adv 492 final ppt
TRANSCRIPT
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“Come grab a cup of coffee, on us”
We invite you to come curl
up, relax, and unwind with your
favorite book – whether it be
paperback, hardcover, leather
bound, or electronic
THEME AND TONE:
• Bloggers and Consumer Review Sites
• Create company blog
• Utilize electronic check in applications
Consumer reviews are the most influential factor in electronic reader purchases
B&N should connect with popular book and e-reader review sites to gain positive reviews
Not only that, they must be looking at the consumer feedback and tailor their products to fit consumers needs and wants
Do so by starting their own blog and linking to other blogs, and also by hiring someone to specifically monitor consumer reviews.
A motivating way to get consumers to physically go to the store.
Offer deals such as:
“On your fourth check in receive 10% off your final purchase”
“Check in to the B&N café today to receive a free tall beverage of your choice”
These check in applications also have a ‘consumer comment’ section, and like previously stated, positive reviews are key.
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MEASURE SUCCESS:•
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• Become leader in e-reader market and grow market share by 10%• Increase sales by 15%, which is 1.6% higher growth than last year
• In a declining market that is a lot to ask for • Increase number of internet sales to 15% of total profit, a 5.2% increase from last year
• Increase revenue by 18%, 2% higher than they increased in 2011
MAY JUNE JULY AUG SEPT OCT NOV DEC JAN FEB MARCH APRIL
MonitorCustomerReviews
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BlogUpdates
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ElectronicCheck-inpromotions
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Tweets and Status Updates
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Facebook &Twitter promotions
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