Adult Summer Reading Susie Brown Adult Services LibrarianShaker Heights Public Library

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Adult Summer Reading Goals & Objectives

To support the reading interests of the whole community

Offer adults the opportunity to have fun & Foster common family activity

Encourage adults to try new literary genres

Give the library opportunities to highlight books of interest to adults

Create positive publicity for the librarySbrown, Adult Summer Reading January 31,

2012

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Planning Theme Program Dates Participants – who is eligible? Budget PR Program Structure

Sbrown, Adult Summer Reading January 31, 2012

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Program Structure How will people participate?

Programs (both active and passive) Games Incentives Use of Technology or Social Media

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Social Networking what is it? social networking. The use of Web

sites or other online technologies to communicate with people and share information, resources, etc. (http://dictionary.reference.com/browse/social%20networking)

A space to interact with your fans, get to know potential customers and build a community.

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Technology and Social Media Why do we want to use Technology and

Social Media? Communicate with the Customer the way

that they communicate with the rest of the world

Build Relationships Keep track of who is following you Easily adaptable for many situations

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Technology and Social Media Customers are learning that they are

now able to use the library anytime without having to visit the library building Customer’s can participate on their own

time. It is available 24x7. Librarian can access the information

anytime from anywhere (is this a pro or a con?)

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Technologythe possibilities

A educational “opportunity”? Library Literacy Educating staff and the community on

ways to share information by using technology

Lets the community know that the library is keeping up and staying modern

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Technologypotential issues

Learning curve for Staff & Customers How much time do we want to spend

helping people learn how to participate? (i.e. training)

Once we start using the technology, will we be required to continue using it? Will customers expect it?

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Ideas on how to integrate social media and technology into Summer Reading

Use your web site Email Facebook/Google+ Twitter Blogs GoodReads Library Catalog

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Your Website the possibilities Get people directed to the Library’s

website Links to book and SRP themed pencil

games (crosswords, word search, etc.) Create Interactive Contest Entries.

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Emailthe possibilities

Email Teens emailed in reading logs

Teen Librarian could then collect email addresses for future communication

An easy way to keep entries organized Personalized responses Relationship building Teens used it to communicate and ask for

Reader’s Advisory services as well.

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Social Networks an overview Facebook/Google+:

Customers “Like” the Library’s page and become a “fan.” The Library’s posts will appear in the fan’s news feed.

Gain followers – an easy communication device to post future library events, announcements, etc.

Twitter: Casual chat-like format for sharing short bursts

of information (tweets are limited to 140 characters)

Tweets will appears in follower’s “Timeline”

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Social Mediathe possibilities

Push Library news to users who “like” or are “fans” of the Library’s space, but may not regularly visit the library’s main website

Ask customers to post and share what they are reading this summer

Post daily/weekly SRP themed quizzes for prizes

Post photos from SRP events, links to SRP themed blogs, or publish SRP news & upcoming events

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Social Mediamore possibilities

Twitter Create a hash tag (#) and let people

tweet what they are reading for entry in the end of summer drawing (#shplreads)

Have staff tweet what they are reading and comments – easy short annotations!

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Other Social Mediaeven more possibilities

Customer driven book lists. Places for the library to create a space where Customers can add books to lists with comments, tags, ratings, and reviews. Create themed lists and bibliographies that are

stored online GoodReads http://www.goodreads.com/ LibraryThing http://www.librarything.com/ Bibliocommons or other library catalog

Blogs Staff blogging for summer reading

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Social Media potential issues

Learning Curve for staff and customers Getting buy-in from Administration to start using

social media Does all outgoing communication need to be approved? Consider having a “lead person” for consistency

Will we need a moderator? Will all incoming communication need to be reviewed for

appropriate content? Once we start using this new technology, we will

probably need to continue. It will be expected of us. Plan to continue blogging, tweeting, etc.

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Moving Fast Things Change

New social media platforms appear every day Summer Reading is a great way to test them out, figure out what works for your library and get the community involved

Immediate Response Keep tabs on the program’s progress,

successes and failures as you go instead of waiting until the end of the summer

Immediately respond by tweaking what you are doing and inject excitement if need be

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Public Relations Pointers Must clearly define expectations and

deliverables from PR including due dates

How much paper do you want flying around the library? Bookmarks Signs Handouts bibliographies

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Public Relations More Pointers Clarify themes, logos, and graphics

More adult looking graphics than in Youth Services

Be sure to incorporate the technology and use it to its fullest capacity to help promote the Summer Reading Programs

Include web address, Facebook page, Twitter Hashtag (#), blog address, whatever you are using in all print material

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Additional Resources Newbie’s Guide to Twitter

http://news.cnet.com/newbies-guide-to-twitter/ A Guide to Twitter in Libraries

http://oedb.org/blogs/ilibrarian/2007/a-guide-to-twitter-in-libraries/ Much about Blogging

http://oedb.org/blogs/ilibrarian/category/blogs/ 5 Ways to Use Pinterest in Your Library

http://oedb.org/blogs/ilibrarian/2012/5-ways-to-use-pinterest-in-your-library/ Using Facebook as a Library Literacy Tool Part 1

http://socialnetworkinglibrarian.com/2010/01/16/using-facebook-as-a-library-literacy-tool-part-i/

Facebook for Librarieshttp://americanlibrariesmagazine.org/features/05272011/facebook-libraries

Social Networking Librarianhttp://socialnetworkinglibrarian.com/

Social Media in Librarieshttp://libraryschool.campusguides.com/content.php?pid=270481&sid=2231511

4 Successful Social Media Campaigns for and by Librarieshttp://musingsaboutlibrarianship.blogspot.com/2011/01/4-successful-social-media-campaigns-for.html