Advance Auto Parts Tunes Up Their Social Commerce with PowerReviews

5/16/2012

Today’s Speakers

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Dave HawleyProduct Marketing

Howard BlumenthalDirector, E-Commerce Platform Solutions

Today’s Webinar Agenda

1. Advance Auto Parts E-Commerce Goals

2. Why PowerReviews

3. Live Demo AdvanceAuto.com

4. Success Story

5. Q&A

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Enter your questions into the GoToWebinar Module

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#SocialSales

The Advance Auto Parts Story

• Over 3,600 stores (39 states, PR and VI)• Fortune 500 company – more than $6 Billion in sales• 52,000 Team Members• October 2009 -- Launched B2C e-commerce • In-store Pickup & PowerReviews

• December, 2009 – Launched B2B e-commerce• #1 Aftermarket Page on Facebook • November 2011 – Launched optimized mobile commerce

Advance Auto Parts is a leader in the automotive aftermarket, and we have more than 78 years of grease, grime and grit under our fingernails to prove it.

The Advance Auto Parts Story

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• Late to the game• Needed table stakes

features to pass the competition

Goals: Go From Zero to Best-In-Class Online Experience

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• Great team to work and evolve with • Fast and nimble launch• Lean environment• Early success with Customer

ReviewsTM and Social AnswersTM

Why PowerReviews?

“With Customer Reviews and Social Answers, Advance Auto Parts found the solutions that helped us become the #1 online auto parts dealer on Facebook.

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- Howard Blumenthal Director, E-commerce Platform Solutions

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Social Commerce Results Over Time

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Launched Customer Reviews and Social Answers on the same day the site was launched – October 5th, 2009

Since 2009, Advance Auto Parts has seen:

50,000

700%

Reviews to date

Average yearly review growth

Less Than 24hrs For questions to be answered

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Customer Reviews Social Answers

Social Loyalty Social Discovery

Live Demo

Advance Auto Parts Rolls Over Competition with Integrated Social Experience

Results

700%

8,000

Average yearly review growth since 2009

Social Loyalty participants in less than 2 months

141% Growth in reviews posted to Facebook after launching Social Loyalty

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Observations

Customers using mobile to research products in-store

Q&A functionality extremely important

Customers are passionate about their rides

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• Leading multichannel auto parts dealer

• Fast implementation• Highly customizable• Increased engagement• New audience exposure

A Win for Advance Auto Parts & Their Customers

Visit: http://shop.advanceautoparts.com

“We had so much confidence in the impact that PowerReviews would

have that we launched their solution the very

same day as our website.

- Howard Blumenthal Director, E-commerce Platform Solutions

#SocialSales

Enter your questions into the GoToWebinar Module

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Follow along on

#SocialSales

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Turn Social into Sales withPowerReviews’ Essential Social Suite™

The only solution to integrate the 3 key components of social success:

• Social content• Social engagement• Social measurement

Use proven social techniques to drive sales where it matters.

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Social Content

Social Loyalty Amplifies Content Creation Through Gamification

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Integrated Gamification & Content Drives Performance

Thank you for your review

You earned 10 points!

Thank you for answerYou’ve earned the Life Saver badge.

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Integrated Social Loyalty That’s Easy to Manage

Social Loyalty

Customer Reviews

Social Answers

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Customer Reviews Attract & Convert Customers

3X

Social Content

10-50% more

organic traffic

14% increase in site

conversion

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Fast Social Answers Drive Conversions

Do this shoe come in kids’ sizes?

Yes, all shoes are available kids’ sizes.

Checkout

Asked on 12/20/2011 8:31 am

Answered on 12/20/2011 11:15 am

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Flexible Work Flow Queues Ensure Answers are Created Quickly

Q: Does this shoe come in kids’ sizes?

A: Yes, all shoes are available in kids’ sizes.

Expert

Verified Buyer

Crowdsource

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Social Discovery Amplifies Product Content to Create Traffic

YOUR SITE

Nikon is a great camera!

Should I buy this Nikon Camera from Staples?

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Social Discovery Increases Content Relevancy and Engagement

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Trending Product Updates Keep Social Users Engaged & Clicking

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Community Connects Advocates and Prospects and Drives Conversion

Q: Is this appropriate for toddlers?

A: Yes, my 2 year old loves it.

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Social Loyalty™ Amplifies Engagement, Content Volume and Influence

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Integrated Social Measurement™ Provides Actionable Analysis

Optimize Social To Drive Sales

Measure the increase in traffic from social activity

Track the impact of social activity on conversion

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Link Social Activity To Sales

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PowerReviews is the Social Performance Company

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96% Renewal Rate

27M Pieces of Social Content

Award Winning Technology

5,500 Brands

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Q&A

Thank you for attending.

For a live demo, please call:

(866) 345-1461or email:

info@powerreviews.com

For more information on PowerReviews Essential Social Suite, please visit:

www.PowerReviews.com

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• Enter your questions into the GoToWebinar Module

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Follow along on

#SocialSales

Q&A

Thank you for attending.

For a live demo, please call:

(866) 345-1461or email:

info@powerreviews.com

For more information on PowerReviews Essential Social Suite, please visit:

www.PowerReviews.com

31#SocialSales

20% off ESS through the end of May