CONVENTIONS OF A PROMOTIONAL

ADVERT

ANALYSIS Main imageOf the artist.

Artists name

Album name and logo

Tag line based on a review

Image of the album cover

Review

Record label logo

Clear colour theme that matches the album, and the artwork all matches with the images used.

Simplistic but appealing to R&B / Folk target audience

EXAMPLES

FEATURES• MAGAZINE ADVERTS ARE USED TO PROMOTE THE ARTISTS WORK, TO SELL EACH SONG AND TO

ALSO BE EYE CATCHING.• THEY USUALLY INCLUDE THE RELEASE DATE OF THE PRODUCT, THE ALBUM OR SONG COVER, AN

IMAGE OF THE PRODUCT AND THE ARTIST, THE ARTISTS NAME AND INFORMATION ABOUT THE ALBUM.• OTHER INFORMATION SUCH AS WHERE TO PURCHASE THE PRODUCT AND THE RECORD LABEL LOGO

ARE ALSO OFTEN INCLUDED IN THE ADVERT.• A MAIN IMAGE IS THE MOST IMPORTANT ASPECT AS THAT IS WHAT WILL DRAW IN THE AUDIENCE.• SOCIAL MEDIA LINKS OR WEB ADDRESSES ARE SOMETIMES INCLUDED, AS WELL AS REVIEWS.

‘INCLUDES THIS SINGLE’ A COMMONLY USED TAG LINE.

R&B PUBLICATIONS

MY PROMOTIONAL ADVERT PLAN• I WILL PRODUCE 4 PROMOTIONAL ADVERTS, ALL OF THE DIFFERENT CONVENTIONAL SIZES. THIS

WILL ALLOW ME TO UNDERSTAND HOW MY ADVERT WOULD APPEAR IN DIFFERENT PUBLICATIONS.• THE THEMES AND IMAGES I USE WILL REPRESENT THE ARTIST AND THEIR WORK, IT WILL ALSO

MATCH THAT USED ON THE DIGIPAK I WILL PRODUCE TO CREATE CONTINUITY.• I INTEND FOR MY ADVERT TO APPEAR IN PUBLICATIONS SUCH AS Q MAGAZINE, BILLBOARD

MAGAZINE, AND VIBE. THE SIZING OF EACH WILL VARY AS THE COST WILL BE DIFFERENT FOR EACH PUBLICATION AS SOME ARE MORE SUCCESSFUL. FOR EXAMPLE MY ARTIST WOULD BE ABLE TO AFFORD TO PROMOTE USING A BIGGER ADVERT IN VIBE THAN IN BILLBOARD. THESE PUBLICATIONS ARE IN THE SAME GENRE AS MY ARTISTS WORK AND SO WOULD REACH THE INTENDED AUDIENCE. • THE ADVERT WILL BE MINIMAL AND NOT TOO CROWDED AS THAT WOULD APPEAL TO THE ARTISTS

AUDIENCE MORE.