ABOUT

S T R Y K E R

- Leading medical

technology company

- Offer reconstructive,

medical/surgical,

neurotechnology, and

spine products

- Products sold in over

100 countries

- Based in Kalamazoo, MI

TARGET AUDIENCE

TA R G E T

A U D I E N C E A

- Doctors and

Hospitals/Healthcar

e facilities within

the U.S.

- Current customers

- Potential

customers

TA R G E T

A U D I E N C E B

- Doctors and

hospitals/healthcar

e facilities overseas

- Current customers

- Potential

customers

BIG IDEA

- End goal of our digital marketing campaign

- increase client base in the United States

- Add at least 5 more hospitals and/or doctors

-expand reach to more countries worldwide

- Add at least 3 countries

-boost brand awareness

- Online and internationally

KEY PERFORMANCE INDICATORS

- Google Analytics- Track success rate of content we put out

- Landing Pages- Create custom landing pages to track trends

- Use purchasing power to have links to landing pages on

current client websites

- Social Media- Track likes on content

- Blogging

- Create and maintain an impressive, smart blog

- Have doctors, medical engineers, customers, etc. guest write

- SEO

- Increase internet visbility

- Google AdWords

- Keyword Research

- Stryker Medical Equipment”

- Comp.: Medium

- Suggested Bid: $1.86

- “Stryker Medical Devices”

- Comp.: Low

- Suggested Bid: $5.31

- “Stryker Medical supplies”

- Comp.: Medium

- Suggested Bid: $3.65

TOOLS & TACTICS

- Social Media

- Create and maintain

various social media

profiles

- Facebook and Twitter

- Gain following

- Post ads, links to landing

pages, blog, etc

- PPC

- 1-2 ads every 2 months

using Google AdWords

TOOLS & TACTICS (CONT.)

BUDGET

- $9.0 billion in revenue last year

- Estimated budget for digital marketing campaign:

$500,000 per year

- Roughly $50,000 per month

- SEO: $10,000

- PPC: $15,000

- Social Media: $15,000

- Blog: $2,500

- Content: $7,500

TIMELINE

- Timeline for digital marketing campaign is

12 months

- Release new PPC ad every 2 months

- Have products in 1 new country every 4

months

- Have products in 1 new hospital/doctors office

every 2 and a half months

- Continually update blog twice every month

- Post on Twitter and Facebook weekly

SUMMARY

- Goals-Boost brand awareness-Increase client list within the United States

-Have products in more countries-Increase internet visibility

- Thank you!