1. Ads DispersalAli AnaniPhenomenaCommunications

2. Dispersal MetaphorDispersal may remind you of fruits andseeds dispersal 3. Plants Have a GoalPlants need to disperse their seeds to flourish 4. Emulation of PlantsCan we disperse ads theway plants disperse theirseeds? 5. Plants Need a Structure to Serve theirGoalsThe three-layeredstructure of seedssuggests to have a three-layered ads structure 6. Plants Disperse Using Different HookMechanismsBy sticking the seeds to passing animals.The animals move away and in theprocess carry the seeds to differentlocations 7. Plants Have Hidden AgendaFor example, thecashew has a sweet and juicy stem but a toxic seed, so monkeys eatthe fleshy stem anddiscard the seed 8. Wind Carrying SeedsLight seedsor seeds with parachutelikestructure travel longdistances to travel and flourish 9. Water Carrying Seeds Plants use water as well as a channel to disperse its seeds long distances away 10. Water Carrying Seeds-2Plants such as Pond Irisgrow in or nearfreshwater. The seed podsbreak open when theyripen. Those which fallinto the water float away. 11. Water Carrying Seeds-3Plants such as Pond Irisgrow in or nearfreshwater. The seed podsbreak open when theyripen. Those which fallinto the water float away. 12. Water Carrying Seeds-4Seeds have adaptedstructures to float onwater such as having afoamy structure, coatingthat keeps the seedsafloat and having lightfibrous structures 13. Seeds ExplosionFruits like balsam burst with a sudden jerk anddisperse the seedsby an explosivemechanism 14. Wind Carrying Seeds-2 Some seeds spin like helicopters as theyfall from the tree, providing a longer time for dispersal by wind 15. Dispersing Ads SeedsAds must have a goal to achieve. The structure of the ad and its channel of distribution determines thecontent of the ad 16. Hooks of AdsReaders have limited times. Therefore, successful ads will have to have excellenthooks to be noticed. 17. Hooks of Ads- 2Curiosity hooks will keepeyes close to the ad 18. Hooks of Ads- 2 Interesting colors hookswill keep eyes close to thead 19. Hooks of Ads- 3 Eye-catching hooks willkeep eyes close to the ad 20. Hooks of Ads- 4Use catching-expressionshook 21. Inverted Mouths and Funnels The best source of customers is customersHook thereaders of yourad so that youmay getdistributionthrough word ofmouth and theinverted funnel 22. The New MediaIf you wish the wind to blow awaythe seeds of your ad, then make itlight. Heavy ads with manymegabytes will not have theproper structure for such media 23. Use Technology to Explode Your Ad You may make your ad explode to disperse itsseed like popcorn erupts at high altitudes. Thisworks as a hook and for ad distributionImages are better at hookingpeople than a well-written headline because images are easier to store and recall 24. The New Ad Channels Allow for Producing Foamed Images Like Foamed Seeds Sony Filming Foam in Miami 25. Social Media Social media is the newmedia for distributing ads through influencers andbridging agents. It is the windthat blows your seeds of adsif they have the properstructure 26. Chains Are No More ChainsTwitter, Facebook, LinkedI n and many other winds are only a click away.These are the e-words-of-mouth. 27. ConclusionSeeds are your traffic lightsto creative ads