several account executives.

Account PlanningCareer Opportunities,Most account planners have academic backgrounds in Liberal Arts, and certainly exposure to such subjects as psychology, sociology, and cultural anthropology is beneficial.

CreativeCareer Opportunities, A successful candidate will have strong visual concept skills and good basic drawing and design ability.

MediaCareer Opportunities, To accomplish these tasks requires the ability to find and analyze data, apply computer skills, ask innovative questions, and interpret or explain findings with attention to quantitative and qualitative considerations.

Interactive MarketingCareer Opportunities,Opportunities in the interactive marketing field are exploding and are most plentiful in the areas of design, marketing, and computer programming

Reference-

Reference-Global Wine War

Challenges in Advertising agency

Any Questions???

THANK YOU