Advanced Content Strategies 10 Ways to Create Content that Succeeds

Amanda Nelson, Salesforce Marketing Cloud, Manager of Content

@amandalnelson

Linkedin.com/amandanelson13

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Make the Customer

the Hero 1.

70% of case studies are

effective/

very effective*

*Content Marketing Institute 2012 Study

Showcase Customer Stories: Be Human

vs 25% increase in

leads generated 500 new faces

entered our stores

vs Benefitted our

Bottom line

It saved our company

$30,000

vs

vs

Your audience is human. Write like a human and

they will respond. #marketingcloud #df12

Mobilize your Entire

Company 2.

In-Sourcing

IT

Marketing

HR Sales

Training

Execs Finance

Engineers

Customer

Service

In-Sourcing

IT

Marketing

HR Sales

Training

Execs Finance

Engineers

Customer

Service

Content Hub

Content marketing isn’t a strategy. It’s a way of

life. #marketingcloud #df12

Stick to your

Business Goals 3.

$ $$ $$$

Start each day by reciting your marketing goal. It

will guide your content. #marketingcloud #df12

Create a Content

Engine 4.

Case Study

EBook

5

Blog

Posts

Video

Audio Book

Infographic

Slideshare Presentation

Podcast

EBook

Results

Percentage of growth in downloads, social shares and blog

visits (year over year):

• Ebook views: 367%

• Blog visits: 120%

• Shares: 322%

Reduce, Reuse, Recycle: it’s a content marketing

mantra too. #marketingcloud #df12

Take Intelligent

Risks 5.

The best content comes from those who are

friends with failure. #marketingcloud #df12

Be a Storyteller 6.

Source: youtube.com/detroitmedicalcenter

Source: youtube.com/detroitmedicalcenter

Source: ustream.tv/channel/e-patient-connections/videos

Source: youtube.com/detroitmedicalcenter

Find the stories no one else is telling and tell

them. #marketingcloud #df12

Go Beyond Text 7.

This sums up my day perfectly: [insert image link]

#marketingcloud #df12

Gather Content from

Others 8.

10% you

Who’s telling the story is just as important as the

story itself. #marketingcloud #df12

Be Transparent 9.

Being a transparent brand encourages trust. And

a slew of great content. #marketingcloud #df12

Have a Timed

Approach 10.

Source: Problogger.net

With content marketing, timing is everything.

#marketingcloud #df12

Advanced Content Strategies

1. Make your Customer the Hero

2. Mobilize your Entire Company

3. Stick to your Business Goals

4. Create a Content Engine

5. Take Intelligent Risks

6. Be a Storyteller

7. Go Beyond Text

8. Gather Content from Others

9. Be Transparent

10. Have a Timed Approach

Amanda Nelson

Manager, Content

@amandalnelson

Marketing Cloud Product Keynote

David Fischer

VP, Advertising

Babs Rangaiah

VP, Global Media

Innovation

Scott Monty

Head of Social Media

Turn Insight into Action with the Salesforce Marketing Cloud

Where: Moscone Center South Main Keynote Room

When: Thursday September 20th 1:30 to 2:30 PM

Customer Speakers:

Win A 2013 Ford Fusion Hybrid! 1. Attend Marketing Cloud Keynote Thursday 1:30 PM for entry

form.

2. Redeem in the Campground by 3:30 PM on Thursday.

3. Get an #awesome Marketing Cloud tee-shirt!

4. Winners announced Thursday at 3:45 PM! Need not be present

to win. Image for illustrative purposes

only

Learn more at salesforce.com/marketing-cloud