advanced social media for nonprofits

22
anced Social Media for Nonprofi A Beginner’s Guide

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Page 1: Advanced Social Media for Nonprofits

Advanced Social Media for Nonprofits

A Beginner’s Guide

Page 2: Advanced Social Media for Nonprofits

How Online Engagement Results in Real World Action

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WASHINGTON AREA BICYCLISTS ASSOCIATIONWASHINGTON AREA BICYCLISTS ASSOCIATIONHow to Get the Executive Director InvolvedHow to Get the Executive Director Involved

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Blogwaba.org/

blog

Facebook.com/

wabadc

Twitter@wabadc

Flickr.com/waba

WebsiteHomepagewaba.org

Blog Comments

SalsaLabsAdvocacy & Email

Database

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Rock the Boat

http://www.youtube.com/watch?v=T549VoLca_Q

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Immediate Waves

The first 24 hours after a 9:50pm EST airing:Over 180,000 You Tube views (approx 80% unique)Over 50,000 web hits (45% from referring sites)Thousands of new FB/Twitter fansMedia coverage in:Washington PostHuffington PostQueerty, “Is ‘That’s So Retarded’ the new ‘That’s So Gay’?”Social TimesOne Minute NewsThe Stir at Café Mom, “Glee Teaches About R-word Better than We Do”The Last Word blog, MSNBC

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Don’t forget your life jacket

http://www.r-word.org/r-word-not-acceptable-psa.aspx

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Offer Exclusives

http://www.lovethatmax.com/2011/05/shocking-way-to-get-people-to-quit.html

Award-winning mommy blogger Ellen Seidman, author of www.LoveThatMax.com was one of five pre-identified bloggers we reached out to and offered a first look for their readers, nine hours prior to the TV airing.

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Community Impact

In less than 24 hours after the first airing of the “Not Acceptable” PSA, a local organization in Texas was bombarded with so many calls from the community, they cancelled a public showing of “Napolean Dynamite” because of the line, “you’re so retarded.”

http://www.statesman.com/blogs/content/shared-gen/blogs/austin/charity/entries/2011/05/25/napoleon_dynamite_showing_canc.html

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Fun Tools!

www.rwordcounter.org counts use of the R-word and allows you to plug in an URL and then send it to a friend.

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Reward the Passion of your Fans

The www.r-word.org website allows us to take any embeddable video from the Internet, bring it into our site, while crediting the original poster, so we become THE hub for everyone (especially youth!) connected to the issue.

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Don’t forget the famous folks

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One Person, One Attitude at a Time

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Contact RyanContact Ryan

Ryan EadesSenior Manager, Social MediaSpecial Olympics International

Email: [email protected]: @ryan2499Phone: 202-824-0292Skype: ryan2499

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Greg Billing, WABA (@wabadc)

Greg Bloom, Bread for the City (@BreadfortheCity)

Ryan Eades, Special Olympics (@SpecialOlympics)

Laura Lee Dooley, WRI (@worldresources)

World Resources Institute

Special thanks to...

Moderated by: Em Hall @EmilyHaHa