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We have a dreamIts green!Marketing StrategyforSadiqat-ul-lilbiya Packaging Ltd.Presenters-Masoom Zehra (14-MBA-02)Nasreen Ahmad (14-MBA-03)Salaria Zaheer (14-MBA-06)Asra Ibrahim (14-MBA-07)Dania Raza (14-MBA-12)

The Presentation Flow!

The CompanyWe are a UAE based organization.Headquarters in Abu Dhabi.With offices in over 5 middle eastern countries, we are now entering the Indian and American market.The word Sadiqat-ul-lilbiya means Eco- Friendly.Because of its packaging material being made of organic or recycled product, SLP focuses the brand around the theme, We have a dream- its Green

The Job we Do!We are a B2B business.We deal in packaging films and packaging materials. And yes environmental friendly!Our happy customers include Coca cola, Nestle, Kellogg's etc.Our USP- Environment Friendly!MSP- Packs almost anything

According to the Packaging Industry Association of India (PIAI), packaging in India is one of the fastest growing sectors, partly because it spans almost every industry segment. Right from packaging of food and beverages, fruits and vegetables, drugs and medicines, to highly dangerous products, packaging has led to greater specialization and sophistication over a period of years.The Industry!

At present, the Indian Packaging Industry is ranked 11th in the world, and industry experts are of the opinion that packaging in India is expected to grow to $16.5 billion by 2015.

lack of available sources of credit, high cost of packaging materials, lack of skilled labour, irregular power supply, and an underdeveloped sense of how to market, brand, and distribute.

The Marketing Mix!

Packaging Market - Product Segment AnalysisRigid PackagingFlexible PackagingPackaging Market - Application AnalysisFood & BeveragesIndustrialHousehold ProductsPersonal CareMedicalOthers (Including Various Components in Automotives, etc.)

The Segmentation!

The Target!FMCG companiesFood and Beverage companiesMovers & PackersPrinting & Publishing industry

Positioned as an eco friendly packaging company using organic materialThis would tap the existing market space unoccupied by companies due to environment concerns associated with non biodegradable packaging. Aimed at companies who wish to fulfil their corporate social responsibilities.The Positioning!

SLPs messages will remind customers of the need to make a move to save the home we live in.To convey that SLP is an effective way to pack almost anythingThe Creative Strategy!

To create brand preference within industries, as a new healthy source for packagingTo communicate SLPs lack of exclusivity and instead availability to all consumersTo attract the target market i.e. industries to help them by healthy packing.

The Advertising Objectives!

To emphasize on the organic nature of the material used for packaging.To gain the market advantage To create a buzz about the revolution in packaging industry.

Medium of AdvertisingTVSocial mediaNewspaper & magazinesThe Campaign!

The total budget for advertising and sales promotion is 17576 INR per day

The Budget!

The TV MediaThe Ad-

News channels like CNBC, NDTV Profit & Zee BusinessTimings- 8-11 PMTwice an hour featuring!

Placement of Ad- Budget of Ad-

CNBC- 3,717/-NDTV Profit- 2,229/-Zee Business- 5,265/-This sums up to be 11,211/- per day

Features of the Ad-

Extrinsic cue.Emotional appeal.Moral appeal.Motivational music to inspire.Inspirational figures featured who have contributed to environmental causes.Building trust.

The Print MediaThe Ad-

Magazines- Forbes, India Today, Business India.Newspaper- Financial Express, Economic Times, Business line.Placement of Ad-

Budget of Ad-

Business India: 4,70,00 for full page ad.Business Line- 2245/- for front pageEconomic Times: 2030/- for front pageFinancial Express: 2090/- for front pageThis sums up to be 6365/- for one day.

Features of the Ad-

Extrinsic cue.Emotional appeal.Moral appeal.Use of most commonly known Chipkoo Movement for Emotional Appeal among Indians.Building trust.Use of Green color to promote the USP.

Job portalsNews websitesLinkedInThe Social MediaPlacement of Ad- Budget of Ad-

Available on Request! Type of Ad-

Both audio-visual and still Ads available!

CreditsConcept & Materialization Nasreen Ahmad & Asra Ibrahim Budget Research & Analysis Dania RazaVideo Editing Assistance Masoom ZehraCreative Research Salaria ZaheerPrint Adds Asra Ibrahim

Thanks!And Dream Green!