WHAT IS CROSSFIT?

“CrossFit begins with belief in

fitness”

• 5,500 affiliated gyms

• 35,000 trainers

• CrossFit games

• Specialty seminars

THE CROSSFIT CUSTOMER

• Fitness junkies

• Athletes

• Goal oriented

• Men and women ages 25-35

• Directed toward current CrossFit members,

potential CrossFit members, and fitness lovers

IMPLEMENTATIONSocial Media trends

• Facebook

• Twitter

• Instagram

• Wordpress

• Tumblr

• Google +

THE BIG IDEA

• Offer free week pass to local CrossFit training

facility

• 2 lucky winners of free membership for a year

What’s in it for the company?• Exposure for nationwide locations

• Aimed at large target market

• Potential sales increase

KEY PERFORMANCE INDICATORS

Goals

• Increase in memberships

• Increase in social media interactions

• Increase in attendance due to contest

How

• Hubspot (Performance tools)

• Smart Lists

• Call-to-Action

TOOLS & TACTICS• Google AdWords

• Facebook page

• Twitter hashtag #CrossFitChallenge

• Instagram posts

• $15-$25/ hour

• 20-30 hours/week

• 8 weeks to implement

• = approx. $4,000 total budget per employee

Source: glassdoor.com

SUMMARY• Free week trial

• Incentive for trial

• Unique marketing strategies

• More personable tactics to reach clients

“We sought to build a program that will best prepare trainees for any physical

contingency — not only for the unknown, but for the unknowable.”

JOIN CROSSFIT TODAY!

THE END!